Dishwashing Products Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Dishwashing Products Market is segmented by Type (Powder, Tablets, Liquid, and Others); Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores/Grocery Stores, Online Stores, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Dishwashing Products Market Size

Dishwashing Products Market Summary
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Study Period 2018 - 2028
Market Size (2023) USD 23.17 Billion
Market Size (2028) USD 31.26 Billion
CAGR (2023 - 2028) 6.17 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Dishwashing Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Dishwashing Products Market Analysis

The Dishwashing Products Market size is expected to grow from USD 23.17 billion in 2023 to USD 31.26 billion by 2028, at a CAGR of 6.17% during the forecast period (2023-2028).

The COVID-19 pandemic had a significant impact on the global dishwashing products market and considerably challenged and changed consumer behavior. The increased consciousness of health and hygiene among the global population resulting in the high demand for home care products including dishwashing products act as a driving factor for the market growth.

In the medium term, the global market is anticipated to record high demand for organic dishwashing detergents and liquids segments owing to the increased awareness about the harmful chemicals used in conventional dishwashing products. Moreover, key brands are marketing their products with attractive labels such as 100% natural and chemical-free formulations and dermatologically tested to target eco-conscious consumers. For instance, in December 2021, Unilever launched a new plant-based hand dishwashing product named Lux that's three times more renewable and 99% biodegradable.

The dishwashing products sale is dominated by offline channels, as household and kitchen cleaning goods are widely available in supermarkets/hypermarkets and convenience stores around the globe. Organized retailing is allowing the reach of private label as well as branded dishwashing products to the larger customer base across small cities and rural areas. Further, supermarket/hypermarket chains facilitate bulk purchase discounts for different brands of dishwashing products and offer a variety of products available in different sizes and packaging. In addition, the rising preference for online grocery purchases along with the rising number of e-grocery stores is likely to drive future growth in the global dishwashing products market.

Dishwashing Products Industry Segmentation

Dishwashing products are used for cleaning utensils which remove food and oil residue from cutlery, pots, and plates. The dishwashing products market is segmented by type, distribution channel, and geography. By type, the market is segmented into powder, tablets, liquid, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, online stores, and other distribution channels. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

By Type
By Distribution Channel
Convenience Stores/Grocery Stores
Online Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Dishwashing Products Market Trends

This section covers the major market trends shaping the Dishwashing Products Market according to our research experts:

Increasing Demand for Dish wash Liquids

Rising consumer interest in convenient homecare products, especially among the urban population is driving the demand for dishwashing liquids in the worldwide market. Being liquid form, it is easy to use, requires less water, creates a rich lather, and contains mild ingredients than conventional dishwash detergents. Moreover, the rising consumer inclination toward chemical-free and organic products is influencing key brands to launch herbal or natural dishwashing liquids free from harmful chemicals like phosphates and carbonates. Manufacturers are focused on formulating dermatologically tested dishwashing liquids to protect against skin irritation & allergies which sets them apart from other alternatives. For instance, in partnership with biotechnology company Evonik, Unilever has launched a 100% renewable and 100% biodegradable ingredient called Rhamnolipid, a type of surfactant found in nature that works in cleaning surfaces. The outcome product ‘Quix dishwashing liquid’ gives the same foaming and dirt removal qualities by naturally occurring process as the petrochemical-based products. Additionally, promotional strategies, digital advertisements, and the use of prints media by market players are likely to attract a large number of consumers to liquid dishwashing products.

