Industrial Vehicle Market Size and Share

Industrial Vehicle Market Analysis by Mordor Intelligence
The Industrial Vehicle Market size is estimated at USD 50.15 billion in 2025, and is expected to reach USD 65.57 billion by 2030, at a CAGR of 5.51% during the forecast period (2025-2030). Growing e-commerce order volumes, stringent zero-emission mandates and labor shortages are accelerating the shift from diesel toward battery-electric and autonomous fleets. California’s Zero-Emission Forklift Regulation and the European Union’s Stage V standards are compelling fleet owners to replace internal-combustion trucks earlier than planned, while warehouse operators facing rising wages deploy automated guided vehicles (AGVs) to keep throughput high. Lithium supply constraints and patchy charging networks remain speed bumps, but falling battery costs, predictive maintenance software and equipment-as-a-service financing continue to widen the total-cost-of-ownership gap in favor of electrified platforms. Competitive focus has swung from price to technology differentiation, with embedded telematics, collision-avoidance sensors and cloud analytics becoming must-have features in procurement specifications.
Key Report Takeaways
- By vehicle type, forklifts commanded 43.14% of the industrial vehicle market share in 2024, whereas AGVs are projected to grow at 5.53% CAGR through 2030.
- By propulsion, internal-combustion units represented 63.27% of the industrial vehicle market size in 2024; battery-electric platforms are advancing at a 5.55% CAGR to 2030.
- By level of autonomy, manual operation retained 87.11% share in 2024, yet fully autonomous vehicles post the fastest 5.64% CAGR outlook.
- By application, warehousing led with 35.57% revenue share in 2024, while freight and logistics is forecast to log a 5.58% CAGR to 2030.
- By weight category, medium-duty trucks held 42.36% share of the industrial vehicle market size in 2024; light-duty equipment is poised for a 5.59% CAGR through 2030.
- By geography, Asia-Pacific dominated with 37.83% of 2024 revenue and is projected to deliver the highest 5.62% CAGR to 2030.
Global Industrial Vehicle Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| E-Commerce-Fuelled Warehouse Expansion | +1.2% | Global, concentrated in North America & Asia Pacific | Medium term (2-4 years) |
| Electrification Push | +1.0% | North America and EU, expanding to Asia Pacific | Long term (≥ 4 years) |
| Rising Labor Costs | +0.8% | Global, acute in developed markets | Medium term (2-4 years) |
| Cold-Chain Logistics Growth | +0.6% | Global, led by North America and EU | Long term (≥ 4 years) |
| Retrofitting Legacy Fleets | +0.5% | North America and EU initially | Short term (≤ 2 years) |
| Inland Port Projects | +0.4% | Asia Pacific core, spill-over to MEA | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
E-Commerce-Fuelled Warehouse Expansion
Rapid fulfillment-center roll-outs by Amazon, Walmart and Target have triggered unprecedented demand for high-throughput material-handling gear. Omnichannel retailers, grocery chains and pharmaceutical distributors increasingly add micro-fulfillment hubs in dense urban zones that require compact AGVs and shuttle systems. Venture funding remains robust, evidenced by Accio Robotics’ US$1.8 million Pre-Series A round announced on January 9, 2024 to scale robotic picking solutions. Same-day delivery promises compress order-processing windows, forcing operators to prioritize accuracy and uptime, both of which favor sensor-rich, autonomous fleets. As construction pipelines remain full, the industrial vehicle market benefits from multi-year visibility on equipment orders.
Electrification Push From Tightening Emission Norms
California’s Zero-Emission Forklift regulation, adopted in June 2024, phases in new sales and acquisition restrictions for targeted large spark-ignited forklifts beginning in 2026 (subject to EPA authorization), while the EU’s Stage V (Reg. (EU) 2016/1628) already limits emissions from non-road engines used in forklifts—together pushing earlier IC fleet replacement[1]Toyota Material Handling, “Columbus Plant to Expand Electric Forklift Line,” toyotaforklift.com. Operators cite noise reduction and 30-50% lower maintenance expenses as further incentives. Infrastructure remains the choke point, but federal grants and utility rebates are shortening installation payback periods. Long-run fleet strategies now embed scope-3 emissions targets, hard-wiring demand for zero-emission trucks.
Rising Labor Costs Boosting Automation Uptake
Chronic driver and forklift operator shortages reported by the American Trucking Associations exacerbate payroll inflation. Retrofit autonomy kits like Cyngn’s DriveMod allow owners to reuse existing vehicles while reducing manual driving requirements and associated labor needs[2]Cyngn Inc., “DriveMod Retrofit Kit Technical Brief,” cyngn.com . Facilities that deploy vision-guided or LiDAR-guided vehicles report 10-30% throughput lifts with higher safety scores. As labor markets tighten further, especially in OECD economies, warehouse blueprints increasingly allocate capex toward AGVs, robotic pick-arms, and predictive-maintenance platforms rather than additional headcount.
