Indonesia Tire Market Size and Share

Indonesia Tire Market Analysis by Mordor Intelligence
The Indonesian tire market size was valued at USD 4.18 billion in 2025 and is estimated at USD 4.41 billion in 2026, and is projected to reach USD 5.76 billion by 2031, registering a CAGR of 5.49% between 2026 and 2031. Indonesia, as Southeast Asia's largest automotive hub, experiences significant growth in its tire market. Motorcycles dominate daily commutes, while commercial fleets play a critical role in the nation's freight transportation. The resurgence of travel following the pandemic, combined with government-led road construction initiatives, continues to drive tire demand. Additionally, with road transport accounting for a substantial portion of Indonesia's freight movement, the market remains robust. Incentives promoting electrification further support the adoption of EV-specific tires. Regulatory measures, such as the mandatory SNI certification, ensure that only compliant producers operate within the market. While Chinese entrants expand their presence and intensify competition, established local and global manufacturers maintain competitive advantages through strong distribution networks, brand equity, and technological alignment with Indonesia's diverse operating conditions.
Key Report Takeaways
- By season, all-season products dominated with 47.33% of the Indonesian tire market share in 2025, whereas summer tires registered the highest CAGR of 7.13% due to growing performance preferences.
- By tire design, radial construction captured 91.46% of the Indonesian tire market share in 2025, and non-pneumatic/airless alternatives are expected to rise at a 7.58% CAGR during the forecast horizon.
- By vehicle type, two-wheelers led with 36.21% of the Indonesian tire market share in 2025, while passenger cars are projected to grow at a 6.11% CAGR to 2031.
- By application, on-road usage represented 63.08% of the Indonesian tire market size in 2025 and is forecast to maintain the fastest 5.82% CAGR as paved-road networks expand.
- By end user, the aftermarket accounted for 72.13% of the Indonesian tire market size in 2025, whereas OEM demand is advancing at a 6.46% CAGR through 2031.
- By rim size, 15-20-inch products commanded 49.06% of the Indonesian tire market share in 2025, with above-20-inch categories expanding at a 7.81% CAGR as larger wheels gain popularity.
- By propulsion, internal combustion vehicles controlled 89.11% of the Indonesian tire market size in 2025, and battery EV fitments are projected to climb at a 10.13% CAGR to 2031.
Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.
Indonesia Tire Market Trends and Insights
Drivers Impact Analysis*
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rapid Surge in Two-Wheeler Ownership | +1.2% | Java and Sumatra | Short term (≤ 2 years) |
| Government Road-Infrastructure Boom | +0.9% | National | Medium term (2-4 years) |
| EV-Specific Tire Incentives | +0.8% | Major urban hubs | Medium term (2-4 years) |
| OEM Shift to Larger Rims | +0.7% | Urban markets | Medium term (2-4 years) |
| Fleet Digitalization and Predictive Buying | +0.6% | Java core cities | Long term (≥ 4 years) |
| Micro-Warehouse E-Commerce Logistics | +0.5% | Sumatra, Kalimantan, Sulawesi | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Rapid Surge in Two-Wheeler Ownership Post-Pandemic
In December 2025, as commuters aimed to reduce their reliance on public transportation, motorcycle sales demonstrated a significant recovery. In Indonesia, motorcycle sales increased by 14.5% year-on-year, reaching 461,925 units in December 2025. This marked the fifth consecutive month of growth in the market. Active riders, particularly those utilizing higher displacement models for intercity travel, experienced accelerated tread wear, resulting in a replacement frequency of approximately 12 to 18 months. Additionally, digital financing platforms enhanced accessibility for ride-hailing drivers, which contributed to the expansion of the active fleet and subsequently supported the growth of the Indonesian tire market. Infrastructure improvements across secondary cities strengthened road connectivity, facilitating longer motorcycle journeys that necessitate the use of premium tires. Consequently, manufacturers with comprehensive two-wheeler portfolios have been able to maintain stable sales volumes, despite the increasing penetration of passenger cars in the market.
