Indonesia Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Indonesia Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

Indonesia Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Indonesia Pet Food Market Size

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Indonesia Pet Food Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 1.87 Billion
Market Size (2030) USD 3.67 Billion
CAGR (2025 - 2030) 14.45 %
Market Concentration Low

Major Players

Indonesia Pet Food Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Indonesia Pet Food Market with other markets in Animal Nutrition & Wellness Industry

Compound Feed

Feed Additives

Pet Care

Animal Farm Services

Indonesia Pet Food Market Analysis

The Indonesia Pet Food Market size is estimated at 1.87 billion USD in 2025, and is expected to reach 3.67 billion USD by 2030, growing at a CAGR of 14.45% during the forecast period (2025-2030).

Indonesia's pet food industry is experiencing significant transformation driven by rapid urbanization and changing consumer lifestyles. The increasing exposure to Western cultures and the proliferation of social media have fundamentally altered pet ownership market patterns, leading to a remarkable 75.7% growth in the pet population between 2017 and 2022. This shift reflects broader societal changes, with younger urban professionals increasingly viewing pets as family members rather than just animals. The trend has been particularly pronounced in major metropolitan areas, where rising disposable incomes and smaller family sizes have contributed to increased pet adoption rates.


The market's distribution landscape has evolved significantly to meet changing consumer preferences, with modern retail channels dominating pet food sales. Supermarkets and hypermarkets have emerged as the leading distribution channel, accounting for 32% of pet food sales in 2022, while online channels closely follow at 31.9%. This dual-channel dominance reflects the market's modernization and consumers' growing preference for convenient shopping experiences. E-commerce platforms have particularly benefited from the increasing digital literacy among Indonesian consumers, offering wider product selections and competitive pricing.


Religious and cultural factors uniquely shape Indonesia's pet food market dynamics, particularly influencing pet ownership patterns. With Indonesia being predominantly Muslim, cats are overwhelmingly preferred as pets, accounting for 65.4% of the total pet population in 2022. This religious influence has created a distinct market characteristic where only 10% of Indonesian households own dogs, significantly impacting product development and marketing strategies. Pet food manufacturers have responded by developing specialized products that cater to this demographic reality, including halal-certified pet food options.


The market is witnessing a significant premiumization trend, particularly in urban areas where pet owners are increasingly seeking high-quality, specialized pet food products. This shift is evidenced by the growing presence of specialty pet stores and premium product lines in major retail chains. Pet food manufacturers are responding with innovative product formulations, including grain-free options, organic ingredients, and functional foods that address specific health concerns. The trend extends to packaging and marketing, with companies emphasizing natural ingredients, nutritional benefits, and premium positioning to appeal to increasingly discerning pet owners.

Segment Analysis: PET FOOD PRODUCT

Food Products Segment in Indonesia Pet Food Market

The pet food products segment dominates the Indonesian pet food market, accounting for approximately 69% of the total pet food market share in 2024. This substantial market presence is primarily driven by the segment's role in meeting pets' daily nutritional requirements, as the majority of pet parents have shifted toward commercial pet food products. The segment's dominance is particularly evident in dry pet foods, which are favored for their convenience in feeding, long shelf life, nutritional balance, and cost-effectiveness compared to other options. The increasing pet population in Indonesia, coupled with growing awareness among pet owners regarding pet nutrition and the rising trend of treating pets as family members, has significantly contributed to the segment's market leadership.

Market Analysis of Indonesia Pet Food Market: Chart for PET FOOD PRODUCT

Pet Treats Segment in Indonesia Pet Food Market

The pet treats segment has emerged as the fastest-growing category in the Indonesian pet food market, with projections indicating robust growth between 2024 and 2029. This remarkable growth is primarily attributed to the increasing usage of treats during training sessions and as rewards for pets, helping develop stronger bonds between newly adopted pets and their owners. The segment's growth is further fueled by the rising demand for premium and specialized treats, including dental treats, freeze-dried options, and natural ingredients. The expansion of distribution channels and the introduction of innovative treat varieties by major market players have also contributed to this segment's accelerated growth trajectory.

