Indonesia Ride Hailing Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Indonesia Ride-Hailing Market Report is Segmented by Vehicle Type (Two-Wheelers and More), by Vendor Type (Organized and Unorganized) Propulsion Type (Internal Combustion Engine (ICE) and More), Fuel Type (Petrol and More), Vehicle Age (0 To 2 Years and More), Price Segment (Below USD 5, 000 and More), Sales Channel, Ownership, Booking Mode, End-User, and Region. The Market Forecasts are Provided in Terms of Value (USD).

Indonesia Ride Hailing Market Size and Share

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Indonesia Ride Hailing Market Analysis by Mordor Intelligence

The Indonesia ride-hailing market generated USD 4.41 billion in 2025 and is projected to reach USD 6.26 billion by 2030, advancing at a 7.25% CAGR. Rapid smartphone adoption, deep e-wallet penetration, and supportive electric-mobility policies underpin revenue growth. The market benefits from Indonesia’s dense urban clusters, where two-wheeler services solve first- and last-mile gaps and keep average ride times low. Platform operators are scaling electric fleets by leveraging battery-swap networks and government purchase subsidies, actions that cut fuel costs and align with national carbon targets. Intensifying competition has curtailed driver earnings, yet duopolistic scale advantages let leading platforms absorb subsidy costs while defending market share[1]"Documents and Reports", World Bank, worldbank.org.

Key Report Takeaways

  • By vehicle type, two-wheelers led with 74.18% of Indonesia's ride-hailing market share in 2024; passenger cars are forecasted to expand at an 8.77% CAGR through 2030.
  • By vendor type, organized operators captured 65.43% revenue share in 2024 and are poised to grow at 8.25% CAGR to 2030.
  • By propulsion type, internal-combustion fleets retained 77.29% share in 2024; electric vehicles will accelerate at a 22.61% CAGR to 2030.
  • By fuel type, petrol vehicles held 62.84% share of the Indonesian ride-hailing market size in 2024, while battery-electric rides are set to climb at 24.34% CAGR.
  • By vehicle age, 3–5 year vehicles dominated with a 34.21% share in 2024, yet the 0–2 years cohort is projected to expand at 11.48% CAGR.
  • By price segment, USD 5,000–9,999 units commanded 41.33% of 2024 revenue, while USD 30,000-plus vehicles are expected to post the fastest 14.70% CAGR to 2030.
  • By sales channel, multi-brand independent dealers led with 38.62% share in 2024, whereas pure-play e-retailers will increase sales at 13.94% CAGR.
  • By ownership, multi-owner fleets represented 67.10% share in 2024; first-owner resale cars will grow at 10.53% CAGR through 2030.
  • By booking mode, online bookings represented 96.38% of transactions in 2024 and will advance at 10.89% CAGR.
  • By end-user, personal users held 68.17% share in 2024, while corporate demand is forecast to rise at 15.37% CAGR.
  • By region, Java province accounted for 62.25% of Indonesia ride-hailing market size in 2024; Sulawesi is projected to register the fastest 10.26% CAGR to 2030.

Segment Analysis

By Vehicle Type: Two-Wheelers Maintain Structural Lead

Two-wheelers held 74.18% of Indonesia's ride-hailing market share in 2024, as narrow streets and scarce parking favor agile motorcycles. Passenger cars are growing at an 8.77% CAGR, buoyed by rising middle-class demand for air-conditioned comfort during longer trips. The Indonesian ride-hailing market size attached to passenger cars is projected to reach USD 1.48 billion by 2030, yet motorcycles remain the default for short intra-city commutes. Electric scooters introduced through fleet partnerships lower fuel costs and showcase sustainability credentials attractive to young riders. Platform promotions bundling ride passes with e-wallet incentives further entrench two-wheelers in daily commuting routines.

Service differentiation hinges on motorcycle response times, often under four minutes during peak congestion, compared with seven minutes for cars. Rider safety features—such as mandatory helmet photos and AI-reviewed driving scores—build consumer trust. Seasonal monsoon rains briefly shift demand toward cars, yet two-wheeler volumes quickly rebound due to lower fares. Continuous supply-side training keeps driver onboarding efficient, maintaining liquidity across high-traffic corridors.

