Lingerie Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Global Lingerie Industry Report & Growth and is Segmented by Product Type (Brassiere, Briefs, and Other Product Types); by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers the Market Size and Values in (USD) During the Forecasted Years for the Above Segments.

Lingerie Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Lingerie Market Size

Lingerie Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 102.83 Billion
Market Size (2030) USD 154.55 Billion
CAGR (2025 - 2030) 8.49 %
Fastest Growing Market Asia-Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Lingerie Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Lingerie Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

Consumer Services

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Lingerie Market Analysis

The Lingerie Market size is estimated at USD 102.83 billion in 2025, and is expected to reach USD 154.55 billion by 2030, at a CAGR of 8.49% during the forecast period (2025-2030).

The lingerie industry continues to undergo significant transformation driven by evolving consumer preferences and increased awareness of fit and comfort. Recent studies indicate that approximately 80% of women in India are unaware of the correct bra fit as of 2023, highlighting the substantial opportunity for education and product customization in emerging markets. This growing awareness has led manufacturers to invest heavily in fit technology and size inclusivity, with many brands expanding their size ranges and introducing innovative fitting solutions. The industry has also witnessed a notable shift toward body positivity and inclusivity, with brands increasingly featuring diverse body types in their marketing campaigns and product offerings.


The retail landscape has experienced substantial evolution, with brands adopting omnichannel strategies to enhance customer experience and reach. Victoria's Secret, a major industry player, currently operates more than 890 stores globally while simultaneously strengthening its digital presence through enhanced e-commerce platforms and virtual fitting solutions. The integration of technology in retail operations has become increasingly sophisticated, with brands implementing artificial intelligence-based sizing tools, virtual try-ons, and personalized shopping experiences to bridge the gap between online and offline channels.


Product innovation and sustainability have emerged as critical differentiators in the lingerie market, with manufacturers focusing on eco-friendly materials and production processes. In January 2024, Glamorise Foundations Inc. demonstrated this trend by launching an innovative plus size lingerie line featuring three new styles that required years of development and iteration at their NYC design center. Brands are increasingly incorporating sustainable materials, implementing ethical manufacturing practices, and developing products that combine comfort with environmental responsibility.


The competitive landscape continues to evolve with significant market expansion and strategic partnerships. In March 2024, MAS Holdings achieved industry recognition by winning two ISPO Awards for its pioneering efforts in addressing menopausal women's comfort needs through innovative product development. Calvin Klein has also maintained its market presence through strategic marketing initiatives, launching its Spring 2024 campaign featuring global brand ambassadors. These developments reflect the industry's focus on innovation, specialized product offerings, and strategic marketing to capture market share in an increasingly competitive environment.

Segment Analysis: By Product Type

Brassiere Segment in Global Lingerie Market

The brassiere segment continues to dominate the global lingerie market, commanding approximately 56% of the market share in 2024. This significant market position is primarily driven by increasing awareness of the best fit, the creation of millennial masses, and growth in female spending power. The segment's growth is further bolstered by the rising participation of women in sports and fitness activities, leading to increased demand for sports bras. Manufacturers are focusing on innovative designs and comfortable materials, with a notable shift towards sustainable and eco-friendly production methods. The segment has also witnessed substantial growth in the plus-size category, with major brands expanding their size ranges to cater to diverse body types. Additionally, the increasing adoption of wireless and seamless bras, particularly in the post-pandemic era, has contributed to the segment's market leadership.

Market Analysis of Lingerie Market: Chart for By Product Type

Other Product Types Segment in Global Lingerie Market

The other product types segment, which includes bodysuits, bustiers, babydolls, corsetry, and camisoles, is projected to experience the fastest growth rate of approximately 9% during the forecast period 2024-2029. This accelerated growth is attributed to the increasing availability of various products in different designs for multiple purposes, such as sport, bridal wear, and daily wear. The segment is benefiting from evolving fashion trends and growing consumer preference for versatile intimate wear that can be styled as outerwear. Manufacturers are incorporating innovative styling options and premium materials to meet the sophisticated demands of modern consumers. The rising influence of social media and celebrity endorsements has also played a crucial role in popularizing these alternative lingerie styles, particularly among younger consumers who seek fashion-forward and multifunctional pieces.

