Home Shopping Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Home Shopping Market is Segmented by Type (Teleshopping, E-commerce and Mobile Shopping, and Other Types) and Geography (North America, Asia-Pacific, Europe, South America, and Middle-East and Africa). The report offers the market sizes and forecasts in value (USD billion) for all the above segments.

Market Snapshot

HomeShopping Market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Middle-East and Africa
Largest Market: Asia Pacific
CAGR: 16.92 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The home shopping market was valued at USD 3,011.64 billion in 2020, and it is projected to register a CAGR of 16.92% during the forecast period (2021 - 2026).

The global market has seen major advances in e-commerce since COVID-19 started as a safer and more time-efficient shopping choice. The pandemic forced companies and countries, in general, to develop online shopping platforms as a way to maintain their businesses.

The outbreak led to a shift in online consumer behavior in several countries across the world. For example, e-commerce stores in Denmark increased their sales due to the COVID-19 crisis as of April 2020. In fact, around 45% of the webshops, which engaged entirely in e-commerce, reported a sales increase of at least 10%. The pandemic has accelerated digital adoption and left consumers craving convenience, which is expected to be a long-term impact of COVID-19.

Over the long term, rapid digitalization and high adoption of online shopping through e-commerce sites, such as Inc. and Walmart Inc., are expected to be the key factors driving the market.

Moreover, technological advancements, improved logistics, and safe payment systems, coupled with increasing internet and mobile access and consumer demand for convenience, have increased the purchase of household goods.

Scope of the Report

Home shopping is the electronic retailing and home shopping channels industry, which includes billion-dollar television-based and e-commerce companies, as well as traditional mail order and brick and mortar retailers. The home shopping market is segmented by type and geography. Based on type, the market is segmented into teleshopping, e-commerce and mobile shopping, and other types. Based on geography, the study provides an analysis of the home shopping market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report also covers the market sizes and forecasts for home shopping in 17 countries across the major regions. For each segment, the market sizing and forecasts have been done on the basis of value (USD billion).

By Type
E-commerce and Mobile Shopping
Other Types
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Growth of Internet Users, Improved Internet Connections, Advances in Security, and Encryption

The internet is increasingly becoming a key tool for merchants trying to expand their services in the virtual market, driven by the rapid growth of internet users, improved internet connections, and advances in security and encryption. This has largely increased consumer confidence and dependence on home shopping, and in turn, inflated the growth of the market. Globally, the internet user base stood at 3.5 billion in 2017, which reached 4 billion in 2019, as per the International Telecommunication Union (ITU). As of 2017, internet penetration in Europe stood at 79.24%, which increased dramatically to 82.49% in 2019. Additionally, the increased affordability of the internet and increased mobile-phone ownership have also driven sales in the home shopping market. In India, about 77% of urban users and 92% of rural users consider mobile as the primary device for accessing the internet, largely driven by the availability and affordability of smartphones. Thus, the growth potential for e-commerce in the market is directly correlated to the internet and smartphone penetration, as mobile apps have emerged as a major gateway for customer purchases.

Homeshopping Market

Asia-Pacific Dominates the Market

The home shopping market is highly dominated by Asia-Pacific, North America, and Europe. The Asia-Pacific region was the most dominant region for home shopping, with China being the most prominent country in the world. Other countries, including South Korea, Singapore, Japan, and India, have accelerated the growth of the market. Asia-Pacific is a rapidly growing region with an increasing inclination of consumers toward home shopping and a large number of imports from various countries. In 2017, the average imports of Asian consumers were 21%, though it varied significantly by country. Asian countries, such as Indonesia, Japan, and India, recorded a significant import value in 2017. China accounts for more than one-fourth of imports from other countries (excluding Asian countries). The home shopping market in the United States is dominated by accessories, books, and music. Asia-Pacific holds the largest share in the global home shopping market in the personal care and cosmetics segments. Players like Taobao, Alibaba, and Amazon hold the majority share in China and India in the Asia-Pacific region.

Homeshopping E-Commerce Market

Competitive Landscape

The home shopping market is highly competitive with a strong presence of regional and global players, where the demand is mostly driven by efficient delivery, brand preferences, and consumer awareness. Some of the major players in the market globally include Alibaba Group,, Inc., and Walmart Inc., among others. In the market studied, established players that have invested heavily in marketing and expansion have gained traction over the years. Across the study period, market players were also involved in mergers and acquisitions and partnerships with a focus on expanding their presence in the market. In order to achieve deeper market penetration, potential players are partnering with retailers, branded sports distributors, manufacturers, and ski event organizers. For instance, in 2018, Walmart announced its acquisition of 77% stake in India’s largest e-commerce store, Flipkart. The investment may help accelerate Flipkart’s customer-focused mission to transform commerce in India through technology.

Recent Developments

In December 2020, VGL Group of Companies expanded its presence in third-party marketplaces by listing products on Amazon, eBay, and Walmart in Canada. The company partnered with DHL to fulfill timely deliveries of products in the Canadian market.

In September 2020, Amazon expanded its operations in Singapore. This online retail is scooping up 90,000 additional square feet of office space in Singapore.

In January 2020, Amazon partnered with India’s second-largest retail chai company, Future Retail.

In May 2019, Majid Al Futtaim acquired the Saudi online grocery platform Majid Al Futtaim invested USD 30 million. As part of the agreement, Carrefour will become Wadi Grocery’s long-term strategic partner for supplying food and non-food groceries. This partnership will provide over 12,000 high-quality products to customers at the same price as the Carrefour store.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Teleshopping

      2. 5.1.2 E-commerce and Mobile Shopping

      3. 5.1.3 Other Types

    2. 5.2 By Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Inc.

      2. 6.4.2 VGL Group of Companies​

      3. 6.4.3 Quarte Retail Inc​.

      4. 6.4.4 Ebay Inc​.

      5. 6.4.5 Sears Brand LLC​

      6. 6.4.6 Garbarino SAICeI

      7. 6.4.7 Alibaba Group​

      8. 6.4.8 Walmart​

      9. 6.4.9 Majid Al Futtaim (Carrefour) ​

      10. 6.4.10 Flipkart Private Limited

      11. 6.4.11 Jewlry Television​

      12. 6.4.12 Desertcart​

      13. 6.4.13  uBuy​



**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Home Shopping Market market is studied from 2016 - 2026.

The Home Shopping Market is growing at a CAGR of 16.92% over the next 5 years.

Middle-East and Africa is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020., Inc, Shop LC., Flipkart, Sears Brands, LLC., eBay Inc., Walmart Inc., Alibaba Group Holding Limited are the major companies operating in Home Shopping Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!