Market Overview
| Study Period | 2020 - 2030 |
|---|---|
| Market Size (2025) | USD 27.79 Billion |
| Market Size (2030) | USD 36.14 Billion |
| Growth Rate (2025 - 2030) | 5.39% CAGR |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
Sports Drinks Market Analysis by Mordor Intelligence
The sports drinks market size was valued at USD 27.79 billion in 2025 and is expected to reach USD 36.14 billion by 2030, growing at a CAGR of 5.39% during the forecast period. The market has shifted from an athlete-centric focus to a broader consumer base, driven by the increasing emphasis on everyday wellness, rising fitness club memberships, and a steady stream of functional product launches. Urbanization and higher disposable incomes, particularly in the Asia-Pacific region, have boosted demand for convenient hydration solutions. Additionally, global event sponsorships continue to enhance brand visibility. Corporate wellness initiatives, smartphone-based workout applications, and connected fitness devices are further promoting in-exercise hydration, increasing the frequency of sports drink consumption. Meanwhile, clean-label formulations, reduced sugar content, and eco-friendly packaging appeal to health-conscious consumers who prioritize ingredient transparency and environmental sustainability. Advances in aseptic technology on the supply side have minimized the need for chemical preservatives, enabling premium natural product offerings in regions with temperature-sensitive conditions.
Key Report Takeaways
- By soft drink type, isotonic products held 53.12% of the sports drinks market share in 2024, while hypertonic beverages recorded the fastest 6.74% CAGR to 2030.
- By packaging type, PET retained leadership with 57.09% share of the sports drinks market size in 2024, whereas aseptic packages are forecast to expand at a 6.91% CAGR through 2030.
- By distribution channel, off-trade accounted for 63.93% of 2024 value; on-trade is projected to grow at a 6.83% CAGR between 2025-2030.
- By functionality, post-workout drinks commanded 48.23% of the sports drinks market size in 2024, while intra-workout solutions advance at a 6.71% CAGR over the same horizon.
- By geography, North America contributed the largest revenue in 2024, and Asia-Pacific is set to post a 6.33% CAGR to 2030.
Global Sports Drinks Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising participation in sports and physical activities | +1.2% | Global, strongest in APAC and North America | Medium term (2-4 years) |
| Growing demand for hydration and electrolyte replenishment | +1.8% | Global, led by developed markets | Short term (≤ 2 years) |
| Expansion of distribution channels, including online retail | +0.9% | Global, accelerated in emerging markets | Short term (≤ 2 years) |
| Development of sugar-free and low-calorie variants | +0.7% | North America, Europe, developed APAC | Medium term (2-4 years) |
| Growing trend of active lifestyles and fitness club memberships | +0.6% | Urban centers globally | Long term (≥ 4 years) |
| Increasing demand for clean-label and natural ingredient products | +0.3% | Premium markets: US, EU, Japan, Australia | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
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Rising Participation in Sports and Physical Activities
Global sports participation rates are steadily increasing, with fitness club memberships rising among demographic groups previously less targeted by traditional sports drink marketing. The Asia-Pacific region is at the forefront of this shift, with a growing number of younger individuals emphasizing daily hydration. This trend underscores a market opportunity that extends beyond competitive athletics. Strategic partnerships further highlight the commercial implications of this development. For example, Gatorade's exclusive agreement with Anytime Fitness Philippines in May 2024 integrates the brand into numerous gym locations. Similarly, Red Bull's partnership with F45 Training Australia in March 2025 targets the high-intensity interval training segment. The shift from occasional consumption during organized sports to regular hydration across diverse physical activities significantly expands the total addressable market, influencing product formulations, packaging sizes, and distribution strategies. In 2023, 78.8% of Americans (242 million) participated in physical or sports activities, an increase of 2.2% or 5 million from the previous year. Winter sports participation grew by 22%, team sports by 10.8%, and pickleball surged by 51.8%. Inactivity dropped to its lowest level, at 21.2% [1]Source: SFIA, "Sports Participation Report," sfia.org.
