India Baby Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

India Baby Care Products Market is segmented By Type into Baby Skin Care, Baby Hair Care, Baby Toiletries, and Baby Food and Beverages; by Distribution Channel into Hypermarkets/Supermarkets, Pharmacies/Drug Stores, Convenience Stores, Online Retailing, and Other Distribution Channel.

India Baby Care Products Market Snapshot

India Baby Care Products Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 14.02 %

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Market Overview

India baby care products market is projected to grow at a CAGR of 14.02% during the forecast period (2020 - 2025).

  • Despite various challenges, there is a huge potential in the Indian baby care market. Consumers are highly inclined in these categories, and they are highly discriminating about the products they buy for their children.
  • The market studied is driven by the growing awareness among consumers about the hygiene and convenience associated with baby care products. Additionally, the rise in the population of working women in India largely contributes to the increased baby care products sector, making it one of the significantly growing markets in India. Further, innovative packaging and the use of specific organic ingredients that have significant health benefits are significantly boosting the demand of baby foods and beverages.

Scope of the Report

India baby care products market is segmented by type into, baby skin care, baby hair care, baby toiletries, and baby food and beverages. By ditsribution channel the market studied is segmented into, hypermarkets/supermarkets, pharmacies/drug stores, convenience stores, online retailing, and other distribution channels.

By Type
Baby Skin Care
Baby Hair Care
Baby Toiletries
Baby Bath Products and Fragrances
Baby Diapers and wipes
Baby Food and Beverages
By Distribution Channel
Convenience Stores
Pharmacies/Drug Stores
Online Retailing
Other Distribution Channels

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Key Market Trends

Surge in Product Innovation and Promotional Campaigns

The baby care products market in India is highly competitive, with the presence of numerous local and regional players, like Procter & Gamble and Nestle, are few among the key product differentiators. The demand for baby care products in India has increased in the recent years, due to rising awareness and increased disposable income of the consumers. Moreover, the leading market players are spreading the brand awareness among the consumers through advertisements and promotional campaigns. For instance, Procter & Gamble's Pampers diaper brand introduced a campaign emphasizing the importance of babies being able to sleep through the night without leaky diaper-induced interruptions, along with educating the parents on how the sleeping habits of the baby affects the entire family.

India Baby Care Products Market

Increasing Preference for Fortified and Functional Baby Food

India is witnessing an extensive increase in the demand for fortified baby food, with continuous growth in the rising awareness among Indian parents to adequately fulfill the nutritional requirements of their babies. The increasing demand, especially in infant formula, is influencing the growth of the market studied. For instacne, Nestle SA, with its products, such as Nestle Cerelac Fortified Baby Cereal With Milk Multi Grain & Fruits, became the leading company, catering to the demand for fortified baby food in India.

Nutrients used in baby food fortification process include iron, calcium, zinc, and vitamins (A, D, E, K, C, and B). Iron deficiency is the most common nutritional deficiency among Indian children. Consequently, key players of the market studied are introducing fortified baby food products that are rich in iron and folic acid for the baby’s physical and mental growth.

India Baby Care Products Market

Competitive Landscape

The Indian baby care products market is consolidated in nature with the top five companies holding lion’s share of the market.​ The top five players are Nestlé SA, The Procter & Gamble Company, Unicharm Corporation, Danone S.A. and Kimberly-Clark Corporation, collectively holding majority share of the overall market studied.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Baby Skin Care

      2. 5.1.2 Baby Hair Care

      3. 5.1.3 Baby Toiletries

        1. Baby Bath Products and Fragrances

        2. Baby Diapers and wipes

      4. 5.1.4 Baby Food and Beverages

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies/Drug Stores

      4. 5.2.4 Online Retailing

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Procter & Gamble Co.

      3. 6.4.3 Unicharm Corporation

      4. 6.4.4 Danone SA

      5. 6.4.5 Kimberly-Clark Corporation

      6. 6.4.6 Unilever PLC

      7. 6.4.7 Johnson & Johnson

      8. 6.4.8 Himalaya Global Holdings Ltd.

    5. *List Not Exhaustive

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Frequently Asked Questions

The India Baby Care Products Market market is studied from 2016 - 2026.

The India Baby Care Products Market is growing at a CAGR of 14.02% over the next 5 years.

Johnson & Johnson , Procter & Gamble Co. ​, Nestlé SA​, Kimberly-Clark Corporation​, Himalaya Global Holdings Ltd. are the major companies operating in India Baby Care Products Market.

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