Remaining Segments in Pet Food Products

The veterinary diets and pet nutraceuticals segments play crucial roles in the Indonesian pet food market, addressing specific health and wellness needs of companion animals. Veterinary diets are specially formulated for pets with specific medical conditions, including digestive sensitivities, diabetes, and urinary tract diseases. Meanwhile, the pet nutraceuticals segment encompasses various supplements such as vitamins, minerals, omega-3 fatty acids, and probiotics, catering to pet owners increasingly focused on preventive healthcare and the overall wellness of their pets. Both segments are experiencing steady growth driven by the increasing awareness of pet health issues and the growing trend of pet humanization in Indonesia.

Segment Analysis: PETS

Cats Segment in Indonesia Pet Food Market

The cats segment dominates the Indonesia pet food market, accounting for approximately 72% market share in 2024, making it both the largest and fastest-growing segment. This significant market share is primarily attributed to Indonesia's large Muslim population, where cats hold cultural and religious significance as they are considered clean animals in Islamic teachings. The segment's dominance is further reinforced by the substantial cat population in the country, which reached over 5 million in recent years. The segment has shown remarkable growth potential, projected to expand at nearly 19% annually from 2024 to 2029, driven by increasing pet humanization trends and rising expenditure on premium cat food products. The growth is also supported by the expanding range of specialized cat food products, including dry food, wet food, and therapeutic diets, catering to various nutritional needs and health conditions of cats.

Remaining Segments in Pet Food Market

The dog food market and other pets segments complete the Indonesian pet food market landscape, each serving distinct consumer needs and preferences. The dog food market, while smaller due to cultural and religious factors in Indonesia, maintains its importance in the market by offering specialized nutrition products and premium food options for dog owners. The other pets segment, which includes birds, fish, and small mammals, represents a niche but steady market, particularly appealing to urban pet owners with space constraints. These segments are characterized by their unique product offerings, including breed-specific formulations for dogs and specialized nutrition for various exotic pets, contributing to the overall diversity of the pet food market in Indonesia.

Segment Analysis: DISTRIBUTION CHANNEL

Online Channel Segment in Indonesia Pet Food Market

The online channel has emerged as the dominant distribution channel in Indonesia's pet food market, commanding approximately 29% market share in 2024. This leadership position is attributed to the increasing digital adoption among Indonesian consumers and the convenience offered by e-commerce platforms. Major online retailers like Lazada, Petshopindonesia, and Shopee have established themselves as key players in pet food distribution, offering a wide selection of brands and products. The segment's success is driven by factors such as convenient home delivery services, competitive pricing, and the ability to compare products easily. The food segment distributed through online channels has been particularly strong, with significant sales in both regular pet food and veterinary diets, demonstrating the channel's capability to handle diverse product categories.

Convenience Stores Segment in Indonesia Pet Food Market

The convenience store channel is demonstrating remarkable growth potential in Indonesia's pet food market, with projections indicating a robust growth rate of approximately 17% during 2024-2029. This impressive growth trajectory is driven by several factors, including extended operating hours that provide pet owners with flexible shopping options, strategic locations that offer easy accessibility, and the increasing availability of emergency pet supplies. Convenience stores are particularly appealing to urban pet owners who value quick, hassle-free shopping experiences. The channel's growth is further supported by the increasing trend of stores expanding their pet food product range and offering smaller packaging options that cater to immediate needs. The segment's evolution is marked by stores increasingly focusing on stocking popular brands and essential pet food items, making them a reliable option for pet owners requiring urgent supplies.

Remaining Segments in Distribution Channel

The Indonesian pet food market's distribution landscape is further diversified through supermarkets/hypermarkets, specialty stores, and other channels. Supermarkets and hypermarkets maintain a strong presence by offering comprehensive product selections and attractive promotional schemes. Specialty stores differentiate themselves by providing expert advice and a focused shopping environment for pet products. Other channels, including veterinary clinics and local unregulated stores, serve specific market niches and contribute to the overall accessibility of pet food products. Each of these channels plays a unique role in serving different consumer segments, with supermarkets catering to bulk buyers, specialty stores serving premium product seekers, and other channels meeting specific local market needs.

Indonesia Pet Food Industry Overview

Top Companies in Indonesia Pet Food Market

The Indonesian pet food market is characterized by strong product innovation initiatives from leading companies, particularly in developing new pet food formulations and expanding product portfolios. Companies are focusing on launching grain-free options, specialized veterinary diets, and premium treats to meet evolving consumer preferences. Operational agility is demonstrated through investments in research and development facilities, with several companies establishing dedicated centers to support product development and quality control. Strategic partnerships are increasingly common, especially for developing advanced pet care products and improving operational efficiency. Market expansion strategies include strengthening distribution networks, particularly in e-commerce channels, and establishing new manufacturing facilities to meet growing demand. Companies are also emphasizing halal certification and local ingredient sourcing to align with regional preferences and regulatory requirements.