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By Vendor Type: Organized Platforms Tighten Control

Organized operators captured 65.43% share of Indonesia's ride-hailing market share in 2024, and are poised to grow at 8.25% CAGR to 2030, outperforming informal peers through compliance scale economies. Mandatory insurance contributions and holiday bonuses raise fixed costs, but large platforms distribute them across broad driver bases. The Indonesia ride-hailing market will see organized share rise as regulatory checkpoints target unregistered motorcycles and mandate commercial license plates. Platforms translate compliance into brand equity, signaling rider safety and driver benefits.

Vendor consolidation also enables bulk vehicle leasing, cutting per-unit costs and accelerating transitions to electric models. Centralized driver-rating systems weed out unsafe operators, further concentrating trips on major apps. Smaller informal groups struggle to match marketing reach or payment integration, gradually exiting dense metros.

By Propulsion Type: Electrification Gains Momentum

Internal-combustion vehicles still dominate Indonesia ride-hailing market with 77.29% share in 2024 due to low capital costs and widespread petrol stations. Yet electric rides are registering 22.61% CAGR as battery-swap stations expand around shopping malls and transport hubs. Reduced energy expense, estimated at 60% below petrol per kilometer, boosts driver margins once upfront subsidies are applied.

Government fleet targets require operators to devote portions of annual vehicle procurement budgets to electric options. Partnerships with domestic battery makers reduce supply risk, while favorable import duties on knocked-down electric scooter kits keep sticker prices in check. Visibility campaigns featuring green-plated bikes help platforms secure corporate contracts tied to sustainability metrics.

By Fuel Type: Petrol Still Rules but Batteries Scale Fast

Petrol rides formed 62.84% of Indonesia's ride-hailing market share in 2024. Battery-electric is the only fuel category scoring double-digit growth of 24.34% CAGR by 2030, underpinned by the same subsidy and infrastructure forces lifting electric propulsion generally. Diesel remains confined to larger MPVs used in provincial tourism, yet interest is limited due to higher maintenance outlays. Hybrid adoption is modest given the price premium over small petrol engines, though it offers interim emissions relief for longer car trips.

Fuel cost volatility pushes drivers toward electrics, especially after the government began floating retail gasoline prices quarterly. Platform incentives, such as zero commission for the first 100 electric trips, lower payback periods and nudge driver switching.

By Vehicle Age: Fleet Renewal Accelerates

Vehicles aged 3-5 years strike the sweet spot between capital outlay and reliability, claiming 34.21% share of Indonesia ride-hailing market share in 2024. Stricter platform rules limiting vehicle age to 7 years from registration encourage continuous renewal. Newer units (0–2 years) will expand at 11.48% CAGR as leasing partners offer low-deposit packages. Driver access to such plans improves customer satisfaction scores, which algorithms now rank highly in dispatch priority.

Older cars are migrating to rural areas where inspection enforcement is lighter, yet the monetization potential there is lower. As battery-electric fleets grow, the residual value of petrol bikes may erode faster, hastening refresh cycles.

Indonesia Ride Hailing Market Share by Vehicle Age
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Note: Segment shares of all individual segments available upon report purchase

By Price Segment: Mid-Range Dominates, Premium Climbs

The USD 5,000–9,999 band accounted for 41.33% of 2024 revenue because it balances acquisition cost with durability for commercial use. Lux segments above USD 30,000, including electric SUVs and executive sedans, will record 14.70% CAGR as corporate accounts and tourists demand higher comfort. Platform tiering allows price-elastic customers to opt for premium vehicles with subscription-style bundles.

Growing affluence in secondary cities is expanding aspirational ride categories, supporting diversified fleet mixes that unlock ancillary insurance and advertising income.

By Sales Channel: Digital Retailers Scale Fastest

Multi-brand independent dealers led with 38.62% share of Indonesia ride-hailing market share in 2024, whereas Offline dealers remain pivotal, yet pure-play e-retailers will post 13.94% CAGR by aggregating inventory online and securing bulk discounts from OEMs. Driver-friendly financing calculators embedded within apps shorten purchase cycles. 

Physical auction houses dispose of aging fleets, ensuring asset-light balance sheets for platforms. Manufacturer-direct online storefronts negotiate custom specifications, primarily battery capacity and telematics hardware, streamlining electrification.

By Ownership: Multi-Owner Fleets Prevail

Multi-owner vehicles—often second-hand—held 67.10% share of Indonesia ride-hailing market share in 2024 because they require minimal upfront capital for drivers entering the Indonesia ride-hailing industry. Leasing products backed by peer-to-peer lenders are pushing first-owner purchases, forecast to grow at 10.53% CAGR. Platforms underpin repayments by deducting instalments from weekly earnings, lowering default risk.

