Germany Snack Bar Market Size

Statistics for the 2023 & 2024 Germany Snack Bar market size, created by Mordor Intelligence™ Industry Reports. Germany Snack Bar size report includes a market forecast to 2029 and historical overview. Get a sample of this industry size analysis as a free report PDF download.

Market Size of Germany Snack Bar Industry

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Germany Snack Bar Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 336.04 Million
Market Size (2029) USD 434.85 Million
CAGR (2024 - 2029) 5.29 %
Market Concentration Low

Major Players

Germany Snack Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Germany Snack Bar Market Analysis

The Germany Snack Bar Market size is estimated at USD 336.04 million in 2024, and is expected to reach USD 434.85 million by 2029, growing at a CAGR of 5.29% during the forecast period (2024-2029).

The fast-paced German society and the rising number of single households drive the demand for high-convenience food products, including ready-to-eat meals and snack bars. Stores are flooded with various snack bars, like protein-rich, nutritious, and gluten- and dairy-free bars that attract health-conscious consumers. There is a growing demand for cereal bars with superfoods, like chia and quinoa, as they provide nutrition with convenience at the same time. Product innovation has been a key driver that supports visibility and consumer interest and helps attract new clients.

German customers' growing preference for convenient, on-the-go meals and snacks, mostly as a result of their hectic lifestyles, drive the German market. The demand for organic energy bars increased as customers became more aware of the potential negative health impacts of artificial additives such as color, flavor, sweeteners, and preservatives. The evolving retail industry is marked by the emergence of many stores in the hypermarket, supermarket, and convenience stores segments. According to data published by the Bund Ökologische Lebensmittelwirtschaft (BÖLW), which is the main organization for organic food farmers, processors, and merchants across Germany, the sales of organic food increased over the past 10 years, rising from EUR 6.64 billion in 2011 to EUR 15.3 billion in 2022. This trend is expected to last in the long term due to the rising customer interest in the food production process and attention to healthy living. This trend is expected to drive the demand for organic snack bars across the region over the forecast period.

Germany Snack Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)