Smart Wearable Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Smart Wearable Market is segmented by Product (Smartwatch, Head-mounted Display, Smart Clothing, Ear Worn, Fitness Tracker, Body Worn Camera, Exoskeleton, and Medical Devices) and Geography.

Market Snapshot

Smart Wearable Market Overview
Study Period: 2019- 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 19.48 %
Smart Wearable Market Key Players

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The shipment volume of smart wearables globally stood at 266.3 million units in 2020, and it is projected to reach 776.23 million units by 2026, registering a CAGR of 19.48% during the period of 2021-2026. Advancements in research have been leading to increased innovation in recent years and have been instrumental in driving the demand for the wearable market and led to new product categories like smart fabrics and hearables, among others which incorporate high-end technology and design in daily living. Lately, the focus has been on providing an aesthetic design to devices to attract customers.

  • Wearable technology, an emerging trend, integrates electronics into daily activities and addresses the changing lifestyles with the ability to be worn on any part of the body. Factors such as the ability to connect to the internet and provide data exchange options between a network and a device are leading to the trend of wearable technology.
  • Wearables have gained significant traction, owing to the boom in the fitness trend across consumers. According to Cisco Systems, the number of connected wearable devices is expected to increase from 593 million in 2018 to 1,105 million in 2022. The smartwatch category is experiencing a rise, owing to additional features, like the brand that suits the everyday lifestyle. Strong brands, such as Apple and Fossil, are keeping the pricing consistent with the price bands of traditional watches to maintain their revenues. With Google’s WearOS, many other premium watchmakers, such as TAG and Armani, have entered the segment.
  • Hearables are gaining traction with the increasing acceptance of smart assistants. Companies like Bragi, Google, Apple, Jabra, Samsung, and Sony have been actively contributing to the growth of this segment.
  • The COVID-19 outbreak and the lockdown restrictions across the world have affected industrial activities across the world. The electronics industry is hit severely with a significant influence on its supply chain and production facilities. The production came to stand still in China and Taiwan during February and March, which influenced various OEMs across the world.

Scope of the Report

Wearable technology is an emerging trend that integrates electronics into daily activities and fits into the changing lifestyles, and it can be worn on any part of the body. The market is divided based on product types, such as a smartwatch, head-mounted display, smart clothing, ear-worn, fitness trackers, body-worn camera, exoskeleton, and medical devices.

By Product
Head-mounted Displays
Smart Clothing
Ear Worn
Fitness Trackers
Body-worn Camera
Medical Devices
By Geography
North America
United States
United Kingdom
Rest of Europe
Asia Pacific
South Korea
Rest of Asia Pacific
Latin America
Middle East and Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Incremental Technological Advancements Aiding the Market Growth

  • Owing to the increasing penetration rates of urbanization, the demand for aesthetically appealing advanced featured products with the ability to better serve the consumers’ daily requirements, such as time schedules, has driven the market for smartwatches globally.
  • Moreover, the huge millennial population has been adopting smartwatches, owing to the increased spending for their regular work hours tracking and luxury standards. According to the International Council of Shopping Centers (ICSC), millennial expenditure is expected to increase across various major economies.
  • In addition, the use of fiber optic sensors (FOSs) has been widely accepted as a substitute for traditional sensors in smart fabrics/clothing. The reason being their small size and better metrological properties. Although the same may not be the case, companies like Lucyd are focusing on the ergonomics aspect in head-mounted displays. By reducing the size and weight, companies expect to increase the applications of head-mounted displays across industries.
Smart Wearable Market Key Trends

Asia Pacific to Witness the Fastest Growth Rate

  • The Asia Pacific region is expected to witness the highest growth in the smart wearable market during the forecast period. The growing electronics industry and a rapid rise in disposable income in the region are driving the smart wearable market.
  • In China, the wearables market has taken on a different shape fuelled partly by the purchases of growing affluent consumers. For instance, a recent report by a government think tank in China stated that approximately 80% of the smart wearable devices in the world are manufactured in the southeastern Chinese port city and manufacturing hub. According to the China Center for Information Industry Development report, Shenzhen, the base camp of many Chinese tech giants, is the biggest R&D (research and development) and production center for smart wearables.
  • Moreover, increasing awareness regarding fitness, technological advancements, and the availability of high-speed Internet connectivity are the major factors propelling smart wearable market growth in the country.
Smart Wearable Market Growth by Region

Competitive Landscape

The smart wearable market is highly competitive. The market has gained a competitive edge in recent years. Additionally, the players are being taken to gain a competitive edge in this fast-growing market, mainly catering to the demand from the millennial generation population.

