Indonesia Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Indonesia Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

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Indonesia Pet Food Market Size

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Indonesia Pet Food Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 1.61 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 3.19 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Pets Cats
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 14.65 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Pets Cats

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Indonesia Pet Food Market Analysis

The Indonesia Pet Food Market size is estimated at USD 1.61 billion in 2024, and is expected to reach USD 3.19 billion by 2029, growing at a CAGR of 14.65% during the forecast period (2024-2029).

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1.61 Billion

Market Size in 2024 (USD)

3.19 Billion

Market Size in 2029 (USD)

15.58 %

CAGR (2017-2023)

14.65 %

CAGR (2024-2029)

Largest Market by Product

68.54 %

value share, Food, 2022

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The regular use of commercial food products, such as kibbles and wet foods, to meet the daily dietary requirements of pets increased the share of food products in the country.

Largest Market by Animal

66.06 %

value share, Cats, 2022

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As cats are the major pets adopted in the country, their higher consumption demand for commercial pet foods, including treats and specialized diets, increased the market’s share.

Fastest-growing Market by Product

18.04 %

Projected CAGR, Pet Treats, 2023-2029

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The growing demand for crunchy, dental, and freeze-dried treats is driving the market’s growth, as these treats often help in training and supporting the well-being of pets.

Fastest-growing Market by Animal

18.75 %

Projected CAGR, Cats, 2023-2029

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With the expanding cat ownership rates, the consumer demand for commercial cat foods, including wet food and cat treats, resulted in the growth of the segment in the country.

Leading Market Player

11.95 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader, primarily focusing on product innovations in the country. It launched various pet food lines under the Royal Canin and Whiskas brands.

Cats held the major share due to the higher population driven by religious beliefs and low maintenance requirements

  • In Indonesia, the pet ownership rate has been steadily growing as the country’s economy is rapidly advancing, driven by increasing urbanization and industrialization. With increased exposure to Western cultures, urbanization, and the spread of the internet and social media, there has been a growing interest in keeping pets as companions. As a result, the pet population in Indonesia has seen a significant growth of 75.7% between 2017 and 2022.
  • Cats are the most popularly owned pets in Indonesia, with a population of 5.1 million in 2022. This is because cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets. As a result, the cat food market accounted for the largest share, with a value of USD 778.9 million in 2022, and is estimated to grow at the fastest rate, with a projected CAGR of 18.7% during the forecast period. This growth is driven by the increasing cat population in the country, which had a significant growth of 137.6% between 2017 and 2022.
  • The dog ownership rate in Indonesia is low due to religious and cultural beliefs. Many of the Muslim households in Indonesia do not prefer dogs as pets. As a result, dogs were owned by 10% of Indonesian households. Therefore, the dog food market could reach a value of USD 124.3 million in 2022.
  • Other animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. As a result, the other animal pet food segment increased by USD 103.0 million between 2017 to 2022.
  • The growing population of pets and the growing trend of pet humanization in the country are estimated to drive the pet food market during the forecast period.
Indonesia Pet Food Market

Indonesia Pet Food Market Trends

The adaptability to smaller living spaces, the increasing trend of cat cafes, and the cost-effectiveness have resulted in cats being the major pets in the country

  • Cats are the most popular pets in Indonesia, accounting for 65.4% of the total pet population in 2022. This can be attributed to the fact that approximately 80.0% of the population follows the Islamic faith, which encourages keeping cats as pets, as they are the favored animals of the Prophet. In contrast, Islamic culture considers dogs unclean and does not permit keeping them as pets. The cost-effectiveness of owning cats, requiring less food and veterinary care than dogs, adds to their popularity.
  • There has been an upsurge in the overall pet cat population in the country, which increased by about 70.0% between 2019 and 2022. This is primarily attributed to the impact of the COVID-19 pandemic-induced lockdowns and movement restrictions. People found themselves spending significantly more time at home and seeking companionship, leading to a higher demand for pets, including cats.
  • As of 2022, the number of pet cats in the country surpassed that of pet dogs, with the pet dog population being 619.3% less than the pet cat population. There has been a significant increase in the percentage of households that own cats. As of 2022, 47.0% of households in the country had at least one cat. Additionally, people between the ages of 16 and 24 own 70.0% of the pet cat population. This trend is because of the desirable characteristics of cats, such as their ability to adjust to small spaces and their unique personalities. There has been an increasing trend of cat cafes in the country, where customers can enjoy a beverage or a meal while interacting with cats in a comfortable and relaxing environment. These trends may boost the popularity of pet cats in the country, which is anticipated to reach 5.9 million by the end of 2026.
Indonesia Pet Food Market

The increasing trend of pet humanization and greater demand for premium products resulted in a rise in pet expenditure

