Australia Life and Non-Life Insurance Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Australia Life and Non-Life Insurance Market Report is Segmented by Insurance Type (life Insurance (individual, Group), Non-Life Insurance (fire, Motor, Marine, Health, and Other Non-Life Insurance), and Distribution Channel (direct, Agency, Bank, and Other Distribution Channels). The Report Offers Market Size and Forecasts for the Australian Life and Non-Life Insurance Market in Value (USD) for all the Above Segments.

Australia Life and Non-Life Insurance Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Australia Life and Non-Life Insurance Market Size

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Australia Life and Non-Life Insurance Market Summary
Study Period 2020 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 53.72 Billion
Market Size (2030) USD 67.14 Billion
CAGR (2025 - 2030) 4.56 %
Market Concentration Low

Major Players

Australia Life and Non-Life Insurance Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Australia Life and Non-Life Insurance Market Analysis

The Australia Life And Non-life Insurance Market size is estimated at USD 53.72 billion in 2025, and is expected to reach USD 67.14 billion by 2030, at a CAGR of 4.56% during the forecast period (2025-2030).

Australia's insurance market is divided into three segments and they are general insurance, health insurance, and life insurance. These markets are fairly distinct, and most larger insurers focus on only one particular segment. However, in recent times, many of the companies have broadened their services. The companies face competition from the banks and subsidiaries of foreign financial conglomerates. Australian general insurance companies have enjoyed attractive growth and profitability over time. This growth has been sustained by underlying macroeconomic tailwinds and growing risk awareness among Australian consumers and businesses. The general insurance industry in Australia has been the most profitable in the world for nearly 20 years.

The adverse results of the COVID-19 outbreak led to a surge in health, travel, and business interruption claims. It also caused pressure on sales due to reduced business activity and less use of face-to-face channels. The economic slowdown due to the pandemic caused interest rates to drop and increased credit risk exposure for businesses facing possible default. However, the Australian insurance industry has faced a slowdown in growth in the past five years. Annual market volume growth has been flat at 1.6%, and the premium growth was driven by price increases.

Australia Life and Non-Life Insurance Industry Overview

Australia's life and non-life insurance market is moderately consolidated in nature. Some of the major players operating in the industry are currently dominating the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets. The major players are Insurance Australia Group Limited, Suncorp Group, AIA Group Limited, Zurich and Medibank Private Limited.

Australia Life and Non-Life Insurance Market Leaders

  1. Insurance Australia Group Limited

  2. Suncorp Group

  3. AIA Group Limited

  4. Zurich

  5. Medibank Private Limited

  6. *Disclaimer: Major Players sorted in no particular order
Australia Life and Non-Life Insurance Market Concentration
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Australia Life and Non-Life Insurance Market News

  • February 2023: Insurance Australia Group Limited (IAG), Australia's largest general insurer, invested in Myriota, a global pioneer in low-cost and low-power satellite connectivity for the Internet of Things (IoT). This aim was to explore how IoT devices can help insurance customers manage risk and safeguard their assets.
  • September 2022: The world's first online marketplace for mergers and acquisitions (M&A) insurance for small and mid-sized businesses (SMEs) transactions was opened for business in Australia. Named io. Insure insurance industry veterans created this online M&A insurance marketplace as a part of POP Holdings group, a conglomerate for specialist, data, and technology-enabled insurance solutions that work with major insurers like Allianz and Zurich.

