India Sports Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

India Sports Drink Market is segmented by Packaging Type (PET Bottles and Cans) and by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, and Others)

India Sports Drinks Market Size

India Sports Drink Market
Study Period: 2018 - 2028
CAGR: 4 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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India Sports Drinks Market Analysis

India Sports Drink Market is projected to grow at a CAGR of 4% during the forecast period.

  • Increasing demand among athletes and new age sports people is expected to be a key factor driving market growth.
  • Despite its goodness, the American Academy of Pediatrics suggests restricting its consumption by adolescents as this age group does not require rehydration with sports drink and only adds excess calories to the diet.
  • As the sport drinks are limited to a particular set of population base and not very popular among the people out of the field could serve as restraint to the market. Whereas, introduction of more flavors in sport drinks can be a good opportunity for the manufacturers.

India Sports Drinks Industry Segmentation

India Sports Drink Market is segmented by packaging type into PET bottles and cans. The market also includes retail sales of the product through supermarkets and hypermarkets, convenience stores, specialty stores, online retail, and other retail channels.

By Packaging
PET Bottles
By Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Speciality Stores
Online Retail

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India Sports Drinks Market Trends

This section covers the major market trends shaping the India Sports Drinks Market according to our research experts:

Increased Affluence Among Fitness Enthusiasts

Healthy lifestyle adoption and the preference for staying fit has increased consumer indulgence in various sports activities. Additionally, an increase in government initiatives in various countries, meant to improve sports participation, is playing a key role in boosting the number of athletes, worldwide. This in turn is increasing the athlete’s interest toward performance boosting functional drinks, including sports drink in the country. Moreover, fitness enthusiasts in order to avoid heavy sugar intake through energy drinks are also an emerging base, developing likeness towards the product, further supplementing the market studied.

Sports Drink Market1

Supermarkets Emerged as the Largest Point of Sales

Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are among the dominant channels for the sales of sport drinks across the country. Factors, such as business expansion, rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the sports drink market. Availability of variety of brands has been a key factor for the increasing consumer preferences.

Sports Drink Market2

India Sports Drinks Industry Overview

India sports drink market is highly competitive. The market studied has key players competing for major market share and intense competition prevailing in the market studied is likely to result in consolidation among market players. Key players are focusing on online distribution channels for branding of their products, in order to expand their geographical reach and increase their customer base.

India Sports Drinks Market Leaders

  1. PepsiCo Inc.

  2. The Coca-Cola Company

  3. Suntory Beverage & Food

  4. GCMMF

  5. Decathlon

*Disclaimer: Major Players sorted in no particular order


India Sports Drinks Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products and Services

      5. 4.3.5 Degree of Competition


    1. 5.1 By Packaging

      1. 5.1.1 PET Bottles

      2. 5.1.2 Cans

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Key Strategies Adopted

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 PepsiCo Inc.

      2. 6.4.2 The Coca-Cola Company

      3. 6.4.3 Suntory Beverage & Food

      4. 6.4.4 GCMMF

      5. 6.4.5 Decathlon

      6. 6.4.6 Kill Cliff

      7. 6.4.7 ACLI-MATE

    5. *List Not Exhaustive

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India Sports Drinks Market Research FAQs

The India Sports Drinks Market is studied from 2018 - 2028.

The India Sports Drinks Market is growing at a CAGR of 4% over the next 5 years.

PepsiCo Inc. , The Coca-Cola Company, Suntory Beverage & Food, GCMMF, Decathlon are the major companies operating in India Sports Drinks Market.

India Sports Drinks Industry Report

Statistics for the 2023 India Sports Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Sports Drinks analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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