Global Players Dominate Growing Regional Market

The Indonesian pet food market is predominantly controlled by global multinational corporations with established brand portfolios and extensive distribution networks. These companies leverage their international expertise, research capabilities, and strong financial resources to maintain market leadership. Local players, while present in the market, primarily operate in specific product segments or regional markets, often focusing on halal-certified products and local taste preferences. The market structure shows a moderate level of fragmentation, with the top players collectively holding a significant but not dominant market share of pet food companies.


The competitive landscape is evolving with increasing participation from regional Asian players who are expanding their presence through strategic partnerships and product innovations. Market consolidation is gradually increasing as larger companies acquire smaller, specialized manufacturers to expand their product portfolios and geographic reach. The entry barriers remain high due to the need for sophisticated manufacturing facilities, regulatory compliance requirements, and established distribution networks. Companies are increasingly focusing on vertical integration to maintain quality control and optimize costs.

Innovation and Distribution Key to Growth

Success in the Indonesian pet food market increasingly depends on companies' ability to innovate and adapt to changing consumer preferences. Manufacturers need to focus on developing premium products with high-quality ingredients while maintaining competitive pricing strategies. Building strong relationships with veterinary clinics and pet specialty stores remains crucial for market penetration. Companies must also invest in digital marketing and e-commerce capabilities to reach the growing number of online shoppers. Developing products that align with Islamic dietary requirements and obtaining halal certification is becoming increasingly important for market success.


For new entrants and smaller players, focusing on niche segments and specialized products offers opportunities for growth. Companies can differentiate themselves through unique formulations, natural ingredients, or specific health benefits. Building strong local distribution networks and partnerships with regional retailers can help overcome market entry barriers. The regulatory environment is becoming more stringent, particularly regarding product quality and safety standards, requiring companies to maintain robust quality control systems. Understanding and adapting to local cultural preferences and dietary restrictions will remain critical for long-term success in the market. The pet food industry is seeing a rise in the largest pet food manufacturers who are keen on capturing the market share of pet food brands.

Indonesia Pet Food Market Leaders

  1. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  2. EBOS Group Limited

  3. FARMINA PET FOODS

  4. Mars Incorporated

  5. Nestle (Purina)

  6. *Disclaimer: Major Players sorted in no particular order
Indonesia Pet Food Market Concentration
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Indonesia Pet Food Market News

  • July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
  • May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
  • May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

Indonesia Pet Food Market
Indonesia Pet Food Market
Indonesia Pet Food Market
Indonesia Pet Food Market

