India Baby Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The India Baby Care Products Market Report is Segmented by Type (Baby Skin Care, Baby Hair Care, Baby Toiletries, and Baby Food and Beverages) and by Distribution Channel (Hypermarkets/Supermarkets, Pharmacies/Drug Stores, Convenience Stores, Online Retailing, and Other Distribution Channel). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

India Baby Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

India Baby Care Products Market Size

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India Baby Care Products Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 4.94 Billion
Market Size (2030) USD 8.61 Billion
CAGR (2025 - 2030) 11.76 %
Market Concentration Low

Major Players

India Baby Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of India Baby Care Products Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

Consumer Services

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India Baby Care Products Market Analysis

The India Baby Care Products Market size is estimated at USD 4.94 billion in 2025, and is expected to reach USD 8.61 billion by 2030, at a CAGR of 11.76% during the forecast period (2025-2030).

  • Baby care products are designed to cater to the unique needs of babies and young children whose delicate skin requires special care and attention. These products are formulated to be mild and gentle, with a focus on providing hydration and nourishment to the skin while keeping it clean and comfortable. The baby skincare products market in India has witnessed significant growth in recent years. The increasing awareness among parents regarding the importance of using safe and natural products for their babies' skin has led to a rise in demand for baby skincare products. 
  • Moreover, the growth of the e-commerce industry has made it easier for parents to access a wider range of products and purchase them online. The increasing number of women joining the workforce in India has led to a rise in demand for baby care products, as working parents have less time to follow traditional methods of infant care. 
  • Additionally, the use of innovative product packaging and the incorporation of organic ingredients with health benefits has further boosted the demand for baby care products in India. These trends are expected to continue driving the growth of the baby care products market in India in the coming years.
  • The trend towards organic and herbal products is not limited to adults but is also becoming increasingly popular among parents when it comes to their babies. This shift towards natural and organic baby products is driven by a growing awareness of the potential health benefits of using such products. Overall, the trend towards organic and herbal baby products will likely continue as more and more parents become aware of the potential benefits of using such products for their babies. This presents an opportunity for manufacturers to develop and market high-quality, organic baby products to meet the growing demand. 
  • Furthermore, the growing health-conscious parent population significantly increases the demand for organic and fortified baby food. As a result, manufacturers are introducing new products in the market. For instance, in December 2022, Children's food brand Timios launched an organic porridge range for infants and toddlers. As per the company's statement, the porridge is made-to-order, which means they are freshly made upon receiving orders from the customers, eliminating the need for preservatives, and is made of only organic ingredients.

India Baby Care Products Industry Overview

The Indian baby care products market is highly competitive, with various regional and global players holding major shares and being involved in the growth of the market. The major players expanding their business are Johnson & Johnson Inc., Nestlé SA, Procter & Gamble Company, Kimberly-Clark Corporation, and Himalaya Global Holdings Ltd, collectively holding the majority share of the overall market studied. Manufacturers are concentrating on enhancing their product quality through mergers and acquisitions and product innovation to obtain a competitive edge among other players in the Indian market. Advanced distribution networks and manufacturing expertise give an upper edge to the manufacturers to expand their range of products in the market.

India Baby Care Products Market Leaders

  1. Johnson & Johnson

  2. Procter & Gamble Co. ​

  3. Nestlé SA​

  4. Kimberly-Clark Corporation​

  5. Himalaya Global Holdings Ltd.

  6. *Disclaimer: Major Players sorted in no particular order
India Baby Care Products Market Concentration
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India Baby Care Products Market News

  • August 2023: Mamaearth launched its Exclusive Brand Outlet (EBO) in Bengaluru. Strategically positioned at the renowned Mantri Square Mall, Malleshwaram, this opening marks a significant stride in Mamaearth's journey. The Bengaluru EBO is set to provide a comprehensive assortment of toxin-free personal care items, encompassing baby care, beauty, and personal care solutions.​
  • December 2022: Mother Nurture launched its parent-tested baby-approved range of baby food products in the Indian market. The baby foods are nutritious and preservative-free, and the base ingredients in the products are sourced from high-quality farms.
  • October 2022: The Indian D2C baby product brand R for Rabbit launched a new range of baby care products under the name Pure & Beyond. According to the company's statement, the product is curated with natural and soothing ingredients for delicate baby skin.
  • July 2022: BabyChakra launched its very first range of baby care products, including moisturizing baby body wash, baby hair oil, natural diaper rash cream, baby massage oil, and others that are made with 100% natural and certified organic ingredients. The company stated that the new baby care products are created with input from doctors and its community of mothers.
  • April 2022: Sanosan, a German premium baby skincare brand, collaborated with Glowderma to launch a baby cleansing range, including Sanosan baby bath & shampoo, Sanosan care soap, and wash foam in the Indian market.

India Baby Care Products Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Increasing Demand for Organic Baby Care Products
    • 4.1.2 Increasing Demand for Herbal Baby Skincare Products
  • 4.2 Market Restraints
    • 4.2.1 Availability of Counterfeit Products
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Baby Skin Care
    • 5.1.2 Baby Hair Care
    • 5.1.3 Baby Toiletries
    • 5.1.3.1 Baby Bath Products and Fragrances
    • 5.1.3.2 Baby Diapers and wipes
    • 5.1.4 Baby Food and Beverages
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmacies/Drug Stores
    • 5.2.4 Online Retailing
    • 5.2.5 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Nestle SA
    • 6.3.2 Procter & Gamble Co.
    • 6.3.3 Unicharm Corporation
    • 6.3.4 Danone SA
    • 6.3.5 Kimberly-Clark Corporation
    • 6.3.6 Unilever PLC
    • 6.3.7 Johnson & Johnson
    • 6.3.8 Himalaya Global Holdings Ltd
    • 6.3.9 Honasa Consumer Pvt. Ltd
    • 6.3.10 Daxal Cosmetics Private Limited
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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India Baby Care Products Industry Segmentation

Baby care products can be defined as products intended to be utilized on infants or children. 

India's baby care products market is segmented by type and distribution channel. By type, it is segmented into baby skin care, baby hair care, baby toiletries, and baby food and beverages. By distribution channel, the market studied is segmented into hypermarkets/supermarkets, pharmacies/drug stores, convenience stores, online retailing, and other distribution channels.

 The market sizing has been done in value terms in USD for all the abovementioned segments.

By Type Baby Skin Care
Baby Hair Care
Baby Toiletries Baby Bath Products and Fragrances
Baby Diapers and wipes
Baby Food and Beverages
By Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drug Stores
Online Retailing
Other Distribution Channels
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India Baby Care Products Market Research FAQs

How big is the India Baby Care Products Market?

The India Baby Care Products Market size is expected to reach USD 4.94 billion in 2025 and grow at a CAGR of 11.76% to reach USD 8.61 billion by 2030.

What is the current India Baby Care Products Market size?

In 2025, the India Baby Care Products Market size is expected to reach USD 4.94 billion.

Who are the key players in India Baby Care Products Market?

Johnson & Johnson, Procter & Gamble Co. ​, Nestlé SA​, Kimberly-Clark Corporation​ and Himalaya Global Holdings Ltd. are the major companies operating in the India Baby Care Products Market.

What years does this India Baby Care Products Market cover, and what was the market size in 2024?

In 2024, the India Baby Care Products Market size was estimated at USD 4.36 billion. The report covers the India Baby Care Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the India Baby Care Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Baby Care in India Industry Report

Statistics for the 2025 India Baby Care Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Baby Care Products analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.