India Hair Oil Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The India hair oil market is segmented by Type (Coconut Oil, Almond Oil, Amla Oil, Castor Oil, and Others), and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Others).

Market Snapshot

India Hair Oil Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5.43 %

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Market Overview

The India hair oil market is projected  to grow, witnessing a CAGR of 5.43% during the forecast period 2020-2025.

  • Hair oils are considered an essential source of hair care and treatment and have been consistently consumed by a major population of the country. Coconut oil comprises the main segments of the hair oil market, while others account for relatively minimal shares.
  • The extensive distribution efforts by the companies have ensured that the product reaches to even more remote places and untapped rural markets. Rural India has witnessed a rise in purchasing power over the last few years and has been switching from cheaper hair oils to almond-based and other perfumed light hair oils.
  • Owing to progressive consumer market in India, retail chains such as A.V Birla Retails, More, RPG’s Spencers, Food World, and Big Bazaar are offering a wide assortment of hair oil brands, thereby tapping the huge middle-class population in the country.

Scope of the Report

The scope of the India hair oil market includes market segmentation by Type and Distribution Channel, By type, the market is segmented into Coconut Oil, Almond Oil, Amla Oil, Castor Oil, and Others. Further on the basis of distribution channel, market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Others.

By Type
Coconut Oil
Almond Oil
Amla Oil
Castor Oil
Other Types
By Distribution Channel
Convenience Stores
Online Stores

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Key Market Trends

Rising Demand For Value-Added Hair Oil

Value-added hair oils are hair oils that are specially designed to provide extra care for hair. A significant share of Indian consumers are switching to value-added hair oils for hair-related problems such as hair fall and damage caused by factors such as hair coloring. Moreover, rising affordability factors is increasing the market cap for value-added hair oils as they are premium products and highly priced. Value-added hair oil are gaining high popularity also because of the benefits they offer through the inclusion of natural ingredients in the formulation. The value-added hair oil segment identifies Bajaj, Emami, Marico, Unilever and Dabur as the leading players in the hair oils market in India.


Routine Application Of Hair Oil Among Indian Consumers

Traditionally, hair oil has a strong prevalence in the Indian market as applying oil on the hair has always been a routine measure followed by several Indians since ages. More than 35% Indians are believed to use hair oil on a daily basis which is a key contributor to the hair oil market in the country. Moreover, consumers are known to use the hair oil for several benefits such as healthy hair, conditioning, and to combat dry scalp. The main categories of hair oil available in India are coconut hair oils, amla hair oils, light hair oils, and cooling hair oils. Coconut oil is the most famous one across the country, especially in Southern India. 


Competitive Landscape

As there has been a constant rise in the population of the country, the demand for daily essential commodities is observed to be increasing during the forecast period, along with the demand for hair oils. Major companies, such as Hindustan Unilever, Marico, Dabur, Emami, P&G, and Bajaj, competing fiercely in the Indian market. With hair oil holding one of the highest market penetrations at 90%, most companies had been playing to their strengths so far.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters 5 Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Coconut Oil

      2. 5.1.2 Almond Oil

      3. 5.1.3 Amla Oil

      4. 5.1.4 Castor Oil

      5. 5.1.5 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Marico Limited

      2. 6.4.2 Dabur

      3. 6.4.3 Patanjali Ayurved Limited

      4. 6.4.4 Hindustan Unilever Limited

      5. 6.4.5 Emami Group

      6. 6.4.6 Khadi Natural

      7. 6.4.7 Bajaj Group

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The India Hair Oil Market market is studied from 2016 - 2026.

The India Hair Oil Market is growing at a CAGR of 5.43% over the next 5 years.

Dabur, Marico Limited, Patanjali Ayurved Limited, Hindustan Unilever Limited, Emami Group are the major companies operating in India Hair Oil Market.

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