Southeast Asia Gaming Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Southeast Asia Game Market is Segmented by Platform (PC, Console, Mobile) and Geography (Indonesia, Malaysia, Singapore, Thailand, and the Rest of Southeast Asia). The market sizes and forecasts regarding value (USD million) for all the above segments are provided.

Southeast Asia Gaming Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Southeast Asia Gaming Market Size

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Southeast Asia Gaming Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 14.83 Billion
Market Size (2030) USD 14.97 Billion
CAGR (2025 - 2030) 0.19 %
Market Concentration Low

Major Players

Southeast Asia Gaming Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Southeast Asia Gaming Market Analysis

The Southeast Asia Gaming Market size is estimated at USD 14.83 billion in 2025, and is expected to reach USD 14.97 billion by 2030, at a CAGR of 0.19% during the forecast period (2025-2030).

The Southeast Asian gaming landscape is undergoing a significant transformation driven by substantial investments in digital infrastructure. Southeast Asian operators have announced partnerships worth USD 30 billion in 5G investment initiatives, demonstrating the region's commitment to advancing its technological capabilities. This infrastructure development is exemplified by major consolidations, such as the merger between Thailand's True and DTAC, creating an USD 8.6 billion entity serving approximately 51 million customers. These developments are reshaping the competitive landscape while simultaneously enhancing the region's capacity to support advanced gaming technology and gaming services.


The gaming industry in Southeast Asia is experiencing a technological renaissance with the emergence of cloud gaming and advanced hardware capabilities. The integration of artificial intelligence and machine learning technologies is enabling more sophisticated gaming experiences, with developers leveraging these tools to create more personalized and adaptive gameplay mechanics. The industry is witnessing a shift toward cross-platform compatibility and cloud-based solutions, allowing gamers to access high-quality gaming experiences across multiple devices without significant hardware investments.


The social aspects of gaming have become increasingly prominent in the Southeast Asian market, with over 80% of the region's urban online population actively engaging in online gaming activities. Game developers are responding by incorporating more social features, community-building elements, and interactive experiences into their products. This trend is particularly evident in the mobile gaming sector, which accounts for 69.4% of the total gaming income in the region, highlighting the preference for accessible and socially connected interactive entertainment experiences.


The market is characterized by strategic partnerships and collaborations between technology providers, game developers, and telecommunications companies. Indonesian operators Ooredoo and CK Hutchinson's USD 6 billion agreement for telecommunications operations exemplifies this trend of industry consolidation. These partnerships are facilitating the development of more sophisticated gaming infrastructure, enabling the introduction of new digital gaming formats, and improving the overall gaming experience through enhanced connectivity and reduced latency. The industry is witnessing increased investment in local game development studios and publishing platforms, fostering a more diverse and competitive gaming ecosystem.

Segment Analysis: By Type

Mobile Games Segment in Southeast Asia Gaming Market

Mobile gaming has emerged as the dominant force in the Southeast Asian gaming market, commanding approximately 72% of the total market share in 2024. The segment's supremacy is driven by several factors, including the widespread adoption of smartphones, increasing internet penetration, and the proliferation of affordable mobile devices across the region. The rise of cloud gaming platforms and the development of sophisticated mobile gaming technologies have further cemented this segment's position. Major gaming companies are increasingly focusing on mobile-first strategies, developing high-quality gaming content specifically optimized for mobile platforms. The segment has also benefited from the growing popularity of mobile esports tournaments and the increasing willingness of mobile gamers to spend on in-app purchases and premium gaming content.

Market Analysis of Southeast Asia Gaming Market: Chart for By Type

PC Games Segment in Southeast Asia Gaming Market

The PC gaming segment continues to demonstrate robust growth potential in the Southeast Asian gaming market. The segment is experiencing significant transformation with the emergence of cloud gaming services and advanced gaming hardware capabilities. PC gaming maintains its appeal among hardcore gamers who prefer the platform for its superior graphics capabilities, customization options, and competitive gaming features. The segment is particularly strong in cybercafes and gaming centers across Southeast Asia, which serve as social hubs for competitive gaming and esports activities. The growth is further supported by the increasing availability of gaming-specific hardware, improved internet infrastructure, and the rising popularity of esports tournaments that predominantly use PC gaming platforms.