Australia Life and Non-Life Insurance Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS AND INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Guaranteed Protection Drives The Market
  • 4.3 Market Restraints
    • 4.3.1 False Claims and Lengthy Claim Procedures
  • 4.4 Market Opportunities
    • 4.4.1 Demand for Customized Products
  • 4.5 Insights in Latest Technologies Used in the Industry
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Insurance Type
    • 5.1.1 Life insurance
    • 5.1.1.1 Individual
    • 5.1.1.2 Group
    • 5.1.2 Non-Life Insurance
    • 5.1.2.1 Fire
    • 5.1.2.2 Motor
    • 5.1.2.3 Marine
    • 5.1.2.4 Health
    • 5.1.2.5 Other Non-Life Insurance
  • 5.2 By Distribution Channel
    • 5.2.1 Direct
    • 5.2.2 Brokers
    • 5.2.3 Banks
    • 5.2.4 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 Insurance Australia Group Limited
    • 6.2.2 Suncorp Group
    • 6.2.3 AIA Group Limited
    • 6.2.4 Zurich
    • 6.2.5 Medibank Private Limited
    • 6.2.6 Genworth Mortgage Insurance Australia Limited
    • 6.2.7 ClearView Wealth Limited
    • 6.2.8 Cover-More Limited
    • 6.2.9 AMP Limited
    • 6.2.10 NIB Holdings Limited*
  • *List Not Exhaustive

7. MARKET FUTURE TRENDS

8. DISCLAIMER AND ABOUT US

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Australia Life and Non-Life Insurance Industry Segmentation

Insurance is a contract, represented by a policy, in which an individual or entity receives financial protection or reimbursement against losses from an insurance company. The company pools client risk to make payments more affordable for the insured. The Australian life and non-life insurance market is segmented by insurance type and distribution channel. By insurance type, it is segmented into life insurance and non-life insurance. By life insurance, it is again sub-segmented into individual and group. By non-life insurance, it is again sub-segmented into fire, motor, marine, health, and other non-life insurance. By distribution channel, it is segmented into direct, agency, banks, and other distribution channels. 

The report offers market size and forecasts for the Australian life and non-life insurance market in value (USD) for all the above segments.

By Insurance Type Life insurance Individual
Group
Non-Life Insurance Fire
Motor
Marine
Health
Other Non-Life Insurance
By Distribution Channel Direct
Brokers
Banks
Other Distribution Channels
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Australia Life and Non-Life Insurance Market Research FAQs

How big is the Australia Life And Non-life Insurance Market?

The Australia Life And Non-life Insurance Market size is expected to reach USD 53.72 billion in 2025 and grow at a CAGR of 4.56% to reach USD 67.14 billion by 2030.

What is the current Australia Life And Non-life Insurance Market size?

In 2025, the Australia Life And Non-life Insurance Market size is expected to reach USD 53.72 billion.

Who are the key players in Australia Life And Non-life Insurance Market?

Insurance Australia Group Limited, Suncorp Group, AIA Group Limited, Zurich and Medibank Private Limited are the major companies operating in the Australia Life And Non-life Insurance Market.

What years does this Australia Life And Non-life Insurance Market cover, and what was the market size in 2024?

In 2024, the Australia Life And Non-life Insurance Market size was estimated at USD 51.27 billion. The report covers the Australia Life And Non-life Insurance Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Australia Life And Non-life Insurance Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Australia Life and Non-Life Insurance Industry Report

The Australia Life and Non-Life Insurance Market Report provides a comprehensive industry analysis, including a detailed market overview and market segmentation. The report covers the market size and market value of both life and non-life insurance segments, offering insights into industry growth and market growth. It highlights the market leaders and their market share within the industry, providing a thorough industry overview.

The report includes industry statistics and industry data, giving a clear picture of the sector's performance. It also offers a market forecast and market predictions, helping stakeholders understand the future market outlook. The analysis includes an industry profile and industry report, which detail the industry's worth and market trends.

Furthermore, the report discusses the industry outlook, industry research, and industry information, providing a holistic view of the market. It includes market review and market analysis, with a focus on market segmentation and market data. The report also contains industry sales and industry size, along with industry trends and market leaders' performance.

Additionally, the report offers a report pdf and report example for a more in-depth understanding of the market. It includes research companies' insights and market statistics, ensuring a comprehensive understanding of the market dynamics. The report is a valuable resource for understanding the target market and the distribution channels within the Australian life and non-life insurance market.