Smart Wearable Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Smart Wearable Market is segmented by product (smartwatch, head-mounted display, smart clothing, ear-worn, fitness tracker, body-worn camera, exoskeleton, and medical devices) and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are in terms of value (USD million) for all the above segments.

Smart Wearable Industry Overview

Smart Wearable Market Summary
Study Period: 2019-2027
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 19.48 %

Major Players

Smart Wearable Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Smart Wearable Market Analysis

The Smart Wearable Market is expected to register a CAGR of 19.48% during the forecast period. Research advancements have led to increased innovation in recent years and are instrumental in driving the demand for the wearable market. It also led to new product categories like smart fabrics and hearables, which incorporate high-end technology and design in daily living. Lately, the focus is to provide an aesthetic design to devices to attract customers.

  • Wearable technology, an emerging trend, integrates electronics into daily activities and addresses the changing lifestyles with the ability to wear on any body part. Factors such as the ability to connect to the internet and data exchange options between a network and a device are leading to the wearable technology trend.
  • Wearables have gained significant traction owing to the boom in the fitness trend across consumers. According to Cisco Systems, connected wearable devices are expected to increase from 593 million in 2018 to 1,105 million this year. The smartwatch category is experiencing a rise, owing to additional features, like the brand that suits the everyday lifestyle. Strong brands, such as Apple and Fossil, are keeping the pricing consistent with the price bands of traditional watches to maintain their revenues. With Google’s WearOS, many other premium watchmakers, such as TAG and Armani, have entered the segment.
  • The rising penetration rates of urbanization in various parts of the world have driven the demand for advanced, aesthetically appealing products to better serve consumers’ requirements, such as multiple features in one device and time schedules. Moreover, the vast millennial population across the globe was quick to adopt smartwatches, owing to the increased spending ability on their regular work hours tracking and luxury standards.
  • Hearables are gaining traction with the increasing acceptance of smart assistants. Companies like Bragi, Google, Apple, Jabra, Samsung, and Sony have been actively contributing to the growth of this segment.
  • The COVID-19 outbreak and the lockdown restrictions across the world have affected industrial activities around the globe. The electronics industry is hit severely with a significant influence on its supply chain and production facilities. Production reached a standstill in China and Taiwan during February and March, influencing various OEMs worldwide.

Smart Wearable Industry Segments

Wearable technology study tracks the various types of products currently being adopted, such as smartwatches, head-mounted displays, smart clothing, ear-worn, fitness trackers, body-worn camera, exoskeletons, and medical devices.

The Smart Wearable Market is segmented by product (smartwatch, head-mounted display, smart clothing, ear-worn, fitness tracker, body-worn camera, exoskeleton, and medical devices) and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). 

The market sizes and forecasts are in terms of value (USD million) for all the above segments.

By Product
Smartwatches
Head-mounted Displays
Smart Clothing
Ear Worn
Fitness Trackers
Body-worn Camera
Exoskeleton
Medical Devices
By Geography
North America
United States
Canada
Europe
United Kingdom
Germany
France
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Rest of Asia Pacific
Latin America
Middle East and Africa

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Smart Wearable Market Trends