Government Road-Infrastructure Boom Unlocking Radial-Tire Demand
Annual public spending is concentrated on rebuilding highways and port access roads. These infrastructure improvements enable the operation of heavier trucks and sustained speeds, which provide significant advantages to radial technology. The completion of transportation corridors in Java and Sumatra has enhanced freight movement, resulting in shorter replacement cycles for commercial tires, a segment that constitutes a substantial portion of the demand in the Indonesian tire market. During the construction phase, fleets consume considerable volumes of tires, subsequently transitioning to maintenance-related purchases that support the continued adoption of radial tires over the long term. A similar trend is observed in regional infrastructure projects in Kalimantan and Sulawesi, as modernization efforts in logistics across the outer islands gain momentum. Local manufacturers with integrated rubber sourcing capabilities are well-positioned to secure initial contracts by complying with SNI quality standards, thereby strengthening their competitive advantage in the market[1]“Indonesia National Road Improvement Program,” Japan International Cooperation Agency, jica.go.jp .
EV-Specific Tire Incentives in 2026 Green Tax Reform
Indonesia's tire market is expected to witness accelerated growth in the electric motorcycle and compact car segments, driven by the introduction of a fiscal package. This package aims to reduce the value-added tax on locally manufactured electric vehicle-optimized tires. Consequently, investments are anticipated to increase in the development of low rolling resistance compounds and reinforced sidewalls, which are critical for enhancing tire performance in electric vehicles. Companies that act swiftly in adapting to these changes are likely to gain competitive pricing advantages. This initiative is in alignment with the Indonesian government's objective of achieving 2 million electric vehicle units by 2030, which is projected to sustain consistent demand growth in the market. Manufacturers that effectively utilize in-house research and development capabilities, along with leveraging locally sourced Indonesian rubber, are well-positioned to meet both cost-efficiency and performance requirements. Furthermore, these manufacturers are expected to capitalize on export opportunities to other ASEAN electric vehicle hubs, thereby strengthening their market presence in the region.
OEM Shift to ≥15-Inch Rims for Low-Cost SUVs/MPVs
Domestic automakers are now specifying 16 to 18-inch wheels on their popular family models. This adjustment reflects the middle-class preference for premium styling and improved vehicle handling. As a result, tire manufacturers are required to scale their production capacities to accommodate these larger sizes while maintaining cost efficiency for mass-market vehicles. The adoption of larger rim fitments, which have higher unit values, is contributing to an increase in the average selling prices within the Indonesian tire market. This trend is leading to higher replacement costs for consumers, which may result in extended aftermarket cycles or a shift in demand toward more affordable imported alternatives. Suppliers that establish multi-year contracts with original equipment manufacturers are able to secure consistent baseline volumes and gain enhanced visibility into strategic production planning. This approach not only ensures stability in production but also strengthens their competitive position in the market[2]“Indonesia Operations Fact Sheet 2025,” Bridgestone Corporation, bridgestone.co.id .
Restraints Impact Analysis*
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Retread Proliferation among Heavy Trucks | –0.8% | Java freight corridors | Short term (≤ 2 years) |
| Imported Budget Tires Squeezing Margins | –0.6% | Nationwide | Medium term (2-4 years) |
| Natural Rubber Price Volatility | –0.4% | All manufacturing hubs | Short term (≤ 2 years) |
| Skilled Labor Gap for Production | –0.3% | Java and Sumatra plants | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Retread Proliferation Across Heavy-Truck Segment
Long-haul operators are increasing casing life by up to 60% through professional retreading, a process that costs approximately one-third of the price of a new tire. In the Indonesian tire market, advancements in highway surfaces are enabling multiple retread cycles, which in turn are reducing the demand for premium replacement tires. Organized retreaders, who comply with SNI regulations, are legitimizing the retreading practice and successfully attracting large fleet operators. In response to this trend, premium tire brands are implementing casing buyback programs and offering extended warranties to strengthen customer retention and loyalty. Additionally, new market entrants integrating retreading services are expanding their service portfolios to address the needs of cost-sensitive customers, thereby increasing competition within the market.