As warranty coverage becomes a differentiator in app listings, more drivers may favor factory-fresh vehicles to assure uptime and higher customer ratings.

By Booking Mode: Online Nearly Saturated

Digital orders represented 96.38% of Indonesia ride-hailing market share in 2024 tripsand will advance at 10.89% CAGR thanks to smartphone ubiquity and frictionless in-app payments. Voice-based booking bots in local dialects make services accessible to older demographics, further shrinking the street-hail share. 

In low-coverage zones, drivers can generate QR codes for offline riders, ensuring conversion of analog demand into recorded digital transactions. Continuous UI upgrades, such as in-ride audio translation for foreign tourists, sustain engagement. Live-map safety features reassure passengers and comply with city-level surveillance guidelines.

Indonesia Ride Hailing Market: Market Share by Booking Mode
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By End-User: Corporate Mobility Surges

Personal usage remains the backbone at 68.17% Indonesia ride-hailing market share, underpinning ride-count volumes during non-office hours. Cross-selling of co-working subscriptions and meal vouchers into enterprise dashboards unlocks additional revenue without increasing customer acquisition cost.

Whereas corporate demand is rising at 15.37% CAGR as firms substitute vehicle allowances with mileage-capped ride credits. Detailed trip dashboards support expense audits, while bundled insurance meets workplace safety rules. Employees appreciate app-based reimbursements, and employers avoid fleet depreciation costs. 

Geography Analysis

Java contributed 62.25% of Indonesia's ride-hailing market revenue in 2024, underpinned by Jakarta’s megacity status and dense secondary hubs such as Bandung and Surabaya. Smartphone penetration exceeds 90% in urban Java, ensuring near-universal access to app-based mobility. Continuous infrastructure upgrades, light rail extensions, and toll-road expansions funnel economic activity into core corridors where two-wheeler rides provide last-mile links. Payment integration with leading digital wallets accelerates ride uptake among unbanked users who rely on QR-based top-ups, GoTo Group.

Sumatra accounts for a significant revenue slice, anchored by Medan’s strong oil-and-gas corporate demand and Palembang’s port logistics workforce. Provincial governments there have begun pilot programs that reserve curb spaces for app-registered pick-ups, enhancing service reliability in congested downtowns. Kalimantan’s mining towns generate steady business-travel volumes, and relocation plans for Indonesia’s new administrative capital promise future ridership uplift.

Sulawesi is projected to log the fastest 10.26% CAGR through 2030. Makassar and Manado showcase rising middle-class consumption and receive targeted promotion campaigns from major apps. High-school and university student segments in these cities drive weekday lunchtime ride spikes. Bali and Nusa Tenggara sustain premium ride demand from international tourists, with airport transfer packages priced in USD for convenience. Eastern provinces such as Papua and Maluku remain nascent markets because of patchy 4G coverage, but satellite broadband rollouts could trigger catch-up growth beyond 2027.

Competitive Landscape

Indonesia’s ride-hailing arena functions as an effective duopoly, with two platforms commanding a combined majority share. Their scale underwrites deep discount campaigns and driver incentive pools that challengers cannot match. Both incumbents invest heavily in artificial-intelligence routing engines that reduce idle kilometers and lift driver earnings per hour. One operator unveiled a proprietary large-language model, aiming to personalize support chats and improve driver safety alerts.

Electric-mobility partnerships distinguish corporate strategies. Its rival counters with multi-brand car-leasing alliances that bundle insurance and maintenance. Cross-vertical synergies reinforce stickiness: riders earn loyalty points convertible to grocery vouchers, while merchants on affiliated e-commerce platforms enjoy discounted delivery tariffs.

New entrants exploit regulatory arbitrage by offering lower commission rates but face liquidity gaps during peak hours. Nonetheless, without integrated payment ecosystems or nationwide driver networks, disruptors will struggle to pierce entrenched network effects before capital requirements escalate.