Remaining Segments in Global Lingerie Market

The briefs segment represents a significant portion of the global lingerie market, offering essential everyday wear options for consumers. This segment encompasses various styles including hipsters, bikinis, boyshorts, and high-waisted designs, catering to different comfort preferences and fashion needs. The segment has evolved beyond basic functionality to incorporate fashion-forward designs, sustainable materials, and innovative features such as moisture-wicking and seamless construction. Manufacturers are focusing on developing inclusive size ranges and implementing advanced technologies in production processes to enhance comfort and fit. The segment also benefits from the growing trend of matching sets, where consumers purchase coordinated brassiere and brief combinations.

Segment Analysis: By Distribution Channel

Specialty Stores Segment in Global Lingerie Market

Specialty stores dominate the global lingerie market, commanding approximately 44% market share in 2024, establishing themselves as the preferred distribution channel for lingerie products. The segment's prominence can be attributed to its unique advantage of allowing customers to physically examine products and benefit from professional fitting services. These stores provide dedicated staff who offer personalized assistance in selecting the right size and style, significantly influencing purchasing decisions. The presence of trained store associates who help customers choose appropriate products has been particularly valuable in markets where consumers prioritize fit and comfort. Additionally, specialty stores stock various sizes and brands under one roof, providing consumers with more options while maintaining a focused shopping experience. Many online retailers like Zivame, Clovia, and Amanté have also established offline specialty stores to expand their visibility and clientele, further strengthening this segment's market position.

Online Retail Stores Segment in Global Lingerie Market

The online retail stores segment is projected to exhibit the highest growth rate of approximately 21% during the forecast period 2024-2029. This remarkable growth is driven by the increasing convenience of shopping from home, extensive product selection, and competitive pricing offered by e-commerce platforms. The segment's expansion is further supported by the integration of advanced technologies like virtual fitting rooms, AI-powered size recommendations, and detailed product visualization tools that enhance the online shopping experience. Major brands are investing heavily in their digital presence, offering exclusive online collections and personalized shopping experiences. The growth is also attributed to the rising penetration of smartphones and internet connectivity, coupled with the increasing comfort level of consumers in purchasing intimate wear online. The segment benefits from features such as hassle-free returns, discreet packaging, and the ability to compare prices and styles across multiple brands, making it increasingly attractive to modern consumers.

Remaining Segments in Distribution Channel

The supermarkets/hypermarkets and other distribution channels continue to play vital roles in the global lingerie market. Supermarkets/hypermarkets offer the advantage of one-stop shopping convenience and competitive pricing, particularly for basic lingerie items and everyday wear. These stores often carry well-known brands and provide easy accessibility to consumers during their regular shopping trips. The other distribution channels, including department stores, warehouse clubs, and pop-up stores, contribute to market diversity by offering unique shopping experiences and reaching different consumer segments. Department stores, in particular, maintain their relevance by offering premium brands and professional fitting services, while pop-up stores create excitement through limited-time offerings and exclusive collections. These channels collectively ensure widespread product availability and cater to varying consumer preferences and shopping habits.

Lingerie Market Geography Segment Analysis

Lingerie Market in North America

The North American lingerie market demonstrates a robust presence across the United States, Canada, and Mexico. The region's market is characterized by a strong brand presence, innovative product offerings, and evolving consumer preferences toward comfort and sustainability. The increasing focus on body positivity and size inclusivity has led manufacturers to expand their product ranges. Distribution channels have evolved significantly with a strong mix of traditional retail and e-commerce platforms, while manufacturers continue to invest in technological advancements for better fitting solutions and customer experience.

