Baby Care Products Market Size
Study Period | 2019 - 2029 |
Market Size (2024) | USD 116.17 Billion |
Market Size (2029) | USD 154.58 Billion |
CAGR (2024 - 2029) | 5.88 % |
Fastest Growing Market | Asia Pacific |
Largest Market | Europe |
Major Players*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Baby Care Products Market Analysis
The Baby Care Products Market size is estimated at USD 116.17 billion in 2024, and is expected to reach USD 154.58 billion by 2029, growing at a CAGR of 5.88% during the forecast period (2024-2029).
Growing concerns about infant health are driving the market for baby care products. Because of environmental conditions like UV radiation, desert areas, dry environments, and many more, babies in those regions get affected easily as their skin is very sensitive. The skin related conditions like heat rash, cradle cap, and atopic eczema are some common conditions. To prevent such conditions, consumers prefer baby care products like baby oils, lotions, moisturizers, and many more for their babies.
- Chemicals can occasionally be found in baby wipes and diapers, which can potentially irritate and cause rashes on the skin. As a result, there is a rise in consumer demand for organic baby care products. For instance, in December 2021, Blue Bear Baby launched sensitive baby wipes. The wipes are dermatologically tested and contain no alcohol, soap, or paraben.
- Furthermore, the demand for baby food is increasing owing to rising disposable income. Parents are willing to trade homemade food for branded organic food. Due to the growing working population of women, the demand for baby food with high nutrients is growing. Mothers prefer their baby's food to be rich in nutrients and have health benefits. Demand for HMO (Human Milk Oligosaccharides) rich infant food is also growing in many regions.
- In July 2021, Abbott Nutrition launched 3 infant formulas, Similac Pro-Advance, Similac Pro-Sensitive, and Similac Pro-Total Comfort, with 2'-FL HMO, a human milk oligosaccharide. Therefore, the baby care products market is expected to grow over the medium term owing to the increasing prevalence of diseases, environmental conditions, and demand for organic baby care products.
Baby Care Products Market Trends
Increasing Preference for Fortified Baby Food
- Globally, there is increasing demand for fortified baby food, with the rising awareness among parents to adequately fulfill the nutritional requirements of their babies. The increasing demand for infant formula is influencing the market's growth. For instance, Nestle SA, with its Nestle Cerelac Fortified Baby Cereal With Milk Multi-Grain & Fruits, became the leading company catering to the demand for fortified baby food in India.
- Additionally, nutrients used in the baby food fortification process include iron, calcium, zinc, and vitamins (A, D, E, K, C, and B). Iron deficiency and anemia is the most common nutritional deficiency among children. According to WHO, in 2021, 42% of children under five years of age and 40% of pregnant women worldwide are anemic.
- Consequently, key players in the market are introducing fortified baby food products rich in iron and folic acid for the baby's physical and mental growth. In August 2022, Nestlé introduced two new Little Steps multigrain portions of cereal for infants and toddlers in the United Kingdom under its SMA Nutrition range. Little Steps multigrain cereals oat, barley, and wheat for babies starting at six months and Little Steps multigrain cereals with fruit for toddlers beginning at twelve months are the two varieties. In addition to being made without added sugars, the multigrain cereals are fortified with vital nutrients, including iron, to help support the proper cognitive development of young children.
Asia-Pacific Emerges as the Fastest Growing Market
- North America and Europe highly dominate the baby care products market. However, Asia-Pacific is one of the fastest-growing markets for baby care products due to the rising birth rate. Increasing brand penetration and a vast distribution network are driving the baby care products market in the region.
- The e-commerce sector is further supporting the growth of the market. Several baby care product websites like FirstCry.com and Hopscotch.com entered the Indian market in the last couple of years. Leading online retailers like Babyoye.com make it easy for customers to deliver their purchases to their doorstep. The online baby-care market mainly consists of baby food, skincare, toiletries/ diapers, toys, gear, and baby nurseries.
- Large multinational consumer goods companies are extending their core personal care brands to introduce premium baby care products. Johnson & Johnson (India) and Unilever PLC introduced extensions of their core brands Aveeno and Dove, respectively, to offer lotions, creams, soaps, shampoos, and body wash for babies.
Baby Care Products Industry Overview
Leading manufacturers in the baby care product market are leveraging opportunities from the emerging markets of Asia-Pacific to expand their consumer base. Key players are investing in physical retail and promotions to dilute the effect of a single promotion. Omnichannel strategies are likely to drive a return on investment. The market offers a diversified product portfolio, including organic baby infant nutrition and prebiotics-infused infant nutrition products. Nestle SA is one of the leading revenue generators, with popular brands such as Ceregrow, Lactogen, and Gerber, followed by Procter & Gamble, with Pampers being the most popular brand. Large multinational consumer goods companies are extending their core personal care brands to introduce premium baby care products. Johnson & Johnson and Unilever PLC introduced extensions of their core brands Aveeno and Dove, respectively, to offer lotions, creams, soaps, shampoos, and body wash for babies.
