B2B E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global B2B E-Commerce Sales and the Market is Segmented By Channel (Direct Sales and Marketplace Sales) and By Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

B2B E-Commerce Market Size

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Global B2B E-Commerce Market
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR (2024 - 2029) 12.36 %
Fastest Growing Market North America
Largest Market Asia-Pacific
Market Concentration High

Major Players

Global B2B E-commerce Market

*Disclaimer: Major Players sorted in no particular order


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B2B E-Commerce Market Analysis

The Global B2B E-commerce Market is expected to register a CAGR of 12.36% during the forecast period.

The Global B2B E-commerce market is anticipated to register a CAGR of 12.36% over the forecast period from 2022 to 2027. B2B e-commerce marketplaces offer various benefits, including scalability, accuracy in analytics, digital capabilities, and a customer-centric approach.

  • Technological advancements such as artificial intelligence and cloud technologies enabled B2B e-commerce companies to deliver improved customer experience. The changing customer expectations and increasing order complexity have necessitated the digitalization of B2B e-commerce.
  • With the increased adoption of e-commerce for B2B applications, recognizing and making personalized product recommendations to the customer has increased to analyze the company's performance and further adapt to the changes based on customer behavior.
  • Recently, customers are connecting with the brands they trust to perform business. Also, the increase in technology adoption, such as various smart devices, makes it easy for the customers to compare the products and offerings across multiple channels. With such challenges, B2B e-commerce companies are adopting an omnichannel approach for performing business.
  • However, with the increasing adoption of B2B E-commerce, there has been a growing concern about cyber security and data protection. Companies are innovating with technology to stay competitive in the market, increasing cybersecurity threats as cyber attackers are constantly honing for vulnerabilities to exploit.
  • With the onset of the pandemic, B2B E-commerce has had a massive shift towards digitalization as buyers and sellers have preferred digital self-serve and remote human engagement. Further, due to various lockdowns imposed worldwide, B2B e-commerce has faced severe supply chain disruptions leading to delayed order times and loss of business.

B2B E-Commerce Market Trends

Increase in Digitalization across the B2B e-commerce is driving growth

  • Efficient information exchange is needed to ensure enhanced customer experience by businesses to meet customer expectations. Companies are increasingly adopting digital solutions and are integrating systems supporting E-commerce such as CMS, ERP, CRM, PIM, and many more. These solutions enable various departments to share valuable data and boost online sales.
  • With the increase in the adoption of digital technologies, B2B E-commerce companies have become increasingly aware of order fulfillment operations by integrating order fulfillment software to gain insights and understand the status of order confirmations, on-time delivery performance, and various aspects of order management.
  • Further, with technological advancements, businesses and their customers can track end-to-end delivery of orders while operating with multiple partners such as logistics providers, forwarders, and express companies.
  • Tracking of order fulfillment generates comprehensive and insightful data on the company's performance. The analysis of the generated data enables companies to analyze and track inefficiencies in areas where the company incurs high and unnecessary costs and rectify them.
  • Technologies such as machine learning and artificial intelligence are implemented by businesses to optimize supply chains to transcend geographical barriers. With the implementation of such technologies, B2B E-commerce companies aim to optomise all touchpoints in the supplychain and achieve automation to increase customer satisfaction and brand loyalty.
Global B2B E-Commerce Market

North America to Account for a Significant Share

  • North America is expected to have a significant revenue share compared to other regional markets. Due to the region's financial status, significant investments in cutting-edge technology. The United States is one of the largest regions in North America for B2B e-commerce adoption.
  • The use of sophisticated technologies such as cloud computing, AI, big data and analytics, mobility/social media, cybersecurity, and IoT, among others, resulted in innovation and change, supporting development in the North American B2B e-commerce.
  • Because of lower communication and infrastructure expenses, enterprises in B2B segment are shifting their operations to e-commerce by digitalization. The B2B E-commerce channel enables the company to reach out to additional clients, resulting in essential firm exposure.
  • Marketing is a bigger prospect for various B2B businesses. E-commerce provides a better platform to market the product or services and increase the brand's reach. B2B e-commerce companies in the region also exhibit various marketing techniques to increase their reach.
  • United States is home to several key players of the market including Amazon and World Trade. Amazon Business, which started in 2015, is the largest B2B eCommerce marketplace in the U.S., serves nearly 45 states and 80 of the Fortune 100 firms, including Citigroup, Intel, Cisco, and ExxonMobil, to name a few
Global B2B e-Commerce Market

B2B E-Commerce Industry Overview

In the B2B e-commerce business, many firms have expanded and entered the market, resulting in fierce competition. Some of the key players are Amazon.com Inc., Alibaba Group Holding Limited, eBay, Indiamart, Flipkart, and many more. Product launches, high expenses on R&D, acquisitions and partnerships, etc. are the growth strategies such companies adopt to sustain the intense competition.

