Media & Entertainment Market

Detailed research report on the media and entertainment market, featuring market analysis, industry growth, size, and forecasts from 2025 to 2030.

The Media and Entertainment Industry Overview is Segmented by Type (Print Media (Newspaper, Magazines, Billboard, Banner, Leaflets & Flyers), Digital Media (Television, Music & Radio, Electronic Signage, Mobile Advertising, Podcasts), Streaming Media (OTT Streaming, Live Streaming)) and Geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia Pacific), Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Media and Entertainment Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Media and Entertainment Market Size

Media and Entertainment Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 32.21 Billion
Market Size (2030) USD 46.89 Billion
CAGR (2025 - 2030) 7.80 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Media & Entertainment Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Media & Entertainment Market with other markets in Technology, Media and Telecom Industry

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Media and Entertainment Market Analysis

The Media & Entertainment Market size is estimated at USD 32.21 billion in 2025, and is expected to reach USD 46.89 billion by 2030, at a CAGR of 7.8% during the forecast period (2025-2030).

Rapid technological developments have transformed the media and entertainment industry and its integration of new disruptors, leading to profitable growth in all sectors.

  • Social media impacts the industry, and traditional sector players are shifting to electronic platforms, driving their ad spending in this field. Digital technologies and platforms have significantly benefited the sector in facilitating the effective creation, distribution, and consumption of content, revolutionizing market growth.
  • There have been several significant changes in the media landscape. The media environment and consumption have rapidly changed with the rapid development of information technologies and new communication devices. A significant shift in content supply has occurred in the media worldwide. It is not just that the content and media channels have evolved but have also changed their nature.
  • Also, smartphone penetration, low data tariff, and investments in original and regional digital content are favorable factors for digital access and content supply, respectively, for driving online consumption across the media & entertainment industry.
  • However, several countries have been called upon to take action against these acts and to introduce various legislation aimed at combating infringements of intellectual property rights, protection of copyrighted material, blocking unlawful websites as well as all forms of illicit cyber activity given the emergence of differing pirated content on several media outlets.
  • Businesses are suffering significantly from an increased spread of COVID-19 throughout the regions. Several initiatives are being launched by some players in the region aimed at mitigating this situation, which will lead to a positive impact on the media and entertainment market.

Media and Entertainment Industry Overview

The Media and Entertainment market is highly fragmented with the presence of major players like News Corporation, DreamWorks Animation SKG, Eros International PLC, Discovery Communications Inc., and Warner Media LLC. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • February 2024 - Reliance Industries Limited (“RIL”), Viacom 18 Media Private Limited (“Viacom18”), and The Walt Disney Company have officially inked binding agreements to establish a joint venture (“JV”). This venture will amalgamate Viacom18's operations with those of Star India. The agreement entails the integration of Viacom18's media operations into Star India Private Limited (“SIPL”) through a court-sanctioned arrangement.
  • July 2024 - Comcast announced a significant development. Collaborating with Boomtown, the University of Notre Dame has become the inaugural collegiate Comcast NBCUniversal SportsTech partner consortium member.

Media and Entertainment Market Leaders

  1. DreamWorks Animation SKG

  2. Warner Media LLC

  3. Walt Disney Company

  4. News Corporation

  5. Discovery Communications Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Media and Entertainment Market Concentration
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Media and Entertainment Market News

  • January 2024 - Ultra Media and Entertainment, a prominent player in the entertainment sector, has announced a strategic partnership with Einstin Media, signaling Ultra's strategic foray into South India. Ultra has ventured into the Malayalam film domain, making waves with its acquisition of the digital rights to Einstin Media's hit film 'Antony,' in a deal worth a significant sum. This collaboration is set to deliver enthralling cinematic offerings, focusing on productions in both Malayalam and Tamil.
  • June 2024 - CAA launches a Media & Entertainment Partnerships Division, led by industry veteran Libby Bush, to focus on IP-centric production financing. This division will guide CAA's Century City clients through developing, financing, and launching diverse projects, including films, TV shows, and digital series, by forging strategic brand partnerships.

Media and Entertainment Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Need for Fast Internet Connectivity With Ultra-Low Latency for OTT Media
    • 5.1.2 Rising Application of Multimedia Services Across Emerging Economies
    • 5.1.3 Streaming Media Sector is Gaining Traction Due to Emergence of OTT Media Across Online Platform
  • 5.2 Market Restraints
    • 5.2.1 Negative Statistics Due to the Regulatory Risks and Technological Changes

6. MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 By Print Media
    • 6.1.1.1 Newspaper
    • 6.1.1.2 Magazines
    • 6.1.1.3 Billboard
    • 6.1.1.4 Banner, Leaflets & Flyers
    • 6.1.1.5 Other Print Media
    • 6.1.2 By Digital Media
    • 6.1.2.1 Television
    • 6.1.2.2 Music & Radio
    • 6.1.2.3 Electronic Signage
    • 6.1.2.4 Mobile Advertising
    • 6.1.2.5 Podcasts
    • 6.1.2.6 Other Digital Media
    • 6.1.3 By Streaming Media
    • 6.1.3.1 OTT Streaming
    • 6.1.3.2 Live Streaming
  • 6.2 By Geography***
    • 6.2.1 North America
    • 6.2.1.1 United States
    • 6.2.1.2 Canada
    • 6.2.2 Europe
    • 6.2.2.1 United Kingdom
    • 6.2.2.2 Germany
    • 6.2.2.3 France
    • 6.2.3 Asia
    • 6.2.3.1 China
    • 6.2.3.2 India
    • 6.2.3.3 Japan
    • 6.2.4 Australia and New Zealand
    • 6.2.5 Latin America
    • 6.2.6 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 News Corporation
    • 7.1.2 DreamWorks Animation SKG
    • 7.1.3 Eros International PLC
    • 7.1.4 Discovery Communications Inc.
    • 7.1.5 Warner Media LLC
    • 7.1.6 Comcast Corporation
    • 7.1.7 Viacom Inc.
    • 7.1.8 Walt Disney Company
    • 7.1.9 Facebook, Inc.
    • 7.1.10 Pearson PLC
    • 7.1.11 Bertelsmann SE & Co. KGaA
    • 7.1.12 Axel Springer SE
    • 7.1.13 Ogilvy & Mather Pvt Ltd.
    • 7.1.14 Dentsu Inc.
    • 7.1.15 BBDO Worldwide

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
*** In the Final Report Asia, Australia and New Zealand will be Studied Together as 'Asia Pacific'
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Media and Entertainment Industry Segmentation

The Media and Entertainment (M&E) industry has multiple segments that combine into one vertical: movies/cinema, television, music, publishing, radio, internet, advertising, and gaming.

The Media and Entertainment Industry is segmented by type (print media (newspaper, magazines, billboards, banners, leaflets & flyers), digital media (television, music & radio, electronic signage, mobile advertising, podcasts), streaming media (OTT streaming, live streaming)) and geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, rest of Europe), Asia Pacific (China, India, Japan, rest of Asia Pacific), Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type By Print Media Newspaper
Magazines
Billboard
Banner, Leaflets & Flyers
Other Print Media
By Digital Media Television
Music & Radio
Electronic Signage
Mobile Advertising
Podcasts
Other Digital Media
By Streaming Media OTT Streaming
Live Streaming
By Geography*** North America United States
Canada
Europe United Kingdom
Germany
France
Asia China
India
Japan
Australia and New Zealand
Latin America
Middle East and Africa
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Media and Entertainment Market Research FAQs

How big is the Media & Entertainment Market?

The Media & Entertainment Market size is expected to reach USD 32.21 billion in 2025 and grow at a CAGR of 7.80% to reach USD 46.89 billion by 2030.

What is the current Media & Entertainment Market size?

In 2025, the Media & Entertainment Market size is expected to reach USD 32.21 billion.

Who are the key players in Media & Entertainment Market?

DreamWorks Animation SKG, Warner Media LLC, Walt Disney Company, News Corporation and Discovery Communications Inc. are the major companies operating in the Media & Entertainment Market.

Which is the fastest growing region in Media & Entertainment Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Media & Entertainment Market?

In 2025, the North America accounts for the largest market share in Media & Entertainment Market.

What years does this Media & Entertainment Market cover, and what was the market size in 2024?

In 2024, the Media & Entertainment Market size was estimated at USD 29.70 billion. The report covers the Media & Entertainment Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Media & Entertainment Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Media and Entertainment Industry Report

The global media and entertainment market is experiencing significant growth across various segments, including movies, music, video games, and social media. This expansion is driven by advancements in 5G, digitalization, and cloud storage. The evolution towards service-based entertainment highlights the need for innovative content and efficient distribution to remain competitive. Companies must adapt to consumer preferences and technological shifts to thrive.

Films and wired connections are dominant in market segmentation, with North America leading the way due to substantial technological investments and a robust digital infrastructure. The surge in e-sports and online streaming demand is expanding the market, although content piracy presents ongoing challenges.

The market overview provides a comprehensive industry analysis, including market data, industry statistics, and industry trends. The industry outlook and market forecast indicate continued market growth, driven by key market leaders. Detailed industry information and industry reports offer insights into market segmentation and market value.

Research companies provide valuable industry research and industry reports, including report examples and report PDFs. These resources are essential for understanding the market size, industry size, and industry sales. The market predictions and market review highlight the industry's potential, while the market outlook emphasizes future opportunities.

Overall, the media and entertainment industry's growth rate is promising, supported by extensive industry research and industry statistics. This report serves as a vital tool for stakeholders seeking to navigate the evolving landscape and capitalize on emerging trends.