Tissue Paper Market Size (2024 - 2029)

The tissue paper market is projected to experience significant growth over the forecast period, driven by factors such as increasing global consumption, advancements in manufacturing technology, and heightened awareness of health and hygiene. Regional growth varies, with the Asia-Pacific region expected to lead due to rising disposable incomes and industrialization in emerging economies. The market's expansion is influenced by the tourism and hospitality sectors, although environmental concerns related to pulp sourcing pose challenges. The COVID-19 pandemic further accelerated demand as consumers prioritized hygiene and stockpiled supplies.

Market Size of Tissue Paper Industry

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Tissue Paper Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 20.85 Billion
Market Size (2029) USD 27.49 Billion
CAGR (2024 - 2029) 5.68 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Tissue Paper Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Tissue Paper Market Analysis

The Tissue Paper Market size is estimated at USD 20.85 billion in 2024, and is expected to reach USD 27.49 billion by 2029, growing at a CAGR of 5.68% during the forecast period (2024-2029).

  • With the global average consumption per person per year reaching 55 kg, the global tissue paper market is projected to witness a CAGR of 5.68%. A survey by AFRY found that global tissue consumption hit about 44 million tons in 2023, with estimates pointing toward a climb to 55 million tons by 2032. This growth is driven by increasing consumer demand for hygiene products, advancements in tissue paper manufacturing technologies, and expanding distribution networks.
  • Regional growth in the tissue paper industry varies due to factors like raw material availability, environmental considerations, income disparities, and consumer behavior. For instance, regions with abundant raw materials and favorable environmental policies tend to have more robust growth. Conversely, areas facing raw material shortages or stringent environmental regulations may experience slower growth.
  • Asia-Pacific, driven by rising disposable incomes, improving living standards, and rapid industrialization and globalization in nations like China, India, and Indonesia, is poised to experience the most significant growth during the forecast period. The region's expanding middle class and increasing urbanization contribute to higher tissue paper consumption. Government initiatives promoting sanitation and hygiene further boost the market’s growth in these countries.
  • Factors such as a thriving tourism and hospitality sector, a growing global working-class population, and an increasing consumer emphasis on health and hygiene are set to propel the global tissue paper market. The tourism and hospitality industry, in particular, demands high volumes of tissue paper products, including toilet paper, facial tissues, and paper towels, to cater to the needs of travelers and guests. Moreover, the rising awareness of hygiene practices among consumers, especially in the wake of global health crises, has led to increased usage of tissue paper products in households and public spaces.
  • However, the market's reliance on the pulp industry could face challenges, especially with mounting environmental concerns like deforestation and global warming, as trees are being felled at an alarming rate. The industry's environmental footprint, including water and energy consumption during production, also raises sustainability issues. To mitigate these challenges, companies are exploring alternative raw materials, such as recycled fibers and non-wood pulp sources, and investing in eco-friendly production processes to reduce their environmental impact.

Tissue Paper Industry Segmentation

Tissue paper is a lightweight paper product typically made from recycled paper pulp. It is commonly used for wrapping, packaging, cleaning, and as a disposable hygienic product. The demand for tissue paper is driven by several factors, such as population growth, urbanization, improved living standards, health and hygiene awareness, and e-commerce growth, among others. These factors collectively contribute to the consistent and growing demand for tissue paper globally.

The study aims to analyze and understand the tissue paper market's current growth, opportunities, and challenges. The scope of market analysis is segmented by raw material (bleached softwood kraft pulp (BSK), birch hardwood kraft pulp (BHK), high yield pulp (HYP) and other raw materials), product type (bathroom tissue, paper napkins, paper towels, facial tissues, specialty and wrapping tissue), type (at home and away from home) and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Raw Material
Bleached Softwood Kraft Pulp (BSK)
Birch Hardwood Kraft Pulp (BHK)
High Yield Pulp (HYP)
Other Raw Materials
By Product Type
Bathroom Tissue
Paper Napkins
Paper Towels
Facial Tissues
Speciality and Wrapping Tissue
By Type
At Home
Away from Home
By Geography
North America
Europe
Asia-Pacific
Latin America
Middle East and Africa
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Tissue Paper Market Size Summary

The tissue paper market is poised for significant growth over the forecast period, driven by a combination of factors including rising disposable incomes, increased awareness of hygiene, and advancements in manufacturing technologies. The market's expansion is particularly pronounced in the Asia-Pacific region, where rapid industrialization and improving living standards are contributing to higher demand. The global tissue paper industry is characterized by its dependency on the pulp industry, which poses challenges due to environmental concerns such as deforestation. However, the market is also benefiting from the growing tourism and hospitality sectors, as well as the heightened focus on health and hygiene spurred by the COVID-19 pandemic. The demand for bathroom tissue remains a key driver, supported by the westernization of bathroom culture and the production of organic tissue papers.

In the United States, the tissue paper market is highly concentrated, with a few major players dominating sales. The away-from-home segment is particularly strong, although challenges such as the dwindling availability of recovered fiber are prompting manufacturers to rely more on virgin fiber. The market is also experiencing price pressures and fierce competition, which are impacting growth. Despite these challenges, innovations in product design and manufacturing technologies, along with increasing per capita disposable incomes, are fostering market expansion. The market remains fragmented, with numerous players striving to capture market share by offering high-quality products. Recent strategic moves, such as acquisitions and partnerships, are expected to further shape the competitive landscape and enhance production capacities to meet both local and export demands.

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Tissue Paper Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitutes

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Industry Value Chain Analysis

    4. 1.4 Assessment of COVID-19 Impact on the Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Raw Material

      1. 2.1.1 Bleached Softwood Kraft Pulp (BSK)

      2. 2.1.2 Birch Hardwood Kraft Pulp (BHK)

      3. 2.1.3 High Yield Pulp (HYP)

      4. 2.1.4 Other Raw Materials

    2. 2.2 By Product Type

      1. 2.2.1 Bathroom Tissue

      2. 2.2.2 Paper Napkins

      3. 2.2.3 Paper Towels

      4. 2.2.4 Facial Tissues

      5. 2.2.5 Speciality and Wrapping Tissue

    3. 2.3 By Type

      1. 2.3.1 At Home

      2. 2.3.2 Away from Home

    4. 2.4 By Geography

      1. 2.4.1 North America

      2. 2.4.2 Europe

      3. 2.4.3 Asia-Pacific

      4. 2.4.4 Latin America

      5. 2.4.5 Middle East and Africa

Tissue Paper Market Size FAQs

The Tissue Paper Market size is expected to reach USD 20.85 billion in 2024 and grow at a CAGR of 5.68% to reach USD 27.49 billion by 2029.

In 2024, the Tissue Paper Market size is expected to reach USD 20.85 billion.

Tissue Paper Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)