Imported Budget Tires Pressuring Margins of Local Makers
Chinese producers capitalize on economies of scale and strategically located manufacturing facilities to significantly reduce costs and offer products at lower prices compared to domestic brands in the retail market. This pricing strategy attracts value-conscious motorists and fleet owners, leading to a reduction in the market share of the premium segment within the Indonesian tire market. In response to this competitive pressure, domestic companies are implementing lean manufacturing processes, streamlining their product portfolios, and introducing value-oriented sub-brands to remain competitive. The SNI certification serves as a regulatory standard that companies must meet to operate in the market; however, many established Chinese manufacturing facilities already comply with these requirements, enabling them to sustain their competitive pricing advantage. As a result, the ability to retain profitability in this market increasingly depends on achieving differentiation through advanced technology, establishing strong partnerships across distribution channels, and delivering comprehensive after-sales support services.
*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.
Segment Analysis
By Season: All-Season Dominance Reflects Climate Consistency
In 2025, all-season products dominated the Indonesian tire market, capturing 47.33% of the market share. This trend aligns with Indonesia's tropical climate, which does not necessitate seasonal tire changes. These all-season tires are specially formulated for heat resistance and optimal traction during monsoons, ensuring dependable performance throughout the year. Meanwhile, summer tires are witnessing a surge, growing at a 7.13% CAGR. This growth is largely driven by urban drivers who prioritize sharper handling on well-maintained roads. Tire manufacturers are now emphasizing silica-rich compounds and asymmetric tread patterns, balancing grip and longevity. On the other hand, winter tires, primarily imported for expatriate vehicles, occupy a niche space and generate minimal revenue in Indonesia's tire market.
Given the forecasted continuation of warm weather, there is a sustained push in research and development to enhance the stability of all-season compounds at elevated pavement temperatures. The growth of summer tires is closely tied to the rising sales of premium passenger cars and an increase in motorsport events, both of which amplify consumer demand for responsive handling. Suppliers are differentiating themselves by highlighting UTQG ratings, conducting wet-brake tests, and emphasizing aquaplaning resistance, particularly during the monsoon. Retailers are strategically placing summer tires next to alloy-wheel upgrades, capitalizing on the trend of larger rim sizes. While winter tires may not dominate the market, their technological advancements are benefiting tropical tire lines, particularly in enhancing wet-grip features.

By Tire Design: Radial Technology Maintains Overwhelming Leadership
In 2025, radial construction dominated the Indonesian tire market, capturing a substantial 91.46% share, supported by its superior tread life and fuel efficiency across various terrains. While bias ply designs remain prevalent in low-speed agriculture and older off-road vehicles, they are increasingly facing cannibalization. Meanwhile, airless non-pneumatic formats are set to grow at a robust 7.58% CAGR, driven by logistics firms testing puncture-proof solutions for their remote operations. Major manufacturers are capitalizing on Indonesia's production capabilities, localizing advanced steel belt technology, and simultaneously reducing import costs.
Expanding airless tire capacity necessitates innovative elastomer designs and specialized molding machinery, leading to strategic partnerships with global pioneers. Initial applications are centered on forklifts, mining utility vehicles, and delivery fleets, all prioritizing uninterrupted operations. Radial technology is advancing with the integration of nanocomposite belts and low rolling resistance silica blends, aligning with OEM emissions objectives. Thus, the Indonesian tire market finds itself at a crossroads, balancing the dominance of radial designs with the allure of emerging niches that promise higher margins and a stronger technological brand presence.
By Vehicle Type: Two-Wheeler Dominance Faces Passenger-Car Momentum
In 2025, two-wheelers accounted for 36.21% of Indonesia's tire market, highlighting the significant role of motorcycles in both urban and intercity travel. Meanwhile, driven by rising incomes, accessible financing, and incentives for domestic vehicle assembly, the demand for passenger cars is surging at a 6.11% CAGR. As e-commerce logistics expand, light commercial vehicles are experiencing growth. At the same time, heavy trucks play a crucial role in the plantation and mining supply chains, supporting the size of Indonesia's tire market.