  • Indonesia is one of the largest pet food markets in Asia-Pacific. There is an increasing trend in pet food expenditure in the country, which increased by about 8.5% between 2019 and 2022. The increasing trend of pet expenditure is mainly due to the growing pet humanization, where pets are treated as a part of the family, and people are increasingly willing to invest in their pets' well-being and comfort.
  • In 2022, the cat population in the country was more than 619.3% higher compared to dogs. However, the pet expenditure of one dog per year is 17.6% greater compared to the pet expenditure of one cat per year. This is mainly due to the large size of the dogs and their ability to consume more food compared to cats. The pet food expenditure on dogs increased by about 22.2%, while for other pet animals, it increased by about 8.5% between 2019 and 2022.
  • Even though there is an increased demand for premium pet food products in the country, the economy pet food product sales are growing at a faster rate. For instance, the retail sales of economy dry cat food registered a CAGR of 34.4%, while premium dry cat food registered a CAGR of 30.2% between 2016 and 2021. This trend may be due to pet owners' decreased income and increased pet food prices, which made many Indonesian consumers more price-sensitive. However, premium brands such as Royal Canin and Sheba register more demand in the country.
  • In Indonesia, offline retail stores were the top choice for buying pet food in 2022, representing 68% of the total sales, while e-commerce accounted for 32%. The growing awareness of the benefits of high-quality pet food and the increasing premiumization of pet food are expected to continue driving pet expenditure in the country over the coming years.
Indonesia Pet Food Market

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Increased need for companionship during the pandemic and benefits such as reducing stress have driven the adoption of dogs
  • The increasing trend of pet humanization and greater demand for premium products resulted in a rise in pet expenditure
  • Ornamental fish are popular pets in Indonesia due to the rich maritime natural resources, and less space requirement

Indonesia Pet Food Industry Overview

The Indonesia Pet Food Market is fragmented, with the top five companies occupying 25.16%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), EBOS Group Limited, FARMINA PET FOODS, Mars Incorporated and Nestle (Purina) (sorted alphabetically).

Indonesia Pet Food Market Leaders

  1. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  2. EBOS Group Limited

  3. FARMINA PET FOODS

  4. Mars Incorporated

  5. Nestle (Purina)

Indonesia Pet Food Market Concentration

Other important companies include Adabi Consumer Industries Sdn Bhd, ADM, PLB International, Schell & Kampeter Inc. (Diamond Pet Foods), Vafo Praha, s.r.o..

*Disclaimer: Major Players sorted in alphabetical order.

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Indonesia Pet Food Market News

  • July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
  • May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
  • May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.

Free with this Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

Indonesia Pet Food Market
Indonesia Pet Food Market
Indonesia Pet Food Market
Indonesia Pet Food Market

Indonesia Pet Food Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Pet Population

      1. 2.1.1. Cats

      2. 2.1.2. Dogs

      3. 2.1.3. Other Pets

    2. 2.2. Pet Expenditure

    3. 2.3. Regulatory Framework

    4. 2.4. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Pet Food Product

      1. 3.1.1. Food

        1. 3.1.1.1. By Sub Product

          1. 3.1.1.1.1. Dry Pet Food

            1. 3.1.1.1.1.1. By Sub Dry Pet Food

              1. 3.1.1.1.1.1.1. Kibbles

              2. 3.1.1.1.1.1.2. Other Dry Pet Food

          2. 3.1.1.1.2. Wet Pet Food

      2. 3.1.2. Pet Nutraceuticals/Supplements

        1. 3.1.2.1. By Sub Product

          1. 3.1.2.1.1. Milk Bioactives

          2. 3.1.2.1.2. Omega-3 Fatty Acids

          3. 3.1.2.1.3. Probiotics

          4. 3.1.2.1.4. Proteins and Peptides

          5. 3.1.2.1.5. Vitamins and Minerals

          6. 3.1.2.1.6. Other Nutraceuticals

      3. 3.1.3. Pet Treats

        1. 3.1.3.1. By Sub Product

          1. 3.1.3.1.1. Crunchy Treats

          2. 3.1.3.1.2. Dental Treats

          3. 3.1.3.1.3. Freeze-dried and Jerky Treats

          4. 3.1.3.1.4. Soft & Chewy Treats

          5. 3.1.3.1.5. Other Treats

      4. 3.1.4. Pet Veterinary Diets

        1. 3.1.4.1. By Sub Product

          1. 3.1.4.1.1. Diabetes

          2. 3.1.4.1.2. Digestive Sensitivity

          3. 3.1.4.1.3. Oral Care Diets

          4. 3.1.4.1.4. Renal

          5. 3.1.4.1.5. Urinary tract disease

          6. 3.1.4.1.6. Other Veterinary Diets

    2. 3.2. Pets

      1. 3.2.1. Cats

      2. 3.2.2. Dogs

      3. 3.2.3. Other Pets

    3. 3.3. Distribution Channel

      1. 3.3.1. Convenience Stores

      2. 3.3.2. Online Channel

      3. 3.3.3. Specialty Stores

      4. 3.3.4. Supermarkets/Hypermarkets

      5. 3.3.5. Other Channels

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Adabi Consumer Industries Sdn Bhd

