Grapes Market Size and Share

Grapes Market (2025 - 2030)
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Grapes Market Analysis by Mordor Intelligence

The grapes market size is valued at USD 104.0 billion in 2025 and is forecast to reach USD 135.0 billion by 2030, advancing at a 5.36% CAGR over the period. Rising appetite for premium seedless varieties, a pivot toward functional ingredients, and steady investments in precision viticulture support this trajectory. Increasing cold-chain reach in emerging economies curbs post-harvest losses, while climate-resilient breeding programs preserve productive acreage in heat-stressed zones. Retailers that focus on environmental metrics encourage organic certification, and technology adoption lowers labor intensity amid acute worker shortages. Strategic divestitures by multi-brand beverage firms shift value toward specialized growers that pair terroir stories with direct-to-consumer channels.

Key Report Takeaways

  • Europe accounted for 32.5% of grape consumption in 2024, and Asia-Pacific consumption is projected to grow at a 7.0% CAGR through 2030. 

Geography Analysis

Europe retains 32.5% of 2024 consumption, anchored by protected designations and premium wine pricing. Organic acreage climbs 12–15% annually, and common agricultural policy funds subsidize regenerative practices, yet 2024 heat waves trimmed Mediterranean yield. Growers add shade nets and deficit irrigation to sustain output. Breeders in Spain and Italy are fast-tracking heat-resistant rootstocks that preserve acidity under 40 °C field conditions, protecting flagship appellations. Meanwhile, tighter maximum residue rules push cooperatives to install centralized testing labs, a move that lowers per-sample costs for smallholders and keeps exports compliant with Northern European supermarket contracts.

Asia-Pacific registers the fastest regional CAGR at 7.0% through 2030. China’s 12.6 million metric tons harvest leads output, yet domestic demand absorbs volume, opening import windows for Australian and Peruvian exporters. India’s 2.85 million metric tons crop relies on upgraded pack houses that meet European retailer specs. Varietal programs in Australia pivot to drought-tolerant clones, keeping the grapes market resilient as rainfall declines. E-commerce grocers in South Korea and Japan now bundle premium seedless boxes with next-day delivery, widening urban penetration and lifting average selling prices. Regional cold-chain spending is projected to top USD 5 billion by 2027, a build-out that secures longer shelf life for counter-seasonal shipments into Southeast Asian megacities.

North America posts a 4.6% CAGR to 2030 despite California’s smallest red-grape harvest in twenty-two years. Mechanized pruning and regenerative trials in Mexico and Canada buffer the regional grapes market against labor and climate shocks. Washington State is expanding high-density trellis systems coupled with drip fertigation, a shift that raises yield per acre and trims water use by 18%[4]Source: Foreign Agricultural Service, “Washington Wine Grape Production Report 2024,” United States Department of Agriculture, fas.usda.gov. In British Columbia, growers employ wind machines and multi-row netting to guard buds after the 2024 winter kill, a strategy that restores partial output while longer-term replanting takes place.

Grapes Market CAGR (%), Growth Rate by Region
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Recent Industry Developments

  • July 2025: ICAR-NRCG (Indian Council of Agricultural Research - National Research Centre on Grapes) has recently signed a Memorandum of Understanding (MoU) to expand grape cultivation in Kashmir. Kashmir is known for its apple farming, but now all efforts are being made to promote grape cultivation in non-traditional areas to accelerate its productivity. The ICAR-National Research Centre for Grapes (ICAR-NRCG) has left no stone unturned in the expansion of grape cultivation in the Kashmir Valley.
  • February 2025: Berkshire Hathaway invested USD 1.24 billion in Constellation Brands, bolstering the company’s premium wine strategy.
  • December 2024: An AI-powered grape-harvesting robot debuts at an Essex vineyard. This robotic system, created in collaboration with Queen Mary University researchers, is designed to identify ripe grapes using AI-driven visual sensors that measure internal sugar levels, ensuring the fruit's integrity.

