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Smart Wearable Market - Growth, Trends, and Forecast (2019 - 2024)

The market is segmented by Product (Smartwatch, Head-mounted Display, Smart Clothing, Ear Worn, Fitness Tracker, Body Worn Camera, Exoskeleton, Medical Devices) and Geography.

Market Snapshot

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Study Period:

2018-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

19.10%

Key Players:

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Market Overview

The smart wearable market was valued a sale of 181.51 million units and is anticipated to register a CAGR of 19.10 over the forecast period (2019-2024). Advancements in research have been leading to increased innovation in the recent years and has been instrumental in driving the demand for the wearable market and led to new product categories like the smart fabrics and hearables, among others which incorporate high-end technology and design in daily living. Lately, the focus has been on providing an aesthetic design to devices to attract the customers.

  • Wearables imply wristbands that are launched by companies like Fitbit, Jawbone, Apple, and act as activity trackers, which has gained a significant traction, owing to the boom in the fitness trend across consumers.
  • The smartwatch category is experiencing a rise, owing to additional features, like the brand that suits the everyday lifestyle. Strong brands, such as Apple and Fossil, are keeping the pricing consistent with the price bands of traditional watches, to maintain their revenues. With Google’s WearOS, many other premium watchmakers, such as TAG and Armani, have entered the segment. 
  • Hearables are gaining traction with the increasing acceptance of smart assistants. Companies like Bragi, Google, Apple, Jabra, Samsung, and Sony have been actively contributing to the growth of this segment. 

Scope of the Report

Wearable technology is an emerging trend that integrates electronics to the daily activities and fits into the changing lifestyles and can be worn on any part of the body. The market is divided based on product type, such as smartwatch, head-mounted display, smart clothing, ear worn, fitness trackers, body worn, camera, exoskeleton, and medical devices.

By Product
Smartwatches
Head Mounted Displays
Smart Clothing
Ear Worn
Fitness Trackers
Body Worn Camera
Exoskeleton
Medical Devices
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa

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Key Market Trends

Smartwatches to Hold the Major Share

  • Owing to the increasing penetration rates of urbanization, the demand for aesthetically appealing advanced featured products with the ability to better serve the consumers’ daily requirements, such as time schedules, has driven the market for smartwatches, globally.
  • Moreover, the huge millennial population has been adopting smartwatches, owing to the increased spending for their regular work hours tracking as well as luxury standards. According to the International Council of Shopping Centers (ICSC), millennial expenditure is expected to increase across various major economies.
  • In addition, the ongoing technological advancements by the companies are the primary factors stimulating the growth of smartwatches, as it is a completely technical product that requires constant research and development for differentiated features.
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Asia-Pacific to Witness the Fastest Growth Rate

  • Asia-Pacific is expected to witness the highest growth in the smart wearable market during the forecast period. The growing electronics industry coupled with a rapid rise in the disposable income in the region is driving the smart wearable market.
  • In China, the wearables market has taken on a different shape fuelled partly by the purchases of growing affluent consumers. The presences of vendors, such as Xiaomi and Huawei among others add to the growth of the Chinese smart wearables market.
  • Moreover, the demand for fitness trackers in the region is expected to rise, owing to an increase in the population rate, advancement in technology, and stable economic growth. Fitness trackers are widely accepted by Chinese customers, owing to a rise in awareness toward fitness among the people in the country. 
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Competitive Landscape

The smart wearable market is highly competitive. The market has gained a competitive edge in the recent years. Additionally, several efforts are being taken by the players to gain a competitive edge in this fast-growing market, mainly catering to the demand from the millennial generation population. 

  • December 2018 - Fossil Group launched seven next-gen touchscreen smartwatches under its six brands for the tech-savvy millennials in India. The seven smartwatches are Fossil Gen 4 Smartwatch Venture HR and Explorist HR for Fossil, Skagen Falster 2 for Skagen, Michael Kors Access Runway for Michael Kors, Emporio Armani Connected for Emporio Armani, A|X Armani Exchange Connected for Armani Exchange and Diesel Full Guard for Diesel.

Major Players

  1. Apple Inc.
  2. Fitbit Inc.
  3. Fossil Group Inc.
  4. Medtronic PLC
  5. Transcend Information Inc.

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Incremental Technological Advancements Aiding the Market Growth

    4. 4.4 Market Restraints

      1. 4.4.1 Data Privacy Concerns Challenge the Market Growth

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

  5. 5. TECHNOLOGY SNAPSHOT

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Product

      1. 6.1.1 Smartwatches

      2. 6.1.2 Head Mounted Displays

      3. 6.1.3 Smart Clothing

      4. 6.1.4 Ear Worn

      5. 6.1.5 Fitness Trackers

      6. 6.1.6 Body Worn Camera

      7. 6.1.7 Exoskeleton

      8. 6.1.8 Medical Devices

    2. 6.2 Geography

      1. 6.2.1 North America

      2. 6.2.2 Europe

      3. 6.2.3 Asia-Pacific

      4. 6.2.4 Latin America

      5. 6.2.5 Middle East & Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Apple Inc.

      2. 7.1.2 Samsung Electronics Co. Ltd

      3. 7.1.3 Garmin Ltd

      4. 7.1.4 Fitbit Inc.

      5. 7.1.5 Fossil Group Inc.

      6. 7.1.6 Huawei Technologies Co. Ltd

      7. 7.1.7 Sony Corporation

      8. 7.1.8 Microsoft Corporation

      9. 7.1.9 Bragi GmbH

      10. 7.1.10 Nuheara Limited

      11. 7.1.11 Omron Healthcare Inc.

      12. 7.1.12 Huami Corporation

      13. 7.1.13 Withings

      14. 7.1.14 Medtronic PLC

      15. 7.1.15 AIQ Smart Clothing Inc.

      16. 7.1.16 Sensoria Inc.

      17. 7.1.17 GoPro Inc.

      18. 7.1.18 Transcend Information Inc.

      19. 7.1.19 Ekso Bionics Holdings Inc.

      20. 7.1.20 Cyberdyne Inc.

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. MARKET OPPORTUNITIES AND FUTURE TRENDS

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