Hong Kong E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Hong Kong E-commerce Market is segmented by B2C eCommerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B e-commerce.

Hong Kong E-commerce Market Size

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Hong Kong E-commerce Market Analysis

The Hong Kong E-commerce Market is expected to register a CAGR of greater than 8.7% during the forecast period.

  • E-commerce in the country is experiencing significant growth due to an increase in the adoption of digitalization by retailers in the region. Also, internet penetration in the region has increased as the advancement in information communication technologies has fueled the adoption of broadband services in households and businesses.
  • However, the region is characterized by an aversion toward online shopping compared to Mainland China. The high density of population in the region is expected to create new opportunities as the region experiences a transition toward online shopping.
  • The E-commerce uptake is increasing with the rising smartphone use and younger generations involved in online shopping via social media channels. Mobile e-commerce is enhanced with 5G networks available in the country, increasing on-the-go internet speeds and facilitating more mobile e-commerce.
  • Further, the country has a robust and efficient logistical system and is a regional logistical center of Asia. The robust logistical system eased the adoption of e-commerce by retailers in the country.
  • The advent of COVID-19 has raised severe challenges in terms of logistics and transportation of goods due to stringent lockdowns in the region. However, the pandemic also created a need for the adoption of e-commerce and fueled the growth in the region.

Hong Kong E-commerce Industry Overview

In Hong Kong, the competition in the e-commerce market has increased as the customer's adoption of online sales channels has grown. This growth is aided by an increase in internet penetration. The level of rivalry in the Hong Kong e-commerce market is medium due to the presence of a few significant market players. The number of local and global brands in the e-commerce market is increasing, which increases the competition in the market.

  • May 2022 - DFI Retail Group, an Asian retail company, launched yuu to me, the new one-stop platform on the all-inclusive app. This app enables users to shop for over 30,000 products from many brands in Hong Kong.
  • March 2022 - Kicks Crew, a Los Angeles and Hong Kong-based sneaker and apparel platform, raised USD 6 million in Series A funding led by Gobi Partners, Pacific Century Group, and Complex China.

Hong Kong E-commerce Market Leaders

  1. Hong Kong TV Shopping Network Limited

  2. WeChat Pay Hong Kong Limited

  3. JD.com, Inc.

  4. Amazon.com, Inc

  5. Alibaba Group Holding Limited

  6. *Disclaimer: Major Players sorted in no particular order
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Hong Kong E-commerce Market News

  • May 2022 - YesAsia, a global online retailer, announced a partnership with Geek+, an autonomous robots company, to build YesAsia's first smart warehouse at Goodman Interlink, located in Tsing Yi, Hong Kong.
  • April 2022 - Beauty retailer Sa Sa International partnered with Foodpanda to provide on-demand delivery services in Hong Kong. This service was initially started as a pilot project with 20 stores offering approximately 700 products on Foodpanda Mall.

Hong Kong E-commerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key market trends and share of e-commerce of total Retail sector
  • 4.4 Impact of COVID-19 on the e-commerce sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increase in adoption of digitalization
    • 5.1.2 Adoption of Omnichannel Innovative Solutions
  • 5.2 Market Challenges
    • 5.2.1 Trust and consistency of goods
  • 5.3 Analysis of key demographic trends and patterns related to ecommerce industry in Hong Kong (Coverage to include Population, Internet Penetration, ecommerce Penetration, Age & Income etc.)
  • 5.4 Analysis of the key modes of transaction in the ecommerce industry in Hing Kong (coverage to include prevalent modes of payment such as cash, card, bank transfer, wallets, etc.)
  • 5.5 Analysis of cross-border ecommerce industry in Hong Kong (Current market value of cross-border & key trends)
  • 5.6 Current positioning of Hong Kong in the ecommerce industry in Asia

6. MARKET SEGMENTATION

  • 6.1 By B2C ecommerce
    • 6.1.1 Market size (GMV) for the period of 2017-2027
    • 6.1.2 Market Segmentation - by Application
    • 6.1.2.1 Beauty and Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion and Apparel
    • 6.1.2.4 Food and Beverage
    • 6.1.2.5 Furniture and Home
    • 6.1.2.6 Others (Toys, DIY, Media, etc.)
  • 6.2 By B2B ecommerce
    • 6.2.1 Market size for the period of 2017-2027

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 WeChat Pay Hong Kong Limited
    • 7.1.2 Price Guide Sdn Bhd
    • 7.1.3 Hong Kong TV Shopping Network Limited
    • 7.1.4 PARKnSHOP (HK) Limited
    • 7.1.5 Amazon.com Inc.
    • 7.1.6 Alibaba Group
    • 7.1.7 eBay Inc.
    • 7.1.8 JD.com Inc.
    • 7.1.9 MUJI (Hong Kong) Co. Ltd
    • 7.1.10 Carousell Group
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OUTLOOK OF THE MARKET

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Hong Kong E-commerce Industry Segmentation

Conducting an e-commerce business means fostering relationships and selling information, services, and goods over computer communication networks. E-commerce usually refers to trading goods and services over the internet, which means broader economic activity. E-commerce consists of B2B and B2C and internal organizational transactions that support these activities.

The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period in Hong Kong. The study further analyzes the overall impact of COVID-19 on the ecosystem. The scope of the report encompasses market sizing and forecast for segmentation by B2B and B2C, in which the B2C channel is further segmented by application.

By B2C ecommerce Market size (GMV) for the period of 2017-2027
Market Segmentation - by Application Beauty and Personal Care
Consumer Electronics
Fashion and Apparel
Food and Beverage
Furniture and Home
Others (Toys, DIY, Media, etc.)
By B2B ecommerce Market size for the period of 2017-2027
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Hong Kong E-commerce Market Research FAQs

What is the current Hong Kong E-commerce Market size?

The Hong Kong E-commerce Market is projected to register a CAGR of greater than 8.7% during the forecast period (2025-2030)

Who are the key players in Hong Kong E-commerce Market?

Hong Kong TV Shopping Network Limited, WeChat Pay Hong Kong Limited, JD.com, Inc., Amazon.com, Inc and Alibaba Group Holding Limited are the major companies operating in the Hong Kong E-commerce Market.

What years does this Hong Kong E-commerce Market cover?

The report covers the Hong Kong E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Hong Kong E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Spinal Surgery Devices Industry Report

The e-commerce market in Hong Kong is experiencing robust growth, driven by increased digital adoption among retailers and enhanced internet penetration, which is facilitating a shift towards online shopping. This dynamic environment is characterized by a competitive mix of local and global players, with key segments including fashion, consumer electronics, and beauty products. The region's advanced logistical capabilities and the adoption of high-speed internet networks, such as 5G, are accelerating mobile e-commerce, enhancing consumer experiences on-the-go. Social media platforms significantly influence consumer behavior and facilitate direct sales through innovative online-to-offline (O2O) models. The list of e-commerce companies in Hong Kong continues to expand as businesses leverage online platforms to reach a wider audience, optimize customer engagement, and drive sales. Strategic investments in technology and infrastructure support this ongoing evolution, ensuring sustained growth and innovation in Hong Kong's e-commerce sector. For a deeper insight into market trends, download a free report PDF sample from Mordor Intelligence™ on the Europe Spinal Surgery Devices market, which includes a market forecast outlook and historical overview.

Hong Kong E-commerce Market Report Snapshots

Hong Kong E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)