Indonesia Ride Hailing Industry Leaders

  1. PT Aplikasi Karya Anak Bangsa (Gojek)

  2. Grab Holdings Inc.

  3. Maxim Rides Indonesia

  4. inDrive

  5. Blue Bird Group (MyBluebird)

  6. *Disclaimer: Major Players sorted in no particular order
Indonesia Ride Hailing Market Concentration
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Recent Industry Developments

  • February 2025: inDrive, in partnership with Fingular, introduced inDrive.Money, offering drivers instant cash advances up to IDR 10,000,000 with in-app repayment.
  • December 2024: Vietnam’s Xanh SM launched electric-taxi services in Jakarta, targeting 10,000 vehicles by 2025.

Table of Contents for Indonesia Ride Hailing Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Explosive growth of e-wallet penetration
    • 4.2.2 Urban congestion driving two-wheeler preference
    • 4.2.3 Government-backed EV and battery-swap initiatives
    • 4.2.4 Rising demand from Tier-2/Tier-3 city commuters
    • 4.2.5 Super-app ecosystem cross-selling (GoTo, Grab)
    • 4.2.6 Corporate mobility-as-a-benefit programs
  • 4.3 Market Restraints
    • 4.3.1 Intensifying price wars squeezing driver income
    • 4.3.2 Pending provincial caps on ride-hailing fleet size
    • 4.3.3 Rising insurance and safety-compliance costs
    • 4.3.4 Privacy concerns over real-time tracking data
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers/Consumers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitute Products
    • 4.7.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value, USD)

  • 5.1 By Vehicle Type
    • 5.1.1 Two-Wheelers
    • 5.1.2 Passenger Cars
  • 5.2 By Vendor Type
    • 5.2.1 Organised
    • 5.2.2 Unorganised
  • 5.3 By Propulsion Type
    • 5.3.1 Internal Combustion Engine (ICE)
    • 5.3.2 Electric
  • 5.4 By Fuel Type
    • 5.4.1 Petrol
    • 5.4.2 Diesel
    • 5.4.3 Hybrid (HEV and PHEV)
    • 5.4.4 Battery-Electric (BEV)
    • 5.4.5 LPG / CNG / Others
  • 5.5 By Vehicle Age
    • 5.5.1 0 to 2 Years
    • 5.5.2 3 to 5 Years
    • 5.5.3 6 to 8 Years
    • 5.5.4 9 to 12 Years
    • 5.5.5 Above 12 Years
  • 5.6 By Price Segment
    • 5.6.1 Below USD 5,000
    • 5.6.2 USD 5,000 to USD 9,999
    • 5.6.3 USD 10,000 to USD 14,999
    • 5.6.4 USD 15,000 to USD 19,999
    • 5.6.5 USD 20,000 to USD 29,999
    • 5.6.6 USD 30,000 and Above
  • 5.7 By Sales Channel
    • 5.7.1 Online Digital Classified Portals
    • 5.7.2 Pure-play e-Retailers
    • 5.7.3 OEM-Certified Online Stores
    • 5.7.4 Offline OEM-Franchised Dealers
    • 5.7.5 Multi-brand Independent Dealers
    • 5.7.6 Physical Auction Houses
  • 5.8 By Ownership
    • 5.8.1 First-owner Resale
    • 5.8.2 Multi-owner
  • 5.9 By Booking Mode
    • 5.9.1 Online
    • 5.9.2 Offline/Street-hail
  • 5.10 By End-User
    • 5.10.1 Personal
    • 5.10.2 Corporate / Business
    • 5.10.3 Tourism and Airport Transfers
  • 5.11 By Region
    • 5.11.1 Java
    • 5.11.2 Sumatra
    • 5.11.3 Kalimantan
    • 5.11.4 Sulawesi
    • 5.11.5 Bali and Nusa Tenggara
    • 5.11.6 Papua and Maluku

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 PT Aplikasi Karya Anak Bangsa (Gojek)
    • 6.4.2 Grab Holdings Inc.
    • 6.4.3 Maxim Rides Indonesia
    • 6.4.4 inDrive (SUOL Innovations Ltd.)
    • 6.4.5 Blue Bird Group (MyBluebird)
    • 6.4.6 Traveloka Group (Traveloka Ride)
    • 6.4.7 Uber Technologies Inc.
    • 6.4.8 ANI Technologies Pvt. Ltd. (Ola)
    • 6.4.9 AirAsia Super App (AirAsia Ride)
    • 6.4.10 PT Adi Sarana Armada Tbk (ShareCar)
    • 6.4.11 PT Anterin Digital Nusantara (Anterin)
    • 6.4.12 PT Teknologi Karya Digital Nusa (TKDN OnCall)
    • 6.4.13 PT GoTo Logistics (GoSend-GoCar L)
    • 6.4.14 PT Sumber Alfaria Trijaya (TirRide pilot)
    • 6.4.15 PT Daya Digital Nusantara (Dryver)
    • 6.4.16 PT Mula Trans Muda (Mula Ride)
    • 6.4.17 PT Kreen Technologies (Drive.id)
    • 6.4.18 PT Julo Teknologi Finansial (JuloRide)
    • 6.4.19 PT Siger Network (Helm.id)
    • 6.4.20 PT Teknologi Bersama Ride (T-Bike)