Growing Demand for Hydration and Electrolyte Replenishment
Advancements in the scientific understanding of hydration physiology are driving consumer demand for targeted electrolyte formulations, shifting away from the traditional positioning of generic sports drinks toward products with more specific functional benefits. Gatorade's September 2024 launch of Hydration Booster serves as a clear example of this transition—an electrolyte powder created to support everyday hydration needs rather than being exclusively tailored for high-intensity athletic performance. This trend underscores a growing consumer awareness of critical factors such as electrolyte balance, sodium-potassium ratios, and osmolality levels. It presents significant opportunities for brands to focus on communicating functional benefits grounded in scientific credibility, moving beyond the reliance on endorsements from athletes to connect with a broader audience.
Expansion of Distribution Channels, Including Online Retail
Distribution channel diversification is playing a crucial role in enhancing market penetration, particularly through convenience stores and specialty fitness retailers, which effectively address impulse purchases and routine consumption habits. Convenience stores have demonstrated remarkable growth in value sales over the past year. Symbols and independent retailers have also increased their market share, reflecting their growing importance in the distribution landscape. The Vitamin Shoppe's planned December 2024 expansion into LA Fitness clubs, featuring dedicated retail spaces across nine locations, underscores the strategic blending of fitness and retail environments. Online retail channels are further strengthening direct-to-consumer relationships and supporting subscription-based models. Brands such as Liquid I.V. are leveraging e-commerce platforms to build stronger customer connections through tailored hydration recommendations and incentives for bulk purchases.
Development of Sugar-Free and Low-Calorie Variants
Health-conscious consumers are driving the demand for sugar-free formulations that maintain electrolyte efficacy, presenting technical challenges related to taste masking and mouthfeel optimization. In January 2024, Coca-Cola launched BodyArmor Zero Sugar to cater to this market segment, utilizing stevia and monk fruit sweeteners to preserve palatability while eliminating added sugars. The trend is evolving beyond calorie reduction toward functional enhancements, with brands incorporating ingredients such as amino acids, vitamins, and adaptogens to support premium pricing strategies. Regulatory compliance is becoming increasingly important as formulations approach the classification of dietary supplements, necessitating careful adherence to FDA guidelines on structure-function claims and beverage labeling requirements [2]Source: U.S. Food & Drug Administration, “Guidance for Industry: Beverages vs. Dietary Supplements,” fda.gov.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Shelf-life challenges with natural and preservative-free products | -0.8% | Global, acute in emerging markets | Short term (≤ 2 years) |
| Regulatory complexities and compliance requirements | -0.5% | Developed markets with strict regulations | Medium term (2-4 years) |
| Consumer concerns over artificial colors, flavors, and additives | -0.4% | Premium markets: US, EU, Australia | Long term (≥ 4 years) |
| Environmental concerns related to packaging and waste | -0.3% | EU, North America, developed APAC | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Shelf-life Challenges with Natural and Preservative-free Products
Natural ingredient formulations face inherent stability challenges that limit their distribution reach and add complexity to supply chains, particularly in tropical climates where temperature fluctuations can accelerate product degradation. Sidel's aseptic PET technology provides a solution for sensitive beverages, addressing these challenges effectively. Market demand for such sensitive products is expected to grow significantly by 2024. However, adopting this technical solution requires considerable investment in specialized filling equipment and cold-chain logistics, which creates substantial barriers for smaller brands striving to maintain preservative-free positioning. This challenge is especially evident in emerging markets, where infrastructure limitations and cost sensitivity restrict the adoption of advanced preservation technologies, forcing brands to make difficult choices between maintaining natural positioning and ensuring market accessibility.
Regulatory Complexities and Compliance Requirements
Regulatory frameworks across various jurisdictions are evolving, creating compliance challenges that disproportionately affect smaller brands. In contrast, established players benefit from their regulatory expertise, using it as a competitive advantage. The FDA's differentiation between dietary supplements and beverages is particularly significant as sports drinks increasingly include functional ingredients such as amino acids, adaptogens, and nootropics, which border on therapeutic territory. New dietary ingredient notification requirements can delay product launches by 6 to 18 months, while restrictions on structure-function claims limit marketing opportunities compared to the supplement category. International expansion further complicates compliance, with fragmented regulations such as the European Novel Food Regulations, Health Canada's Natural Health Product guidelines, and country-specific requirements in the Asia-Pacific region. This regulatory complexity poses significant challenges to innovation, particularly in personalized nutrition and functional ingredient combinations. These areas often require scientific validation that exceeds the standards for traditional sports drink formulations, forcing brands to balance regulatory simplicity with competitive differentiation.