Market Analysis of Lingerie Market: Forecasted Growth Rate by Region

Lingerie Market in United States

The United States dominates the North American lingerie market, holding approximately 84% of the regional lingerie market share in 2024. The market is driven by the presence of major lingerie retailers and brands offering diverse product ranges. American consumers show an increasing preference for comfortable and sustainable intimate apparel options, with padded bras being the most significant style. Sports bras have gained substantial popularity, particularly due to the trend toward casualization in American fashion. The growing demand for trendy, fashionable, and diverse intimate wear has encouraged manufacturers to expand their catalogs to include a more diverse selection of products matching the growing diversity in the industry's customer base.

Lingerie Market in Canada

Canada represents the fastest-growing market in North America, with a projected growth rate of approximately 5% during 2024-2029. The market is witnessing significant evolution with Canadian lingerie brands aiming to empower women by encouraging them to accept their bodies. Their advertisements feature women of all shapes and sizes, reflecting a strong focus on inclusivity. The growing number of financially independent women, rising per capita income levels, rapid urbanization, and the growth of sales channels are predicted to further propel the lingerie market. Comfortable lingerie, along with sustainability, are the trends currently prevalent in the Canadian market.

Lingerie Market in Europe

The European lingerie market showcases a sophisticated landscape across Germany, the United Kingdom, France, Russia, Spain, and Italy. The region's market is characterized by strong fashion influence, premium product offerings, and an increasing focus on sustainable and ethical manufacturing practices. European consumers demonstrate high brand consciousness and quality preferences, driving manufacturers to innovate in terms of design, comfort, and sustainability. The market has witnessed significant evolution in distribution channels, with a growing emphasis on omnichannel presence.

Lingerie Market in Germany

Germany leads the European lingerie market, commanding approximately 18% of the regional market share in 2024. The country represents one of the biggest markets for the fashion industry, with German women demonstrating strong purchasing power and sophisticated preferences. The brassieres segment is the largest and fastest-growing in Germany, having undergone the most positive price and product development in recent years. The market is characterized by a strong presence of both domestic and international brands, with consumers showing an increasing preference for premium and sustainable products.

Lingerie Market in Spain

Spain emerges as the fastest-growing market in Europe, with a projected growth rate of approximately 6% during 2024-2029. The market demonstrates strong potential driven by the growing inclination of women to spend on lingerie based on occasion and usage. Innovation in design, material, and fit continues to favor the market's growth. Both the brassieres and briefs segments show attractive growth potential, with popular women's underwear brands focusing on creating products with luxurious materials, embroidery, brighter hues, and lace.

Lingerie Market in Asia-Pacific

The Asia-Pacific lingerie market encompasses diverse markets including China, Japan, India, and Australia, each with unique consumer preferences and market dynamics. The region demonstrates strong growth potential driven by increasing disposable income, growing awareness of global fashion trends, and evolving consumer preferences. The market is witnessing significant transformation with the entry of international brands and the growth of domestic players, while e-commerce platforms are playing a crucial role in market expansion.

Lingerie Market in China

China dominates the Asia-Pacific lingerie market, driven by the expanding popularity of e-commerce, rising disposable incomes, and changing consumer preferences. Chinese lingerie designers and popular brands have been emphasizing the usage of lace, embroidery, luxurious fabrics, and lighter hues in their lingerie. The market shows strong innovation with manufacturers employing artificial intelligence and other advanced technologies to help consumers choose the right products.

Lingerie Market in China - Growth Leader

China also leads the region's growth trajectory, demonstrating remarkable expansion potential. Chinese lingerie manufacturers have invested heavily in R&D to launch new designs that combine fashion with comfort, cater to all body shapes and sizes, and incorporate gender inclusivity. The market shows strong innovation in sustainable and eco-friendly products, while manufacturers focus on strengthening their online presence and expanding their distribution networks.

