India’s sports drink market of USD 310.5 million in 2017 and is expected to register a CAGR of 4.6% during the forecast period, (2018-2023).
India Sports Drink Market Dynamics
Advertising linked to high-profile sports events is the main driver of sports drink market in India. The strategy resonates with young consumers who are the main target group. The number of consumers participating in sporting activities for fitness reasons also drives the demand for sports drinks.
India Sports Drink Market Segmentation
Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate). Isotonic holds the highest market share in the Indian sports drink industry. The sales channel followed are supermarkets, hypermarkets, convenience stores and more. The main ingredients used in sports drinks are sugar, electrolytes, vitamins and the major market drawing attention ingredient are the minerals which help in replenishing the lost electrolytes during the workout or sports activities.
Key Players in the Indian Sports Drink Market
Coca-Cola and PepsiCo are the major leaders of the sports drink industry in India.
Reasons to Purchase this Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
- 3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Report
- Value chain analysis
- Volume of the India’s sports drink market
- Consumer behavior analysis in country level
