Germany Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

German Snack Bar Market is segmented by Product type (Breakfast Bars, Granola/Muesli Bars, Energy, and Nutrition Bars, Fruit Bars, and Other Product Types) and by Distribution Channel (Hypermarket/Supermarkets, Convenience Stores, Online Channels, and Specialty Stores and Others).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.85 %
CAGR% (2020 - 2025): 2.85%

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Market Overview

Germany snack bar market is expected to register a CAGR of 2.85% during the forecast period (2020-2025).

  • The fast-paced German society, coupled with the rising number of single households is driving the demand for high convenience food products, including ready-to-eat meals and snack bars.
  • Stores are flooded with arrays of different snack bars, like protein-rich bars, nutritious bars, and gluten- and dairy-free bars that attract health-conscious consumers.
  • There is a growing demand for cereal bars with super foods, like chia, quinoa, etc., as they provide nutrition with convenience at the same time. 
  • Product innovation has been a key driver that supports visibility, consumer interest, and helps attract new clients to the market.

Scope of the Report

German Snack Bar Market is segmented by product type which includes breakfast bars, granola/muesli bars, energy, and nutrition bars, fruit bars, and other product types. The market is also segmented by the distribution channel including hypermarket/supermarkets, convenience stores, online channels, and specialty stores and others.

By Product Type
Breakfast Bars
Granola / Muesli Bars
Energy and Nutrition Bars
Fruit Bars
Other Product Types
By Distribution Channel
Convenience Stores
Online Channels
Speciality Stores
Other Distribution Channels

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Key Market Trends

Breakfast Bars Remain the Highest Consumed Product

Owing to its considerable health benefits, the demand for breakfast bars has been growing considerably. This is because consumers now replace meals with breakfast bars, in order to consume the right amount of nutrition. Owing to higher nutritional content and high energy attributes, the energy bars remain the fastest growing snack bar category among the German consumers. In order to gain energy to cope up with a busy lifestyle and hectic work schedule, consumers are looking for quick solutions to widen the scope of energy bars in the market. Work professionals and millennials are the main consumers of energy bars.


E-Commerce to Witness the Robust Growth

With the advancements in the retail sector, the market is experiencing a significant sale from online channels. Consumers prefer grocery purchases through online distributors, as a good discount can be redeemed from such purchases. The increased focus of consumers toward online shopping has resulted in online sales accounting for a significant share in the market studied. The consumers’ acceptance toward online products, along with the presence of a diversified product portfolio, is expected to drive the demand for the market, over the forecast period.  As a result, the sales for snack bars are increasing with the maximum growth rate through the channels, like Amazon, eBay, Otto, Tchibo, and Weltbild, which are also some of the leading online players present in the market.


Competitive Landscape

Germany snack bar market is fragmented with the presence of many players.General Mills, Hero Group, Post Holdings, and Nestle are the major players in the market. New product launches, market expansion, partnerships, and acquisitions are the preferred strategic approaches adopted by most companies involved in the German snack bar business. The entrance of private labels into this small group is notable and it has added a new element of competition to the market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Breakfast Bars

      2. 5.1.2 Granola / Muesli Bars

      3. 5.1.3 Energy and Nutrition Bars

      4. 5.1.4 Fruit Bars

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Channels

      4. 5.2.4 Speciality Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Company Profiles

      1. 6.1.1 Natural Balance Foods

      2. 6.1.2 Clif Bar & Company

      3. 6.1.3 General Mills

      4. 6.1.4 Hero Group

      5. 6.1.5 Nestle SA

      6. 6.1.6 Mars Incorporated

    2. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Germany Snack Bar Market market is studied from 2016 - 2026.

The Germany Snack Bar Market is growing at a CAGR of 2.85% over the next 5 years.

The Germany Snack Bar Market is valued at 2.85% in 2026.

Natural Balance Foods, Clif Bar & Company, General Mills, Hero Group, Nestle SA are the major companies operating in Germany Snack Bar Market.

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