Media and Entertainment Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 29.88 Billion |
| Market Size (2029) | USD 43.5 Billion |
| CAGR (2024 - 2029) | 7.80 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Media and Entertainment Market Analysis
The Media & Entertainment Market size is estimated at USD 29.88 billion in 2024, and is expected to reach USD 43.5 billion by 2029, growing at a CAGR of 7.80% during the forecast period (2024-2029).
Rapid technological developments have transformed the media and entertainment industry and its integration of new disruptors, leading to profitable growth in all sectors.
- Social media impacts the industry, and traditional sector players are shifting to electronic platforms, driving their ad spending in this field. Digital technologies and platforms have significantly benefited the sector in facilitating the effective creation, distribution, and consumption of content, revolutionizing market growth.
- There have been several significant changes in the media landscape. The media environment and consumption have rapidly changed with the rapid development of information technologies and new communication devices. A significant shift in content supply has occurred in the media worldwide. It is not just that the content and media channels have evolved but have also changed their nature.
- Also, smartphone penetration, low data tariff, and investments in original and regional digital content are favorable factors for digital access and content supply, respectively, for driving online consumption across the media & entertainment industry.
- However, several countries have been called upon to take action against these acts and to introduce various legislation aimed at combating infringements of intellectual property rights, protection of copyrighted material, blocking unlawful websites as well as all forms of illicit cyber activity given the emergence of differing pirated content on several media outlets.
- Businesses are suffering significantly from an increased spread of COVID-19 throughout the regions. Several initiatives are being launched by some players in the region aimed at mitigating this situation, which will lead to a positive impact on the media and entertainment market.
Media and Entertainment Market Trends
Streaming Media Sector is Gaining Traction Due to Emergence of OTT Media Across Online Platform
- Video streaming, mainly referred to as OTT, has taken the Media and Entertainment (M&E) industry by storm in the last decade. The studios that used only to create content and were dependent on broadcasters and distributors for reaching consumers are going directly to consumers (D2C). Similarly, broadcasters that have always depended on cable or DTH companies to distribute their programs and content now take it to consumers.
- In addition, OTT platforms like Apple, Amazon, Google, and Samsung are being launched by companies in adjacent and entirely other sectors. These changes have brought about a drive for vertical integration, which has caused hyper M&A activity mainly driven by access and control of good content and direct contact with consumers. With OTT, anyone can reach consumers directly without reliance on a cable or direct television provider or movie theatre company using short content hours and an internet site or app.
- OTT players are increasingly populating the market dominated by free-to-air, direct-to-home (DTH) broadcasting until now. GCC countries are increasingly investing in upgrading technology due to various nations' broadband initiatives to support OTT videos. An increasing number of broadcasting networks such as Starz Play, icflix, Istikana, and Netflix, operating globally and locally, offer subscription-based VOD services for viewers in the region.
- Demand for better streaming media services is expected to be boosted by the growing popularity of high-quality videos in terms of clarity. The main growth driver for global media and entertainment content will also be an increase in OTT service providers, i.e., Netflix and Amazon, focusing on delivering 3D movies and expanding the popularity of 4K UHD content, thus positively impacting market development.
- According to the Office of Electronic Communications, in 2023, 58% of the surveyed Poles used over-the-top video subscriptions daily or several times a week, and 18% of respondents stated that their OTT video subscriptions were used several times a month.
North America to Register the Largest Growth Region During the Forecast Period
- North America's media and entertainment sector, which includes motion pictures, television shows & commercials, streaming content, music and aural recordings, broadcasts, radio or book publishing, and its evolving social media presence in this region, is the world's largest growing industry.
- Digital formats are increasingly becoming a part of media consumption in North America. The possibility of accessing media content of your choice has been made available thanks to the growing number of devices supporting digital and OTT platforms and increasing Internet speed. There has been a tremendous rise in media consumption in the country, with both traditional and digital media growing significantly.
- In the coming years, users will look to home theatre and other audio systems to get a real film experience as they become increasingly interested in watching films through online television services, increasing the studied market segment.
- Internet penetration has disrupted the distribution and consumption channels for digital media. The country's data consumption has increased due to better network coverage and advanced communications technologies like 3G, 4G, or LTE.
Media and Entertainment Industry Overview
The Media and Entertainment market is highly fragmented with the presence of major players like News Corporation, DreamWorks Animation SKG, Eros International PLC, Discovery Communications Inc., and Warner Media LLC. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
- February 2024 - Reliance Industries Limited (“RIL”), Viacom 18 Media Private Limited (“Viacom18”), and The Walt Disney Company have officially inked binding agreements to establish a joint venture (“JV”). This venture will amalgamate Viacom18's operations with those of Star India. The agreement entails the integration of Viacom18's media operations into Star India Private Limited (“SIPL”) through a court-sanctioned arrangement.
- July 2024 - Comcast announced a significant development. Collaborating with Boomtown, the University of Notre Dame has become the inaugural collegiate Comcast NBCUniversal SportsTech partner consortium member.
Media and Entertainment Market Leaders
DreamWorks Animation SKG
Warner Media LLC
Walt Disney Company
News Corporation
Discovery Communications Inc.
*Disclaimer: Major Players sorted in no particular order
Media and Entertainment Market News
- January 2024 - Ultra Media and Entertainment, a prominent player in the entertainment sector, has announced a strategic partnership with Einstin Media, signaling Ultra's strategic foray into South India. Ultra has ventured into the Malayalam film domain, making waves with its acquisition of the digital rights to Einstin Media's hit film 'Antony,' in a deal worth a significant sum. This collaboration is set to deliver enthralling cinematic offerings, focusing on productions in both Malayalam and Tamil.
- June 2024 - CAA launches a Media & Entertainment Partnerships Division, led by industry veteran Libby Bush, to focus on IP-centric production financing. This division will guide CAA's Century City clients through developing, financing, and launching diverse projects, including films, TV shows, and digital series, by forging strategic brand partnerships.
Media and Entertainment Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Force Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Growing Need for Fast Internet Connectivity With Ultra-Low Latency for OTT Media
5.1.2 Rising Application of Multimedia Services Across Emerging Economies
5.1.3 Streaming Media Sector is Gaining Traction Due to Emergence of OTT Media Across Online Platform
5.2 Market Restraints
5.2.1 Negative Statistics Due to the Regulatory Risks and Technological Changes
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 By Print Media
6.1.1.1 Newspaper
6.1.1.2 Magazines
6.1.1.3 Billboard
6.1.1.4 Banner, Leaflets & Flyers
6.1.1.5 Other Print Media
6.1.2 By Digital Media
6.1.2.1 Television
6.1.2.2 Music & Radio
6.1.2.3 Electronic Signage
6.1.2.4 Mobile Advertising
6.1.2.5 Podcasts
6.1.2.6 Other Digital Media
6.1.3 By Streaming Media
6.1.3.1 OTT Streaming
6.1.3.2 Live Streaming
6.2 By Geography***
6.2.1 North America
6.2.1.1 United States
6.2.1.2 Canada
6.2.2 Europe
6.2.2.1 United Kingdom
6.2.2.2 Germany
6.2.2.3 France
6.2.3 Asia
6.2.3.1 China
6.2.3.2 India
6.2.3.3 Japan
6.2.4 Australia and New Zealand
6.2.5 Latin America
6.2.6 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles*
7.1.1 News Corporation
7.1.2 DreamWorks Animation SKG
7.1.3 Eros International PLC
7.1.4 Discovery Communications Inc.
7.1.5 Warner Media LLC
7.1.6 Comcast Corporation
7.1.7 Viacom Inc.
7.1.8 Walt Disney Company
7.1.9 Facebook, Inc.
7.1.10 Pearson PLC
7.1.11 Bertelsmann SE & Co. KGaA
7.1.12 Axel Springer SE
7.1.13 Ogilvy & Mather Pvt Ltd.
7.1.14 Dentsu Inc.
7.1.15 BBDO Worldwide
8. INVESTMENT ANALYSIS
9. MARKET OPPORTUNITIES AND FUTURE TRENDS
Media and Entertainment Industry Segmentation
The Media and Entertainment (M&E) industry has multiple segments that combine into one vertical: movies/cinema, television, music, publishing, radio, internet, advertising, and gaming.
The Media and Entertainment Industry is segmented by type (print media (newspaper, magazines, billboards, banners, leaflets & flyers), digital media (television, music & radio, electronic signage, mobile advertising, podcasts), streaming media (OTT streaming, live streaming)) and geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, rest of Europe), Asia Pacific (China, India, Japan, rest of Asia Pacific), Latin America, and Middle East and Africa).
The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Type | ||||||||
| ||||||||
| ||||||||
|
| By Geography*** | |||||
| |||||
| |||||
| |||||
| Australia and New Zealand | |||||
| Latin America | |||||
| Middle East and Africa |
Media and Entertainment Market Research FAQs
How big is the Media & Entertainment Market?
The Media & Entertainment Market size is expected to reach USD 29.88 billion in 2024 and grow at a CAGR of 7.80% to reach USD 43.5 billion by 2029.
What is the current Media & Entertainment Market size?
In 2024, the Media & Entertainment Market size is expected to reach USD 29.88 billion.
Who are the key players in Media & Entertainment Market?
DreamWorks Animation SKG, Warner Media LLC, Walt Disney Company, News Corporation and Discovery Communications Inc. are the major companies operating in the Media & Entertainment Market.
Which is the fastest growing region in Media & Entertainment Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Media & Entertainment Market?
In 2024, the North America accounts for the largest market share in Media & Entertainment Market.
What years does this Media & Entertainment Market cover, and what was the market size in 2023?
In 2023, the Media & Entertainment Market size was estimated at USD 27.55 billion. The report covers the Media & Entertainment Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Media & Entertainment Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the future trends in the Media & Entertainment (M&E) Market?
Key trends in the Media and Entertainment Market are: a) Focus on direct-to-consumer (D2C) models b) Interactive content c) Demand for regional content d) Integration with emerging technologies
What is the fastest-growing segment in the Media and Entertainment Market?
The fastest-growing segment in the Media and Entertainment Market is Digital media due to growing online content consumption, social media engagement, and increasing mobile users.
Media and Entertainment Industry Report
The global media and entertainment market is witnessing remarkable growth across various segments like movies, music, video games, and social media, fueled by advancements in 5G, digitalization, and cloud storage. This evolution towards service-based entertainment emphasizes the need for innovative content and efficient distribution to remain competitive. With the surge in e-sports and online streaming demand, the market is expanding, although content piracy presents challenges. Films and wired connections dominate the market segmentation, with North America leading due to technological investments and a strong digital infrastructure. To thrive, companies must adapt to consumer preferences and technological shifts. For detailed insights, Mordor Intelligence™ offers comprehensive market share, size, and revenue growth rate analysis, including forecasts and historical overviews available as a free report PDF download.