Indonesia Pet Food Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Pet Food Product
    • 5.1.1 Food
    • 5.1.1.1 By Sub Product
    • 5.1.1.1.1 Dry Pet Food
    • 5.1.1.1.1.1 By Sub Dry Pet Food
    • 5.1.1.1.1.1.1 Kibbles
    • 5.1.1.1.1.1.2 Other Dry Pet Food
    • 5.1.1.1.2 Wet Pet Food
    • 5.1.2 Pet Nutraceuticals/Supplements
    • 5.1.2.1 By Sub Product
    • 5.1.2.1.1 Milk Bioactives
    • 5.1.2.1.2 Omega-3 Fatty Acids
    • 5.1.2.1.3 Probiotics
    • 5.1.2.1.4 Proteins and Peptides
    • 5.1.2.1.5 Vitamins and Minerals
    • 5.1.2.1.6 Other Nutraceuticals
    • 5.1.3 Pet Treats
    • 5.1.3.1 By Sub Product
    • 5.1.3.1.1 Crunchy Treats
    • 5.1.3.1.2 Dental Treats
    • 5.1.3.1.3 Freeze-dried and Jerky Treats
    • 5.1.3.1.4 Soft & Chewy Treats
    • 5.1.3.1.5 Other Treats
    • 5.1.4 Pet Veterinary Diets
    • 5.1.4.1 By Sub Product
    • 5.1.4.1.1 Diabetes
    • 5.1.4.1.2 Digestive Sensitivity
    • 5.1.4.1.3 Oral Care Diets
    • 5.1.4.1.4 Renal
    • 5.1.4.1.5 Urinary tract disease
    • 5.1.4.1.6 Other Veterinary Diets
  • 5.2 Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Adabi Consumer Industries Sdn Bhd
    • 6.4.2 ADM
    • 6.4.3 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
    • 6.4.4 EBOS Group Limited
    • 6.4.5 FARMINA PET FOODS
    • 6.4.6 Mars Incorporated
    • 6.4.7 Nestle (Purina)
    • 6.4.8 PLB International
    • 6.4.9 Schell & Kampeter Inc. (Diamond Pet Foods)
    • 6.4.10 Vafo Praha, s.r.o.
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, INDONESIA, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, INDONESIA, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, INDONESIA, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, INDONESIA, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, INDONESIA, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, INDONESIA, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET FOOD, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET FOOD, USD, INDONESIA, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, INDONESIA, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, INDONESIA, 2017 - 2029
  1. Figure 15:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 16:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 17:  
  2. VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 18:  
  2. VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, INDONESIA, 2017 - 2029
  1. Figure 19:  
  2. VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VOLUME OF KIBBLES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 22:  
  2. VALUE OF KIBBLES, USD, INDONESIA, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 24:  
  2. VOLUME OF OTHER DRY PET FOOD, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 25:  
  2. VALUE OF OTHER DRY PET FOOD, USD, INDONESIA, 2017 - 2029
  1. Figure 26:  
  2. VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 27:  
  2. VOLUME OF WET PET FOOD, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 28:  
  2. VALUE OF WET PET FOOD, USD, INDONESIA, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 30:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 31:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, INDONESIA, 2017 - 2029
  1. Figure 32:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 33:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF MILK BIOACTIVES, USD, INDONESIA, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 37:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, INDONESIA, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 40:  
  2. VOLUME OF PROBIOTICS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF PROBIOTICS, USD, INDONESIA, 2017 - 2029
  1. Figure 42:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 43:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 44:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, INDONESIA, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 46:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 47:  
  2. VALUE OF VITAMINS AND MINERALS, USD, INDONESIA, 2017 - 2029
  1. Figure 48:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 49:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 50:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, INDONESIA, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 52:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 53:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, INDONESIA, 2017 - 2029
  1. Figure 54:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 55:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 56:  
  2. VOLUME OF CRUNCHY TREATS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 57:  
  2. VALUE OF CRUNCHY TREATS, USD, INDONESIA, 2017 - 2029
  1. Figure 58:  
  2. VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 59:  
  2. VOLUME OF DENTAL TREATS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 60:  
  2. VALUE OF DENTAL TREATS, USD, INDONESIA, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 62:  
  2. VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 63:  
  2. VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, INDONESIA, 2017 - 2029
  1. Figure 64:  
  2. VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 65:  
  2. VOLUME OF SOFT & CHEWY TREATS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 66:  
  2. VALUE OF SOFT & CHEWY TREATS, USD, INDONESIA, 2017 - 2029
  1. Figure 67:  
  2. VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 68:  
  2. VOLUME OF OTHER TREATS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 69:  
  2. VALUE OF OTHER TREATS, USD, INDONESIA, 2017 - 2029
  1. Figure 70:  
  2. VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 71:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 72:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, INDONESIA, 2017 - 2029
  1. Figure 73:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 74:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 75:  
  2. VOLUME OF DIABETES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 76:  
  2. VALUE OF DIABETES, USD, INDONESIA, 2017 - 2029
  1. Figure 77:  
  2. VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 78:  
  2. VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 79:  
  2. VALUE OF DIGESTIVE SENSITIVITY, USD, INDONESIA, 2017 - 2029
  1. Figure 80:  
  2. VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 81:  
  2. VOLUME OF ORAL CARE DIETS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 82:  
  2. VALUE OF ORAL CARE DIETS, USD, INDONESIA, 2017 - 2029
  1. Figure 83:  
  2. VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 84:  
  2. VOLUME OF RENAL, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 85:  
  2. VALUE OF RENAL, USD, INDONESIA, 2017 - 2029
  1. Figure 86:  
  2. VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 87:  
  2. VOLUME OF URINARY TRACT DISEASE, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 88:  
  2. VALUE OF URINARY TRACT DISEASE, USD, INDONESIA, 2017 - 2029
  1. Figure 89:  
  2. VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 90:  
  2. VOLUME OF OTHER VETERINARY DIETS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 91:  
  2. VALUE OF OTHER VETERINARY DIETS, USD, INDONESIA, 2017 - 2029
  1. Figure 92:  
  2. VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 93:  
  2. VOLUME OF PET FOOD BY PET TYPE, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 94:  
  2. VALUE OF PET FOOD BY PET TYPE, USD, INDONESIA, 2017 - 2029
  1. Figure 95:  
  2. VOLUME SHARE OF PET FOOD BY PET TYPE, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 96:  
  2. VALUE SHARE OF PET FOOD BY PET TYPE, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 97:  
  2. VOLUME OF PET CAT FOOD, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 98:  
  2. VALUE OF PET CAT FOOD, USD, INDONESIA, 2017 - 2029
  1. Figure 99:  
  2. VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 100:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 101:  
  2. VALUE OF PET DOG FOOD, USD, INDONESIA, 2017 - 2029
  1. Figure 102:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 103:  
  2. VOLUME OF OTHER PETS FOOD, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 104:  
  2. VALUE OF OTHER PETS FOOD, USD, INDONESIA, 2017 - 2029
  1. Figure 105:  
  2. VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 106:  
  2. VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 107:  
  2. VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, INDONESIA, 2017 - 2029
  1. Figure 108:  
  2. VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 109:  
  2. VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 110:  
  2. VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 111:  
  2. VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, INDONESIA, 2017 - 2029
  1. Figure 112:  
  2. VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 113:  
  2. VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 114:  
  2. VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, INDONESIA, 2017 - 2029
  1. Figure 115:  
  2. VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 116:  
  2. VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 117:  
  2. VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, INDONESIA, 2017 - 2029
  1. Figure 118:  
  2. VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 119:  
  2. VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 120:  
  2. VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, INDONESIA, 2017 - 2029
  1. Figure 121:  
  2. VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 122:  
  2. VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 123:  
  2. VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, INDONESIA, 2017 - 2029
  1. Figure 124:  
  2. VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 125:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, INDONESIA, 2017 - 2023
  1. Figure 126:  
  2. MOST ADOPTED STRATEGIES, COUNT, INDONESIA, 2017 - 2023
  1. Figure 127:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, INDONESIA