Baby Care Products Market Leaders
Procter & Gamble Company
Unilever PLC
Nestlé S.A.
Kimberly-Clark Corporation
Danone S.A.
*Disclaimer: Major Players sorted in no particular order
Baby Care Products Market News
- July 2022: Danone launched the new "Aptamil," Dairy and Plant Blend baby formula. The products contain soy proteins and vegetable oils, such as sunflower, coconut, rapeseed, oils, fats, and fibers derived from chicory roots.
- April 2022: Nestlé brand Gerber launched its first plant-based baby food line "Plant-Tastic". The line features a full range of organic plant-based toddler foods, from pouches to snacks to bowls. The products are created using nutrient-dense beans, whole grains, and vegetables to provide an adequate source of plant protein.
- May 2021: Pamper, a brand under Procter & Gamble, added new hybrid diapers to its Pure Protection product line. These diapers are partly reusable and partly disposable, reducing the use of disposable material by around 25% more than before.
Baby Care Products Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Baby Skin Care
5.1.2 Baby Hair Care
5.1.3 Baby Toiletries
5.1.3.1 Baby Bath Products and Fragrances
5.1.3.2 Baby Diapers and Wipes
5.1.4 Baby Food and Beverages
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Pharmacies/Drug Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nestlé S.A.
6.3.2 Procter & Gamble Company
6.3.3 Kimberly-Clark Corporation
6.3.4 Unilever PLC
6.3.5 Johnson & Johnson
6.3.6 Unicharm Corporation
6.3.7 Danone S.A.
6.3.8 Himalaya Global Holdings Ltd.
6.3.9 Abbott Laboratories
6.3.10 Sebapharma GmbH & Co. KG
6.3.11 Artsana Group
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Baby Care Products Industry Segmentation
Baby care products like skin care, hair care, and toiletries are specially designed for infants due to their sensitive skin. These products are required throughout the baby's growing stages. Similarly, baby food and beverages contain essential nutrients that provide nourishment and promote development.
The baby care products market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into baby skin care, baby hair care, baby toiletries, and baby food and beverage. Baby toiletries are further sub-segmented into baby bath products and fragrances and baby diapers and wipes. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail stores, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.
For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
Product Type | ||||
Baby Skin Care | ||||
Baby Hair Care | ||||
| ||||
Baby Food and Beverages |
Distribution Channel | |
Supermarkets/Hypermarkets | |
Convenience Stores | |
Pharmacies/Drug Stores | |
Online Retail Stores | |
Other Distribution Channels |
Geography | |||||||||
| |||||||||
| |||||||||
| |||||||||
| |||||||||
|
Baby Care Products Market Research FAQs
How big is the Baby Care Products Market?
The Baby Care Products Market size is expected to reach USD 116.17 billion in 2024 and grow at a CAGR of 5.88% to reach USD 154.58 billion by 2029.
What is the current Baby Care Products Market size?
In 2024, the Baby Care Products Market size is expected to reach USD 116.17 billion.
Who are the key players in Baby Care Products Market?
Procter & Gamble Company, Unilever PLC, Nestlé S.A., Kimberly-Clark Corporation and Danone S.A. are the major companies operating in the Baby Care Products Market.
Which is the fastest growing region in Baby Care Products Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Baby Care Products Market?
In 2024, the Europe accounts for the largest market share in Baby Care Products Market.
What years does this Baby Care Products Market cover, and what was the market size in 2023?
In 2023, the Baby Care Products Market size was estimated at USD 109.34 billion. The report covers the Baby Care Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Baby Care Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the biggest challenges in the Baby Food Market, particularly in emerging economies?
The biggest challenges in the Baby Food Market, particularly in emerging economies are a) Increasing affordability concerns b) Growing nutritional deficiencies & regulatory hurdles are urging companies to find sustainable solutions
Baby Care Products Industry Report
The global baby care products market is driven by rising consumer income, evolving fashion trends, and a focus on infant health. The demand for organic, high-quality baby essentials like oils, shampoos, and diapers is increasing, alongside innovations in baby food for brain development and organic infant products. The cosmetics & toiletries segment leads, with rapid growth in baby food. Market segmentation reveals a strong preference for offline shopping, though online sales are gaining momentum, especially in the Asia-Pacific region, which is witnessing the fastest growth due to higher birth rates and e-commerce expansion. Statistics for the Baby Care Products market share, size, and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Baby Care Products analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.