Head and Neck Cancer Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Head and Neck Cancer Market Size & Growth and it is segmented by Diagnostic Method (Diagnostic Imaging Equipment, Endoscopy Screening Equipment, Bioscopy Screening Tests, Dental Diagnostic Methods, Other Diagnostic Methods), End-User (Hospitals, Diagnostic Centers, Other End Users), and Geography (North America, Europe, Asia-Pacific, Middle East & Africa, and South America). The market provides the value (in USD million) for the above-mentioned segments.

Head and Neck Cancer Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Head and Neck Cancer Diagnostics Market Size

Head and Neck Cancer Diagnostics Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 6.40 Billion
Market Size (2030) USD 11.08 Billion
CAGR (2025 - 2030) 11.62 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Medium

Major Players

Head and Neck Cancer Diagnostics Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Head and Neck Cancer Diagnostics Market Analysis

The Head and Neck Cancer Diagnostics Market size is estimated at USD 6.40 billion in 2025, and is expected to reach USD 11.08 billion by 2030, at a CAGR of 11.62% during the forecast period (2025-2030).

The COVID-19 pandemic has affected healthcare systems globally and significantly impacted the head and neck cancer diagnosis market. For instance, as per the article published in the Sage Journal in December 2021, approximately 88% of cancer centers across 54 countries reported difficulties in providing care, suggesting the pandemic's significant impact on cancer care. Early in the pandemic, there were proponents of delaying care for patients with mild symptoms of head and neck cancers (HNCs), given the vulnerability of this patient population to pulmonary complications associated with the virus. Thus, the COVID-19 pandemic has impacted the head and neck cancer diagnostics market. However, since the lockdown restrictions were lifted, the industry has been recovering well. Post-pandemic, the market is expected to gain traction over the coming years because of declining COVID-19 cases and the resumption of hospital services.

The growing burden of head and neck cancer and the rising geriatric population are expected to propel the market's growth over the forecast period. Oropharyngeal cancer is the most common type of head and neck cancer. It can affect several areas in and around the mouth, including the lips and tongue. According to the 2022 American Cancer Society Report, there were around 11 230 fatal cases and 54,000 new cases of the oral cavity or oropharyngeal cancer, respectively, in the United States. Thus, the increasing prevalence of head and neck cancer is expected to raise demand for its early diagnosis, thereby boosting the market's growth over the forecast period.

Additionally, a growing number of diagnostic procedures for head and neck cancer is expected to propel the growth of the market. Endoscopy, head MRI, CT of the sinuses, head CT, panoramic dental x-ray, dental cone beam CT, PET/CT, or chest imaging is utilized to confirm a cancer diagnosis and determine the spread of malignancy. The increased adoption of these diagnostic techniques is expected to boost market growth over the forecast period. For instance, according to the study published in the American Journal of Roentgenology in November 2022, CT, MRI, and FDG PET/CT all play essential roles in the diagnosis, staging, therapy planning, and monitoring of head and neck cancers. Thus, the availability of several diagnostic techniques for head and neck cancer is expected to propel the growth of the market.

Moreover, various strategies taken by research institutes to increase awareness about head and neck cancer are expected to support market growth. For instance, in May 2021, the Head and Neck Cancer Alliance (HNCA) and PDS Biotechnology Corporation established a collaboration. This cooperation aims to improve knowledge of novel and developing treatment options for individuals with HPV-related head and neck cancer diagnoses, including available clinical trials.

Thus, all the factors above, such as the growing burden of head and neck cancer, are expected to boost the market over the forecast period. However, the high cost of diagnostic devices and reimbursement issues may restrain the market's growth.

Head and Neck Cancer Diagnostics Industry Overview

The head and neck cancer diagnostics market is consolidated with the presence of global players. Market leaders with more funds for research and a better distribution system have established their position in the market. Some of the major players include GE Healthcare, Philips, Siemens Healthineeer, etc.

Head and Neck Cancer Diagnostics Market Leaders

  1. GE Healthcare

  2. Philips

  3. Siemens Healthineers

  4. Identafi

  5. Shimadzu Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Head and Neck Cancer Diagnostics Market Concentration
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Head and Neck Cancer Diagnostics Market News

  • October 2022: Philips has received clearance from the FDA for its artificial intelligence-powered MRI platform geared toward head and neck cancers.
  • October 2022: Royal Philips has unveiled two significant breakthroughs in MR-only processes to boost head and neck cancer radiation imaging and simulation.

