Media and Entertainment Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Media and Entertainment Industry Overview is Segmented by Type (Print Media (Newspaper, Magazines, Billboard, Banner, Leaflets & Flyers), Digital Media (Television, Music & Radio, Electronic Signage, Mobile Advertising, Podcasts), Streaming Media (OTT Streaming, Live Streaming)) and Geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia Pacific), Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Media and Entertainment Market Size

Media and Entertainment Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR (2024 - 2029) 7.80 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Media & Entertainment Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Media and Entertainment Market Analysis

The Media & Entertainment Market is expected to register a CAGR of 7.80% during the forecast period.

The market size was estimated at USD 27.72 billion in the current year and it is expected to reach USD 40.36 billion in five years.

Rapid technological developments have transformed the media and entertainment industry and its integration of new disruptors, leading to profitable growth in all sectors.

  • Social media impacts the industry, and traditional sector players are shifting to electronic platforms, driving their ad spending in this field. Digital technologies and platforms have significantly benefited the sector in facilitating the effective creation, distribution, and consumption of content, revolutionizing market growth.
  • There have been several significant changes in the media landscape. The media environment and consumption have rapidly changed with the rapid development of information technologies and new communication devices. A significant shift in content supply has occurred in the media worldwide. It is not just that the content and media channels have evolved but have also changed their nature.
  • Also, smartphone penetration, low data tariff, and investments in original and regional digital content are favorable factors for digital access and content supply, respectively, for driving online consumption across the media & entertainment industry.
  • However, several countries have been called upon to take action against these acts and to introduce various legislation aimed at combating infringements of intellectual property rights, protection of copyrighted material, blocking unlawful websites as well as all forms of illicit cyber activity given the emergence of differing pirated content on several media outlets.
  • Businesses are suffering significantly from an increased spread of COVID-19 throughout the regions. Several initiatives are being launched by some players in the region aimed at mitigating this situation, which will lead to a positive impact on the media and entertainment market.

Media and Entertainment Market Trends

Streaming Media Sector is Gaining Traction Due to Emergence of OTT Media Across Online Platform

  • Video streaming, mainly referred to as OTT, has taken the Media and Entertainment (M&E) industry by storm in the last decade. The studios that used only to create content and were dependent on broadcasters and distributors for reaching consumers are going directly to consumers (D2C). Similarly, broadcasters that have always depended on cable or DTH companies to distribute their programs and content now take it to consumers.
  • In addition, OTT platforms like Apple, Amazon, Google, and Samsung are being launched by companies in adjacent and entirely other sectors. These changes have brought about a drive for vertical integration, which has caused hyper M&A activity mainly driven by access and control of good content and direct contact with consumers. With OTT, anyone can reach consumers directly without reliance on a cable or direct television provider or movie theatre company using short content hours and an internet site or app.
  • OTT players are increasingly populating the market dominated by free-to-air, direct-to-home (DTH) broadcasting until now. GCC countries are increasingly investing in upgrading technology due to various nations' broadband initiatives to support OTT videos. An increasing number of broadcasting networks such as Starz Play, icflix, Istikana, and Netflix, operating globally and locally, offer subscription-based VOD services for viewers in the region.
  • Demand for better streaming media services is expected to be boosted by the growing popularity of high-quality videos in terms of clarity. The main growth driver for global media and entertainment content will also be an increase in OTT service providers, i.e., Netflix and Amazon, focusing on delivering 3D movies and expanding the popularity of 4K UHD content, thus positively impacting market development.
Media & Entertainment Market-Revenue of Over-The-Top (OTT) Services and Videos in South Korea from 2021 to 2022, With a Forecast for 2027, in USD Billions

North America to Register the Largest Growth Region During the Forecast Period

  • North America's media and entertainment sector, which includes motion pictures, television shows & commercials, streaming content, music and aural recordings, broadcasts, radio or book publishing, and its evolving social media presence in this region, is the world's largest growing industry.
  • Digital formats are increasingly becoming a part of media consumption in North America. The possibility of accessing media content of your choice has been made available thanks to the growing number of devices supporting digital and OTT platforms and increasing Internet speed. There has been a tremendous rise in media consumption in the country, with both traditional and digital media growing significantly.
  • In the coming years, users will look to home theatre and other audio systems to get a real film experience as they become increasingly interested in watching films through online television services, increasing the studied market segment.
  • Internet penetration has disrupted the distribution and consumption channels for digital media. The country's data consumption has increased due to better network coverage and advanced communications technologies like 3G, 4G, or LTE.
Media & Entertainment Market - Growth Rate by Region

Media and Entertainment Industry Overview

The media & entertainment market landscape is highly competitive and consists of prominent players leading across the industry. Regarding market share, some of the major players currently dominate the market. However, with the advancement in emerging network technology (5G) across OTT services, new players are increasing their market presence, expanding their business footprint across emerging economies.

In July 2023, Axel Springer SE announced their acquisition of Bayard Advertising. This strategic acquisition combines Appcast's award-winning programmatic technology with Bayard's full-service recruitment marketing capabilities, significantly expanding Appcast's offerings to optimize companies' entire recruitment marketing processes. With the addition of Bayard, The Stepstone Group reinforces its position in the world's largest recruiting market.

In October 2022, Eros International PLC announced a collaboration with the ('MISA') to develop regional investment opportunities and projects. ErosMedia is committed and determined to create and produce content, enabling specialized knowledge transfer and mounting feature films and episodic web series - a whole spectrum content ecosystem enabled for web 3.0. in the region.