Cold-Chain Logistics Growth
COVID-19 vaccine distribution created a model for ultra-cold freight that now extends into fresh food, biologics and meal kits. Pfizer and Moderna each expanded dedicated –70 °C storage networks, compelling third-party logistics firms to invest in insulated AGVs and temperature-tracking conveyors. Automation levels tend to be higher in refrigerated zones to reduce door-open cycles and protect product integrity. Consequently, procurement specifications often bundle AGVs with telematics that integrate directly into warehouse-management systems.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| High Upfront Cost | -0.8% | Global, acute in price-sensitive markets | Short term (≤ 2 years) |
| Sparse Charging and Hydrogen-Fueling Infrastructure | -0.6% | Global, severe in emerging markets | Medium term (2-4 years) |
| Skilled-Operator Shortage | -0.4% | Developed markets primarily | Medium term (2-4 years) |
| Cyber-Security Vulnerabilities | -0.3% | Global, concentrated in connected fleets | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
High Upfront Cost Of Electric Industrial Vehicles
Battery packs still account for two-fifths of electric-truck build cost compared with one-fifths for ICE engines, creating sticker shock for smaller enterprises. Leasing, power-by-the-hour and equipment-as-a-service contracts partially offset capex but require creditworthy counterparties. Although lifetime energy and maintenance savings tip the total-cost-of-ownership equation, payback horizons of three to five years remain a hurdle in developing economies where loan tenures seldom exceed 24 months. Government subsidies and zero-interest capital pools are narrowing the gap but not eliminating it.
Sparse Charging & Hydrogen-Fueling Infrastructure
Many brownfield factories lack sufficient electrical capacity for fast chargers, so upgrades and permitting often extend project timelines. For fuel-cell forklifts, adoption is primarily constrained by the cost and logistics of on-site hydrogen supply and storage rather than the scarcity of public hydrogen stations. Grid-capacity constraints force some operators to schedule charging during off-peak hours, limiting shift scheduling flexibility. New-build warehouses are increasingly designed with future-proofed electrical rooms, but retrofit timelines continue to lag vehicle delivery schedules by up to two years.
Segment Analysis
By Vehicle Type: AGVs Challenge Forklift Primacy
Forklifts generated the largest slice of 2024 revenue at 43.14%, cementing their status as the workhorse of factory and warehouse aisles. Still, AGVs are scaling fastest with a 5.53% trajectory, buoyed by tight labor markets and rising order-density in fulfillment centers. The industrial vehicle market benefits from hardware-agnostic navigation kits that can convert pallet trucks into guided vehicles overnight. Container-handling trucks and reach-stackers dominate port environments where 24-hour shifts and outdoor exposure demand rugged frames. Pallet jacks and tow tractors round out the mix, serving grocery back-rooms and aircraft galleys respectively.
Established forklift brands are embedding SLAM-based navigation and object-detection sensors to stave off share erosion. Conversely, pure-play robotics firms such as Sereact, which secured funding in January 2025, are moving upstream from niche pick-and-place roles into full-scale pallet movement. The industrial vehicle market therefore exhibits parallel innovation tracks: incremental electrification of legacy designs and leapfrog adoption of software-defined autonomous movers.

Note: Segment shares of all individual segments available upon report purchase
By Propulsion Type: Electric Momentum Builds
Internal-combustion engines retained 63.27% of 2024 shipments, driven by their refueling speed and torque at outdoor worksites. Yet electric models are rolling out at a 5.55% clip, capitalizing on lower energy costs and regulatory credits. Plug-in hybrids offer a stop-gap for mixed indoor-outdoor fleets, while fuel-cell stacks are carving out niches in heavy multi-shift operations needing quick refuels.
The industrial vehicle market size attached to battery-electric units is projected to eclipse USD 24 billion by 2030, underscoring the production-planning challenge around lithium and nickel supply. OEMs are reserving volumes years in advance, as evidenced by SK On’s 99.4 GWh deal with Nissan. Sodium-ion chemistries are under pilot to alleviate lithium scarcity and reduce cobalt dependency.
By Level of Autonomy: Manual Dominance Dampens But Persists
Humans still pilot 87.11% of trucks shipped in 2024, mainly because variable product mixes and cluttered aisles complicate full autonomy. Even so, semi-autonomous add-ons such as aisle-keeping, speed capping, and geo-fencing are now standard on premium lines.