Lingerie Market in South America

The South American lingerie market, primarily represented by Brazil and Argentina, shows promising growth potential with increasing consumer sophistication and evolving fashion preferences. Brazil emerges as both the largest and fastest-growing market in the region, driven by brands that provide fresh products with new fabrics, embellishments, and imaginative patterns. The market demonstrates strong potential for both domestic and international brands, with an increasing focus on online retail channels and size-inclusive offerings.

Lingerie Market in Middle East & Africa

The Middle East & Africa lingerie market, represented by South Africa and the United Arab Emirates, showcases unique characteristics influenced by cultural preferences and evolving fashion trends. The United Arab Emirates stands out as both the largest and fastest-growing market in the region, benefiting from rising women's participation in the workplace, expanding product portfolios of major companies, and the emergence of the online retail market. The region demonstrates strong potential for premium and luxury lingerie segments, with an increasing focus on comfort and style.

Lingerie Industry Overview

Top Companies in Lingerie Market

The global lingerie market features prominent players like Victoria's Secret, Hanesbrands, PVH Corp, Triumph International, Wacoal Holdings, and other established brands driving innovation and market growth. These intimate apparel companies are actively pursuing product development through sustainable materials, inclusive sizing, and comfort-focused designs while leveraging digital technologies for enhanced customer experiences. Strategic partnerships with celebrities, fashion designers, and technology providers have become increasingly common to strengthen brand positioning and market reach. Companies are expanding their distribution networks through omnichannel strategies, combining traditional retail presence with strong e-commerce capabilities. Manufacturing capabilities are being enhanced through investments in new facilities and strategic locations, while sustainability initiatives and ethical sourcing practices are becoming central to operational strategies.

Fragmented Market with Strong Regional Players

The lingerie market exhibits a highly fragmented competitive landscape characterized by the presence of both global conglomerates and specialized regional manufacturers. Global players leverage their extensive distribution networks, brand recognition, and research capabilities to maintain market leadership, while regional players compete through local market knowledge and customized offerings. The market structure is evolving with traditional lingerie specialists facing competition from fashion retailers and direct-to-consumer brands that are expanding their intimate wear portfolios.


Merger and acquisition activities have been prominent as companies seek to expand geographical presence and strengthen market positions. Large corporations are acquiring innovative startups and digital-first brands to enhance their technological capabilities and reach younger consumers. Strategic partnerships between manufacturers and retailers are becoming more common, particularly in emerging markets where local knowledge and distribution networks are crucial for success. The industry is witnessing increased collaboration between established brands and technology companies to enhance product development and customer experience.

Innovation and Digital Presence Drive Success

Success in the lingerie industry increasingly depends on companies' ability to combine product innovation with strong digital capabilities and sustainable practices. Incumbent players must focus on developing inclusive product ranges, implementing advanced manufacturing technologies, and building robust e-commerce platforms to maintain their lingerie market share. Customer engagement through social media, personalized shopping experiences, and loyalty programs has become crucial for brand building and customer retention. Companies need to invest in sustainable materials and transparent supply chains while maintaining competitive pricing strategies.


New entrants and challenger brands can gain market share by focusing on underserved market segments, offering innovative designs, and leveraging digital marketing strategies. The ability to quickly respond to changing consumer preferences and fashion trends while maintaining product quality and competitive pricing is crucial. Companies must navigate potential regulatory changes regarding sustainable practices and ethical manufacturing while addressing the growing consumer demand for transparency in sourcing and production. The market's future success will be determined by brands' ability to balance innovation, sustainability, and operational efficiency while maintaining strong customer relationships across multiple channels.

