India Energy Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

India Energy Bar Market is segmented by By Distribution Channel as Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels.

Market Snapshot

india energy bar mkt
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5 %
Fastest Growing Channel: Online Retail Stores

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Market Overview

India's energy bar market is forecasted to grow at a CAGR of around 5% during the forecasted period.

  • Consumer demand for convenient and healthy on-the-go snack options has by-far been the primary attribute for sales of energy bars in the country.
  • Increasing health-consciousness, active lifestyles, and awareness about the benefits of consumption of smaller meals are further leading to the increased consumption of snacks, which is expected to drive the demand for energy bars.
  • Increasing sports participation and the increasing gym-going population are expected to further propel the growth of energy bars.
  • However, energy bars in India are perceived to be high-priced in comparison with regular snack bars. This has provided an opportunity for Indian players such as Patanjali to come up with energy bars that are offered at a lower price. 

Scope of the Report

India energy bar market is segmented by distribution channel as supermarkets/hypermarkets, convenience stores, pharmacies & drug stores, online retail stores, and other distribution channels. The other distribution channels include specialty stores and vending machines.

By Distribution Channel
Convenience Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Consumption in India has Witnessed an Increase

Traditionally, Indian families would prepare snacks at home for consumption between meals or during traveling, However, with the rise in urban population, increasing per capita income, busier lifestyles, higher disposable income and need for convenience arising out of the fast-paced lifestyles, demand for ready to eat on-the-go snacks have increased. According to the World Bank, consumption expenditure in India has increased from being 65.732% of GDP in 2010 to become around 70.013% of the GDP in 2016. With an increase in health consciousness and a rise in per-capita expenditure towards premium food, the market for energy bars in India is forecasted to grow at an increasing rate.

India Consumption Expenditure as % of gdp

Preference For Healthy Snacking

The sales of snacks in India has increased in value from being USD 2.14 billion in 2012 to USD 3.82 billion in 2016. Consumer demand for healthier snacking alternative and nutrition foods has driven the market for energy bars. Also, with the rise in demand for fortified food, fortified energy bars with high protein content are on demand. Health awareness has led Indian consumers to include fruit and vegetable-derived ingredients in their dietary habits, which has driven the demand for healthy snacks. This has led key players in the snack bar and energy bars markets to come up with newer and healthier market offerings.

Sales value of snacks in India

Competitive Landscape

The most active companies in the India energy bar market include Unibic, Yoga Bar, General Mills, HealthKart and Eat Anytime, which hold a significant market share. Manufacturers are incorporating measures to increase their product visibility in the retail shelf, by expanding their distribution channel and adopting innovative marketing strategies. Some of the players have positioned and marketed specific bars with particular ingredients/health benefits targeting a specific gender. This strategy of launching target-oriented products gives the feeling of personalization to consumers, as they could be specifically created for their needs.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Pharmacies And Drug Stores

      4. 5.1.4 Online Retail Stores

      5. 5.1.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Yogabars

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 EAT Anytime

      4. 6.4.4 THWN Wellness Pvt Ltd.

      5. 6.4.5 UNIBIC Foods India Pvt. Ltd.

      6. 6.4.6 Healthkart

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The India Energy Bar Market market is studied from 2016 - 2026.

The India Energy Bar Market is growing at a CAGR of 5% over the next 5 years.

The India Energy Bar Market is valued at Online Retail Stores in 2026.

Yoga Bar, General Mills, EAT Anytime are the major companies operating in India Energy Bar Market.

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