E-Commerce Market In Egypt Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The E-Commerce Market in Egypt Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, and Furniture and Home) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

E-Commerce Market In Egypt Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Egypt E-commerce Market Size

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Egypt E-commerce Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 10.39 Billion
Market Size (2030) USD 20.72 Billion
CAGR (2025 - 2030) 14.80 %
Market Concentration Low

Major Players

Egypt E-commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Egypt E-commerce Market with other markets in Technology, Media and Telecom Industry

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Egypt E-commerce Market Analysis

The Egypt E-commerce Market size is estimated at USD 10.39 billion in 2025, and is expected to reach USD 20.72 billion by 2030, at a CAGR of 14.8% during the forecast period (2025-2030).

The Egyptian e-commerce market is primarily driven by rising internet penetration, improved infrastructure, and an increased number of online shoppers in the country.

With a sizable population and rapidly rising internet penetration rates, Egypt's e-commerce industry is on a robust growth trajectory, poised to claim the title of Africa's largest. Given the country's unique position bridging the Arab world and Africa, it is no surprise that both pan-Arabian and pan-African e-commerce platforms enjoy significant popularity in the country.

Most businesses began operating remotely during COVID-19, as the pandemic struck the world and forced social isolation. This has accelerated the process of strengthening the digital transformation and prompted the Egyptian government to take additional steps to ensure a smooth but successful transition and propel the country to become a regional leader in the telecommunications and IT industries.

Also, the Egyptian government is working on empowering the e-commerce industry in partnership with the United Nations Conference on Trade and Development (UNCTAD). The strategy focuses on ICT and telecom services, e-procurement, and electronic payments. In addition to this, the ICT strategy was launched by the Ministry of Communication and Information Technology as a part of Egypt's Vision 2030 Sustainable Development Strategy (SDS), which focuses on the development of the industry through initiatives that encourage e-commerce, digital manufacturing, e-government, and others. These strategies by the government and other organizations may significantly impact the growth of the e-commerce market in Egypt.

However, the increasing number of cybercrime incidents and fraudulent transactions on e-commerce platforms are challenges to the market. A potential contributing factor to the country's e-commerce scams is the lack of customer knowledge. Many shoppers in Egypt could be just getting started with online buying and may not be aware of the dangers of e-commerce fraud, leaving them more susceptible to scam creators.

The COVID-19 pandemic significantly increased online product sales due to governmental restrictions, lockdowns, and safety purposes. It became the new normal as companies and customers went digital by offering products and services through e-commerce channels during the pandemic in Egypt.

Egypt E-commerce Industry Overview

The Egyptian e-commerce market is fragmented with the presence of major players like Amazon.com Inc., Jumia, LC Waikiki, Watches Prime, and Elaraby Group. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • May 2024 - Jumia, Egypt's premier e-commerce platform, unveiled an extension of its strategic collaboration between JumiaPay and Contact CrediTech, the digital consumer finance division of Contact Financial Holding. The move is designed to elevate the service offerings for its clientele. This deepened partnership, initiated in January 2023, not only streamlines online payments but also introduces a range of financial solutions, catering to the needs of both Jumia and Contact's customer base.
  • January 2024 - TijaraHub unveiled its latest e-commerce platform, designed to empower small and medium manufacturers in Egypt and Turkey. The platform's primary goal is to catapult these manufacturers onto the global stage, facilitating their expansion into new markets and fostering sustainable growth. Additionally, TijaraHub's platform offers buyers the flexibility to seamlessly navigate through a plethora of options and make purchases from a diverse range of vetted suppliers.

Egypt E-commerce Market Leaders

  1. Amazon.com, Inc.

  2. Jumia

  3. LC Waikiki

  4. Watches Prime

  5. Elaraby Group

  6. *Disclaimer: Major Players sorted in no particular order
Egypt E-commerce Market Concentration
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Egypt E-commerce Market News

  • June 2024: Auto Club, an e-commerce and digital marketing solutions company, unveiled its latest app, "Auto Club," designed to spearhead digital transformation within Egypt's automotive trade. The app targets a diverse audience, including individuals, showrooms, and car trading enterprises.
  • May 2024: Telecom Egypt, the nation's leading telecommunications service provider, forged a strategic alliance with Huawei Cloud. Its goal is to launch Huawei's inaugural public cloud platform in Egypt. This move is pivotal in bolstering Egypt's digital transformation agenda. The platform promises to empower businesses in Egypt, spanning diverse sectors, with cutting-edge cloud solutions, amplifying their e-commerce capabilities.