Motorcycle tires are evolving, focusing on electric vehicle (EV) models that feature reinforced sidewalls and tread blocks designed for reduced noise. The increasing demand for passenger cars creates opportunities for technologies such as run-flat and self-sealing tires. These are particularly beneficial for city dwellers, where roadside assistance might not be readily available. Suppliers in the truck segment are expanding their offerings to include retread-compatible casings, catering to budget-conscious fleet managers. Collectively, these industry shifts not only diversify revenue streams but also strengthen the resilience of Indonesia's tire market, supported by its broad multi-segment engagement.
By Application: On-Road Usage Drives Market Growth
In 2025, Indonesia's tire market, with on-road applications commanding a dominant 63.08% share, is projected to grow at a 5.82% CAGR, driven by an increase in highway density. As asphalt quality improves, vehicles can cruise at higher speeds, leading to increased heat build-up and accelerated tread wear, thereby raising the frequency of tire replacements. Off-road tires, primarily used in mining, plantations, and construction, prioritize puncture resistance and load capacity over rolling efficiency. Additionally, cross-application designs are gaining traction, catering to mixed-service trucks that navigate both paved highways and plantation tracks in a single journey.
As urbanization intensifies, vehicle kilometers are increasingly concentrated within metropolitan areas. This trend encourages OEMs to procure tires that comply with safety regulations while offering low noise and superior wet grip. The off-road segment is progressively adopting radial technology, incorporating cut-resistant compounds, which is driving up average selling prices. To ensure comprehensive coverage across Indonesia, manufacturers are establishing split service networks, positioning on-road service centers in urban areas and off-road specialists near mining zones.

By End User: Aftermarket Dominance Reflects Replacement Patterns
In 2025, the Indonesian tire market observed the aftermarket securing a dominant 72.13% share, driven by an aging vehicle fleet and the frequent replacement of motorcycle tires. Meanwhile, OEM channels, though accounting for a smaller portion, are projected to grow at a 6.46% CAGR. This growth is attributed to Indonesia's intensified local vehicle manufacturing efforts and increasing local content mandates. While OEM contracts ensure stable volumes and foster innovation, they also result in compressed profit margins. In contrast, aftermarket sales provide opportunities for brand differentiation and a diverse presence across retail outlets nationwide.
Digital marketplaces are increasing tire visibility and price transparency. This development is compelling traditional dealers to enhance their offerings with installation services and extended warranties. As OEMs expand, there is a focus on standardizing tire specifications. This is particularly significant for electric vehicles (EVs), which require certified low rolling resistance tires. Consequently, the Indonesian tire market's growth depends on coordinated strategies that strengthen OEM pipelines while maintaining loyalty in the aftermarket segment.
By Rim Size: Mid-Range Sizes Dominate Current Demand
In 2025, tires sized between 15 and 20 inches dominated the Indonesian market, securing a 49.06% share, attributed to their prevalent use in SUVs, MPVs, and pickup trucks. Meanwhile, tires exceeding 20 inches are projected to grow at a 7.81% CAGR, driven by the rising popularity of 21 to 24-inch alloys in premium vehicles, enhancing both road presence and handling. Sizes under 15 inches, traditionally used in economy cars and fuel-efficient commercial vans, are experiencing a decline in market share as fleet buyers transition to higher vehicle classes.
To adapt to the evolving market, manufacturers are expanding their curing presses and mold inventories to accommodate the broader diameter range while optimizing inventory turnover. Retailers are strategically bundling larger-size tires with alloy-wheel packages, encouraging consumers to upgrade at the point of sale. However, in rural regions, the high price of larger rims is hindering their adoption, leading to sustained demand for 15-inch bias-ply tires, particularly on older pickups. Balanced production planning is essential to avoid overstocking less common sizes while meeting Indonesia's growing demand for style-driven wheels.

