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The Indian whey protein market is segmented by Product Type into Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein and by Application into Sports and Performance Nutrition, Infant Formula, and Functional/Fortified Food
Whey Protein Concentrate
Fastest Growing Segment:
The Indian whey protein market is expected to register a CAGR of 11%, during the forecasted period (2019 - 2024).
The Indian whey protein market offers a range of product types, including whey protein concentrate, whey protein isolate, and hydrolyzed whey protein, applicable to sports and performance nutrition, infant formula, and functional/fortified food.
|Whey Protein Concentrate|
|Whey Protein Isolate|
|Hydrolyzed Whey Protein|
|Sports and Performance Nutrition|
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Owing to the multi-functionalities associated with the whey protein concentrates, such as easily digestible, efficient processing, and economic applications have been few major factors augmenting the market growth in the country. Moreover, with the increased consumption of sports nutrition among Indian youth, the demand for WPCs have risen attributed to its wide application in the segment. In addition, whey protein offers a cost-effective alternative to formulate caramels with excellent processability and the good eating quality increasing the desirability of the ingredient.
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The younger generation in India is increasingly gaining interest in sports and fitness activities, which in turn, is booming the demand for sports nutrition. Further, sports drinks with incorporated whey protein have been gaining momentum in recent years. The concept of sports drinks is relatively new to Indian consumers, but with the gradual increase in its awareness and availability, the sports drinks industry has witnessed a high growth rate, in terms of both value and volume, in the recent past.
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The Indian whey protein market is highly fragmented due to the prevalence of a largely unorganized sector. Several small and international players are involved in the manufacturing and distribution of whey protein ingredients in the country. Some of the dominant players in the market are Glanbia PLC, Fonterra Co-operative Group, Arla Foods AMBA and Agropur US.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Whey Protein Concentrate
5.1.2 Whey Protein Isolate
5.1.3 Hydrolyzed Whey Protein
5.2.1 Sports and Performance Nutrition
5.2.2 Infant Formula
5.2.3 Functional/Fortified Food
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Glanbia plc
6.4.2 Fonterra Co-operative Group
6.4.3 Arla Foods AMBA
6.4.4 Agropur US
6.4.6 FrieslandCampina Ingredients
6.4.7 Hilmar Cheese Company, Inc.
6.4.8 Lactalis International
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
* List Not Exhaustive