Table of Contents for Grapes Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Premiumization of table-grape varieties
    • 4.2.2 Surge in functional grape-based nutraceuticals
    • 4.2.3 Expansion of cold-chain logistics in emerging economies
    • 4.2.4 Growth in organic certification acreage price premiums
    • 4.2.5 AI-enabled precision viticulture adoption
    • 4.2.6 Climate-resilient cultivar R&D incentives
  • 4.3 Market Restraints
    • 4.3.1 Escalating labor shortages in vineyards
    • 4.3.2 Stricter maximum residue level (MRL) compliance
    • 4.3.3 Volatile ocean-freight rates post-2025
    • 4.3.4 Grapevine trunk-disease proliferation
  • 4.4 Value/Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 PESTEL Analysis

5. Market Size and Growth Forecasts (Value and Volume)

  • 5.1 By Geography (Production Analysis (Volume), Consumption Analysis (Volume and Value), Import Analysis (Volume and Value), Export Analysis (Volume and Value), and Price Trend Analysis)
    • 5.1.1 North America
    • 5.1.1.1 United States
    • 5.1.1.2 Canada
    • 5.1.1.3 Mexico
    • 5.1.2 Europe
    • 5.1.2.1 Germany
    • 5.1.2.2 France
    • 5.1.2.3 Italy
    • 5.1.2.4 United Kingdom
    • 5.1.3 Asia-Pacific
    • 5.1.3.1 China
    • 5.1.3.2 India
    • 5.1.3.3 Japan
    • 5.1.3.4 Australia
    • 5.1.4 South America
    • 5.1.4.1 Brazil
    • 5.1.4.2 Argentina
    • 5.1.4.3 Chile
    • 5.1.4.4 Peru
    • 5.1.5 Middle East
    • 5.1.5.1 Turkey
    • 5.1.5.2 Saudi Arabia
    • 5.1.6 Africa
    • 5.1.6.1 South Africa
    • 5.1.6.2 Egypt

6. Competitive Landscape

  • 6.1 List of Key Stakeholders

7. Market Opportunities and Future Outlook

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Global Grapes Market Report Scope

Grapes are either consumed fresh as table grapes or processed into different forms, such as wine, raisins (dried grapes), jams, jellies, and juices. For this report, the market is limited to freshly traded grapes used for tables or processing purposes. The grape market is segmented by geography (North America, Europe, Asia-Pacific, South America, and Africa). A detailed analysis of the production (volume), consumption (value and volume), imports (value and volume), and exports (value and volume), along with pricing and value chain analysis, has been provided in the report. The report provides market size and forecasts for all of the above segments in terms of volume (metric tons) and value (USD).

By Geography (Production Analysis (Volume), Consumption Analysis (Volume and Value), Import Analysis (Volume and Value), Export Analysis (Volume and Value), and Price Trend Analysis)
North America United States
Canada
Mexico
Europe Germany
France
Italy
United Kingdom
Asia-Pacific China
India
Japan
Australia
South America Brazil
Argentina
Chile
Peru
Middle East Turkey
Saudi Arabia
Africa South Africa
Egypt
By Geography (Production Analysis (Volume), Consumption Analysis (Volume and Value), Import Analysis (Volume and Value), Export Analysis (Volume and Value), and Price Trend Analysis) North America United States
Canada
Mexico
Europe Germany
France
Italy
United Kingdom
Asia-Pacific China
India
Japan
Australia
South America Brazil
Argentina
Chile
Peru
Middle East Turkey
Saudi Arabia
Africa South Africa
Egypt
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Key Questions Answered in the Report

Which region consumes the most grapes?

Europe leads with 32.5% of global consumption due to its established wine and table-grape culture.

Which geography is growing the fastest?

Asia-Pacific consumption is forecast to climb at a 7.0% CAGR through 2030, driven by China and India.

What technological shift is reshaping vineyards?

AI-enabled precision viticulture, including sensor-driven irrigation and robotic harvesting, is reducing inputs and stabilizing yields.

Why are polyphenol extracts important?

Grape-derived polyphenols command prices above USD 50 per kilogram and feed high-margin nutraceutical and cosmetic products.

How are producers coping with labor shortages?

Larger vineyards invest in robotic harvesters and mechanized pruning while smaller estates explore seasonal worker retention programs.

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