By Propulsion: ICE Dominance Faces EV Transition
In 2025, internal combustion vehicles dominated the Indonesian tire market, holding a substantial 89.11% share. However, battery electric vehicles are projected to grow significantly, with a 10.13% CAGR through 2031. Hybrid models occupy a transitional niche, attracting commuters who prioritize savings on fuel without the need for frequent charging. Tires for electric vehicles (EVs) are designed with specific features, including low rolling resistance for efficiency, reinforced bead structures to handle instant torque, and acoustic foam layers to minimize cabin noise.
Suppliers qualifying for 2026 tax incentives gain pricing advantages and secure early access to specifications as OEMs introduce Indonesian-manufactured EV models. Meanwhile, tires for internal combustion engines (ICE) are being refined with fuel-efficient tread compounds to align with future emissions standards. Additionally, draft recycling regulations may set recovery targets, impacting compound designs for both EV and ICE segments and adding complexity to the supply chain of Indonesia's tire market.
Geography Analysis
Java remains the central region of Indonesia's tire market, with a significant share of the nation's paved roads and major production hubs located in Tangerang and Bekasi. The high traffic volume in Jakarta drives frequent replacement cycles for two-wheelers and passenger cars. Additionally, Tanjung Priok port plays a critical role in distributing tires to other islands. Sumatra ranks second in tire demand due to the plantation and mining sectors, which generate substantial heavy-truck volumes requiring durable radial casings suitable for mixed terrains. Manufacturers utilize warehouses in Medan and Palembang to improve delivery times and reduce inventory costs.
Kalimantan and Sulawesi are becoming important growth regions. The expansion of highways and resource extraction projects in these areas is increasing vehicle ownership per capita. Furthermore, government incentives aimed at promoting industrialization in the eastern regions are encouraging tire manufacturers to establish satellite logistics centers to support onsite service trucks. These regions, previously underserved, are now contributing to increased sales, particularly for large rim SUV tires preferred by executives and all-steel truck radials required for mining haul roads. While the Indonesian tire market is expanding beyond Java, it continues to rely on Java's manufacturing infrastructure.
Logistical challenges associated with Indonesia's archipelagic geography remain significant. Interisland shipping increases lead times and costs, prompting distributors to maintain buffer stocks in bonded zones near secondary ports. E-commerce fulfillment centers are adopting micro warehouse models and utilizing predictive inventory algorithms to mitigate delays caused by maritime transportation. The SNI certification ensures consistent quality standards across regions, protecting consumers in remote provinces from substandard imports. Companies with a nationwide service presence are enhancing customer loyalty through mobile installation units and retread pickup programs, thereby strengthening their geographic coverage within Indonesia's tire market.
Competitive Landscape
PT Gajah Tunggal Tbk stands out as a dominant force in Indonesia's tire market, owing to its integrated rubber plantations, a diverse range of products, and a robust aftermarket presence with nearly 1,400 TireZone outlets nationwide. Meanwhile, Bridgestone Indonesia, Hankook, and Michelin operate state-of-the-art plants, capitalizing on Indonesia's labor cost benefits. These plants not only cater to the ASEAN market but also meet the stringent quality standards of OECD markets. In a significant development, Chinese player ZC Rubber invested USD 280 million into its Kendal Industrial Park facility, completing construction in 233 days, highlighting the intensifying competition in the region[3]“Kendal Industrial Park Facility Overview,” ZC Rubber, zcrubber.com .
Strategic actions prioritize capacity expansions and technology upgrades over price wars. PT Gajah Tunggal launched Zeneos Ionity, an electric motorcycle tire designed for ride-hailing fleets, featuring low rolling resistance and reinforced sidewalls. Meanwhile, Hankook collaborates with Indonesian EV start-ups to develop graphene-enhanced compounds that reduce rolling resistance. These initiatives highlight a shift toward specialized niches that offer premium margins in the Indonesian tire market.