Remaining Segments in Southeast Asia Gaming Market

The console gaming segment, while smaller in market share, maintains its significance in the Southeast Asian gaming market through exclusive gaming titles and advanced gaming experiences. Console manufacturers continue to innovate with new hardware capabilities, virtual reality integration, and enhanced multiplayer features. The segment particularly appeals to gaming enthusiasts who value high-quality graphics and immersive gaming experiences. Despite facing competition from mobile gaming and PC gaming platforms, console gaming retains a dedicated user base, particularly in more developed markets within Southeast Asia where consumers have higher disposable incomes and greater access to gaming hardware.

Southeast Asia Gaming Market Geography Segment Analysis

Southeast Asia Gaming Market in Indonesia

Indonesia has established itself as the dominant force in Southeast Asia's gaming landscape, commanding approximately 35% of the regional gaming market share in 2024. The country's gaming ecosystem has flourished due to its massive youth population, increasing smartphone penetration, and robust internet infrastructure development. The government's proactive approach in supporting the gaming industry through initiatives like the Baparekraf Game Prime (BGP) program has created a conducive environment for both local and international game development. The country's gaming market has been particularly strong in the mobile gaming segment, with local developers focusing on creating culturally relevant content. The rise of esports has further catalyzed market growth, with numerous tournaments and events fostering a competitive gaming community. Additionally, the implementation of cloud gaming services and partnerships between telecom providers and gaming platforms has enhanced the accessibility of high-quality gaming experiences across the archipelago.

Southeast Asia Gaming Market in Singapore

Singapore's gaming market is projected to grow at an impressive rate of approximately 20% annually from 2024 to 2029, positioning it as the fastest-growing gaming market in Southeast Asia. The city-state has emerged as a strategic hub for major gaming companies, leveraging its advanced digital infrastructure and supportive regulatory environment. Singapore's gaming ecosystem benefits from its position as a regional headquarters for numerous global gaming giants, including Ubisoft, Bandai Namco, and Riot Games. The country's emphasis on technological innovation, particularly in areas like cloud gaming and 5G implementation, has created an ideal environment for gaming companies to test and launch new products. The government's commitment to developing the digital economy, coupled with initiatives to nurture local game development talent through education and industry partnerships, has strengthened Singapore's position in the regional gaming industry. Furthermore, the country's sophisticated esports infrastructure and regular hosting of major gaming events have contributed to its rapid market expansion.

Southeast Asia Gaming Market in Thailand

Thailand's gaming market has evolved into a sophisticated ecosystem, driven by the country's strong digital infrastructure and enthusiastic gaming community. The Digital Economy Promotion Agency's (DEPA) strategic focus on digital content development has created numerous opportunities for game development and publishers. The country's gaming landscape is characterized by a diverse mix of mobile, PC gaming, and console gaming, with particular strength in mobile gaming adoption. Thailand's esports scene has gained significant momentum, with professional gaming being recognized as a legitimate sport, leading to increased investment in training facilities and tournament infrastructure. The collaboration between government agencies and private sector players has resulted in innovative gaming initiatives and development programs. The country has also witnessed a surge in game localization services, making international titles more accessible to Thai gamers while preserving cultural relevance.

Southeast Asia Gaming Market in Malaysia

Malaysia has cultivated a vibrant gaming ecosystem characterized by its diverse gaming preferences and strong infrastructure support. The country's gaming market has benefited from high smartphone penetration rates and robust internet connectivity, particularly in urban areas. Malaysian gamers have shown strong engagement across multiple platforms, with a notable preference for mobile and PC gaming. The government's support through initiatives like the Malaysia Digital Creativity Festival has fostered local game development talent and attracted international gaming companies. The emergence of cloud gaming services has further transformed the gaming landscape, with major telecommunications providers partnering with global gaming platforms to offer enhanced gaming experiences. The country's esports ecosystem has also matured significantly, with dedicated facilities and regular tournaments contributing to market growth.

Southeast Asia Gaming Market in Other Countries

The gaming markets in other Southeast Asian countries, including Vietnam, the Philippines, Cambodia, and Brunei, demonstrate unique characteristics and growth patterns shaped by their respective digital infrastructure development and cultural preferences. These markets are experiencing rapid transformation driven by increasing internet penetration, growing smartphone adoption, and the emergence of local gaming communities. The rise of mobile gaming has been particularly significant in these markets, making gaming more accessible to broader populations. Various government initiatives and private sector investments have contributed to the development of local gaming industries, while international gaming companies have shown increasing interest in these emerging markets. The esports segment has gained considerable traction across these countries, with local tournaments and gaming events fostering community engagement and professional gaming aspirations.

