Hair Oil Market in India Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers Market Share of Hair Oil Companies in India and is segmented by Type (Coconut Oil, Almond Oil, Amla Oil, Castor Oil, and Other Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Distribution Channels). The report offers market size and values in USD million during the forecast period for the above segments.

India Hair Oil Market Size

India Hair Oil Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Market Size (2023) USD 1.69 Billion
Market Size (2028) USD 2.25 Billion
CAGR (2023 - 2028) 5.80 %
Market Concentration Low

Major Players

India Hair Oil Market Major Players

*Disclaimer: Major Players sorted in no particular order


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India Hair Oil Market Analysis

The India Hair Oil Market size is expected to grow from USD 1.69 billion in 2023 to USD 2.25 billion by 2028, at a CAGR of 5.80% during the forecast period (2023-2028).

India has been a prominent market for hair oil over generations due to the practice of oiling the head regularly. With India taking a strong lead in hair oils due to its well-established hair-oiling rituals, numerous brands are offering differentiated products for different demographics of the country. The main categories of hair oil available in India are coconut hair oils, amla hair oils, light hair oils, and cooling hair oils. Among these, coconut oil is largely used across the country, especially in South India. The heat and humidity in the country are often associated with dry and greasy hair. Thereby changing climatic conditions are increasing the use of hair oil to prevent hair damage, positively impacting the market growth.

Hair gets dry and damaged due to pollution. Consumers are tremendously moving toward hair oils, as the massage of hair oils on the scalp can prevent dryness and increase hair volume. Hair oils are one of the best hair care products, and consumers prefer these products, which is driving the market. The rising demand for light hair oil among consumers also enables players to innovate new hair oil products and have consistency in innovation. Offering different hair oils to consumers is a significant factor in increasing the per capita spending in this market.

India Hair Oil Market Trends

This section covers the major market trends shaping the India Hair Oil Market according to our research experts:

Demand for Herbal Ingredients in Hair Oil

Consumers are shifting toward organic hair oil with the growing awareness about chemical products. Organic hair oil products are considered to provide nourishment and good results. Moreover, consumers prefer hair oil based on herbal ingredients because these oils are made up of natural elements and carry essential benefits. These hair oils are used to treat hair problems like thinning hair and dry or flaky scalp. Consumers use hair for moisturizing purposes and to promote hair growth. Some consumers also use these products to improve blood circulation in the scalp. For instance, aloe vera-based hair oil gives a better texture to the hair and helps to boost the hair density of the individual. Therefore, the rising demand for herbal ingredients in hair oil is promoting the hair oil market.

India Hair Oil Market: Ayush and Herbal Products Imports, USD Million, India, 2019-20 - 2020-21

Hair Oil Massage Promotes Relaxation

The region has witnessed the growth of hair oil in recent years. This is because consumers prefer natural products over using complex chemicals on the body and hair. Hair oil is one of the purest and is available in natural form. Due to the changing lifestyle and busy schedules, consumers are leading a stressful lifestyle. They are using hair oils, as massage of these oils promotes a deeper relaxation of the mind and body.

Eventually, hair oil has a strong prevalence in the Indian market as applying oil to the hair has been a routine measure followed by several generations for ages. Hair oil massages provide consumers relief from their busy lifestyles and help in hair growth. The demand for hair oil is increasing and driving the market.

India Hair Oil Market: Consumer Frequency of Using Hair Oil, in Share (%), India, 2020-21

India Hair Oil Industry Overview

The market studied is highly competitive in nature due to the presence of numerous local and global level players in the country. Some major companies in the region are Unilever Company, Marico, Dabur, Emami, and Bajaj. Due to globalization, most companies are actively involved in product innovation and mergers and acquisitions, as leading global companies have a considerable share of the industry. The strategy behind mergers and acquisitions also enables these top players to sustain dominance over other regional players in the industry.

India Hair Oil Market Leaders

  1. Marico Limited

  2. Emami Group

  3. Dabur India Ltd.

  4. Unilever PLC

  5. Bajaj Consumer Care Ltd.

*Disclaimer: Major Players sorted in no particular order

India Hair Oil Market Concentration

India Hair Oil Market News

  • June 2022: Bajaj Consumer Care announced its plans to introduce new products in various categories, including hair oil, under its flagship Bajaj Almond Drops brand to capitalize on the brand equity of the well-known hair oil label.
  • January 2022: Vedix, a customized Ayurveda beauty brand, launched a new hair oil product. According to the company, the new product is onion-based, and the strategy behind this innovation is to compete with other players by offering consumers good hair oils.
  • July 2021: Marico invested 60% of the stake in Apcos Naturals Pvt. Ltd, which is a well-established brand that sells skincare and haircare products. The company's strategy for investing is to manufacture new hair care products that meet the consumers' preferences and maintain dominance in the industry.

India Hair Oil Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Coconut Oil

      2. 5.1.2 Almond Oil

      3. 5.1.3 Amla Oil

      4. 5.1.4 Castor Oil

      5. 5.1.5 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Marico Limited

      2. 6.3.2 Dabur India Ltd

      3. 6.3.3 Patanjali Ayurved Limited

      4. 6.3.4 Unilever PLC

      5. 6.3.5 Emami Group

      6. 6.3.6 Khadi Natural

      7. 6.3.7 Bajaj Consumer Care Ltd

      8. 6.3.8 Henkel AG & CO. KGAA

      9. 6.3.9 The Procter & Gamble Company

      10. 6.3.10 The Himalaya Wellness Company

    4. *List Not Exhaustive

**Subject to Availability

India Hair Oil Industry Segmentation

Hair oil is an oil-based personal care product intended to improve the condition of hair. The Indian hair oil market is segmented by type and distribution channel. By type, the market is segmented into coconut oil, almond oil, amla oil, castor oil, and other types. Further, based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Coconut Oil
Almond Oil
Amla Oil
Castor Oil
Other Types
Distribution Channel
Convenience Stores
Online Stores
Other Distribution Channels

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India Hair Oil Market Research FAQs

The India Hair Oil Market size is expected to reach USD 1,694.34 million in 2023 and grow at a CAGR of 5.80% to reach USD 2,246.10 million by 2028.

In 2023, the India Hair Oil Market size is expected to reach USD 1,694.34 million.

Marico Limited, Emami Group, Dabur India Ltd., Unilever PLC and Bajaj Consumer Care Ltd. are the major companies operating in the India Hair Oil Market.

India Hair Oil Industry Report

Statistics for the 2023 India Hair Oil market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Hair Oil analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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