Fully autonomous mobile robots, while just a sliver of volume, are expanding at 5.64% CAGR as software stacks mature and ROI models improve. The industrial vehicle market increasingly bundles cybersecurity and over-the-air update contracts into vehicle tenders to mitigate hacking risk. Existing standards govern safety—ISO 3691-4:2023 for driverless industrial trucks and OSHA 29 CFR 1910.178 for powered industrial trucks—with ongoing updates improving harmonization.
By Application: Logistics Surges on Last-Mile Boom
Warehousing anchored 35.57% of 2024 sales as retailers raced to decentralize inventory. Freight and logistics will outpace all other uses at 5.58% CAGR, propelled by parcel-hub expansion and intermodal yard automation. Manufacturing maintains steady demand across automotive, food and metals segments, each requiring tailored attachment kits and corrosion-resistant finishes.
Construction and agriculture remain cyclical, aligning equipment purchases with commodity and infrastructure spending. Retail stores increasingly deploy compact, quiet electric pallet movers to restock shelves during trading hours without disturbing shoppers.

Note: Segment shares of all individual segments available upon report purchase
By Weight Category: Light Duty Accelerates
Medium-duty units (3,000–8,000 lb load) generated 42.36% of 2024 turnover, prized for versatility in general logistics. Light-duty vehicles will grow the fastest, with a robust CAGR of 5.59% through 2030, riding the urban micro-fulfillment trend where narrow aisles and low ceiling heights prevail.
Heavy and ultra-heavy classes retain strongholds in steel mills and container terminals. The industrial vehicle market size for light-duty classes is set to expand in tandem with rising direct-to-consumer order volumes, demanding higher picks per hour but lower per-pick weight.
Geography Analysis
Asia-Pacific led with 37.83% 2024 revenue and is tracking a 5.62% CAGR to 2030 as China, India and Southeast Asia expand manufacturing footprints. Beijing's industrial-modernization grants subsidize smart-factory upgrades, while India's Make in India tax breaks entice foreign OEMs to localize assembly lines. Vietnam and Indonesia have secured more than a billion dollar in Chinese OEM commitments for parts plants, ensuring downstream pull for handling equipment. Japan and South Korea leverage robotics expertise to counter aging workforces, fast-tracking autonomous fleets in electronics and automotive factories.
North America prioritizes emissions compliance and resilience. California's rulebook has nationwide ripple effects as multistate fleets harmonize specifications. The United States Department of Transportation allocated funding in 2024 for EV-charger corridors, with some directed to distribution-center clusters. Canada's proximity to battery-metal reserves gives local assemblers strategic supply-chain advantages. Mexico meanwhile absorbs near-shoring programs, spurring greenfield warehouses along the Bajío corridor.
Europe balances climate targets with industrial competitiveness. Germany heads collaborative R&D on hydrogen forklifts, while the United Kingdom funnels e-commerce tax receipts into regional warehouse parks. Eastern European sites draw manufacturers chasing lower wages yet EU market proximity. Brussels' Critical Raw Materials Act seeks to hedge battery-chemistry risks by funding lithium and rare-earth recycling plants on the continent. These policies position the industrial vehicle market for steady electrification even as energy prices fluctuate.

Competitive Landscape
Market concentration is moderate, with Toyota Industries, KION Group, and Jungheinrich among the largest global suppliers by shipments, while a long tail of regional assemblers covers niche loads and geographies. Technology differentiation eclipses price wars; bidders often win on telematics depth, fleet-management dashboards, and predictive-maintenance AI rather than capex quotes. Toyota’s tie-up with Gideon Brothers for autonomous mobile robots typifies the cross-pollination between mechanical and software specialists[3]Gideon Brothers, “Toyota Investment in Gideon Autonomous Mobile Robots,” gideon.ai. KION’s Dematic software suite (e.g., WMS/WES) pairs warehouse orchestration with real-time equipment telemetry and analytics to optimize operations.
Intellectual-property filings emphasize battery-temperature management, sensor fusion, and cyber-hardening. Vendors invest 4–6% of revenue into R&D to pre-emptively match forthcoming ISO cybersecurity guidelines. Retrofit services targeting legacy petrol forklifts deliver autonomy at one-third the outlay of new units, allowing disruptors to wedge into established customer lists.
Supply-chain squeeze points—lithium carbonate, semiconductor microcontrollers, and hydraulic actuators—favor big balance sheets able to secure long-term contracts. Smaller firms pivot toward vertical niches like cold chain or hazardous materials. Equipment-as-a-service models that bundle hardware, charging infrastructure, and uptime SLAs resonate with cash-constrained operators seeking opex predictability.
Industrial Vehicle Industry Leaders
Toyota Industries Corp.
KION Group AG
Jungheinrich AG
Hyster-Yale Materials Handling Inc.