Southeast Asia Gaming Industry Overview

Top Companies in Southeast Asia Gaming Market

The Southeast Asian gaming market features prominent players like Tencent Holdings, Sea Limited (Garena), Com2uS Corporation, Netmarble Corporation, and Bandai Namco Entertainment Asia leading the competitive landscape. These companies are driving innovation through continuous development of immersive gaming platforms, particularly in mobile gaming and cloud gaming. Strategic partnerships with global entertainment brands and intellectual property (IP) holders have become increasingly common to expand gaming portfolios and reach new audience segments. Companies are investing heavily in localization efforts to better serve Southeast Asian markets while simultaneously developing regional e-sports ecosystems. Operational agility is demonstrated through rapid adaptation to changing consumer preferences, with many players expanding their digital distribution networks and implementing flexible monetization models. The market is characterized by aggressive expansion strategies, including the establishment of local studios, talent development initiatives, and strategic investments in emerging gaming technology.

Dynamic Market with Strong Regional Players

The Southeast Asian gaming industry exhibits a mix of global gaming giants and regional specialists, with local players leveraging their market understanding to maintain competitive positions. Global conglomerates like Tencent and Sony have established strong footholds through strategic partnerships and acquisitions of regional studios, while homegrown companies like Garena have successfully expanded their presence across the region. The market structure is characterized by moderate consolidation, with larger players actively acquiring smaller studios and technology providers to enhance their capabilities and market reach. Cross-border collaborations and joint ventures have become increasingly common as companies seek to combine technological expertise with local market knowledge.


The competitive dynamics are shaped by the presence of both traditional gaming powerhouses and digital entertainment platforms that have diversified into gaming services. Market consolidation is driven by the need to achieve economies of scale in game development and distribution while maintaining agility in responding to local market preferences. Merger and acquisition activities are particularly focused on mobile gaming studios and e-sports organizations, reflecting the region's strong mobile-first gaming culture. Companies are also forming strategic alliances with telecommunications providers and payment platforms to enhance their distribution networks and monetization capabilities.

Innovation and Localization Drive Market Success

For incumbent companies to maintain and expand their market share, a focus on technological innovation and deep localization of content has become crucial. Success strategies include developing robust mobile gaming portfolios, investing in cloud gaming infrastructure, and creating engaging e-sports ecosystems. Companies are increasingly emphasizing community building and social gaming features to enhance user engagement and retention. The ability to adapt quickly to changing consumer preferences while maintaining strong relationships with local partners and distributors remains critical. Regulatory compliance and responsible gaming practices are becoming increasingly important factors in maintaining market position.


New entrants and challenger companies can gain ground by focusing on niche markets and innovative gameplay mechanics that address specific regional preferences. Success factors include developing strong intellectual property portfolios, establishing effective local distribution partnerships, and leveraging emerging technologies like artificial intelligence and augmented reality. The market presents moderate substitution risks from alternative forms of digital entertainment, making it essential for companies to continuously innovate and enhance user experience. Regulatory considerations, particularly regarding monetization methods and content restrictions, continue to shape market strategies. Companies must also address the growing importance of data privacy and security while building trust with the region's diverse gaming community.

Southeast Asia Gaming Market Leaders

  1. Sony

  2. Asiasoft

  3. IGG Inc.

  4. com2uS Corporation

  5. Nintendo Co. Ltd

  6. *Disclaimer: Major Players sorted in no particular order
Southeast Asia Gaming Market Concentration
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Southeast Asia Gaming Market News

  • September 2022- GRAVITY Co. Ltd, a producer, and publisher of online and mobile games, announced that Ragnarok Tactics II, a wholly-owned subsidiary, was successfully launched in Thailand. Ragnarok Tactics II is a tactical SRPG in which players level up their characters by gathering monsters. In the game, players fight with their characters and creatures. Aside from the character's progress, the battle's outcome is determined by how the monsters and characters are positioned in the conflict.
  • March 2022 - Microsoft has announced the launch of PC Game Pass in Thailand, Malaysia, Indonesia, the Philippines, and Vietnam. Players can sign up for the PC Game Pass preview, which grants them access to a library of over 100 high-quality games, including new Xbox Game Studios releases on day one, Bethesda games, and an EA Play subscription for a low monthly fee.

