Market Share of Germany Snack Bar Industry
Germany's snack bar market is fragmented in nature, with the presence of a large number of domestic and international players in the market. Mondelēz International Inc., Nestlé SA, General Mills Inc., Hero Group, and Mars Incorporated are the major players in the market. New product launches, market expansions, partnerships, and acquisitions are the preferred strategic approaches adopted by companies involved in the German snack bar business. Companies are increasing their investments in R&D and marketing and expanding their distribution channels to maintain their position in the market. They are adopting competitive strategies by investing more to develop unique products with interesting flavors and eco-friendly packaging. The entrance of private labels into this small group is notable and has added a new element of competition, further fragmenting the competition in the market studied.
Germany Snack Bar Market Leaders
Mondelēz International, Inc.
General Mills, Inc.
*Disclaimer: Major Players sorted in no particular order