Segment Analysis
By Soft Drink Type: Isotonic Dominance Meets Scientific Sophistication
Isotonic formulations are anticipated to account for 53.12% of the market share in 2024, reflecting their widespread acceptance among consumers. These solutions are designed to match the osmolality of human plasma, ensuring efficient absorption and hydration. Their popularity underscores the growing awareness of the importance of balanced electrolyte solutions for maintaining hydration and performance. This segment continues to dominate as it caters to a broad range of consumers seeking effective hydration solutions for everyday and moderate physical activities.
On the other hand, the hypertonic segment is projected to grow at a CAGR of 6.74%, driven by increasing demand from consumers engaging in intense training sessions or operating in extreme environmental conditions. Scientific research supports this trend, with studies demonstrating the superior performance of hypertonic solutions in endurance activities lasting over 90 minutes. In contrast, hypotonic formulations are recognized for their ability to provide rapid rehydration during moderate exercise. Additionally, electrolyte-enhanced water has carved out a niche in the wellness market, appealing to individuals seeking functional hydration benefits without the association with sports-specific branding.
Note: Segment shares of all individual segments available upon report purchase
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By Packaging Type: Sustainability Drives Innovation Beyond PET Dominance
PET bottles are anticipated to maintain a significant market share of 57.09% in 2024. This dominance is attributed to their well-established supply chains and widespread consumer familiarity, which have made them a preferred choice for packaging. On the other hand, aseptic packages are emerging as the fastest-growing segment, with a robust CAGR of 6.91%. This growth is primarily driven by rising concerns about sustainability and the increasing demand for optimizing shelf life, particularly for sensitive formulations. For instance, isotonic drinks benefit significantly from the extended shelf life provided by aseptic packaging, eliminating the need for preservatives while maintaining product quality.
Glass bottles continue to hold a premium position in the market, appealing to consumers seeking high-end packaging. However, their heavier weight and logistical challenges pose limitations to efficient distribution. Meanwhile, metal cans are gaining traction due to their superior recyclability and ability to retain temperature effectively. Companies like Ball Corporation are leading the way in sustainability efforts, achieving an average recycled content of 74% in their products and setting an ambitious target of reaching a 90% global recycling rate by 2030.
By Distribution Channel: Off-Trade Strength Meets On-Trade Recovery
Off-trade channels are anticipated to maintain a dominant position with a 63.93% market share in 2024. This dominance is attributed to the extensive reach of supermarkets and the convenience offered by smaller retail outlets, which cater to both routine purchases and spur-of-the-moment buying decisions. These channels continue to benefit from their ability to provide consumers with easy access to a wide range of products, making them a preferred choice for everyday shopping needs.
On the other hand, on-trade channels are witnessing a steady recovery, projected to grow at a CAGR of 6.83%. This growth is being fueled by the resurgence of fitness partnerships and the revival of foodservice venues, which are regaining their pre-pandemic momentum through strategic collaborations with brands. Additionally, specialty stores, such as nutrition retailers and fitness-focused outlets, are creating opportunities for brands to educate consumers and establish a premium market presence. A notable example is The Vitamin Shoppe's December 2024 initiative to expand into LA Fitness clubs, where 300-square-foot retail spaces are being introduced to combine product sales with expert consultations, enhancing the overall customer experience.
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By Functionality: Post-Workout Leadership Faces Intra-Workout Momentum
Post-workout formulations are anticipated to account for a 48.23% market share in 2024. This dominance reflects a well-established consumer understanding of the importance of recovery nutrition, particularly the role of protein synthesis in muscle repair and growth after exercise. These products cater to the growing demand for effective recovery solutions, as fitness enthusiasts increasingly prioritize post-exercise replenishment to optimize their performance and results.