Head-Mounted Displays is Expected to Drive the Market Demand

  • A head-mounted display is a device with a small display optic in front of one (monocular HMD) or each eye (binocular HMD) and worn on the head or as part of a helmet. These are primarily used for various purposes, including gaming, aviation, engineering, and medicine. Heads-up displays do not block the user's vision but superimpose the image on the user's view of the real world. An emerging form of a heads-up display is a retinal display that projects a picture directly on the sensitive part of the retina. However, the image appears on a screen at the user's ideal viewing distance. Still, there is no actual screen in front of the user. It includes special optics, such as modified eyeglasses that reflect the image into the user's eye. Some Head-mounted displays have motion sensors to determine direction and movement or as the interface to an immersive virtual reality application.
  • The display is an integral part of the HMDs and generally is categorized into Virtual Reality (VR) and Augmented Reality (AR) devices. AR devices have a transparent display and digital information superimposed onto real-life objects. These HMDs are known as Optical head-mounted displays or OHMDs. In a VR device, the display is not transparent, and only virtual information and images are present in front of the wearer's eyes.
  • Based on the functionality, processing HMDs are further categorized into Slide-on HMD, Discrete HMD, and Integrated HMD. The Slide-on HMD is the most cost-effective and accessible form of VR and consists of a smartphone holder, lenses, and some primary input. A smartphone is placed into the slide-on HMD, and the entire device is played upon the user's eyes to create the VR experience. Thus, it utilizes the smartphone for display, processing, and rotational tracking. However, some use their own IMUs instead of relying on smartphones. For instance, Samsung Gear VR utilizes its built-in IMUs.
  • Discrete HMDs have a display, lenses, rotational tracking, positional tracking, audio, and advanced input, aside from processing. Thus, it requires connections to personal computers for processing. It delivers the best VR experience but is less mobile than slide-on and integrated HMD. It is also known as Tethered HMD, and some of them are Oculus Rift, HTC Vive, PlayStation VR, etc.
  • Integrated HMD is the most advanced and expensive HMD and OHMD. It is an independent computing device that delivers VR or AR experiences without external hardware, such as a PC or smartphone. It contains a display, processors, and a camera and can display stereoscopic 3D images, perform complex tracking, and utilize advanced input methods. Currently, most integrated HMDs are AR OHMDs with high price points and target only business professionals. The most popular integrated HMD are Microsoft HoloLens, Google Glass, Magic Leap, etc.
Smart Wearable Market : Number of Connected Wearable Devices, In Millions, By Region, Global,2021-2022

Asia-Pacific to Witness the Fastest Growth Rate

  • The Asia-Pacific region is expected to witness the highest growth in the smart wearable market during the forecast period. The growing electronics industry and a rapid rise in disposable income in the region are driving the smart wearable market.
  • In China, the wearables market had taken a different shape, fuelled partly by the purchases of growing affluent consumers. For instance, a recent report by a government think tank in China stated approximately 80% of the smart wearable devices in the world are manufactured in the southeastern Chinese port city and manufacturing hub. According to the China Center for Information Industry Development report, Shenzhen, the base camp of many Chinese tech giants, is the most extensive R&D (research and development) and production center for smart wearables.
  • In March this year, According to the Indian Cellular and Electronics Association (ICEA), the PMP rationalized the inverted duty structure to produce smart wearables. After boosting local manufacturing of mobile phones and laptop/tablet computers, the Indian government launched a new Phased Manufacturing Programme(PMP) to create wrist wearable gadgets, hearable devices, and electronic smart meters.
  • Moreover, increasing awareness regarding fitness, technological advancements, and the availability of high-speed Internet connectivity are the major factors propelling smart wearable market growth in the country.
Smart Wearable Market - Growth Rate by Geography

Smart Wearable Market Competitor Analysis

The smart wearable market is highly competitive and gained a competitive edge in recent years. Additionally, the players have gained a competitive advantage in this fast-growing market, mainly catering to the demand of the millennial generation population.

  • September 2022 - U&i announced the launch of three premium wearables for an active lifestyle. In real-time, the smartwatch also features Sports Modes that can sense multiple body activities, such as walking, running, jogging, etc., to help users stay fit and active.
  • May 2022 - Vuzix Corporation announced signing an agreement with Atomistic SAS (Atomistic), an mLED(micro-Light Emitting Diode) display solutions enterprise based in France. The agreement provides for the custom backplane design, an exclusive license of key mLEDtechnology, and the ability to acquire the enterprise, which depends upon achieving various technical phases. The Atomistic company will deliver a backplane on advanced node 300mm wafers, along with system-level support from Vuzix, intended to support upcoming mLEDs based upon its innovative material science and alternative LEDs from potential third-party suppliers. The mLEDswill be provided for AR glasses.