  • April 2021 – Fitbit announced its wellness and fashion-forward fitness tracker called Fitbit Luxe. This tracker will help to take a more holistic approach to wellness and health. Some of the features of this tracker are sleek design, five days of battery, color touchscreen, and a wide range of stylish accessories.
  • September 2020 - Apple Inc. launched seven next-gen touchscreen smartwatches under its six brands for the tech-savvy millennials in India. The seven smartwatches are Fossil Gen 4 Smartwatch Venture HR and Explorist HR for Fossil, Skagen Falster 2 for Skagen, Michael Kors Access Runway for Michael Kors, Emporio Armani Connected for Emporio Armani, A|X Armani Exchange Connected for Armani Exchange, and Diesel Full Guard for Diesel.

Recent Developments

  • September 2021 – Apple revealed their new series of smartwatches line up, the Apple Watch Series 7. They offer thinner borders, more screen area, and most advanced display than previous watch series. Some of the features of this series of smartwatches include watchOS 8, faster charging, enhanced durability, and new aluminum case colors.
  • August 2021 - Samsung Electronics announced the launch of their smartwatches, the Galaxy Watch4 and Galaxy Watch4 Classic; Samsung’s new Wear powers these watches OS built jointly with Google and runs of One UI Watch interface. They are equipped with advanced hardware performance to deliver a connected and seamless user experience.
  • August 2021 – Fossil announced their new generation smart wearable called Gen 6 Touchscreen Smartwatch. This smartwatch is powered by a new Qualcomm Snapdragon chip, the Wear 4100+, and provides efficient power consumption, faster application load times, and highly responsive user experiences.
  • July 2021 - Huami Corporation’s Zepp Health announced a new generation smart wearable chip called Huangshan 2s. This chip offers better performance than the previous-gen chip, reducing dormant power consumption by 93%, operating power consumption by 56%, and improved graphics performance by 67%.
  • January 2021 – Withings, the provider of connected devices for healthcare professional’s ecosystems, announced a partnership with Redox to develop and make remote patient monitoring solutions like MED·PRO CARE and provide compatibility with all EHRs used by hospitals medical institutes, and doctors.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Intensity of Competitive Rivalry

      5. 4.2.5 Threat of Substitute Products

    3. 4.3 Value Chain Analysis

    4. 4.4 Assessment of Impact of COVID-19 on the Industry


    1. 5.1 Market Drivers

      1. 5.1.1 Incremental Technological Advancements Aiding the Market Growth

    2. 5.2 Market Restraints

      1. 5.2.1 High Cost and Data Security Concerns


    1. 6.1 By Product

      1. 6.1.1 Smartwatches

      2. 6.1.2 Head-mounted Displays

      3. 6.1.3 Smart Clothing

      4. 6.1.4 Ear Worn

      5. 6.1.5 Fitness Trackers

      6. 6.1.6 Body-worn Camera

      7. 6.1.7 Exoskeleton

      8. 6.1.8 Medical Devices

    2. 6.2 By Geography

      1. 6.2.1 North America

        1. United States

        2. Canada

      2. 6.2.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Rest of Europe

      3. 6.2.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. South Korea

        5. Rest of Asia Pacific

      4. 6.2.4 Latin America

      5. 6.2.5 Middle East and Africa


    1. 7.1 Company Profiles

      1. 7.1.1 Ekso Bionics Holdings Inc.

      2. 7.1.2 Cyberdyne Inc.

      3. 7.1.3 Transcend Information Inc.

      4. 7.1.4 GoPro Inc.

      5. 7.1.5 Sensoria Inc.

      6. 7.1.6 AIQ Smart Clothing Inc.

      7. 7.1.7 Medtronic PLC

      8. 7.1.8 Withings

      9. 7.1.9 Huami Corporation

      10. 7.1.10 Omron Healthcare Inc.

      11. 7.1.11 Nuheara Limited

      12. 7.1.12 Bragi GmbH

      13. 7.1.13 Microsoft Corporation

      14. 7.1.14 Sony Corporation

      15. 7.1.15 Huawei Technologies Co. Ltd

      16. 7.1.16 Fitbit Inc.

      17. 7.1.17 Fossil Group Inc.

      18. 7.1.18 Garmin Ltd

      19. 7.1.19 Samsung Electronics Co. Ltd

      20. 7.1.20 Apple Inc.

    2. *List Not Exhaustive


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Smart Wearable Market market is studied from 2019 - 2026.

The Smart Wearable Market is growing at a CAGR of 19.48% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Apple Inc., Fitbit Inc., Fossil Group Inc., Samsung Electronics Co., Ltd., Garmin Ltd. are the major companies operating in Smart Wearable Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!