| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 22.03 Billion |
| Market Size (2030) | USD 27.35 Billion |
| CAGR (2025 - 2030) | 4.42 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Indoor Plant Market Analysis
The Indoor Plant Market size is estimated at USD 22.03 billion in 2025, and is expected to reach USD 27.35 billion by 2030, at a CAGR of 4.42% during the forecast period (2025-2030).
The global indoor plants market has experienced significant growth, driven by urbanization, rising disposable incomes, and increased awareness of indoor greenery benefits. Indoor plants enhance aesthetic appeal, improve air quality, reduce stress, and promote well-being. The demand has increased as more people live in apartments and urban spaces with limited outdoor areas. Social media and interior design trends have also influenced individuals to incorporate plants into their living and working spaces.
The market offers various indoor plant species, including succulents, ferns, snake plants, pothos, and peace lilies, serving purposes from air purification to decoration and stress reduction. The adoption of biophilic design has increased demand for indoor plants in homes, offices, hotels, and commercial establishments. Low-maintenance plants have attracted customers with busy lifestyles. According to the Ministry of Agriculture and Forestry, Turkey, indoor ornamental plant production reached 157.7 million in 2024, up from 156.8 million in 2023.
North America, Europe, and Asia-Pacific lead the indoor plants market. North American consumers increasingly invest in houseplants for decorative and health benefits. Europe, particularly Germany, and the Netherlands maintains a strong market for indoor plants. Germany's per capita income increased to USD 54.7 thousand in 2023 from USD 49.7 thousand in 2022, according to World Bank data, further supporting the market. E-commerce platforms have facilitated market growth by providing easy access to plants and gardening accessories.
The market gets support from innovations in plant care products, including self-watering pots, smart plant monitors, and organic fertilizers. Technology integration has simplified plant maintenance for consumers. Hospitality and corporate sectors increasingly incorporate indoor plants to improve employee well-being and customer experience. The market continues to expand due to wellness emphasis, urban lifestyle changes, and aesthetic preferences. With ongoing innovations in plant care and increased interest in sustainable living, the demand for indoor plants is anticipated to grow, creating opportunities for manufacturers, retailers, and plant nurseries worldwide.
Indoor Plant Market Trends
Hydroponics is the Fastest-Growing Segment in the Market
Hydroponics is emerging as the fastest-growing segment in the global indoor plant market, driven by its efficiency, space-saving capabilities, and sustainability. Unlike traditional soil-based gardening, hydroponics allows plants to grow in nutrient-rich water solutions, enabling faster growth. This method has gained popularity among urban dwellers, commercial growers, and indoor gardening enthusiasts who seek a controlled and efficient way to cultivate plants indoors. Rising concerns over soil degradation and the need for sustainable agricultural solutions drive the increasing adoption of hydroponic systems.
The demand for hydroponic indoor plants is primarily driven by their ability to grow in compact spaces with minimal resources. As urbanization accelerates and living spaces become smaller, hydroponic systems provide solutions for growing plants in apartments, offices, and commercial buildings. China's urbanization rate reached 66.16% in 2023, a 0.94% increase from the previous year, according to the National Bureau of Statistics (NBS). The absence of soil reduces pest and disease risks, simplifying maintenance. Hydroponic systems use less water than traditional potted plants through closed-loop systems. Vertical growing capabilities have increased their appeal by maximizing space utilization in indoor environments. Smart hydroponic systems with automated nutrient delivery, pH monitoring, and LED grow lights have made indoor gardening more accessible.
North America and Europe lead hydroponic indoor plant adoption, driven by sustainability initiatives and urban gardening trends. The Asia-Pacific region shows significant growth, especially in Japan and South Korea, where space limitations and agricultural technology advancement drive hydroponics adoption. Soil degradation concerns further support market growth. According to the Indian Ministry of Agriculture & Farmers Welfare, soil degradation increased from 29.77% in 2022 to 30.23% in 2023.
In commercial settings, hydroponic indoor gardens are being integrated into hotels, restaurants, and corporate offices to enhance aesthetics while promoting environmental responsibility. The segment continues to expand as consumers prioritize sustainability, space efficiency, and convenience. The development of innovative hydroponic solutions and increasing interest in self-sustaining plant cultivation will drive market growth in the coming years.
Understand The Key Trends Shaping This Market
Download PDF
North America Dominating the Market
North America dominates the global indoor plant market due to high consumer demand, urban gardening trends, and growing awareness of indoor greenery benefits. The region's market growth stems from aesthetic preferences, wellness trends, and environmental consciousness. The increasing urban population has driven demand for indoor plants as natural solutions for air quality improvement, stress reduction, and interior enhancement. The United States Census Bureau reports a 2.27% annual growth in per capita income, supporting the indoor plant market. Social media, interior design trends, and plant-based wellness movements have increased indoor plant adoption across homes, offices, and commercial spaces.
