Baby Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Baby Care Products Market Size & Industry Trends and It is Segmented by Product Type (Baby Skin Care, Baby Hair Care, Baby Toiletries, and Baby Food and Beverages); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

Baby Care Products Market Size

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Baby Care Products Market Summary
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Study Period 2019 - 2029
Market Size (2024) USD 116.17 Billion
Market Size (2029) USD 154.58 Billion
CAGR (2024 - 2029) 5.88 %
Fastest Growing Market Asia Pacific
Largest Market Europe

Major Players

Baby Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Baby Care Products Market Analysis

The Baby Care Products Market size is estimated at USD 116.17 billion in 2024, and is expected to reach USD 154.58 billion by 2029, growing at a CAGR of 5.88% during the forecast period (2024-2029).

Growing concerns about infant health are driving the market for baby care products. Because of environmental conditions like UV radiation, desert areas, dry environments, and many more, babies in those regions get affected easily as their skin is very sensitive. The skin related conditions like heat rash, cradle cap, and atopic eczema are some common conditions. To prevent such conditions, consumers prefer baby care products like baby oils, lotions, moisturizers, and many more for their babies.

  • Chemicals can occasionally be found in baby wipes and diapers, which can potentially irritate and cause rashes on the skin. As a result, there is a rise in consumer demand for organic baby care products. For instance, in December 2021, Blue Bear Baby launched sensitive baby wipes. The wipes are dermatologically tested and contain no alcohol, soap, or paraben.
  • Furthermore, the demand for baby food is increasing owing to rising disposable income. Parents are willing to trade homemade food for branded organic food. Due to the growing working population of women, the demand for baby food with high nutrients is growing. Mothers prefer their baby's food to be rich in nutrients and have health benefits. Demand for HMO (Human Milk Oligosaccharides) rich infant food is also growing in many regions.
  • In July 2021, Abbott Nutrition launched 3 infant formulas, Similac Pro-Advance, Similac Pro-Sensitive, and Similac Pro-Total Comfort, with 2'-FL HMO, a human milk oligosaccharide. Therefore, the baby care products market is expected to grow over the medium term owing to the increasing prevalence of diseases, environmental conditions, and demand for organic baby care products.

Baby Care Products Market Trends

Increasing Preference for Fortified Baby Food

  • Globally, there is increasing demand for fortified baby food, with the rising awareness among parents to adequately fulfill the nutritional requirements of their babies. The increasing demand for infant formula is influencing the market's growth. For instance, Nestle SA, with its Nestle Cerelac Fortified Baby Cereal With Milk Multi-Grain & Fruits, became the leading company catering to the demand for fortified baby food in India.
  • Additionally, nutrients used in the baby food fortification process include iron, calcium, zinc, and vitamins (A, D, E, K, C, and B). Iron deficiency and anemia is the most common nutritional deficiency among children. According to WHO, in 2021, 42% of children under five years of age and 40% of pregnant women worldwide are anemic.
  • Consequently, key players in the market are introducing fortified baby food products rich in iron and folic acid for the baby's physical and mental growth. In August 2022, Nestlé introduced two new Little Steps multigrain portions of cereal for infants and toddlers in the United Kingdom under its SMA Nutrition range. Little Steps multigrain cereals oat, barley, and wheat for babies starting at six months and Little Steps multigrain cereals with fruit for toddlers beginning at twelve months are the two varieties. In addition to being made without added sugars, the multigrain cereals are fortified with vital nutrients, including iron, to help support the proper cognitive development of young children.
Baby Care Products Market - Prevalence of Anemia Among Children of Age 6-59 Months (%),  By State, India, 2021

Asia-Pacific Emerges as the Fastest Growing Market

  • North America and Europe highly dominate the baby care products market. However, Asia-Pacific is one of the fastest-growing markets for baby care products due to the rising birth rate. Increasing brand penetration and a vast distribution network are driving the baby care products market in the region.
  • The e-commerce sector is further supporting the growth of the market. Several baby care product websites like FirstCry.com and Hopscotch.com entered the Indian market in the last couple of years. Leading online retailers like Babyoye.com make it easy for customers to deliver their purchases to their doorstep. The online baby-care market mainly consists of baby food, skincare, toiletries/ diapers, toys, gear, and baby nurseries.
  • Large multinational consumer goods companies are extending their core personal care brands to introduce premium baby care products. Johnson & Johnson (India) and Unilever PLC introduced extensions of their core brands Aveeno and Dove, respectively, to offer lotions, creams, soaps, shampoos, and body wash for babies.
Baby Care Products Market - Market Size (%), By Geography, Global, 2021

Baby Care Products Industry Overview

Leading manufacturers in the baby care product market are leveraging opportunities from the emerging markets of Asia-Pacific to expand their consumer base. Key players are investing in physical retail and promotions to dilute the effect of a single promotion. Omnichannel strategies are likely to drive a return on investment. The market offers a diversified product portfolio, including organic baby infant nutrition and prebiotics-infused infant nutrition products. Nestle SA is one of the leading revenue generators, with popular brands such as Ceregrow, Lactogen, and Gerber, followed by Procter & Gamble, with Pampers being the most popular brand. Large multinational consumer goods companies are extending their core personal care brands to introduce premium baby care products. Johnson & Johnson and Unilever PLC introduced extensions of their core brands Aveeno and Dove, respectively, to offer lotions, creams, soaps, shampoos, and body wash for babies.