Mitsubishi Logisnext Co., Ltd.
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- March 2025: Starting in 2028, SK On will supply Nissan with 99.4 GWh of EV batteries under a six-year deal. This supply is sufficient to power approximately 1 million mid-size vehicles, highlighting the growing collaboration between battery manufacturers and automakers to meet the increasing demand for electric vehicles.
- March 2025: Bull Machines plans to invest INR 120 crore (USD 14.5 million) to boost its annual production capacity from 4,500 to 9,000 units by FY 2026. This expansion aligns with the company's strategy to meet growing market demand and strengthen its position in the construction equipment market.
- January 2025: Sereact secured USD 26 million to fast-track the deployment of AI-driven robotics in warehouses. This funding aims to enhance the adoption of advanced robotics solutions, enabling warehouses to optimize operations, improve efficiency, and meet the growing demand for automation in the logistics and supply chain industry.
Global Industrial Vehicle Market Report Scope
| Forklifts |
| Tow Tractors |
| Container Handling Trucks |
| Industrial Tractors |
| Pallet Jacks |
| Automated Guided Vehicles (AGVs) |
| Internal Combustion Engine (ICE) |
| Battery Electric Vehicle (BEV) |
| Plug-in Hybrid Electric Vehicle (PHEV) |
| Fuel Cell Electric Vehicle (FCEV) |
| Manual |
| Semi-Autonomous |
| Fully Autonomous |
| Manufacturing | Automotive |
| Chemical | |
| Food & Beverage | |
| Mining | |
| Metals | |
| Warehousing | |
| Freight & Logistics | |
| Construction | |
| Agriculture | |
| Retail | |
| Others |
| Light Duty |
| Medium Duty |
| Heavy Duty |
| Ultra Heavy Duty |
| North America | United States |
| Canada | |
| Rest of North America | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Europe | United Kingdom |
| Germany | |
| Spain | |
| Italy | |
| France | |
| Russia | |
| Rest of Europe | |
| Asia Pacific | India |
| China | |
| Japan | |
| South Korea | |
| Rest of Asia Pacific | |
| Middle East and Africa | United Arab Emirates |
| Saudi Arabia | |
| Turkey | |
| Egypt | |
| South Africa | |
| Rest of Middle East and Africa |
| By Vehicle Type | Forklifts | |
| Tow Tractors | ||
| Container Handling Trucks | ||
| Industrial Tractors | ||
| Pallet Jacks | ||
| Automated Guided Vehicles (AGVs) | ||
| By Propulsion Type | Internal Combustion Engine (ICE) | |
| Battery Electric Vehicle (BEV) | ||
| Plug-in Hybrid Electric Vehicle (PHEV) | ||
| Fuel Cell Electric Vehicle (FCEV) | ||
| By Level of Autonomy | Manual | |
| Semi-Autonomous | ||
| Fully Autonomous | ||
| By Application | Manufacturing | Automotive |
| Chemical | ||
| Food & Beverage | ||
| Mining | ||
| Metals | ||
| Warehousing | ||
| Freight & Logistics | ||
| Construction | ||
| Agriculture | ||
| Retail | ||
| Others | ||
| By Weight Category | Light Duty | |
| Medium Duty | ||
| Heavy Duty | ||
| Ultra Heavy Duty | ||
| By Geography | North America | United States |
| Canada | ||
| Rest of North America | ||
| South America | Brazil | |
| Argentina | ||
| Rest of South America | ||
| Europe | United Kingdom | |
| Germany | ||
| Spain | ||
| Italy | ||
| France | ||
| Russia | ||
| Rest of Europe | ||
| Asia Pacific | India | |
| China | ||
| Japan | ||
| South Korea | ||
| Rest of Asia Pacific | ||
| Middle East and Africa | United Arab Emirates | |
| Saudi Arabia | ||
| Turkey | ||
| Egypt | ||
| South Africa | ||
| Rest of Middle East and Africa | ||
Key Questions Answered in the Report
What is the projected 2030 value of the industrial vehicle market?
The industrial vehicle market is expected to reach USD 65.57 billion by 2030.
Which propulsion type is growing fastest within industrial vehicles?
Battery-electric platforms are advancing at a 5.55% CAGR on mounting emission mandates and lower operating costs.
Which region leads demand for industrial vehicles?
Asia-Pacific accounted for 37.83% of 2024 revenue and is forecast to grow the quickest through 2030.
Why are AGVs gaining popularity in warehouses?
AGVs offset labor shortages and boost throughput, supporting e-commerce operators that target same-day fulfillment.
What is the biggest barrier to electric industrial vehicle adoption?
High upfront costs and limited charging or hydrogen infrastructure remain the chief obstacles despite lower lifetime operating expenses.