The United States and Canada are primary contributors to North America's market leadership. In the U.S., millennial and Gen Z consumers' investment in home décor has increased indoor plant sales. According to USDA, U.S. indoor plant sales rose to USD 918.9 in 2023 from USD 826.2. Urban residents increasingly incorporate potted plants, hanging gardens, and plant walls into their living spaces. Retailers have expanded their selections through garden centers, online platforms, and lifestyle stores. The Government of Canada reports that indoor tropical foliage and green plants have reached 24.6 million, representing a 6.18% increase over the past two years.
Corporate offices, hotels, and retail spaces have adopted biophilic design principles, integrating greenery into their interiors to improve employee well-being and customer experience. Real estate developers and property managers increasingly incorporate green spaces into residential and commercial projects, driving indoor plant demand. E-commerce platforms have enhanced the indoor plant market in North America by offering diverse plants, care products, and accessories. The COVID-19 pandemic accelerated indoor gardening adoption during lockdowns. Digital marketing, including influencer partnerships and care tutorials, has increased consumer engagement. Plant delivery services have improved sales through convenient doorstep delivery. The region's market position continues to strengthen through smart gardening solutions and sustainable plant care practices.
Get Analysis on Important Geographic Markets
Download PDF
Indoor Plant Industry Overview
The indoor plant market is fragmented, with major revenue-generating companies such as Costa Farms, Ugaoo, Leaf & Clay, Easy Plants, and Altman Plants, among others, cornering some part of the market share. The market serves diverse consumer preferences through ornamental plants, air-purifying plants, and hydroponic systems. The growth of e-commerce platforms has enabled independent sellers to enter the market. The absence of industry standards and regional climate variations further contribute to market fragmentation.
Indoor Plant Market Leaders
-
Costa Farms
-
Ugaoo
-
Leaf & Clay
-
Easy Plants
-
Altman Plants
- *Disclaimer: Major Players sorted in no particular order
Need More Details on Market Players and Competitors?
Download PDF
Indoor Plant Market News
- June 2022: Hydroponic Systems International introduced the HS Evolution Pot, which eliminates the need for substrate packaging and plastic bags. This development enables the company to expand its product portfolio.
- June 2022: InFarm partnered with IKEA to cultivate herbs inside restaurants at three IKEA stores in Germany. The companies selected specific herbs to complement IKEA's restaurant menu, helping InFarm expand its market presence.
Indoor Plant Industry Segmentation
Indoor plants are ornamental plants grown inside homes and offices for decorative purposes. These plants, primarily tropical or semi-tropical species, include epiphytes, succulents, and cacti. The indoor plant market is segmented by Light Requirement (Shade-Loving Plants, Low Light Plants, and High Light Plants), Product Type (Succulent Plants, Berbaceous Plants, Woody Plants, and Hydroponic Plants), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers the market size and forecasts in terms of volume in metric tons and value in USD for all the above segments.
| Light Requirement | Shade-Loving Plants | ||
| Low Light Plants | |||
| High Light Plants | |||
| Product Type | Succulent Plants | ||
| Berbaceous Plants | |||
| Woody Plants | |||
| Hydroponic Plants | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Italy | |||
| Spain | |||
| Russia | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle-East and Africa | South Africa | ||
| Rest of Middle-East and Africa | |||
Need A Different Region or Segment?
Customize Now
Indoor Plant Market Research Faqs
How big is the Indoor Plant Market?
The Indoor Plant Market size is expected to reach USD 22.03 billion in 2025 and grow at a CAGR of 4.42% to reach USD 27.35 billion by 2030.
What is the current Indoor Plant Market size?
In 2025, the Indoor Plant Market size is expected to reach USD 22.03 billion.
Who are the key players in Indoor Plant Market?
Costa Farms, Ugaoo, Leaf & Clay, Easy Plants and Altman Plants are the major companies operating in the Indoor Plant Market.
Which is the fastest growing region in Indoor Plant Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Indoor Plant Market?
In 2025, the North America accounts for the largest market share in Indoor Plant Market.
What years does this Indoor Plant Market cover, and what was the market size in 2024?
In 2024, the Indoor Plant Market size was estimated at USD 21.06 billion. The report covers the Indoor Plant Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Indoor Plant Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Indoor Plant Industry Report
Statistics for the 2025 Indoor Plant market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Indoor Plant analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
