Germany Snack Bar Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers German Snack Bar Market Trends and is Segmented by Product Type (Cereal Bars, Energy Bars, and Other Product Types) and Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, Specialty Stores, and Other Distribution Channels).

Germany Snack Bar Market Size

Germany Snack Bar Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Market Size (2023) USD 319.16 Million
Market Size (2028) USD 413 Million
CAGR (2023 - 2028) 5.29 %
Market Concentration Low

Major Players

Germany Snack Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Germany Snack Bar Market Analysis

The Germany Snack Bar Market size is expected to grow from USD 319.16 million in 2023 to USD 413 million by 2028, at a CAGR of 5.29% during the forecast period (2023-2028).

The fast-paced German society and the rising number of single households drive the demand for high-convenience food products, including ready-to-eat meals and snack bars. Stores are flooded with various snack bars, like protein-rich, nutritious, and gluten- and dairy-free bars that attract health-conscious consumers. There is a growing demand for cereal bars with superfoods, like chia and quinoa, as they provide nutrition with convenience at the same time. Product innovation has been a key driver that supports visibility and consumer interest and helps attract new clients.

German customers' growing preference for convenient, on-the-go meals and snacks, mostly as a result of their hectic lifestyles, drive the German market. The demand for organic energy bars increased as customers became more aware of the potential negative health impacts of artificial additives such as color, flavor, sweeteners, and preservatives. The evolving retail industry is marked by the emergence of many stores in the hypermarket, supermarket, and convenience stores segments. According to data published by the Bund Ökologische Lebensmittelwirtschaft (BÖLW), which is the main organization for organic food farmers, processors, and merchants across Germany, the sales of organic food increased over the past 10 years, rising from EUR 6.64 billion in 2011 to EUR 15.3 billion in 2022. This trend is expected to last in the long term due to the rising customer interest in the food production process and attention to healthy living. This trend is expected to drive the demand for organic snack bars across the region over the forecast period.

Germany Snack Bar Market Trends

Surge in Demand for Energy Bars

Energy bars have been growing considerably due to their considerable health benefits and convenience of carrying around and consumption. The energy snack bar products are usually marketed as ideal for consumers involved in sports and workouts, owing to their muscle repair properties and low-fat/low-fiber formulation, making them easy to digest, thus, acting as ideal workout snacks. Owing to the increased acceptance of various fitness activities across Germany, ready-to-eat and ready-to-drink products like energy drinks, protein shakes, and energy bars are witnessing a surge in demand. According to Deutscher Alpenverein, in 2021, there were 535 climbing gyms across Germany. In this context, climbing refers to the recreational use of a climbing wall with indoor and outdoor facilities.

Additionally, energy bars claim to have a higher crude protein content when compared to other protein bars, thus encouraging consumers to demand additional protein content in their diet. These bars enhance physical energy, nourish, and give protein and a combination of fats, carbohydrates, minerals, and vitamins.

Germany Snack Bar Market: Number of Climbing Gyms, Germany, 1990-2021

E-commerce to Witness Robust Growth

With the advancements in the retail sector, the market is experiencing significant sales from online channels. Consumers prefer grocery purchases through online distributors, as a good discount can be redeemed from such purchases. Consumers' increased focus on online shopping has resulted in online sales accounting for a significant share of the market studied. The consumers' acceptance of online products, along with the presence of a diversified product portfolio, is expected to drive the market demand over the forecast period.

The robust growth of the e-commerce landscape has offered unprecedented opportunities for regional snack manufacturers. The portability factor of snacking products has further strengthened the ease of shipping. Thus, the confectionery segment and energy bars are among the largest processed food segments of the e-commerce market. As a result, the sales of snack bars are increasing with the maximum growth rate through e-commerce channels, like Amazon, Flaschenpost, Bofrost, Bringmeister, and other such online retailers across the region.

Germany Snack Bar Market: Online Goods Revenues, in EUR Billion, Germany, 2018-2021

Germany Snack Bar Industry Overview

Germany's snack bar market is fragmented in nature, with the presence of a large number of domestic and international players in the market. Mondelēz International Inc., Nestlé SA, General Mills Inc., Hero Group, and Mars Incorporated are the major players in the market. New product launches, market expansions, partnerships, and acquisitions are the preferred strategic approaches adopted by companies involved in the German snack bar business. Companies are increasing their investments in R&D and marketing and expanding their distribution channels to maintain their position in the market. They are adopting competitive strategies by investing more to develop unique products with interesting flavors and eco-friendly packaging. The entrance of private labels into this small group is notable and has added a new element of competition, further fragmenting the competition in the market studied.

Germany Snack Bar Market Leaders

  1. Mondelēz International, Inc.

  2. Nestlé S.A.

  3. General Mills, Inc.

  4. Mars Incorporated

  5. Hero Group

*Disclaimer: Major Players sorted in no particular order

Germany Snack Bar Market Concentration

Germany Snack Bar Market News

  • March 2023: Nestlé SA invested in a Munich-based German meal replacement company YFood. YFood is a start-up that offers a range of meal replacement products, including snack bars, complete nutrition drinks, and drink powders.
  • August 2022: Mondelēz International Inc. announced the completion of the acquisition of the snack bar firm Clif Bar & Company, which also offers snack bars in Germany.
  • October 2021: Mondelez International tested future-focused snacking options created by its SnackFutures Innovation Hub at German supermarkets. The new products were claimed to contain snack balls manufactured from organically grown raw materials and vegan snack bars.

Germany Snack Bar Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Cereal Bars

        1. Granola/Muesli Bars

        2. Other Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Speciality Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Bauli SpA (Max Sport)

      2. 6.3.2 Mondelēz International Inc.

      3. 6.3.3 General Mills Inc.

      4. 6.3.4 Hero Group

      5. 6.3.5 Nestlé SA

      6. 6.3.6 Mars Incorporated

      7. 6.3.7 Natural Balance Foods

      8. 6.3.8 The Kellogg Company

      9. 6.3.9 THG PLC

      10. 6.3.10 Dr. Schär

    4. *List Not Exhaustive

**Subject to Availability

Germany Snack Bar Industry Segmentation

Snack bars are versatile product options that can contain cereals, fruits, and nuts to provide consumers with healthy nutrients, bioactive compounds, and dietary fiber.

The German snack bar market is segmented by product type and distribution channel. Based on product type, the market is segmented into cereal bars, energy bars, and other snack bars. The cereal bars are segmented into granola/muesli bars and other cereal bars. The market is also segmented by distribution channels, including hypermarkets/supermarkets, convenience stores, online retail stores, specialty stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type
Cereal Bars
Granola/Muesli Bars
Other Cereal Bars
Energy Bars
Other Snack Bars
Distribution Channel
Convenience Stores
Online Retail Stores
Speciality Stores
Other Distribution Channels

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Germany Snack Bar Market Research FAQs

The Germany Snack Bar Market size is expected to reach USD 319.16 million in 2023 and grow at a CAGR of 5.29% to reach USD 413 million by 2028.

In 2023, the Germany Snack Bar Market size is expected to reach USD 319.16 million.

Mondelēz International, Inc., Nestlé S.A., General Mills, Inc., Mars Incorporated and Hero Group are the major companies operating in the Germany Snack Bar Market.

Germany Snack Bar Industry Report

Statistics for the 2023 Germany Snack Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Germany Snack Bar analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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