|Fastest Growing Market:||Asia-Pacific|
|Largest Market:||North America|
Need a report that reflects how COVID-19 has impacted this market and its growth?
The global heart health ingredient market is expected to grow at a CAGR of 9.5 in the forecast period (2022-2027).
The onset of the COVID-19 pandemic triggered lockdowns, affected the heart health ingredient market by directly affecting production and demand, supply chain and market disruption, and by its financial impact on firms and financial markets. But the heart health ingredient market was uplifted amid covid because the chances of chronic disease were more, and thus the demand increased.
Consumers across the globe are looking for food and beverage products with proven health benefits. Moreover, they are taking a more holistic view of health, wellness, and nutrition, pushing the demand for healthy ingredients. Ingredients such as vitamins, omega-3, omega-6, and probiotics, among others, are on the priority list of consumers attributable to their expanded health benefits. For example, the consumption of omega-3 fatty acid-based supplements and food products is widely promoted globally because of a common belief that it will protect against heart diseases like cardiovascular disease. Apart from heart diseases, omega-3 fatty acids (EPA and DHA) are used for bone, cognitive, and brain health supplements.
Scope of the report
The global heart health market is segmented into product type, distribution channels, and geography. By product type, it is divided into Omega 3 fatty acids, beta-glucan, phytosterol, soy protein, and others. By distribution channel, it is segmented into supermarket/hypermarket, specialist stores, drug stores, online retail, and others. By geography, it is segmented into North America, Europe, Middle-East and Africa, South America, and Asia-Pacific. The report offers the market size and forecasts for the heart health ingredient market in value (USD million) for all the above segments.
|Omega 3 fatty acids|
|Functional Food & Beverage|
|By Distribution Channel|
|Supermarkets and Hypermarkets|
Key Market Trends
Expanding Immunity Ingredient Space
The immune health segment is witnessing an inflow of numerous novel and functional ingredients targeted toward specific health needs. From classical ingredients, such as vitamins and botanicals, the market is now shifting toward the use of ocean’s seaweed and yeasts’ beta-glucans to continue to diversify and expand the market.
In line with this, beta-glucan, which is characterized as the most popular emerging ingredient in the immune health segment, is witnessing a huge demand from consumers globally. Yeast beta-glucan is derived from baker’s yeast and is found to maintain or stimulate the effectiveness of the immune system. Moreover, yeast beta-glucan has positive effects on cholesterol levels. Research is being carried out to investigate its positive impact on blood sugar levels as well. Yeast beta-glucan is a multi-purpose ingredient capable of fortifying and supporting the immune system. For example, beta-glucan derived from the yeast can be used in nutritional and dietary products, dry-mix products, and in a range of other products, such as granola bars, cookies, beverages, and desserts.
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North America Holds The Major Share
In the United States, there is a significant increase in demand for nutritional food and beverages infused with beta-glucan, probiotics, and DHA, as these ingredients are associated with a reduced incidence of respiratory illnesses and allergic manifestations.
The rising demand for beta-glucan from various applications is encouraging key players from other regions to invest in the US market. Beta and algae glucan segment is expected to witness significant demand among consumers, with the age group 19-55 owning to Millennials' inclination toward natural ingredients and growing preference for clean label food products. Moreover, algae and yeast beta-glucan have proven to be multi-purpose ingredients capable of fortifying and supporting the immune system.
Government initiative to improve infants’ health conditions is playing a vital role in driving the sales of infant formula in the country, which is also driving the demand for infant formula fortified by beta-glucan. For instance, the United States' special supplemental nutrition program for women, infants, and children (WIC) distributes the infant formula products used in the United States to families.
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The global heart health market is competitive due to the presence of numerous major players in the market. Some companies have also been involved in strategic collaborations with digital marketing and other companies to improve their supply chain and management efficiency. Some major players in the market are BASF SE, Kerry group PLC, Cargill Inc, and Archer Daniels midland.
Archer Daniel Midland
Kerry group PLC
Koinklijke DSM NV
- In February 2022, Kerry announced the acquisition of Pharma foods international Co that will boost its manufacturing capabilities.
- In April 2022, With an ever-expanding portfolio, Kerry Taste & Nutrition is looking to expand its ingredients into new formats, with its new liquid BC30 probiotic giving opportunities in plant-based milk and liquid milk.
- In 2020, Archer Daniels Midland Company (ADM) has unveiled a new line of DHA/EPA blends containing omega 3, 6, and 9, which offer benefits that can help support cognitive, heart, and immune system, or eye health.
Table of Contents
1.1 Study Assumptions and market definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Omega 3 fatty acids
5.1.2 Beta Glucan
5.1.4 Soy Protein
5.2 By Application
5.2.1 Functional Food & Beverage
5.2.2 Dietary supplement
5.3 By Distribution Channel
5.3.1 Convenience Stores
5.3.2 Specialist Retailers
5.3.3 Supermarkets and Hypermarkets
5.3.4 Online Retail
5.3.5 Variety Stores
5.4.1 North America
188.8.131.52 United States
184.108.40.206 Rest of North America
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
22.214.171.124 Rest of Asia-Pacific
5.4.4 South America
126.96.36.199 Rest of South America
5.4.5 Middle-East and Africa
188.8.131.52 South Africa
184.108.40.206 Saudi Arabia
220.127.116.11 Rest of Middle-East & Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Cargill Inc
6.4.2 Koinklijke DSM NV
6.4.3 Archer Daniels Midland
6.4.4 BASF SE
6.4.5 Associated british foods
6.4.7 Kerry Group PLC
6.4.9 Super Beta Glucan Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Frequently Asked Questions
What is the study period of this market?
The Heart Health Ingredients Market market is studied from 2016 - 2027.
What is the growth rate of Heart Health Ingredients Market?
The Heart Health Ingredients Market is growing at a CAGR of 9.5% over the next 5 years.
Which region has highest growth rate in Heart Health Ingredients Market?
Asia-Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Heart Health Ingredients Market?
North America holds highest share in 2021.
Who are the key players in Heart Health Ingredients Market?
BASF SE, Cargill Inc, Archer Daniel Midland, Kerry group PLC, Koinklijke DSM NV are the major companies operating in Heart Health Ingredients Market.