Lingerie Market Growth, Trends, and Forecasts (2020 - 2025)

Global Lingerie Market is Segmented by Type (Bra, Briefs, and Others), by Distribution Channel (Supermarket/ Hypermarkets, Specialty Stores, Online Retail Stores, and Others), and by Geography

Market Snapshot

Study Period:

2016-2024

Base Year:

2019

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

5.5 %

Major Players:

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Market Overview

Global Lingerie Market is forecasted to grow at a CAGR of 5.5% during the forecast period.

  • Changing customer preference, rising brand awareness, and an increasing number of online retail stores are expected to contribute to the growth of the lingerie market during the forecast period. 
  • Moreover, customers are focusing on style quotient and comfort over the pricing of products. This is one of the key factors driving the lingerie market.
  • The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. A few global players have merged with local players to gain dominance in local markets.
 

Scope of the Report

The market has been segmented by product type, distribution channel, and geography. By product type, the market has been segmented into bras, briefs, and others (babydolls, bodysuits, playsuits, etc.).The report also provides insights into the types of distribution channels prevalent in the market and the channels with higher growth prospects. By distribution channel, the market has been segmented into supermarket/hypermarkets, specialty stores, online retail stores, and others. 

Type
Bra
Briefs
Others
Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Rest of Europe
Asia Pacific
India
China
Japan
Rest of Asia Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
United Arab Emirates
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Increased Penetration of Organised Retail Driving Lingerie Demand

The evolving retail industry is marked by the emergence of many stores in the hypermarket, supermarket, and specialty formats. Comfort and convenience are increasingly becoming important to customers because of their hectic lifestyles and work schedules. Large organized retail stores stock various brands and a variety of lingerie wear including bras, briefs, etc., under one roof, providing more options to consumers. These stores also offer other intimate apparel to fulfill the requirements of shoppers. With the increase in preference for branded products among consumers, the importance of organized retailers carrying branded lingerie wear has also increased. The entry of global players will further add to the sales. For instance, the number of Victoria's Secret stores increased by around ten times in the period 2012-2018. The penetration of organized retail will enable consumers to seek information about various brands, compare prices, and quality, which results in a better purchase decision.

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North America Being the Largest Market for Lingerie

Companies are differentiating their products in terms of offerings, size, material, packaging, and design, in order to gain competitive advantage. Companies are also using digital and social media advertisements to make consumers aware of the new product launches in the market. Currently, the United States and Europe are leading the way in the global lingerie market which can be attributed to the presence of major players in the regions and an increasing number of initiatives to enhance sales. For instance, Under Armour pointed to sports bras as one of the main reasons of growth in its portfolio for women and therefore launched a new chapter in its female-focused ad campaign around the new Armour Bra Collection in 2015.

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Competitive Landscape

The market is fragmented with the presence of global players such as L Brands Inc., Zivame, and Triumph International and a number of regional players such as Amante and Enamor. The major players are embarking on industry consolidation by entering into agreements or acquiring prominent domestic firms, which has intensified the competitive rivalry. For instance, Walmart acquired Bare Necessities in October 2018, whose affordable price range and quality have made it an instant hit amongst Walmart customers. Companies are also increasing their investments in research and development (R&D), marketing, and expanding their distribution channels to maintain their position in the market.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Bra

      2. 5.1.2 Briefs

      3. 5.1.3 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Rest of Asia Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 United Arab Emirates

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Mergers & Acquisitions

    3. 6.3 Company Profiles

      1. 6.3.1 L Brands

      2. 6.3.2 AEO Management Co.

      3. 6.3.3 Walmart Inc.

      4. 6.3.4 Jockey International, Inc..

      5. 6.3.5 Zivame

      6. 6.3.6 Triumph International

      7. 6.3.7 Berkshire Hathaway Inc. (Fruit of the Loom)

      8. 6.3.8 MAS Holdings

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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