Head and Neck Cancer Diagnostics Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising in Incidences of Target Diseases
    • 4.2.2 Growing Global Geriatric Population
    • 4.2.3 Technological Advancments and Increasing Number of Diagnostic Procedures for Head and Neck Cancer
  • 4.3 Market Restraints
    • 4.3.1 High Cost of the Devices and Unfavourable Reimbursement Scenarios
    • 4.3.2 Dearth of Trained Professionals
  • 4.4 Porter Five Forces
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD million)

  • 5.1 By Diagnostic Method
    • 5.1.1 Diagnostic Imaging Equipment
    • 5.1.2 Endoscopy Screening Equipment
    • 5.1.3 Bioscopy Screening Tests
    • 5.1.4 Dental Diagnostic Methods
    • 5.1.5 Other Diagnostic Methods
  • 5.2 By End User
    • 5.2.1 Hospitals
    • 5.2.2 Diagnostic Centers
    • 5.2.3 Other End Users
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Italy
    • 5.3.2.5 Spain
    • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 South Korea
    • 5.3.3.6 Rest of Asia-Pacific
    • 5.3.4 Middle-East and Africa
    • 5.3.4.1 GCC
    • 5.3.4.2 South Africa
    • 5.3.4.3 Rest of Middle East and Africa
    • 5.3.5 South America
    • 5.3.5.1 Brazil
    • 5.3.5.2 Argentina
    • 5.3.5.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Addent Inc
    • 6.1.2 GE Healthcare
    • 6.1.3 Identafi
    • 6.1.4 Philips Healthcare
    • 6.1.5 Shimadzu Corporation
    • 6.1.6 Siemens Healthineers
    • 6.1.7 Planet DDS (Apteryx Imaging Inc)
    • 6.1.8 Fujifilm
    • 6.1.9 Canon Medical system Corporation
    • 6.1.10 Carestream Healthcare
    • 6.1.11 Neusoft Medical
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments
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Head and Neck Cancer Diagnostics Industry Segmentation

As per the scope of the report, head and neck cancers usually originate in the squamous cells that line the mouth, nose, and throat. The typical symptoms include a persistent sore throat, difficulty swallowing, mouth sores that won't heal, a hoarse voice, and persistent neck swelling from enlarged lymph nodes. The market is segmented by Diagnostic Method (Diagnostic Imaging Equipment, Endoscopy Screening Equipment, Bioscopy Screening Tests, Dental Diagnostic Methods, Other Diagnostic Methods), End-User (Hospitals, Diagnostic Centers, Other End Users), and Geography (North America, Europe, Asia-Pacific, Middle East & Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.

By Diagnostic Method Diagnostic Imaging Equipment
Endoscopy Screening Equipment
Bioscopy Screening Tests
Dental Diagnostic Methods
Other Diagnostic Methods
By End User Hospitals
Diagnostic Centers
Other End Users
Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle-East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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Head and Neck Cancer Diagnostics Market Research FAQs

How big is the Head and Neck Cancer Diagnostics Market?

The Head and Neck Cancer Diagnostics Market size is expected to reach USD 6.40 billion in 2025 and grow at a CAGR of 11.62% to reach USD 11.08 billion by 2030.

What is the current Head and Neck Cancer Diagnostics Market size?

In 2025, the Head and Neck Cancer Diagnostics Market size is expected to reach USD 6.40 billion.

Who are the key players in Head and Neck Cancer Diagnostics Market?

GE Healthcare, Philips, Siemens Healthineers, Identafi and Shimadzu Corporation are the major companies operating in the Head and Neck Cancer Diagnostics Market.

Which is the fastest growing region in Head and Neck Cancer Diagnostics Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Head and Neck Cancer Diagnostics Market?

In 2025, the North America accounts for the largest market share in Head and Neck Cancer Diagnostics Market.

What years does this Head and Neck Cancer Diagnostics Market cover, and what was the market size in 2024?

In 2024, the Head and Neck Cancer Diagnostics Market size was estimated at USD 5.66 billion. The report covers the Head and Neck Cancer Diagnostics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Head and Neck Cancer Diagnostics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Head and Neck Cancer Diagnostics Industry Report

Statistics for the 2025 Head and Neck Cancer Diagnostics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Head and Neck Cancer Diagnostics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.