      2. 4.4.2. ADM

      3. 4.4.3. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

      4. 4.4.4. EBOS Group Limited

      5. 4.4.5. FARMINA PET FOODS

      6. 4.4.6. Mars Incorporated

      7. 4.4.7. Nestle (Purina)

      8. 4.4.8. PLB International

      9. 4.4.9. Schell & Kampeter Inc. (Diamond Pet Foods)

      10. 4.4.10. Vafo Praha, s.r.o.

  7. 5. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, INDONESIA, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, INDONESIA, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, INDONESIA, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, INDONESIA, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, INDONESIA, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, INDONESIA, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET FOOD, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET FOOD, USD, INDONESIA, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, INDONESIA, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, INDONESIA, 2017 - 2029
  1. Figure 15:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 16:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 17:  
  2. VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 18:  
  2. VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, INDONESIA, 2017 - 2029
  1. Figure 19:  
  2. VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VOLUME OF KIBBLES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 22:  
  2. VALUE OF KIBBLES, USD, INDONESIA, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 24:  
  2. VOLUME OF OTHER DRY PET FOOD, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 25:  
  2. VALUE OF OTHER DRY PET FOOD, USD, INDONESIA, 2017 - 2029
  1. Figure 26:  
  2. VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 27:  
  2. VOLUME OF WET PET FOOD, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 28:  
  2. VALUE OF WET PET FOOD, USD, INDONESIA, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 30:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 31:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, INDONESIA, 2017 - 2029
  1. Figure 32:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 33:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF MILK BIOACTIVES, USD, INDONESIA, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 37:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, INDONESIA, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 40:  
  2. VOLUME OF PROBIOTICS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF PROBIOTICS, USD, INDONESIA, 2017 - 2029
  1. Figure 42:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 43:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 44:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, INDONESIA, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 46:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 47:  
  2. VALUE OF VITAMINS AND MINERALS, USD, INDONESIA, 2017 - 2029
  1. Figure 48:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 49:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 50:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, INDONESIA, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 52:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 53:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, INDONESIA, 2017 - 2029
  1. Figure 54:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 55:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 56:  
  2. VOLUME OF CRUNCHY TREATS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 57:  
  2. VALUE OF CRUNCHY TREATS, USD, INDONESIA, 2017 - 2029
  1. Figure 58:  
  2. VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 59:  
  2. VOLUME OF DENTAL TREATS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 60:  
  2. VALUE OF DENTAL TREATS, USD, INDONESIA, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 62:  
  2. VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 63:  
  2. VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, INDONESIA, 2017 - 2029
  1. Figure 64:  
  2. VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 65:  
  2. VOLUME OF SOFT & CHEWY TREATS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 66:  
  2. VALUE OF SOFT & CHEWY TREATS, USD, INDONESIA, 2017 - 2029
  1. Figure 67:  
  2. VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 68:  
  2. VOLUME OF OTHER TREATS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 69:  
  2. VALUE OF OTHER TREATS, USD, INDONESIA, 2017 - 2029
  1. Figure 70:  
  2. VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 71:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 72:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, INDONESIA, 2017 - 2029
  1. Figure 73:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 74:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 75:  
  2. VOLUME OF DIABETES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 76:  
  2. VALUE OF DIABETES, USD, INDONESIA, 2017 - 2029
  1. Figure 77:  
  2. VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 78:  
  2. VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 79:  
  2. VALUE OF DIGESTIVE SENSITIVITY, USD, INDONESIA, 2017 - 2029
  1. Figure 80:  
  2. VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 81:  
  2. VOLUME OF ORAL CARE DIETS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 82:  
  2. VALUE OF ORAL CARE DIETS, USD, INDONESIA, 2017 - 2029
  1. Figure 83:  
  2. VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 84:  
  2. VOLUME OF RENAL, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 85:  
  2. VALUE OF RENAL, USD, INDONESIA, 2017 - 2029
  1. Figure 86:  
  2. VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 87:  
  2. VOLUME OF URINARY TRACT DISEASE, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 88:  
  2. VALUE OF URINARY TRACT DISEASE, USD, INDONESIA, 2017 - 2029
  1. Figure 89:  
  2. VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 90:  
  2. VOLUME OF OTHER VETERINARY DIETS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 91:  
  2. VALUE OF OTHER VETERINARY DIETS, USD, INDONESIA, 2017 - 2029
  1. Figure 92:  
  2. VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, INDONESIA, 2022 AND 2029
  1. Figure 93:  
  2. VOLUME OF PET FOOD BY PET TYPE, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 94:  
  2. VALUE OF PET FOOD BY PET TYPE, USD, INDONESIA, 2017 - 2029
  1. Figure 95:  
  2. VOLUME SHARE OF PET FOOD BY PET TYPE, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 96:  
  2. VALUE SHARE OF PET FOOD BY PET TYPE, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 97:  
  2. VOLUME OF PET CAT FOOD, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 98:  
  2. VALUE OF PET CAT FOOD, USD, INDONESIA, 2017 - 2029
  1. Figure 99:  
  2. VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 100:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 101:  
  2. VALUE OF PET DOG FOOD, USD, INDONESIA, 2017 - 2029
  1. Figure 102:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 103:  
  2. VOLUME OF OTHER PETS FOOD, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 104:  
  2. VALUE OF OTHER PETS FOOD, USD, INDONESIA, 2017 - 2029
  1. Figure 105:  
  2. VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 106:  
  2. VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 107:  
  2. VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, INDONESIA, 2017 - 2029
  1. Figure 108:  
  2. VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 109:  
  2. VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, INDONESIA, 2017 VS 2023 VS 2029
  1. Figure 110:  
  2. VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 111:  
  2. VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, INDONESIA, 2017 - 2029
  1. Figure 112:  
  2. VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 113:  
  2. VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 114:  
  2. VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, INDONESIA, 2017 - 2029
  1. Figure 115:  
  2. VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 116:  
  2. VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 117:  
  2. VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, INDONESIA, 2017 - 2029
  1. Figure 118:  
  2. VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 119:  
  2. VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 120:  
  2. VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, INDONESIA, 2017 - 2029
  1. Figure 121:  
  2. VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 122:  
  2. VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, INDONESIA, 2017 - 2029
  1. Figure 123:  
  2. VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, INDONESIA, 2017 - 2029
  1. Figure 124:  
  2. VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, INDONESIA, 2022 AND 2029
  1. Figure 125:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, INDONESIA, 2017 - 2023
  1. Figure 126:  
  2. MOST ADOPTED STRATEGIES, COUNT, INDONESIA, 2017 - 2023
  1. Figure 127:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, INDONESIA, 2022