Meanwhile, intra-workout products are projected to grow at a CAGR of 6.71%, driven by a shift in consumer behavior toward proactive hydration and electrolyte balance during prolonged physical activity. Educated consumers are recognizing the benefits of maintaining hydration levels during workouts, rather than waiting until the session concludes. Scientific research supports this trend, demonstrating that intra-workout hydration is more effective in sustaining plasma volume and preventing performance decline during exercise sessions lasting over 60 minutes. Pre-workout formulations, on the other hand, are designed to enhance energy and prepare the body for physical activity, often incorporating ingredients like caffeine and B-vitamins to boost both cognitive and physical performance.
Geography Analysis
North America is anticipated to maintain a substantial 38.11% market share in 2024, reflecting the region's strong brand loyalty and well-established distribution networks. This stability underscores the maturity of the market and the deep-rooted trust consumers place in existing brands. In contrast, Asia-Pacific is emerging as the fastest-growing region, with an impressive CAGR of 6.33%. This growth is being driven by increasing disposable incomes and a heightened focus on health and wellness among diverse demographic groups. Within this dynamic region, China plays a pivotal role, holding more than half of the regional energy drink market share, which highlights its dominance. Japan's functional beverage market is also noteworthy, with sports drinks contributing significantly to the overall market. Meanwhile, South Korea's health beverage market has shown remarkable growth between 2018 and 2023, and this positive trend is expected to continue through 2026. This growth is supported by the market's emphasis on premium product positioning and advancements in functional innovation, as reported by the Korea Food Industry Association [3]Source: Korea Food Industry Association, “Health Beverage Outlook 2025,” kfia.or.kr.
Europe, North America, the Middle East & Africa, and Southeast Asia offer diverse growth opportunities for businesses operating in the beverage market. Europe, while experiencing moderate growth due to market maturity and regulatory complexities, is making significant progress in sustainability. This focus on sustainability is fostering innovations in packaging and clean-label product positioning. A prime example is Coca-Cola HBC's introduction of Powerade in three new European markets, which achieved mid-teens volume growth. This success was further supported by its association with the Paris 2024 Olympics as the official drink, showcasing the region's ability to combine market maturity with forward-thinking innovation.
In Southeast Asia, Indonesia has witnessed notable developments, such as the launch of F&N's 100PLUS ACTIVE in May 2024. This product reached 22,000 outlets within just two months, driven by an aggressive and well-executed distribution strategy. Similarly, in Thailand, Thai Drinks is targeting Gen Z consumers, achieving a 15% growth rate compared to the 12% market average by leveraging digital marketing and premium positioning strategies. The Middle East & Africa are also emerging as promising markets, with infrastructure development and urbanization accelerating the adoption of modern retail channels. These factors are creating a favorable environment for the growth of health and wellness beverages, presenting substantial opportunities for market players to expand their presence and cater to evolving consumer preferences.
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Competitive Landscape
Market concentration in the beverage industry demonstrates a moderate level of consolidation, characterized by intense competition between well-established multinational corporations and emerging digitally-native disruptors. Traditional leaders like PepsiCo and Coca-Cola rely on their extensive distribution networks and strong brand equity to maintain their positions. However, they are increasingly challenged by specialized players who focus on targeting specific consumer segments through direct-to-consumer strategies and social media marketing. Gatorade continues to hold a significant share of the US market by emphasizing its scientific positioning and leveraging athlete endorsements. At the same time, Coca-Cola's introduction of BodyArmor's zero-sugar variant in January 2024 reflects its proactive approach to addressing the growing demand for health-conscious products. The competitive landscape is evolving, with a clear divide between mass-market accessibility and premium functional offerings, leaving mid-tier brands struggling to stand out against both value-driven leaders and niche innovators.
Strategic priorities within the market are shifting towards innovation in formulation science, sustainable packaging solutions, and the expansion of distribution channels, rather than relying on traditional price-based competition. For instance, Monster Beverage Corporation achieved a notable GBP 111 million in value growth, contributing 42% to the overall category growth, which underscores the effectiveness of its energy-sports drink hybrid positioning. Meanwhile, emerging disruptors like Prime are leveraging their strong social media presence and limited-edition product releases to capture the attention of younger demographics. In response, established players are adopting strategies such as acquisitions and internal innovation programs to remain competitive. These developments highlight the dynamic nature of the market, where adaptability and forward-thinking approaches are critical for success.
