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India Sports Drink Market is segmented by Packaging Type (PET Bottles and Cans) and by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, and Others)
India Sports Drink Market is projected to grow at a CAGR of 4% during the forecast period.
India Sports Drink Market is segmented by packaging type into PET bottles and cans. The market also includes retail sales of the product through supermarkets and hypermarkets, convenience stores, specialty stores, online retail, and other retail channels.
|By Distribution Channel|
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Healthy lifestyle adoption and the preference for staying fit has increased consumer indulgence in various sports activities. Additionally, an increase in government initiatives in various countries, meant to improve sports participation, is playing a key role in boosting the number of athletes, worldwide. This in turn is increasing the athlete’s interest toward performance boosting functional drinks, including sports drink in the country. Moreover, fitness enthusiasts in order to avoid heavy sugar intake through energy drinks are also an emerging base, developing likeness towards the product, further supplementing the market studied.
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Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are among the dominant channels for the sales of sport drinks across the country. Factors, such as business expansion, rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the sports drink market. Availability of variety of brands has been a key factor for the increasing consumer preferences.
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India sports drink market is highly competitive. The market studied has key players competing for major market share and intense competition prevailing in the market studied is likely to result in consolidation among market players. Key players are focusing on online distribution channels for branding of their products, in order to expand their geographical reach and increase their customer base.
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products and Services
4.3.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Packaging
5.1.1 PET Bottles
5.2 By Distribution Channel
5.2.1 Supermarkets/ Hypermarkets
5.2.2 Convenience Stores
5.2.3 Speciality Stores
5.2.4 Online Retail
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Key Strategies Adopted
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 PepsiCo Inc.
6.4.2 The Coca-Cola Company
6.4.3 Suntory Beverage & Food
6.4.6 Kill Cliff
7. MARKET OPPORTUNITIES AND FUTURE TRENDS