Smart Wearable Market Top Players

  1. Apple Inc.

  2. Fitbit Inc.

  3. Fossil Group Inc.

  4. Samsung Electronics Co., Ltd.

  5. Garmin Ltd.

*Disclaimer: Major Players sorted in no particular order

Smart Wearable Market  Concentration

Smart Wearable Market Recent Developments

  • October 2022 - Garmin announced the launch of two new wearables, Venu SQ 2 and nu SQ 2 Music Edition, in the Indian market. Both smartwatches will be equipped with all-day fitness tracking, health monitoring, and connected features for all Indian consumers.
  • February 2022 - Sleep Coaching, a new feature displaying animal icons and indicating the user's sleep style, is a significant update on Galaxy Watch 4 from Samsung Electronics Co., Ltd. It will provide a 4-5 week regimen to assist customers in improving their sleep quality. Samsung will also introduce a variety of new official watch bands for the Galaxy Watch 4, including fabric, link bracelet, and sport band options in new colors.

Smart Wearable Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGTHS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Value Chain Analysis

    4. 4.4 Assessment of Impact of COVID-19 on the Industry

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Incremental Technological Advancements Aiding the Market Growth

    2. 5.2 Market Restraints

      1. 5.2.1 High Cost and Data Security Concerns

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Product

      1. 6.1.1 Smartwatches

      2. 6.1.2 Head-mounted Displays

      3. 6.1.3 Smart Clothing

      4. 6.1.4 Ear Worn

      5. 6.1.5 Fitness Trackers

      6. 6.1.6 Body-worn Camera

      7. 6.1.7 Exoskeleton

      8. 6.1.8 Medical Devices

    2. 6.2 By Geography

      1. 6.2.1 North America

        1. 6.2.1.1 United States

        2. 6.2.1.2 Canada

      2. 6.2.2 Europe

        1. 6.2.2.1 United Kingdom

        2. 6.2.2.2 Germany

        3. 6.2.2.3 France

        4. 6.2.2.4 Rest of Europe

      3. 6.2.3 Asia Pacific

        1. 6.2.3.1 China

        2. 6.2.3.2 Japan

        3. 6.2.3.3 India

        4. 6.2.3.4 South Korea

        5. 6.2.3.5 Rest of Asia Pacific

      4. 6.2.4 Latin America

      5. 6.2.5 Middle East and Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Ekso Bionics Holdings Inc.

      2. 7.1.2 Cyberdyne Inc.

      3. 7.1.3 Transcend Information Inc.

      4. 7.1.4 GoPro Inc.

      5. 7.1.5 Sensoria Inc.

      6. 7.1.6 AIQ Smart Clothing Inc.

      7. 7.1.7 Medtronic PLC

      8. 7.1.8 Withings

      9. 7.1.9 Huami Corporation

      10. 7.1.10 Omron Healthcare Inc.

      11. 7.1.11 Nuheara Limited

      12. 7.1.12 Bragi GmbH

      13. 7.1.13 Microsoft Corporation

      14. 7.1.14 Sony Corporation

      15. 7.1.15 Huawei Technologies Co. Ltd

      16. 7.1.16 Fitbit Inc.

      17. 7.1.17 Fossil Group Inc.

      18. 7.1.18 Garmin Ltd

      19. 7.1.19 Samsung Electronics Co. Ltd

      20. 7.1.20 Apple Inc.

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. FUTURE OF THE MARKET

**Subject to Availability
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Smart Wearable Market Research FAQs

The Smart Wearable Market market is studied from 2019 - 2027.

The Smart Wearable Market is growing at a CAGR of 19.48% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Apple Inc., Fitbit Inc., Fossil Group Inc., Samsung Electronics Co., Ltd., Garmin Ltd. are the major companies operating in Smart Wearable Market.

Smart Wearable Industry Reports

In-depth industry statistics and market share insights of the Smart Wearable sector for 2020, 2021, and 2022. The Smart Wearable research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Smart Wearable report PDF.

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