Hair Oil Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022-2027)

Global Hair Oil Market is segmented by Product Type (Coconut Oil, Almond oil, Argan Oil, and Others), Distribution Channel (Specialty Stores, Drug Stores/ Pharmacies, Supermarket/ Hypermarkets, Convenience Stores, and Others), and Geography (North America, Europe, Asia Pacific, and the Rest of the World). The report offers the market size and forecast for hair oil in value (in USD million) for all the above segments.

Market Snapshot

Hair Oil Market Size
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Asia Pacific
CAGR: 4.95 %
Hair Oil Market Companies

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Market Overview

The global hair oil market is projected to witness a CAGR of 4.95% during the forecast period, 2022 – 2027

The COVID-19 pandemic had a positive impact on the hair oil market. The lockdowns, stay-at-home situations, and social seclusion eventually led consumers to be more proactive towards self-care. The demand for personal care products bolstered on the contrary of cosmetics which witnessed a declined growth rate over the past couple of years. India, the largest hair oil-consuming country witnessed the strongest hair oil demand during the COVID-19 waves. One of the major companies in the industry Marico Ltd., even reported volume growth of 21% over a year earlier in the quarter ended June 2021.

Rising demand for natural and organic hair care products encouraged women to spend more on organic hair care products and hair oils, such as shampoos, conditioners, and serums. The growing popularity of brands whose primary purpose is maintaining natural hair growth is expected to drive the market’s growth.

A shift in consumer preferences and discretionary spending on hair care products by consumers is encouraging manufacturers to deliver product innovations, in terms of packaging, in a bid to boost market demand. Products, such as treatment oils for hair loss protection, imparting shine, and decreasing frizz, are available in dropper packaging for dosing and precise application. Companies have also started offering hair oil products in travel-size packagings, such as sachets, deluxe samples, and mini bottles, for convenience and portability.

Scope of the Report

Hair oil is a personal care product, applied for conditioning and nourishment of hair. The global hair oil market is segmented based on product type, distribution channel, and geography. By product type, the market is segmented into coconut oil, almond oil, argan oil, and others. By distribution channel, the market is segmented into specialty stores, drug stores/ pharmacies, supermarkets/ hypermarkets, convenience stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the world. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.

By Product Type
Coconut Oil
Almond Oil
Argan Oil
By Distribution Channel
Speciality Stores
Drug Stores/Pharmacies
Convenience Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Rest of the World
South America
Middle East & Africa

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Key Market Trends

Rising Demand for Organic and Natural Products

The rising awareness regarding the benefits of natural and organic hair care products has encouraged women to spend more on organic hair care products and hair oils, such as shampoos, conditioners, and serums. Moreover, the growing popularity of brands whose primary purpose is maintaining natural hair growth is expected to drive the market’s growth. Additionally, the surging consumer inclination toward origin-specific ingredients and free-from formulations may also act as a driving factor for the market. In order to capture sales of different consumer groups and their distinct demand, market players have been observed to be supplementing their range of natural and organic hair oils, including products designed for color-treated hair and chemically processed hair. Thereby, the use of tailored ingredients has led to the introduction of ultra-niche product lines. For instance, in April 2021, Commit Haircare added a new range of natural hair oil to its product offering, Rooted in Strength Collection, under its Spring To Life Oil. The product is made of key essential oil ingredients, such as aloe oil, rice bran oil, rosemary oil, lemongrass oil, and Jamaican black castor oil, which are blended to form a product that ensures scalp health, moisture retention, and stronger strands. The product is suitable for all hair and scalp types, including all-natural hair grades, color-treated, chemically processed hair, and safe for use with protective styles.

Hair Oil Market Share

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Asia-Pacific Region Dominates the Market

Asia-Pacific is the fastest-growing region in the hair oil market. India is one of the leading markets for hair oil in the Asia-Pacific region. India Hair Oil Market Growing Strongly. Coconut oil is widely used across the country especially in Sothern India. Coconut-based oils are dominated by Marico's Parachute whereas Bajaj and Dabur are traditionally focused on almond and amla, respectively. As there has been a constant rise in the population of the country, the demand for daily essential commodities is observed to be increasing during the forecast period, and so is the demand for hair oils. With hair oil having one of the highest market penetrations at 90%, most companies had been playing their strengths so far.

Hair Oil Market Analysis

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Competitive Landscape

The global hair oil market is highly competitive with the majority of the share held by leading players, including Bajaj Consumer Care, Emami Group, Dabur India Ltd, and Marico Limited. Other prominent companies in the market are Loreal SA, Unilever, Henkel AG & Co.KGAA, BioVeda, and Cavin Care Group among others. These companies are further leading to high competition in the market. Companies are innovating their products and advertising their hair oil products, in order to cater to the increasing demand for hair oil. Key market players are also focusing on building and sustaining their brand image through advertising, sample distribution, and brand promotions.

Recent developments

In 2021, Dabur India is planning to increase its direct distribution network from 12 lakh to 14 lakh and chemist network from 2.4 lakh to 2.7 lakh by the end of 2020-21.

In September 2020, Bajaj Consumer Care has partnered with Indiamart to strengthen its digital presence. The company is looking to target potential FMCG product range customers in the B2B category.

In September 2019, Dabur India expanded its hair care portfolio under its flagship brand, Dabur Amla, with the launch of a specialized kids’ haircare range - Dabur Amla Kids Nourishing Hair Oil and Shampoo, in a bid to strengthen its brand salience among new age consumers.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Coconut Oil

      2. 5.1.2 Almond Oil

      3. 5.1.3 Argan Oil

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Speciality Stores

      2. 5.2.2 Drug Stores/Pharmacies

      3. 5.2.3 Supermarket/Hypermarkets

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Russia

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

        1. South America

        2. Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Dabur India Ltd

      2. 6.4.2 Marico Limited

      3. 6.4.3 Bajaj Consumer Care

      4. 6.4.4 Emami Group

      5. 6.4.5 L'Oreal SA

      6. 6.4.6 Unilever

      7. 6.4.7 Henkel AG & CO. KGAA

      8. 6.4.8 Bio Veda Action Research Co.

      9. 6.4.9 MorrocanOil

      10. 6.4.10 CavinKare Group

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Hair Oil Market market is studied from 2016 - 2027.

The Hair Oil Market is growing at a CAGR of 4.95% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2021.

Dabur India Limited, Emami Group, L'Oréal SA, Marico Limited, Bajaj Consumer Care are the major companies operating in Hair Oil Market.

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