Egypt E-commerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key Market Trends and Share of E-commerce of Total Retail Sector
  • 4.4 Impact of COVID-19 on the E-commerce Sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increase in Internet Penetration and Smartphone Usage
    • 5.1.2 Promotion of E-commerce by the Government Sector
  • 5.2 Market Challenges
    • 5.2.1 Increasing Incidents of Cybercrime, Fraudulent Transactions on E-commerce Platforms
  • 5.3 Analysis of Key Demographic Trends and Patterns Related to the E-commerce Industry in Egypt (Coverage to include Population, Internet Penetration, E-commerce Penetration, Age and Income, etc.)
  • 5.4 Analysis of the Key Modes of Transaction in the E-commerce Industry in Egypt (Coverage to include Prevalent Modes of Payment such as Cash, Card, Bank Transfer, Wallets, etc.)
  • 5.5 Analysis of Cross-border E-commerce Industry in Egypt (Current Market Value of Cross-border and Key Trends)
  • 5.6 Current Positioning of the Country in the African E-commerce Industry

6. MARKET SEGMENTATION

  • 6.1 By B2C E-commerce
    • 6.1.1 Market Size (GMV) for the Period of 2019-2029
    • 6.1.2 Market Segmentation - by Application
    • 6.1.2.1 Beauty and Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion and Apparel
    • 6.1.2.4 Food and Beverage
    • 6.1.2.5 Furniture and Home
    • 6.1.2.6 Other Applications (Toys, DIY, Media, etc.)
  • 6.2 By B2B E-commerce
    • 6.2.1 Market Size for the Period of 2019-2029

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amazon.com Inc.
    • 7.1.2 Jumia
    • 7.1.3 LC Waikiki
    • 7.1.4 Watches Prime
    • 7.1.5 Elaraby Group
    • 7.1.6 Hanimex
    • 7.1.7 ED Store
    • 7.1.8 Okhtein
    • 7.1.9 Manzzeli
    • 7.1.10 Carrefour Egypt
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OUTLOOK OF THE MARKET

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Egypt E-commerce Industry Segmentation

E-commerce, commonly known as electronic commerce, involves any online transaction, including the purchase and sale of products and services. Among other advantages, e-commerce provides convenience, borderless transactions, and scalability.

Egypt's e-commerce market is segmented into B2C e-commerce (beauty and personal care, consumer electronics, fashion and apparel, food and beverage, and furniture and home) and B2B e-commerce.

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By B2C E-commerce Market Size (GMV) for the Period of 2019-2029
Market Segmentation - by Application Beauty and Personal Care
Consumer Electronics
Fashion and Apparel
Food and Beverage
Furniture and Home
Other Applications (Toys, DIY, Media, etc.)
By B2B E-commerce Market Size for the Period of 2019-2029
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Egypt E-commerce Market Research Faqs

How big is the Egypt E-commerce Market?

The Egypt E-commerce Market size is expected to reach USD 10.39 billion in 2025 and grow at a CAGR of 14.80% to reach USD 20.72 billion by 2030.

What is the current Egypt E-commerce Market size?

In 2025, the Egypt E-commerce Market size is expected to reach USD 10.39 billion.

Who are the key players in Egypt E-commerce Market?

Amazon.com, Inc., Jumia, LC Waikiki, Watches Prime and Elaraby Group are the major companies operating in the Egypt E-commerce Market.

What years does this Egypt E-commerce Market cover, and what was the market size in 2024?

In 2024, the Egypt E-commerce Market size was estimated at USD 8.85 billion. The report covers the Egypt E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Egypt E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Egypt E-commerce Industry Report

The e-commerce market in Egypt is thriving, fueled by a rising middle class, increased internet and smartphone usage, and strong government support for digital initiatives. With a youthful, tech-savvy demographic, there's a noticeable shift towards mobile commerce and greater openness to international transactions. Despite challenges in payment systems and logistics, there are significant opportunities for growth in rural areas and niche markets. The competitive landscape features both local and global players, with businesses enhancing user experiences and adopting omnichannel strategies to stay ahead. The market includes diverse segments like electronics, fashion, and groceries, all gaining online momentum. To further understand the market dynamics, including share, size, and growth projections, refer to the Mordor Intelligence™ Industry Reports. These reports offer a comprehensive market forecast and historical data. Download a free sample PDF of this industry analysis to delve deeper into the e-commerce landscape in Egypt.

Egypt E-commerce Market Report Snapshots