Indonesia Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
Pet Food Product Food By Sub Product Dry Pet Food By Sub Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements By Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats By Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets By Sub Product Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Indonesia Pet Food Market Research FAQs

How big is the Indonesia Pet Food Market?

The Indonesia Pet Food Market size is expected to reach USD 1.87 billion in 2025 and grow at a CAGR of 14.45% to reach USD 3.67 billion by 2030.

What is the current Indonesia Pet Food Market size?

In 2025, the Indonesia Pet Food Market size is expected to reach USD 1.87 billion.

Who are the key players in Indonesia Pet Food Market?

Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), EBOS Group Limited, FARMINA PET FOODS, Mars Incorporated and Nestle (Purina) are the major companies operating in the Indonesia Pet Food Market.

Which segment has the biggest share in the Indonesia Pet Food Market?

In the Indonesia Pet Food Market, the Cats segment accounts for the largest share by pets.

Which is the fastest growing segment in the Indonesia Pet Food Market?

In 2025, the Cats segment accounts for the fastest growing by pets in the Indonesia Pet Food Market.

What years does this Indonesia Pet Food Market cover, and what was the market size in 2025?

In 2025, the Indonesia Pet Food Market size was estimated at 1.87 billion. The report covers the Indonesia Pet Food Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Indonesia Pet Food Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Indonesia Pet Food Market Research

Mordor Intelligence, a leader in the pet food industry research, provides a comprehensive analysis of the rapidly evolving Indonesia pet food market. Our extensive research methodology examines key segments, including the dog food, fresh pet food, and functional pet food sectors across the Indonesian archipelago. The report offers detailed insights into pet food retail dynamics and emerging pet food trends. It also includes crucial data on Indonesia's cat population and their consumption patterns.

This strategic report, available as an easy-to-download PDF, offers stakeholders vital intelligence on the Indonesian pet food manufacturing sector. It includes detailed analysis of pet food sales and distribution channels. Industry participants gain access to essential data about pet food marketing strategies, pet industry Indonesia developments, and pet food research findings. The report particularly benefits manufacturers, retailers, and investors by providing actionable insights into pet market opportunities, pet food retail dynamics, and consumer behavior patterns in the Indonesia pet market.

Pet Market Indonesia Report Snapshots