Regulatory compliance, driven by mandatory SNI standards, emphasizes consistent performance and traceability in the competition. Established manufacturers, leveraging in-house laboratories and TÜV-accredited audits, streamline their certification renewals. In contrast, newcomers frequently ally with local distributors to adeptly navigate bureaucratic hurdles. This dynamic landscape sees cost-driven entrants and innovation-focused incumbents, both capitalizing on Indonesia's expansive market and its strategic export positioning, competing for regional dominance.
Indonesia Tire Industry Leaders
PT Gajah Tunggal Tbk
Bridgestone Tire Indonesia
Hankook Indonesia
Michelin Indonesia
Goodyear Indonesia
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- May 2025: Sailun Group began commercial output at its new Demak City plant, marking the company’s fourth offshore facility and reinforcing its Southeast Asia growth strategy.
- January 2025: PT Gajah Tunggal Tbk and Mitra Agung opened TireZone Mitra Agung Cibodas, extending premium retail coverage in Tangerang.
- January 2025: French tire major Michelin has advanced its strategy to strengthen its global OEM footprint by moving to fully acquire Indonesian manufacturer Multistrada Arah Sarana in 2025. The move follows a tender offer aimed at purchasing the remaining minority shares and transitioning the company into a fully private entity.
Indonesia Tire Market Report Scope
The scope includes segmentation by season (summer, winter, and all-season), tire design (radial, bias, and non-pneumatic/airless), vehicle type (two-wheelers, passenger cars, light commercial vehicles, heavy commercial trucks and buses, and off-the-road and specialty vehicles including agriculture, mining, and racing), application (on-road and off-road across construction, mining, and agriculture), end user (OEM and aftermarket including replacement and retread), rim size (below 15 inches, 15–20 inches, and above 20 inches), and propulsion (internal-combustion vehicles, battery-electric vehicles, and hybrid and fuel-cell vehicles).
| Summer |
| Winter |
| All-Season |
| Radial |
| Bias |
| Non-pneumatic/Airless |
| Two-Wheelers |
| Passenger Cars |
| Light Commercial Vehicles |
| Heavy Commercial Trucks and Buses |
| Off-the-Road and Specialty (OTR, Agriculture, Mining, Racing) |
| On-Road |
| Off-Road (Construction, Mining, Agriculture) |
| OEM |
| Aftermarket (Replacement and Retread) |
| Below 15 inches |
| 15 - 20 inches |
| Above 20 inches |
| Internal-Combustion Vehicles |
| Battery-Electric Vehicles |
| Hybrid and Fuel-Cell Vehicles |
| By Season | Summer |
| Winter | |
| All-Season | |
| By Tire Design | Radial |
| Bias | |
| Non-pneumatic/Airless | |
| By Vehicle Type | Two-Wheelers |
| Passenger Cars | |
| Light Commercial Vehicles | |
| Heavy Commercial Trucks and Buses | |
| Off-the-Road and Specialty (OTR, Agriculture, Mining, Racing) | |
| By Application | On-Road |
| Off-Road (Construction, Mining, Agriculture) | |
| By End User | OEM |
| Aftermarket (Replacement and Retread) | |
| By Rim Size | Below 15 inches |
| 15 - 20 inches | |
| Above 20 inches | |
| By Propulsion | Internal-Combustion Vehicles |
| Battery-Electric Vehicles | |
| Hybrid and Fuel-Cell Vehicles |
Key Questions Answered in the Report
How large is the Indonesia tire market in 2026 and what is its growth rate to 2031?
The Indonesia tire market is estimated to be at USD 4.41 billion in 2026 and is projected to climb to USD 5.76 billion by 2031 at a 5.49% CAGR.
Which vehicle category currently drives the greatest replacement demand?
Two-wheelers generate the highest share at 36.21% due to Indonesia’s motorcycle-centric mobility patterns and frequent replacement cycles.
What rim sizes are rising fastest in sales?
Tires above 20 inches will expand at a 7.81% CAGR as consumers favor larger wheels on premium SUVs and MPVs.
Which distribution channel captures the bulk of tire sales today?
The aftermarket holds 72.13% share because Indonesia’s large in-use vehicle fleet requires frequent replacement independent of new vehicle sales.
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