Indonesia Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • In Indonesia, the pet ownership rate has been steadily growing as the country’s economy is rapidly advancing, driven by increasing urbanization and industrialization. With increased exposure to Western cultures, urbanization, and the spread of the internet and social media, there has been a growing interest in keeping pets as companions. As a result, the pet population in Indonesia has seen a significant growth of 75.7% between 2017 and 2022.
  • Cats are the most popularly owned pets in Indonesia, with a population of 5.1 million in 2022. This is because cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets. As a result, the cat food market accounted for the largest share, with a value of USD 778.9 million in 2022, and is estimated to grow at the fastest rate, with a projected CAGR of 18.7% during the forecast period. This growth is driven by the increasing cat population in the country, which had a significant growth of 137.6% between 2017 and 2022.
  • The dog ownership rate in Indonesia is low due to religious and cultural beliefs. Many of the Muslim households in Indonesia do not prefer dogs as pets. As a result, dogs were owned by 10% of Indonesian households. Therefore, the dog food market could reach a value of USD 124.3 million in 2022.
  • Other animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. As a result, the other animal pet food segment increased by USD 103.0 million between 2017 to 2022.
  • The growing population of pets and the growing trend of pet humanization in the country are estimated to drive the pet food market during the forecast period.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Indonesia Pet Food Market Research FAQs

The Indonesia Pet Food Market size is expected to reach USD 1.61 billion in 2024 and grow at a CAGR of 14.65% to reach USD 3.19 billion by 2029.

In 2024, the Indonesia Pet Food Market size is expected to reach USD 1.61 billion.

Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), EBOS Group Limited, FARMINA PET FOODS, Mars Incorporated and Nestle (Purina) are the major companies operating in the Indonesia Pet Food Market.

In the Indonesia Pet Food Market, the Cats segment accounts for the largest share by pets.

In 2024, the Cats segment accounts for the fastest growing by pets in the Indonesia Pet Food Market.

In 2023, the Indonesia Pet Food Market size was estimated at USD 1.36 billion. The report covers the Indonesia Pet Food Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Indonesia Pet Food Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Pet Indonesia Industry Report

Statistics for the 2024 Indonesia Pet Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Indonesia Pet Food analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Indonesia Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029