7. Market Opportunities and Future Outlook

  • 7.1 White-space and Unmet-need Assessment
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Indonesia Ride Hailing Market Report Scope

Ride-hailing allows for booking rides and paying for service through an app with a transportation network company (TNC), where the market comprises vehicle types, such as motorcycles and cars.

The Indonesian ride-hailing market is segmented by vehicle type, booking type, and end use. By vehicle type, the market is segmented into two-wheelers and passenger cars. By booking type, the market is segmented into online and offline. By end use, the market is segmented into personal and business. For each segment, the market size and forecasts are done based on value (USD).

By Vehicle Type Two-Wheelers
Passenger Cars
By Vendor Type Organised
Unorganised
By Propulsion Type Internal Combustion Engine (ICE)
Electric
By Fuel Type Petrol
Diesel
Hybrid (HEV and PHEV)
Battery-Electric (BEV)
LPG / CNG / Others
By Vehicle Age 0 to 2 Years
3 to 5 Years
6 to 8 Years
9 to 12 Years
Above 12 Years
By Price Segment Below USD 5,000
USD 5,000 to USD 9,999
USD 10,000 to USD 14,999
USD 15,000 to USD 19,999
USD 20,000 to USD 29,999
USD 30,000 and Above
By Sales Channel Online Digital Classified Portals
Pure-play e-Retailers
OEM-Certified Online Stores
Offline OEM-Franchised Dealers
Multi-brand Independent Dealers
Physical Auction Houses
By Ownership First-owner Resale
Multi-owner
By Booking Mode Online
Offline/Street-hail
By End-User Personal
Corporate / Business
Tourism and Airport Transfers
By Region Java
Sumatra
Kalimantan
Sulawesi
Bali and Nusa Tenggara
Papua and Maluku
By Vehicle Type
Two-Wheelers
Passenger Cars
By Vendor Type
Organised
Unorganised
By Propulsion Type
Internal Combustion Engine (ICE)
Electric
By Fuel Type
Petrol
Diesel
Hybrid (HEV and PHEV)
Battery-Electric (BEV)
LPG / CNG / Others
By Vehicle Age
0 to 2 Years
3 to 5 Years
6 to 8 Years
9 to 12 Years
Above 12 Years
By Price Segment
Below USD 5,000
USD 5,000 to USD 9,999
USD 10,000 to USD 14,999
USD 15,000 to USD 19,999
USD 20,000 to USD 29,999
USD 30,000 and Above
By Sales Channel
Online Digital Classified Portals
Pure-play e-Retailers
OEM-Certified Online Stores
Offline OEM-Franchised Dealers
Multi-brand Independent Dealers
Physical Auction Houses
By Ownership
First-owner Resale
Multi-owner
By Booking Mode
Online
Offline/Street-hail
By End-User
Personal
Corporate / Business
Tourism and Airport Transfers
By Region
Java
Sumatra
Kalimantan
Sulawesi
Bali and Nusa Tenggara
Papua and Maluku
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Key Questions Answered in the Report

What is the current value of the Indonesia ride-hailing market?

The Indonesia ride-hailing market was valued at USD 4.41 billion in 2025.

How fast will the market grow through 2030?

Revenue is projected to rise at a 7.25% CAGR, reaching USD 6.26 billion by 2030.

Which vehicle type contributes most to ride-hailing trips?

Two-wheelers account for 74.18% of 2024 rides, reflecting their agility in congested cities.

Why are electric motorcycles gaining traction?

Government subsidies, battery-swap stations, and lower energy costs support a 22.61% CAGR for electric vehicle rides.

What challenges threaten future growth?

Driver income pressure from price wars and potential provincial caps on fleet size could temper expansion.

Page last updated on: July 3, 2025

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