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Global Lingerie Market is Segmented by Type (Bra, Briefs, and Others), by Distribution Channel (Supermarket/ Hypermarkets, Specialty Stores, Online Retail Stores, and Others), and by Geography
Fastest Growing Market:
Global Lingerie Market is forecasted to grow at a CAGR of 5.5% during the forecast period.
The market has been segmented by product type, distribution channel, and geography. By product type, the market has been segmented into bras, briefs, and others (babydolls, bodysuits, playsuits, etc.).The report also provides insights into the types of distribution channels prevalent in the market and the channels with higher growth prospects. By distribution channel, the market has been segmented into supermarket/hypermarkets, specialty stores, online retail stores, and others.
|Online Retail Stores|
|Other Distribution Channels|
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The evolving retail industry is marked by the emergence of many stores in the hypermarket, supermarket, and specialty formats. Comfort and convenience are increasingly becoming important to customers because of their hectic lifestyles and work schedules. Large organized retail stores stock various brands and a variety of lingerie wear including bras, briefs, etc., under one roof, providing more options to consumers. These stores also offer other intimate apparel to fulfill the requirements of shoppers. With the increase in preference for branded products among consumers, the importance of organized retailers carrying branded lingerie wear has also increased. The entry of global players will further add to the sales. For instance, the number of Victoria's Secret stores increased by around ten times in the period 2012-2018. The penetration of organized retail will enable consumers to seek information about various brands, compare prices, and quality, which results in a better purchase decision.
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Companies are differentiating their products in terms of offerings, size, material, packaging, and design, in order to gain competitive advantage. Companies are also using digital and social media advertisements to make consumers aware of the new product launches in the market. Currently, the United States and Europe are leading the way in the global lingerie market which can be attributed to the presence of major players in the regions and an increasing number of initiatives to enhance sales. For instance, Under Armour pointed to sports bras as one of the main reasons of growth in its portfolio for women and therefore launched a new chapter in its female-focused ad campaign around the new Armour Bra Collection in 2015.
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The market is fragmented with the presence of global players such as L Brands Inc., Zivame, and Triumph International and a number of regional players such as Amante and Enamor. The major players are embarking on industry consolidation by entering into agreements or acquiring prominent domestic firms, which has intensified the competitive rivalry. For instance, Walmart acquired Bare Necessities in October 2018, whose affordable price range and quality have made it an instant hit amongst Walmart customers. Companies are also increasing their investments in research and development (R&D), marketing, and expanding their distribution channels to maintain their position in the market.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.2 Distribution Channel
5.2.2 Speciality Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3.1 North America
188.8.131.52 United States
184.108.40.206 Rest of North America
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
5.3.3 Asia Pacific
22.214.171.124 Rest of Asia Pacific
5.3.4 South America
126.96.36.199 Rest of South America
5.3.5 Middle East and Africa
188.8.131.52 United Arab Emirates
184.108.40.206 Saudi Arabia
220.127.116.11 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Mergers & Acquisitions
6.3 Company Profiles
6.3.1 L Brands
6.3.2 AEO Management Co.
6.3.3 Walmart Inc.
6.3.4 Jockey International, Inc..
6.3.6 Triumph International
6.3.7 Berkshire Hathaway Inc. (Fruit of the Loom)
6.3.8 MAS Holdings
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability