Grapes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Fresh Grape Production and the market is Segmented by Geography (North America, Europe, Asia-Pacific, South America, and Africa). A detailed analysis of the Production (Volume), Consumption (Value and Volume), Imports (Value and Volume), and Exports (Value and Volume), along with Pricing and Value Chain Analysis, has been provided in the report. The report offers the market size and forecasts in terms of volume in metric ton and value in USD thousand for all the above segments.

Grape Market Size

Grapes Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 215.17 Billion
Market Size (2029) USD 303.20 Billion
CAGR (2024 - 2029) 7.10 %
Fastest Growing Market Asia Pacific
Largest Market North America

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Grape Market Analysis

The Grapes Market size is estimated at USD 215.17 billion in 2024, and is expected to reach USD 303.20 billion by 2029, growing at a CAGR of 7.10% during the forecast period (2024-2029).

  • Grapes are one of the largest fruit crops, and table grapes are one of the major types of grapes grown worldwide, which are the fresh-consumed grapes. According to the International Organization of Viticulture and Oenology (IOVE), the world's vineyard area has stabilized at 9.5-10.0 million hectares, and grape production has consistently increased to 60-70 million metric tons per year in recent years. Almost 80-90% of the total volume of grapes produced in the world is used for processing and manufacturing wine, juices, and other goods, while up to 10% is consumed fresh and the remaining 5-6% is used for drying.
  • The demand for table grapes is growing globally, particularly in Asia-Pacific, the Middle East, and Russia. As per the Food and Agriculture Organization, the global production of fresh grapes, including table grapes, reached 78.03 million metric tons in 2020, which has increased from 77.00 million metric tons in 2019. Hence, increased production is anticipated to create an attractive market for grape growers globally due to the increased demand from various consumers.

The major exporters of grapes in the international market include Chile, China, Italy, and Peru. In 2021, the top three grape-importing countries-the United States, Germany, and the Netherlands-imported around 32% of the grapes traded globally. Most countries in the European region import table grapes, while countries like Italy have huge acreage under vineyards for the production of wine. Most of the world's finest-quality wines are produced in European countries.

Grape Market Trends

This section covers the major market trends shaping the Grapes Market according to our research experts:

The Growth of the Global Wine Industry is Driving the Grapes Market

Grapes are used for wine production, and with the increasing demand for wine, the demand for grapes is also increasing. Because they have more people, the United States, Italy, China, and France have the largest markets for wine as a whole.

In Europe, the wine industries have immense demand as well as potential. Italy is one of the world's oldest wine-producing countries. The country has an immense wealth of experience, diversity (over 2,000 grape varieties and vintages), and some of the world's finest wines. France has approximately 400 varieties, of which hardly 100 are grown extensively, while many growers are looking to grow forgotten varieties to combat climate change. In recent decades, the Italian and French wine supply chains have performed well in terms of profitability and performance in both home and foreign markets. Even though it is fragmented in terms of products, prices, and consumption context, and, in particular, even though it is characterized by an organization that prevents full utilization of economies of scale, it has made the industry highly competitive, increasing the potential for tourism and value addition while also pushing for the best quality of wines to serve the growing market.

Grapes Market: Harvested Wine Grapes, in Metric Ton, Italy, 2020-2022

North America Dominates the Market

Mexico remains the largest supplier of grapes in North America, and most of the production in the country gets shipped to the United States and Canada. The majority of the imported grapes in North America are used for manufacturing wines. There are many different grape varieties, each with its own unique characteristics in terms of form, growth, suitability for different climates and regions, and winemaking features. Some of the varieties typically used for wines are Chardonnay, Sauvignon Blanc, Riesling, Muscat, Malbec, Pinot Noir, etc.

The United States is the largest importer of grapes in the world. The major countries from which the United States imports grapes include Chile, Mexico, and Peru, which together account for almost 99% of American grape imports. In Canada as well, grape production is limited, so most of the fresh table grapes are imported from the United States, Mexico, and Chile. Winemaking is one of Canada's highest value-added agricultural products, as it has more than 670 wineries in the country, generating high-quality wines and major economic advantages.

The United States is a growing market for wines, with domestic demand exceeding wine production in the country. Almost all 50 states in the United States produce wine; however, California and Washington produce the majority of the country's wine. The United States' geological and climatic conditions have provided these states with favorable grape-growing conditions, such as higher altitude continental climes or coastal fog-laden areas, which are expected to drive the market.

Grapes Market: Growth Rate By Region (2022-27)

Grape Market News

  • November 2022: Cornell University in the United States rolled out its PhytoPathol Boots (PPB), which will be deployed to four grape breeding programs across the U.S. These autonomous robots will roll through vineyards, using computer vision to gather data on the physiological state of each grapevine, allowing breeders and growers to evaluate their vineyards leaf by leaf, in real-time, down to the chemical level.
  • March 2022: Two newly released grape varieties, Sugrafiftytwo, an ultra-early ripening green seedless grape variety with a sweet Muscat flavor and firm, crisp texture, and Sugrasixty, a midseason ripening red variety with large berries and a tropical aroma with overtones of mango, were developed collaboratively between Cornell AgriTech and Sun World International, a global fruit genetics and licensing company.

Grape Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain/Supply Chain Analysis


    1. 5.1 Geography (Production Analysis by Volume, Consumption Analysis by Value and Volume, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)

      1. 5.1.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.1.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      3. 5.1.3 Asia-Pacific

        1. China

        2. India

        3. Australia

        4. Japan

        5. Rest of Asia-Pacific

      4. 5.1.4 South America

        1. Brazil

        2. Argentina

        3. Chile

        4. Peru

        5. Rest of South America

      5. 5.1.5 Africa

        1. South Africa

        2. Egypt

        3. Rest of Africa


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Grape Industry Segmentation

Grapes are either consumed fresh as table grapes or processed into different forms, such as wine, raisins (dried grapes), jams, jellies, juices, and so on. For this report, the market is limited to freshly traded grapes used for tables or processing purposes. The grape market is segmented by geography (North America, Europe, Asia-Pacific, South America, and Africa). A detailed analysis of the production (volume), consumption (value and volume), imports (value and volume), and exports (value and volume), along with pricing and value chain analysis, has been provided in the report. The report provides market size and forecasts for all of the above segments in terms of volume in metric tons and value in USD thousand.

Geography (Production Analysis by Volume, Consumption Analysis by Value and Volume, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
South Africa
Rest of Africa
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Grape Market Research FAQs

The Grapes Market size is expected to reach USD 215.17 billion in 2024 and grow at a CAGR of 7.10% to reach USD 303.20 billion by 2029.

In 2024, the Grapes Market size is expected to reach USD 215.17 billion.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Grapes Market.

In 2023, the Grapes Market size was estimated at USD 200.91 billion. The report covers the Grapes Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Grapes Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Grapes Industry Report

Statistics for the 2024 Grapes market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Grapes analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Grapes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)