  • July 2022 - Aditya Birla Group-owned Grasim Industries has announced an investment of INR 2,000 Crores over 5 years in developing a business-to-business (B2B) e-commerce platform focused on building materials.
  • July 2022 - Balance, the player in B2B marketplace and eCommerce payments, announced Series B Funding of USD 56 million led by Forerunner Ventures with support from Salesforce Ventures, Hubspot Ventures, Lyra Ventures, and Gramercy Ventures. The company aims to utilize the funding to expand its offerings to new, global eCommerce platforms and enable B2B merchants to grow their digital revenue.

B2B E-Commerce Market Leaders

  1. Amazon.com, Inc.

  2. ChinaAseanTrade.com

  3. DIYTrade.com

  4. eBay Inc.

  5. eworldtrade.com

*Disclaimer: Major Players sorted in no particular order

The B2B e-commerce marketplace, a rapidly growing sector, offers a platform for businesses to establish their own online stores within larger e-commerce platforms. This marketplace provides benefits such as high scalability, convenience in product and price comparison, and advertising opportunities for suppliers. The B2B e-commerce market, segmented based on supply category, deployment, sales channels, and end-use industries, is geographically diverse with North America leading due to a large number of vendors. Despite challenges like payment security and data privacy concerns, the market is expected to grow significantly, driven by technological advancements like artificial intelligence and cloud technologies that enhance customer experience. Mordor Intelligence™ Industry Reports provide a comprehensive analysis of the global B2B E-commerce market, including a forecast outlook to 2029, historical overview, and market share, size, and revenue growth rate for 2024.
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B2B E-Commerce Market News

  • August 2022 - Razer Merchant Services (RMS), the B2B arm of Razer Fintech, partnered with Atome, an Asia-based Buy Now Pay Later (BNPL) service. This partnership is aimed to enable flexible deferred payment acceptance during checkout at online and offline RMS merchants.
  • July 2022 - Golf Genius and RepSpark have completed the integration of Golf Genius Golf Shop and the RepSpark B2B wholesale commerce platform. This integration enables golf shop retailers to save time, improve member service, minimize errors, and streamline the ordering process.

B2B E-Commerce Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definitions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market size (GMV) for the period of 2017-2027

    3. 4.3 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Assessment of COVID-19 Impact on the Market


    1. 5.1 Market Drivers

      1. 5.1.1 Innovative Business Solutions and Increased digitalization in B2B e-commerce

      2. 5.1.2 Omnichannel Business Model

    2. 5.2 Market Challenges

      1. 5.2.1 Complex Procurement Process

      2. 5.2.2 Issues related to data and cybersecurity

    3. 5.3 Market Opportunities

      1. 5.3.1 Enhancement of Operational Efficiency

    4. 5.4 Analysis on Prevalent Modes of Payments in the B2B E-commerce Market

    5. 5.5 Analysis of Customer Acquistion Trends

    6. 5.6 Analysis of Major Case Studies

    7. 5.7 Analysis of B2B E-commerce share in total E-commerce with a regional breakdown of key countries (United States, Japan, China, South Korea, United Kingdom, France, Germany, Italy, Australia, Spain)


    1. 6.1 By Channel

      1. 6.1.1 Direct Sales

      2. 6.1.2 Marketplace Sales

    2. 6.2 By Geography (includes Market size (GMV) for the period of 2017-2027)

      1. 6.2.1 North America

      2. 6.2.2 Europe

      3. 6.2.3 Asia-Pacific

      4. 6.2.4 Latin America

      5. 6.2.5 Middle East and Africa


    1. 7.1 Company Profiles

      1. 7.1.1 Amazon.com, Inc.

      2. 7.1.2 ChinaAseanTrade.com

      3. 7.1.3 DIYTrade.com

      4. 7.1.4 eBay Inc.

      5. 7.1.5 eworldtrade.com

      6. 7.1.6 Flipkart

      7. 7.1.7 IndiaMART InterMESH Ltd.

      8. 7.1.8 KOMPASS

      9. 7.1.9 Quill Lincolnshire, Inc.

      10. 7.1.10 Alibaba Group

    2. *List Not Exhaustive


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B2B E-Commerce Industry Segmentation

B2B E-commerce refers to selling goods and services between businesses over the internet. Companies that provide direct sales and marketplace sales are included in this industry.

The Global B2B E-commerce Market is segmented by Channel (Direct Sales, Marketplace Sales), and By Geography.

By Channel
Direct Sales
Marketplace Sales
By Geography (includes Market size (GMV) for the period of 2017-2027)
North America
Latin America
Middle East and Africa
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B2B E-Commerce Market Research FAQs

The Global B2B E-commerce Market is projected to register a CAGR of 12.36% during the forecast period (2024-2029)

Amazon.com, Inc., ChinaAseanTrade.com, DIYTrade.com, eBay Inc. and eworldtrade.com are the major companies operating in the Global B2B E-commerce Market.

North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia-Pacific accounts for the largest market share in Global B2B E-commerce Market.

The report covers the Global B2B E-commerce Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global B2B E-commerce Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

B2B e-commerce buyers face challenges like a) Complex procurement processes b) Data and security concerns, and c) Lack of product standardization

B2B E-Commerce Industry Report

Statistics for the 2024 B2B E-Commerce market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. B2B E-Commerce analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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B2B E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)