Dishwashing Products Market: Average Annual Expenditure on Organic Dishwashing Soaps and Detergents Per Consumer Unit, United States, 2017-2020

Asia-Pacific is the Fastest Growing Region

The dishwashing products market in Asia-Pacific is experiencing rapid expansion with the increasing number of households accompanied by urbanization. Nowadays consumers are highly aware of home hygiene and increasingly investing in well-equipped kitchens. Furthermore, urban households with high disposable income are using advanced home appliances such as dishwashers to manage busy lifestyles. Apart from urban settings perception of the rural population is also evolving towards home cleanliness and sanitation with the various government initiatives that promote hygiene practices among citizens. For instance, the Swachh Bharat Mission launched by the Prime Minister of India has significantly improved rural Indian's behavior in the area of household and personal hygiene. Furthermore, the number of brands in this region is offering quality products at a reasonable price and focus on offering a diversified range of dishwashing soaps, liquids, and detergents in attractive packaging formats and with different claims such as 99% germ protection, organic, and safe to sensitive skin. For instance, in May 2022, Finish, Taiwan's dishwasher detergent brand launched a new product under the Quantum series on its newly launched Taiwan website in 50-count packages.

Dishwashing Product Market: Market Size (%), By Region, Global, 2022

Dishwashing Products Industry Overview

The global dishwashing products market is highly fragmented owing to the presence of multiple regional and multinational companies offering a wide range of dishwashing products. Some of the prominent players in the market are The Proctor and Gamble Company, Unilever Plc, Henkel AG & Co. KGaA, and Reckitt Benckiser Group, among others. Industry participants are focused on product innovations, environment-friendly packaging, and improved distribution networks across online and offline channels to reach a larger customer base. For instance, in 2022, The Henkel company launched a new dishwashing liquid range called Pril Stark & Naturlich, featuring natural ingredients and sustainable packaging. Pril is offering a refillable pump dispenser, the bottle body is made exclusively from recycled plastic and the refill pouch saves 70 percent plastic compared to the pump dispenser. The formula contains 93 percent of ingredients of natural origin as well as food-certified colorants and fragrances.

Dishwashing Products Market Leaders

  1. The Procter & Gamble Company 

  2. Unilever Plc

  3. Henkel AG & Co. KGaA

  4. Reckitt Benckiser Group PLC

  5. Johnson & Johnson Services, Inc.

*Disclaimer: Major Players sorted in no particular order

Dishwashing Products Market Concentration

Dishwashing Products Market News

  • In April 2022, J.R. Watkins, the U.S.-based brand announced the launch of their clean and powerful foaming dish soap in select Target stores in California. The soap is formulated with plant-derived cleansing agents such as coconut and is hypoallergenic, dermatologically tested, and free of sulfates, parabens, and triclosan.
  • In October 2021, Unilever SA, a leading dishwashing detergent manufacturer, launched a dishwashing liquid containing captured carbon with the target of eliminating 100% of the carbon derived from fossil fuels in its products.
  • In March 2021, ITC launched Nimeasy, a Dishwashing Gel with Enzyme Technology that gives “Lift off Action”, easing the removal of greasy, oily, and stuck food particles from the surface of the utensils. It has Neem extracts and Citrus fragrance that leave the utensils smelling fresh and washes away bacteria.

Dishwashing Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Powder

      2. 5.1.2 Tablets

      3. 5.1.3 Liquid

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores/Grocery Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Procter & Gamble Company

      2. 6.3.2 Unilever Plc

      3. 6.3.3 Henkel AG & Co. KGaA

      4. 6.3.4 Reckitt Benckiser Group PLC

      5. 6.3.5 Johnson & Johnson Services, Inc.

      6. 6.3.6 Colgate-Palmolive Company

      7. 6.3.7 Godrej Consumer Products Limited

      8. 6.3.8 The Procter & Gamble Company

      9. 6.3.9 Kao Corporation

      10. 6.3.10 The Clorox Company

    4. *List Not Exhaustive



**Subject to Availability
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Dishwashing Products Market Research FAQs

The Dishwashing Products Market size is expected to reach USD 23,170.95 million in 2023 and grow at a CAGR of 6.17% to reach USD 31,257.40 million by 2028.

In 2023, the Dishwashing Products Market size is expected to reach USD 23,170.95 million.

The Procter & Gamble Company, Unilever Plc, Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC and Johnson & Johnson Services, Inc. are the major companies operating in the Dishwashing Products Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in the Dishwashing Products Market.

Dishwashing Products Industry Report

Statistics for the 2023 Dishwashing Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Dishwashing Products analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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