Sports Drink Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Sports Drink Manufacturers and is segmented by packaging (PET bottles and cans), distribution channel (supermarkets and hypermarkets, convenience stores, online retailers, and other distribution channel types), and geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Sports Drink Market Size

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Sports Drink Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.45 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players

Sports Drink Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Sports Drink Market Analysis

The sports drink market is projected to witness a CAGR of 4.45% over the next five years.

Consumers have become more active and are engaged in sports and athletic activities due to the prevalence of diseases like obesity, diabetes, blood pressure, and many more. In the older times, sports and energy drinks were only for athletes and sports personnel. But nowadays, consumers are seeking quick and convenient nutrition options. Due to the rising disposable income and increase in the working population, the demand for sports drinks and cans is growing. The shift in consumer trends is also encouraging sports drink manufacturers to evolve new products that meet consumer interest. The young population and baby boomers are very active in sports and fitness activities. According to the Physical Activity Council Report 2021, 64.4% of baby boomers and 70% of millennials in the US were involved in fitness sports in 2021.

Additionally, an increase in sales of products in different distribution channels like supermarkets, retail stores, and e-commerce sites is also driving market growth. In many developing countries, e-commerce is growing due to more product availability. It is why consumers are getting more options, offers, and discounts. For instance, in February 2021, products from Ready Nutrition, which makes protein-infused sports drinks, are launched in selected grocery stores in the US. The products will also be available on Amazon. Furthermore, an increase in advertising and promotional activities is surging the demand for sports drinks among young consumers.

Sports Drink Market Trends

This section covers the major market trends shaping the Sports Drink Market according to our research experts:

Improved Athletic Performance

The market for functional beverages is increasing fast as consumers are paying more attention to staying healthy. In the developed markets, drinks are no longer viewed solely as a quick refreshment. However, they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on protein, wellness, natural, and 'free from' trends. Due to this, market players are competing and launching new products to stay at the top of the market. For instance, in November 2021, The Coca-Cola Company announced the complete acquisition of New York-based energy drink company Bodyarmor to stay in the competition with PepsiCo Inc. Consumers are aware of the sports drink benefits, acting as refueling energy and hydrating the body after or before any exercise or sports activities. The consumer segments driving the market growth include aging consumers looking for vitality, millennials willing to try new products with wellness benefits, and busy consumers seeking convenient health options.

Sports Drinks Market: People's Participation in Sports (%), By Type of Sports, United States, 2021

North America Leading the Market

The increased population involved in sports and physical activities is driving the sports drink market. Increasing concerns about health and fitness among the young generation are driving the market players to produce products with nutritional benefits and low-calorie products. Due to an increase in disposable income, and the trend of work-from-home culture, consumers are facing issues like high blood pressure, diabetes, obesity, and many more. Moreover, consumers' preference for health and energy drinks increased due to food habits and lifestyle changes. Due to the increase in sports and fitness activities in North America, market players are launching sports drinks with additional benefits like no sugar, low calorie, plant-based products. For instance, in May 2021, Gatorade, a PepsiCo Inc. brand, launched a new sports drink, "Gatorylyte." The new sports drink contains less sugar and more electrolyte and is available in cherry lime, orange, and strawberry kiwi flavors.

Sports Drink Market - Market Size (%), By Region, Global, 2021

Sports Drink Industry Overview

The sports drink market is highly competitive, with PepsiCo Inc. and the Coca-Cola Company holding significant shares, among others. The key strategies adopted by the players in the market are expansions, innovations, and new product launches to maintain competitiveness in the market. The companies have been introducing new and innovative products with the inclusion of naturally derived ingredients and additives to make their products unique from the existing ones. Furthermore, mergers and acquisitions between companies are strengthening the market for betterment.

Sports Drink Market Leaders

  1. AJE Group

  2. Abbott Nutrition Co.

  3. BA sports nutrition LL

  4. The Coca Cola Company (Energy)

  5. PepsiCo Inc. (Rockstar Energy, Bang)

*Disclaimer: Major Players sorted in no particular order

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Sports Drink Market News

  • September 2022: Gatorade, a PepsiCo brand, launched a caffeinated energy drink, "Fast Switch," for athletes. The product is a cross between an energy drink and a sports drink. The product is non-carbonated, contains no sugar, and does not include any artificial colors or flavors.
  • August 2022: Limca, The Coca-Cola Company brand, launched its first-ever variant of the sports drink "Limca Sportz" in India. The sports drink is available in lemon and lime flavors. Limca Sportz is a glucose, and electrolyte-based beverage sports enthusiasts use for rehydration.
  • March 2021: GoodSport Nutrition, a Rosemont-based startup, launched a sports drink that is 97% dairy based. The product is rich in electrolytes and carbohydrates and provides hydration. The product is available on Amazon and

Sports Drink Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition


    1. 5.1 Packaging

      1. 5.1.1 PET Bottles

      2. 5.1.2 Cans

    2. 5.2 Distribution Channels

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retailers

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of North America

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adapted Stratagies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 PepsiCo Inc. (Rockstar Energy, Bang)

      2. 6.3.2 The Coca Cola Company (Energy, Monster Beverages)

      3. 6.3.3 AJE Group

      4. 6.3.4 BA Sports Nutrition, LL

      5. 6.3.5 Abbott Nutrition Co. (Pedialyte)

      6. 6.3.6 Biosteel Nordics

      7. 6.3.7 Britivic Plc

      8. 6.3.8 Suntory Beverage and Food Ltd

      9. 6.3.9 Harbin Pharmaceutical Group (GNC Holdings Inc.)

      10. 6.3.10 GoodSport Nutrition

    4. *List Not Exhaustive

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Sports Drink Industry Segmentation

Sports drinks are functional beverages that help athletes replace water, electrolytes, and energy before, during, and especially after training or competition. These drinks are high in sugar and carbohydrates. The sports drink market is segmented by packaging into PET bottles and cans and by distribution channels into supermarkets, hypermarkets, convenience stores, online retailers, and others. By geography, the market is segmented into North America, Europe, South America, Asia-Pacific, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

PET Bottles
Distribution Channels
Supermarkets and Hypermarkets
Convenience Stores
Online Retailers
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of North America
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa
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Sports Drink Market Research FAQs

The Sports Drink Market is projected to register a CAGR of 4.45% during the forecast period (2024-2029)

AJE Group, Abbott Nutrition Co., BA sports nutrition LL, The Coca Cola Company (Energy) and PepsiCo Inc. (Rockstar Energy, Bang) are the major companies operating in the Sports Drink Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Sports Drink Market.

The report covers the Sports Drink Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Sports Drink Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Sports Drink Industry Report

Statistics for the 2024 Sports Drink market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sports Drink analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Sports Drink Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)