India Hair Oil Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Indian Hair Oil market is segmented by Type (Coconut Oil, Almond Oil, Amla Oil, Castor Oil, and Other Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Distribution Channels). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

hair oil market size in india
Study Period: 2016 -2027
Base Year: 2021
CAGR: 5.43 %
hair oil companies

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Market Overview

The Indian hair oil market is projected to grow, witnessing a CAGR of 5.43% during the forecast period 2022-2027.

The COVID-19 crisis has drastically affected the market. There was a change in consumers' buying behavior as the preference of the consumers toward natural products increased. This shift was mainly because of the awareness toward a healthier lifestyle. Moreover, due to the closures of retail stores and supermarkets, consumers stockpiled the necessary products such as hair oil, beverages, and other necessities. Also, the rising consciousness about the benefits of hair nourishment online retailing was majorly preferred for purchasing hair care products during the pandemic. For instance, Marico, which is one of the major players in the hair oil industry in the country, witnessed strong momentum in sales of coconut oil (CNO).

Due to the damages which are created by pollution on a daily basis, the hair gets dry. Thereby, the consumers are tremendously moving toward hair oils, as the massage of hair oils on the scalp can prevent the hair from drying and promote density in the hair volume of the individual. Due to the fact that hair oils are one of the best hair care products, the consumers prefer these products, which is driving the market.

The rising demand for light hair oil among the consumer is also a factor that enables players to innovate new hair oil products and have consistency in innovation. Offering different hair oils to consumers is one of the major factors that is dragging the per capita spending toward this market.

Scope of the Report

Hair oil is an oil-based cosmetic product intended to improve the condition of hair. The scope of the Indian hair oil market includes market segmentation by type and distribution channel. By type, the market is segmented into coconut oil, almond oil, amla oil, castor oil, and other types. Further, on the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. The report offers market size and forecasts in value (USD million) for the above segments.

By Type
Coconut Oil
Almond Oil
Amla Oil
Castor Oil
Other Types
By Distribution Channel
Convenience Stores
Online Stores
Other Distribution Channels

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Key Market Trends

Demand for Herbal Ingredients in Hair Oil

With the growing awareness about the chemical composing products, consumers are trending towards organic hair oil. This is due to the fact that organic hair oil products provide nourishment and result in good hair care products. Moreover, the consumers prefer hair oil based on herbal ingredients because these oils are made up of natural elements and carry essential benefits with them. These hair oils are even used for the treatment of hair problems like thinning of hair and dry or flaky scalp. Consumers not only use hair for moisturizing purposes but also to promote hair growth. Some consumers also use these products to improve the circulation of blood in the scalp. For instance, aloe vera-based hair oil gives a better texture to the hair and helps to boost the hair density of the individual. Therefore, the rising demand for herbal ingredients in hair oil is even elevating the hair oil market.

hair oil market share in india

Hair Oil Massage Promotes Relaxation

The region has witnessed the growth of hair oil in recent years. This is due to the fact that the consumers prefer natural products for grooming rather than using complex chemicals on the body and hair. Hair oil is one of the purest and is available in natural form. Due to the changing lifestyle and busy schedules, consumers face a stressed life these days. Hence, many consumers are trending toward hair oils as the massage of these oils promotes a deeper relaxation of the mind and body. Eventually, hair oil has a strong prevalence in the Indian market as applying oil to the hair has always been a routine measure followed by several Indians for ages. Consumers also use the oil for several benefits such as healthy hair, conditioning, and combat dry scalp. The main categories of hair oil available in India are coconut hair oils, amla hair oils, light hair oils, and cooling hair oils. Coconut oil is the most famous one across the country, especially in Southern India. Thus, due to the fact that hair oil massages provide consumers relief from the busy lifestyle and even maintain hair growth consistently, the demand for hair oil is increasing and is also driving the market.

hair oil market growth in india

Competitive Landscape

The market studied is highly competitive in nature. This is due to the presence of numerous local and global level players in the country. Some of the major companies are Unilever Company, Marico, Dabur, Emami, and Bajaj, which are competing fiercely in the Indian market. Most companies are actively involved in product innovation and mergers and acquisitions, owing to globalization and since the leading global companies have a considerable share within the industry. The strategy behind mergers and acquisitions is also enabling these top players to sustain dominance over other regional players in the industry.

Recent Developments

  • In 2022, Emami Group launched Kesh King Hair Oil. This specific product is a type of ayurvedic oil that nourishes and protects hair. According to the company, this hair oil also prevents premature greying of hairs. The strategy behind the product innovation is to offer consumers new herbal products and meet the consumer's changing preferences.
  • In 2022, Vedix, which is a customized Ayurveda beauty brand, launched a new product of hair oil. According to the company, the new product is onion-based, and the strategy behind this product innovation is to compete with other players by offering the consumers good hair oils.
  • In 2021, Marico invested 60% of the stake ​in Apcos Naturals Pvt. Ltd, which is a well-established brand that sells skincare and haircare products. The strategy of the company for investing is to manufacture new hair care products that could meet the consumers' preferences, and the company can maintain dominance in the industry.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Coconut Oil

      2. 5.1.2 Almond Oil

      3. 5.1.3 Amla Oil

      4. 5.1.4 Castor Oil

      5. 5.1.5 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Marico Limited

      2. 6.4.2 Dabur

      3. 6.4.3 Patanjali Ayurved Limited

      4. 6.4.4 Unilever Company

      5. 6.4.5 Emami Group

      6. 6.4.6 Khadi Natural

      7. 6.4.7 Bajaj Group

      8. 6.4.8 Vedix HairCare

      9. 6.4.9 The Procter & Gamble Company

      10. 6.4.10 The Himalaya Drug Company

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The India Hair Oil Market market is studied from 2016 - 2027.

The India Hair Oil Market is growing at a CAGR of 5.43% over the next 5 years.

Dabur, Marico Limited, Emami Group, Bajaj Almond Drops, Unilever Company are the major companies operating in India Hair Oil Market.

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