Home Care Market - Growth, Trends, and Forecast (2020 - 2025)

Global Home Care Market is segmented by Product Type (Air Care, Bleach, Dishwashing, Insecticides, Laundry Care, Surface Care, and Toilet Care), Distribution Channel (Supermarket/ Hypermarkets, Convenience Stores, Online Stores, and Others), and Geography

Market Snapshot

Study Period:

2016-2024

Base Year:

2019

Fastest Growing Market:

Asia Pacific

Largest Market:

Asia Pacific

CAGR:

3.98 %

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Market Overview

Global home care market is projected to grow at a CAGR of 3.98% during the forecast period.

  • The increasing rate of urbanization and change in lifestyle, owing to rising disposable incomes boosted by improved sanitation standards are likely to positively impact the growth of the market in the years to come. The home care market is led by offline channels as the reach of household cleaning products through supermarkets/hypermarkets and convenience stores are high in developing countries.
  • However, in the recent past, online spending by consumers has risen significantly, which, in turn, has boosted the online sales of household cleaners. Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Reckitt Benckiser Group are some of the leading players offering home care products globally.

 

Scope of the Report

Global home care market offers a range of products, including air care, bleach, dishwashing, insecticides, laundry care, surface care, and toilet care. Additionally, the report spans market revenue of distribution channels such as supermarket/ hypermarkets, convenience stores, online stores, and others. The study also covers the global level analysis of the major regions, North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

By Product Type
Air Care
Bleach
Dishwashing
Insecticides
Laundry care
Surface care
Toilet care
By Distribution Channel
Supermarket/ Hypermarkets
Convenience Stores
Online Stores
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Adoption of Healthier Lifestyle Owing to Increased Household Expenditure

The growing importance of healthier lifestyles with rising concerns among individuals about health and hygienic living, free of germs, bacteria, dust, and dirt has led to rise in per capita spending on home care products. In addition, a heightened awareness of the importance of indoor air quality and growing concerns on the impact of impure air quality on the general well-being of people have raised demand for air purifiers in the last few years. Air purifiers reduce the allergies among sensitive people by removing dust, pet dander, pollen, mold spores, and dust mite feces. From the past few years, the fragrance is playing a vital role in household cleaning products as consumers are increasingly looking for products that offer a strong pleasant odor, which, in turn, makes vendors to differentiate their offerings in terms of packaging, quality, pricing, and fragrance. 

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Increased Demand For Home Care Product From the United States

The adoption of a healthier lifestyle coupled with the increasing concern for hygiene has been one of the key drivers for the home care market in the United States over the past few years. Well-established real estate sector and household expenditure, growth in housing units are some of the factors which are directly related to the sales of home care in the United States. For instance, as per the ‘US Census Bureau’, the number of housing units reached 136.57 million in 2017, while it was just 132.78 million in 2012. This, in turn, will contribute to the sales of home care products in the United States. Vendors are introducing innovative products in terms of functionality, new ingredients, packaging, and fragrances. Consumer awareness and product knowledge about various home care products have led to the introduction of high performance and quality products. For instance, the rise in health consciousness among consumers regarding the prevalence of harmful diseases such as diarrhea has led to the rise in the sales of toilet care products. 

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Competitive Landscape

The global home care market faces high competition; the Majority of the share is held by the leading players, including Procter & Gamble, Unilever, Church & Dwight, and Reckitt Benckiser Group Plc. Key players are focusing on online distribution channels for their online marketing and branding of their products in order to expand their geographic reach and increase their customer base. Leading manufacturers in the home care market are focusing to leverage opportunities posed by emerging markets of Asia-Pacific, like China and India, to expand their revenue base. Companies are differentiating their products in terms of functionalities, ingredients, price, odor, packaging, format in order to gain competitive advantage.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Air Care

      2. 5.1.2 Bleach

      3. 5.1.3 Dishwashing

      4. 5.1.4 Insecticides

      5. 5.1.5 Laundry care

      6. 5.1.6 Surface care

      7. 5.1.7 Toilet care

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/ Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 United Arab Emirates

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever

      2. 6.4.2 Reckitt Benckiser Group Plc

      3. 6.4.3 The Procter & Gamble Company

      4. 6.4.4 S.C. Johnson & Son Inc.

      5. 6.4.5 Henkel AG & Co. KGaA

      6. 6.4.6 Kao Corporation

      7. 6.4.7 Church & Dwight Co., Inc.

      8. 6.4.8 The Clorox Company

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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