Baby Care Products Market Leaders

  1. Procter & Gamble Company

  2. Unilever PLC

  3. Nestlé S.A.

  4. Kimberly-Clark Corporation

  5. Danone S.A.

*Disclaimer: Major Players sorted in no particular order

Baby Care Products Market Concentration
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Baby Care Products Market News

  • July 2022: Danone launched the new "Aptamil," Dairy and Plant Blend baby formula. The products contain soy proteins and vegetable oils, such as sunflower, coconut, rapeseed, oils, fats, and fibers derived from chicory roots.
  • April 2022: Nestlé brand Gerber launched its first plant-based baby food line "Plant-Tastic". The line features a full range of organic plant-based toddler foods, from pouches to snacks to bowls. The products are created using nutrient-dense beans, whole grains, and vegetables to provide an adequate source of plant protein.
  • May 2021: Pamper, a brand under Procter & Gamble, added new hybrid diapers to its Pure Protection product line. These diapers are partly reusable and partly disposable, reducing the use of disposable material by around 25% more than before.

Baby Care Products Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Baby Skin Care

      2. 5.1.2 Baby Hair Care

      3. 5.1.3 Baby Toiletries

        1. 5.1.3.1 Baby Bath Products and Fragrances

        2. 5.1.3.2 Baby Diapers and Wipes

      4. 5.1.4 Baby Food and Beverages

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies/Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 Germany

        3. 5.3.2.3 Spain

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestlé S.A.

      2. 6.3.2 Procter & Gamble Company

      3. 6.3.3 Kimberly-Clark Corporation

      4. 6.3.4 Unilever PLC

      5. 6.3.5 Johnson & Johnson

      6. 6.3.6 Unicharm Corporation

      7. 6.3.7 Danone S.A.

      8. 6.3.8 Himalaya Global Holdings Ltd.

      9. 6.3.9 Abbott Laboratories

      10. 6.3.10 Sebapharma GmbH & Co. KG

      11. 6.3.11 Artsana Group

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Baby Care Products Industry Segmentation

Baby care products like skin care, hair care, and toiletries are specially designed for infants due to their sensitive skin. These products are required throughout the baby's growing stages. Similarly, baby food and beverages contain essential nutrients that provide nourishment and promote development. 

The baby care products market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into baby skin care, baby hair care, baby toiletries, and baby food and beverage. Baby toiletries are further sub-segmented into baby bath products and fragrances and baby diapers and wipes. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail stores, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.

 For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type
Baby Skin Care
Baby Hair Care
Baby Toiletries
Baby Bath Products and Fragrances
Baby Diapers and Wipes
Baby Food and Beverages
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Baby Care Products Market Research FAQs

The Baby Care Products Market size is expected to reach USD 116.17 billion in 2024 and grow at a CAGR of 5.88% to reach USD 154.58 billion by 2029.

In 2024, the Baby Care Products Market size is expected to reach USD 116.17 billion.

Procter & Gamble Company, Unilever PLC, Nestlé S.A., Kimberly-Clark Corporation and Danone S.A. are the major companies operating in the Baby Care Products Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Baby Care Products Market.

In 2023, the Baby Care Products Market size was estimated at USD 109.34 billion. The report covers the Baby Care Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Baby Care Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The biggest challenges in the Baby Food Market, particularly in emerging economies are a) Increasing affordability concerns b) Growing nutritional deficiencies & regulatory hurdles are urging companies to find sustainable solutions

Baby Care Products Industry Report

The global baby care products market is driven by rising consumer income, evolving fashion trends, and a focus on infant health. The demand for organic, high-quality baby essentials like oils, shampoos, and diapers is increasing, alongside innovations in baby food for brain development and organic infant products. The cosmetics & toiletries segment leads, with rapid growth in baby food. Market segmentation reveals a strong preference for offline shopping, though online sales are gaining momentum, especially in the Asia-Pacific region, which is witnessing the fastest growth due to higher birth rates and e-commerce expansion. Statistics for the Baby Care Products market share, size, and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Baby Care Products analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Baby Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)