Lingerie Market Leaders

  1. Jockey International Inc.

  2. Hansbrands Inc.

  3. Victoria's Secret & Co.

  4. Triumph International

  5. PVH Corp.

  6. *Disclaimer: Major Players sorted in no particular order
Lingerie Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Lingerie Market News

  • March 2024: Hanesbrands Inc. launched Hanes Original with SuperSoft fabrics featuring a collection of body basics in modern styles, soft fabrics, and luxurious colors. The range includes high-quality bras for women, available on the company's website, Hanes retail stores, and authorized retailers, including Amazon, Target, Walmart, and Kohl's.
  • March 2024: Wacoal launched its new Comfortable Cool Underwire Bra to cater to women experiencing menopausal symptoms that come with cooling capabilities, moisture-wicking fabric, and endless support.
  • February 2024: Calvin Klein launched the first installment of the Spring 2024 campaign with the global brand ambassador and musical sensation Jennie in Calvin Klein underwear and jeans.

Lingerie Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Influence of Endorsements and Aggressive Marketing
    • 4.1.2 Inclination Toward Healthy Lifestyle And Athleisure
  • 4.2 Market Restraints
    • 4.2.1 Prevalence of Counterfeit Goods
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Brassiere
    • 5.1.2 Briefs
    • 5.1.3 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Russia
    • 5.3.2.5 Spain
    • 5.3.2.6 Italy
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted By Leading Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Hansbrands Inc.
    • 6.3.2 Jockey International Inc.
    • 6.3.3 Victoria's Secret & Co.
    • 6.3.4 Triumph International
    • 6.3.5 MAS Holdings
    • 6.3.6 Berkshire Hathaway Inc.
    • 6.3.7 Zivame
    • 6.3.8 PVH Corp.
    • 6.3.9 Aimer Group
    • 6.3.10 Wacoal Holdings Corp.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Lingerie Industry Segmentation

Lingerie is a category of women's clothing that includes shapewear, undergarments, and others. 

The lingerie market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into brassiere, briefs, and other product types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type Brassiere
Briefs
Other Product Types
Distribution Channel Supermarkets/Hypermarkets
Specialty Stores
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
United Arab Emirates
Rest of Middle East and Africa
Need A Different Region or Segment?
Customize Now

Lingerie Market Research FAQs

How big is the Lingerie Market?

The Lingerie Market size is expected to reach USD 102.83 billion in 2025 and grow at a CAGR of 8.49% to reach USD 154.55 billion by 2030.

What is the current Lingerie Market size?

In 2025, the Lingerie Market size is expected to reach USD 102.83 billion.

Who are the key players in Lingerie Market?

Jockey International Inc., Hansbrands Inc., Victoria's Secret & Co., Triumph International and PVH Corp. are the major companies operating in the Lingerie Market.

Which is the fastest growing region in Lingerie Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Lingerie Market?

In 2025, the Asia Pacific accounts for the largest market share in Lingerie Market.

What years does this Lingerie Market cover, and what was the market size in 2024?

In 2024, the Lingerie Market size was estimated at USD 94.10 billion. The report covers the Lingerie Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Lingerie Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Lingerie Market Research

Mordor Intelligence provides a comprehensive intimate apparel industry analysis, covering the dynamic global lingerie market. Our extensive research encompasses all major segments, including shapewear, corsetry, and sports bra categories. We also cover foundation garments, hosiery, and loungewear. The report offers detailed insights into intimate wear trends, with a special focus on emerging segments such as plus size lingerie, luxury lingerie, and bridal lingerie. Our lingerie industry expertise extends across fashion lingerie, sleepwear, and nightwear sectors, providing stakeholders with a complete view of the intimate apparel market.

The report, available as an easy-to-download PDF, delivers actionable insights for intimate apparel vendors and industry stakeholders. Our analysis covers crucial intimates market trends, including the growing demand for designer lingerie and bodywear. The research examines key developments in womens underwear, brassiere technologies, and undergarment innovations. It also tracks emerging opportunities in the sleepwear market, shapewear industry, and loungewear market. Stakeholders benefit from our detailed lingerie market size projections and intimate apparel industry trends, supported by comprehensive data and strategic recommendations.