Market Trends of Germany Snack Bar Industry
Surge in Demand for Energy Bars
Energy bars have been growing considerably due to their considerable health benefits and convenience of carrying around and consumption. The energy snack bar products are usually marketed as ideal for consumers involved in sports and workouts, owing to their muscle repair properties and low-fat/low-fiber formulation, making them easy to digest, thus, acting as ideal workout snacks. Owing to the increased acceptance of various fitness activities across Germany, ready-to-eat and ready-to-drink products like energy drinks, protein shakes, and energy bars are witnessing a surge in demand. According to Deutscher Alpenverein, in 2021, there were 535 climbing gyms across Germany. In this context, climbing refers to the recreational use of a climbing wall with indoor and outdoor facilities.
Additionally, energy bars claim to have a higher crude protein content when compared to other protein bars, thus encouraging consumers to demand additional protein content in their diet. These bars enhance physical energy, nourish, and give protein and a combination of fats, carbohydrates, minerals, and vitamins.
E-commerce to Witness Robust Growth
With the advancements in the retail sector, the market is experiencing significant sales from online channels. Consumers prefer grocery purchases through online distributors, as a good discount can be redeemed from such purchases. Consumers' increased focus on online shopping has resulted in online sales accounting for a significant share of the market studied. The consumers' acceptance of online products, along with the presence of a diversified product portfolio, is expected to drive the market demand over the forecast period.
The robust growth of the e-commerce landscape has offered unprecedented opportunities for regional snack manufacturers. The portability factor of snacking products has further strengthened the ease of shipping. Thus, the confectionery segment and energy bars are among the largest processed food segments of the e-commerce market. As a result, the sales of snack bars are increasing with the maximum growth rate through e-commerce channels, like Amazon, Flaschenpost, Bofrost, Bringmeister, and other such online retailers across the region.