Looking ahead, there are significant opportunities in areas such as personalized nutrition, the incorporation of functional ingredients beyond electrolytes, and the expansion into emerging markets where infrastructure improvements are enabling the growth of modern retail channels. Additionally, technology adoption is playing a crucial role in shaping the industry's future. Companies are focusing on optimizing their supply chains, enhancing consumer engagement through digital platforms, and utilizing data analytics for more accurate demand forecasting. While revolutionary product innovations may not be the primary focus, these technological advancements are driving efficiency and improving the overall consumer experience, positioning businesses to better meet evolving market demands.
Sports Drinks Industry Leaders
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PepsiCo, Inc.
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The Coca-Cola Company
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Otsuka Holdings Co., Ltd.
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Monster Beverage Corporation
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Abbott Laboratories
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- March 2025: Red Bull GmbH announced exclusive partnership with F45 Training Australia, positioning Red Bull as the official energy drink partner across 180+ studio locations while expanding into functional fitness segments beyond traditional extreme sports positioning
- September 2024: Gatorade launched Hydration Booster electrolyte powder targeting everyday hydration rather than athletic performance, expanding addressable market beyond traditional sports positioning.
- January 2024: Coca-Cola Company launched BodyArmor Zero Sugar variant, expanding zero-calorie portfolio to address health-conscious consumer segment while maintaining electrolyte functionality.
Global Sports Drinks Market Report Scope
Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
By Soft Drink Type
| Isotonic |
| Hypertonic |
| Hypotonic |
| Electrolyte-Enhanced Water |
| Protein-based Sport Drinks |
By Packaging Type
| PET Bottles |
| Glass Bottles |
| Metal Can |
| Aseptic packages |
| Disposable Cups |
By Distribution Channel
| On-Trade | |
| Off-Trade | Supermarket/Hypermarket |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail | |
| Other Distribution Channels |
By Functionality
| Pre-Workout |
| Intra-Workout |
| Post-Workout |
| Others |
By Geography
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | Germany |
| United Kingdom | |
| Italy | |
| France | |
| Spain | |
| Netherlands | |
| Poland | |
| Belgium | |
| Sweden | |
| Rest of Europe | |
| Asia-Pacific | China |
| India | |
| Japan | |
| Australia | |
| Indonesia | |
| South Korea | |
| Thailand | |
| Singapore | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Colombia | |
| Chile | |
| Peru | |
| Rest of South America | |
| Middle East and Africa | South Africa |
| Saudi Arabia | |
| United Arab Emirates | |
| Nigeria | |
| Egypt | |
| Morocco | |
| Turkey | |
| Rest of Middle East and Africa |
| By Soft Drink Type | Isotonic | |
| Hypertonic | ||
| Hypotonic | ||
| Electrolyte-Enhanced Water | ||
| Protein-based Sport Drinks | ||
| By Packaging Type | PET Bottles | |
| Glass Bottles | ||
| Metal Can | ||
| Aseptic packages | ||
| Disposable Cups | ||
| By Distribution Channel | On-Trade | |
| Off-Trade | Supermarket/Hypermarket | |
| Convenience Stores | ||
| Specialty Stores | ||
| Online Retail | ||
| Other Distribution Channels | ||
| By Functionality | Pre-Workout | |
| Intra-Workout | ||
| Post-Workout | ||
| Others | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Europe | Germany | |
| United Kingdom | ||
| Italy | ||
| France | ||
| Spain | ||
| Netherlands | ||
| Poland | ||
| Belgium | ||
| Sweden | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| India | ||
| Japan | ||
| Australia | ||
| Indonesia | ||
| South Korea | ||
| Thailand | ||
| Singapore | ||
| Rest of Asia-Pacific | ||
| South America | Brazil | |
| Argentina | ||
| Colombia | ||
| Chile | ||
| Peru | ||
| Rest of South America | ||
| Middle East and Africa | South Africa | |
| Saudi Arabia | ||
| United Arab Emirates | ||
| Nigeria | ||
| Egypt | ||
| Morocco | ||
| Turkey | ||
| Rest of Middle East and Africa | ||
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Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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