Sports Drink Market Size
|2019 - 2029
|Base Year For Estimation
|Fastest Growing Market
*Disclaimer: Major Players sorted in no particular order
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Sports Drink Market Analysis
The sports drink market is projected to witness a CAGR of 4.45% over the next five years.
Consumers have become more active and are engaged in sports and athletic activities due to the prevalence of diseases like obesity, diabetes, blood pressure, and many more. In the older times, sports and energy drinks were only for athletes and sports personnel. But nowadays, consumers are seeking quick and convenient nutrition options. Due to the rising disposable income and increase in the working population, the demand for sports drinks and cans is growing. The shift in consumer trends is also encouraging sports drink manufacturers to evolve new products that meet consumer interest. The young population and baby boomers are very active in sports and fitness activities. According to the Physical Activity Council Report 2021, 64.4% of baby boomers and 70% of millennials in the US were involved in fitness sports in 2021.
Additionally, an increase in sales of products in different distribution channels like supermarkets, retail stores, and e-commerce sites is also driving market growth. In many developing countries, e-commerce is growing due to more product availability. It is why consumers are getting more options, offers, and discounts. For instance, in February 2021, products from Ready Nutrition, which makes protein-infused sports drinks, are launched in selected grocery stores in the US. The products will also be available on Amazon. Furthermore, an increase in advertising and promotional activities is surging the demand for sports drinks among young consumers.
Sports Drink Market Trends
This section covers the major market trends shaping the Sports Drink Market according to our research experts:
Improved Athletic Performance
The market for functional beverages is increasing fast as consumers are paying more attention to staying healthy. In the developed markets, drinks are no longer viewed solely as a quick refreshment. However, they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on protein, wellness, natural, and 'free from' trends. Due to this, market players are competing and launching new products to stay at the top of the market. For instance, in November 2021, The Coca-Cola Company announced the complete acquisition of New York-based energy drink company Bodyarmor to stay in the competition with PepsiCo Inc. Consumers are aware of the sports drink benefits, acting as refueling energy and hydrating the body after or before any exercise or sports activities. The consumer segments driving the market growth include aging consumers looking for vitality, millennials willing to try new products with wellness benefits, and busy consumers seeking convenient health options.
North America Leading the Market
The increased population involved in sports and physical activities is driving the sports drink market. Increasing concerns about health and fitness among the young generation are driving the market players to produce products with nutritional benefits and low-calorie products. Due to an increase in disposable income, and the trend of work-from-home culture, consumers are facing issues like high blood pressure, diabetes, obesity, and many more. Moreover, consumers' preference for health and energy drinks increased due to food habits and lifestyle changes. Due to the increase in sports and fitness activities in North America, market players are launching sports drinks with additional benefits like no sugar, low calorie, plant-based products. For instance, in May 2021, Gatorade, a PepsiCo Inc. brand, launched a new sports drink, "Gatorylyte." The new sports drink contains less sugar and more electrolyte and is available in cherry lime, orange, and strawberry kiwi flavors.
Sports Drink Industry Overview
The sports drink market is highly competitive, with PepsiCo Inc. and the Coca-Cola Company holding significant shares, among others. The key strategies adopted by the players in the market are expansions, innovations, and new product launches to maintain competitiveness in the market. The companies have been introducing new and innovative products with the inclusion of naturally derived ingredients and additives to make their products unique from the existing ones. Furthermore, mergers and acquisitions between companies are strengthening the market for betterment.
Sports Drink Market Leaders
Abbott Nutrition Co.
BA sports nutrition LL
The Coca Cola Company (Energy)
PepsiCo Inc. (Rockstar Energy, Bang)
*Disclaimer: Major Players sorted in no particular order
Sports Drink Market News
- September 2022: Gatorade, a PepsiCo brand, launched a caffeinated energy drink, "Fast Switch," for athletes. The product is a cross between an energy drink and a sports drink. The product is non-carbonated, contains no sugar, and does not include any artificial colors or flavors.
- August 2022: Limca, The Coca-Cola Company brand, launched its first-ever variant of the sports drink "Limca Sportz" in India. The sports drink is available in lemon and lime flavors. Limca Sportz is a glucose, and electrolyte-based beverage sports enthusiasts use for rehydration.
- March 2021: GoodSport Nutrition, a Rosemont-based startup, launched a sports drink that is 97% dairy based. The product is rich in electrolytes and carbohydrates and provides hydration. The product is available on Amazon and GoodSport.com.
Sports Drink Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Degree of Competition
5. MARKET SEGMENTATION
5.1.1 PET Bottles
5.2 Distribution Channels
5.2.1 Supermarkets and Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retailers
5.2.4 Other Distribution Channels
5.3.1 North America
184.108.40.206 United States
220.127.116.11 Rest of North America
18.104.22.168 United Kingdom
22.214.171.124 Rest of North America
126.96.36.199 Rest of Asia-Pacific
5.3.4 South America
188.8.131.52 Rest of South America
5.3.5 Middle-East and Africa
184.108.40.206 United Arab Emirates
220.127.116.11 South Africa
18.104.22.168 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adapted Stratagies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo Inc. (Rockstar Energy, Bang)
6.3.2 The Coca Cola Company (Energy, Monster Beverages)
6.3.3 AJE Group
6.3.4 BA Sports Nutrition, LL
6.3.5 Abbott Nutrition Co. (Pedialyte)
6.3.6 Biosteel Nordics
6.3.7 Britivic Plc
6.3.8 Suntory Beverage and Food Ltd
6.3.9 Harbin Pharmaceutical Group (GNC Holdings Inc.)
6.3.10 GoodSport Nutrition
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Sports Drink Market Research FAQs
What is the current Sports Drink Market size?
The Sports Drink Market is projected to register a CAGR of 4.45% during the forecast period (2024-2029)
Who are the key players in Sports Drink Market?
AJE Group, Abbott Nutrition Co., BA sports nutrition LL, The Coca Cola Company (Energy) and PepsiCo Inc. (Rockstar Energy, Bang) are the major companies operating in the Sports Drink Market.
Which is the fastest growing region in Sports Drink Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Sports Drink Market?
In 2024, the North America accounts for the largest market share in Sports Drink Market.
What years does this Sports Drink Market cover?
The report covers the Sports Drink Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Sports Drink Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Sports Drink Industry Report
Statistics for the 2024 Sports Drink market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sports Drink analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.