Southeast Asia Gaming Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 Increasing Internet Penetration to Boost the Market Growth
    • 4.4.2 The rising popularity of smartphones and 5G technology is expected to boost market growth.
  • 4.5 Market Restraints
    • 4.5.1 Users' devices with limited game support may act as a market restraint.
  • 4.6 Assessment of the Impact of COVID-19 on the Industry

5. SOUTHEAST ASIA GAMING MARKET LANDSCAPE

  • 5.1 Gaming Market Sizing and Forecast
  • 5.2 Population Statistics vs Online Population
  • 5.3 Gamers Population
  • 5.4 Gamers Population, by Age and Gender

6. MARKET SEGMENTATION

  • 6.1 Platform
    • 6.1.1 PC
    • 6.1.2 Console
    • 6.1.3 Mobile
  • 6.2 Geography
    • 6.2.1 Indonesia
    • 6.2.2 Malaysia
    • 6.2.3 Singapore
    • 6.2.4 Thailand
    • 6.2.5 Rest of Southeast Asia

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Asiasoft Corporation Public Company Limited
    • 7.1.2 IGG
    • 7.1.3 Com2uS Group
    • 7.1.4 Netmarble Corp.
    • 7.1.5 Tencent Holdings Ltd
    • 7.1.6 Bandai Namco Entertainment Asia Pte. Ltd.
    • 7.1.7 Sherman Chin
    • 7.1.8 Sea Limited
    • 7.1.9 Nintendo
    • 7.1.10 Sony Corporation
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

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Southeast Asia Gaming Industry Segmentation

Asia-Pacific holds the largest share globally in the gaming market, while Southeast Asia generates the largest revenue. The online population in Southeast Asia is rapidly rising, mostly due to increased mobile device use. Almost two-thirds of the gaming population in Greater Southeast Asia are engaged in e-sports. Owing to this trend, the region is also becoming the fastest-growing gaming market in the world.

The Southeast Asian gaming market is segmented by platform (PC, console, mobile) and geography (Indonesia, Malaysia, Singapore, Thailand, and the Rest of Southeast Asia). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Platform PC
Console
Mobile
Geography Indonesia
Malaysia
Singapore
Thailand
Rest of Southeast Asia
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Southeast Asia Gaming Market Research FAQs

How big is the Southeast Asia Gaming Market?

The Southeast Asia Gaming Market size is expected to reach USD 14.83 billion in 2025 and grow at a CAGR of 0.19% to reach USD 14.97 billion by 2030.

What is the current Southeast Asia Gaming Market size?

In 2025, the Southeast Asia Gaming Market size is expected to reach USD 14.83 billion.

Who are the key players in Southeast Asia Gaming Market?

Sony, Asiasoft, IGG Inc., com2uS Corporation and Nintendo Co. Ltd are the major companies operating in the Southeast Asia Gaming Market.

What years does this Southeast Asia Gaming Market cover, and what was the market size in 2024?

In 2024, the Southeast Asia Gaming Market size was estimated at USD 14.80 billion. The report covers the Southeast Asia Gaming Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Southeast Asia Gaming Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Southeast Asia Gaming Market Research

Mordor Intelligence offers comprehensive insights into the gaming industry through expert analysis of the Southeast Asian interactive entertainment sector. Our detailed research covers the entire ecosystem. This includes PC gaming, console gaming, mobile gaming, and emerging cloud gaming platforms. The report PDF, available for download, provides in-depth coverage of digital gaming trends, gaming software developments, and the growing esports landscape. It is supported by extensive data on gaming hardware and gaming accessories markets.

Stakeholders benefit from our thorough analysis of competitive gaming and casual gaming segments. We also explore emerging technologies like virtual reality gaming and augmented reality gaming. The report examines the evolution of gaming services, including gaming streaming platforms and gaming subscription models. It also tracks the growth of social gaming and multiplayer gaming communities. Our research delivers actionable insights into game development trends and gaming entertainment dynamics. Additionally, it looks at the expanding ecosystem of gaming peripherals, enabling businesses to make informed strategic decisions in this rapidly evolving market.

Southeast Asia Gaming Market Report Snapshots