Protein Bar Market in India Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers India Energy Bar Market Share & Analysis. The Market is Segmented by by Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Forecasts for Energy Bar in Value (USD Million) for all the Above Segments.

Protein Bar Market in India Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

India Energy Bar Market Size

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india energy bar mkt
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 12.26 Million
Market Size (2030) USD 23.16 Million
CAGR (2025 - 2030) 13.56 %
Market Concentration Medium

Major Players

India Energy Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of India Energy Bar Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

India Energy Bar Market Analysis

The India Energy Bar Market size is estimated at USD 12.26 million in 2025, and is expected to reach USD 23.16 million by 2030, at a CAGR of 13.56% during the forecast period (2025-2030).

During the pandemic of Covid-19 India's energy and protein bar firms started expanding their business into online channels and exporting to different countries. Fit sport nutrition foods, a Hyderabad-based company specializing in energy and protein bars, has ventured into the highly competitive US market with a bigger bar via a listing on Amazon. During the pandemic, people shifted to a healthier and fitness freak life which gave rise to the demand for the gym-goers.

Consumer demand for convenient and healthy on-the-go snack options has by far been the primary attribute for sales of energy bars in the country. Increasing health-consciousness, active lifestyles, and awareness about the benefits of consumption of smaller meals are further leading to the increased consumption of snacks, which is expected to drive the demand for energy bars. Increasing sports participation and the increasing gym-going population are expected to further propel the growth of energy bars. However, energy bars in India are perceived to be high-priced in comparison with regular snack bars. This has provided an opportunity for Indian players such as Patanjali to come up with energy bars that are offered at a lower price.

India Energy Bar Industry Overview

The most active companies in the Indian energy bar market include Unibic, Yoga Bar, General Mills, HealthKart, and Eat Anytime, which hold a significant market share. Manufacturers are incorporating measures to increase their product visibility in the retail shelf, by expanding their distribution channel and adopting innovative marketing strategies. Some of the players have positioned and marketed specific bars with particular ingredients/health benefits targeting a specific gender. This strategy of launching target-oriented products gives the feeling of personalization to consumers, as they could be specifically created for their needs.

India Energy Bar Market Leaders

  1. General Mills

  2. EAT Anytime

  3. Health Kart

  4. Unibic

  5. Sproutlife foods

  6. *Disclaimer: Major Players sorted in no particular order
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India Energy Bar Market News

  • In February 2022, the Yoga bar brand extended its product category into kids' nutrition with the launch of new mixes 'Yo Chos' and 'Yo Fills'.
  • In January 2021, Clif Bar & company launched a new thin and crispy energy snack bar called CLIF BAR thins. These come in three flavors, i.e..,chocolate chip, chocolate peanut brownie, and white chocolate macadamia nut. The product contains 100 calories, 5 g of sugar, and plant-based organic ingredients like rolled oats.
  • In November 2019, PROBAR LLC introduced two new PROBAR Meal Bar flavors, blueberry muffin, and s'mores. These new additions include at least 9g of protein per serve, are 100% plant-based, gluten-free, and made from whole superfoods.

India Energy Bar Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Distribution Channel
    • 5.1.1 Supermarkets/Hypermarkets
    • 5.1.2 Convenience Stores
    • 5.1.3 Pharmacies And Drug Stores
    • 5.1.4 Online Retail Stores
    • 5.1.5 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Sproutlife foods
    • 6.4.2 General Mills Inc.
    • 6.4.3 EAT Anytime
    • 6.4.4 THWN Wellness Pvt Ltd.
    • 6.4.5 UNIBIC Foods India Pvt. Ltd.
    • 6.4.6 Healthkart
    • 6.4.7 Mojo Bar
    • 6.4.8 The Whole Truth
    • 6.4.9 Monsoon Harvest
    • 6.4.10 Mettle
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID 19 ON THE MARKET

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India Energy Bar Industry Segmentation

Energy bars are known to be a bar-shaped food which contain almost all minimal nutrition that the body requires to produce and boost up energy. It is made with whole grains, nuts, and seeds. These comprise carbs which breaks down into sugar providing energy to the body. India's energy bar market is segmented by distribution channels such as supermarkets/hypermarkets, convenience stores, pharmacies & drug stores, online retail stores, and other distribution channels. The other distribution channels include specialty stores and vending machines. The report offers market size and forecasts for energy bar in Value (USD million) for all the above segments.

By Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels
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India Energy Bar Market Research FAQs

How big is the India Energy Bar Market?

The India Energy Bar Market size is expected to reach USD 12.26 million in 2025 and grow at a CAGR of 13.56% to reach USD 23.16 million by 2030.

What is the current India Energy Bar Market size?

In 2025, the India Energy Bar Market size is expected to reach USD 12.26 million.

Who are the key players in India Energy Bar Market?

General Mills, EAT Anytime, Health Kart, Unibic and Sproutlife foods are the major companies operating in the India Energy Bar Market.

What years does this India Energy Bar Market cover, and what was the market size in 2024?

In 2024, the India Energy Bar Market size was estimated at USD 10.60 million. The report covers the India Energy Bar Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the India Energy Bar Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Energy Bar in India Industry Report

Statistics for the 2025 India Energy Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Energy Bar analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.