Media and Entertainment Market Leaders

  1. DreamWorks Animation SKG

  2. Warner Media LLC

  3. Walt Disney Company

  4. News Corporation

  5. Discovery Communications Inc.

*Disclaimer: Major Players sorted in no particular order

Media and Entertainment Market Concentration
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Media and Entertainment Market News

  • July 2023: Viacom Inc and Pernod Ricard India, in partnership with Wavemaker India, are delighted to announce yet another extraordinary collaboration for their groundbreaking music intellectual property, 'Royal Stag Packaged Drinking Water Boombox.' This innovative venture signifies the fusion of two distinct genres, Bollywood melodies, and Hip Hop, resulting in a one-of-a-kind musical experience that is poised to captivate audiences nationwide
  • October 2022: Verbit, to meet today's special and specific needs, demands, and expectations of media professionals around the world, has launched several new superior automatic captioning products based on its ASR or hybrid technology, which are reliable, flexible, and highly accurate.

Media and Entertainment Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry


    1. 5.1 Market Drivers

      1. 5.1.1 Growing Need for Fast Internet Connectivity With Ultra-Low Latency for OTT Media

      2. 5.1.2 Rising Application of Multimedia Services Across Emerging Economies

      3. 5.1.3 Streaming Media Sector is Gaining Traction Due to Emergence of OTT Media Across Online Platform

    2. 5.2 Market Restraints

      1. 5.2.1 Negative Statistics Due to the Regulatory Risks and Technological Changes


    1. 6.1 By Type

      1. 6.1.1 By Print Media

        1. Newspaper

        2. Magazines

        3. Billboard

        4. Banner, Leaflets & Flyers

        5. Other Print Media

      2. 6.1.2 By Digital Media

        1. Television

        2. Music & Radio

        3. Electronic Signage

        4. Mobile Advertising

        5. Podcasts

        6. Other Digital Media

      3. 6.1.3 By Streaming Media

        1. OTT Streaming

        2. Live Streaming

    2. 6.2 By Geography

      1. 6.2.1 North America

        1. United States

        2. Canada

      2. 6.2.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Rest of Europe

      3. 6.2.3 Asia Pacific

        1. China

        2. India

        3. Japan

        4. Rest of Asia Pacific

      4. 6.2.4 Latin America

      5. 6.2.5 Middle East & Africa


    1. 7.1 Company Profiles

      1. 7.1.1 News Corporation

      2. 7.1.2 DreamWorks Animation SKG

      3. 7.1.3 Eros International PLC

      4. 7.1.4 Discovery Communications Inc.

      5. 7.1.5 Warner Media LLC

      6. 7.1.6 Comcast Corporation

      7. 7.1.7 Viacom Inc.

      8. 7.1.8 Walt Disney Company

      9. 7.1.9 Facebook, Inc.

      10. 7.1.10 Pearson PLC

      11. 7.1.11 Bertelsmann SE & Co. KGaA

      12. 7.1.12 Axel Springer SE

      13. 7.1.13 Ogilvy & Mather Pvt Ltd.

      14. 7.1.14 Dentsu Inc.

      15. 7.1.15 BBDO Worldwide

    2. *List Not Exhaustive


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Media and Entertainment Industry Segmentation

The Media and Entertainment (M&E) industry has multiple segments that combine into one vertical: movies/cinema, television, music, publishing, radio, internet, advertising, and gaming.

The Media and Entertainment Industry is segmented by type (print media (newspaper, magazines, billboards, banners, leaflets & flyers), digital media (television, music & radio, electronic signage, mobile advertising, podcasts), streaming media (OTT streaming, live streaming)) and geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, rest of Europe), Asia Pacific (China, India, Japan, rest of Asia Pacific), Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type
By Print Media
Banner, Leaflets & Flyers
Other Print Media
By Digital Media
Music & Radio
Electronic Signage
Mobile Advertising
Other Digital Media
By Streaming Media
OTT Streaming
Live Streaming
By Geography
North America
United States
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia Pacific
Latin America
Middle East & Africa
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Media and Entertainment Market Research FAQs

The Media & Entertainment Market is projected to register a CAGR of 7.80% during the forecast period (2024-2029)

DreamWorks Animation SKG, Warner Media LLC, Walt Disney Company, News Corporation and Discovery Communications Inc. are the major companies operating in the Media & Entertainment Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Media & Entertainment Market.

The report covers the Media & Entertainment Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Media & Entertainment Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Key trends in the Media and Entertainment Market are: a) Focus on direct-to-consumer (D2C) models b) Interactive content c) Demand for regional content d) Integration with emerging technologies

The fastest-growing segment in the Media and Entertainment Market is Digital media due to growing online content consumption, social media engagement, and increasing mobile users.

Media and Entertainment Industry Report

The global media and entertainment market is witnessing remarkable growth across various segments like movies, music, video games, and social media, fueled by advancements in 5G, digitalization, and cloud storage. This evolution towards service-based entertainment emphasizes the need for innovative content and efficient distribution to remain competitive. With the surge in e-sports and online streaming demand, the market is expanding, although content piracy presents challenges. Films and wired connections dominate the market segmentation, with North America leading due to technological investments and a strong digital infrastructure. To thrive, companies must adapt to consumer preferences and technological shifts. For detailed insights, Mordor Intelligence™ offers comprehensive market share, size, and revenue growth rate analysis, including forecasts and historical overviews available as a free report PDF download.

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Media and Entertainment Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)