|Study Period:||2016 - 2026|
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The German agricultural machinery market is projected to register a CAGR of 3.8% during the forecast period (2021-2026).
The primary demand for agricultural machinery comes from farmers. However, due to the COVID-19 related restrictions, farmers have witnessed a decrease in their income. This has hampered the farmers’ ability to purchase agricultural machinery. Moreover, as supply chains were disrupted and manufacturing industries closed down in accordance with government measures to prevent the spread of the virus, the market has slowed down during the pandemic. Germany is one of the largest markets for agricultural machinery and implements in Europe, supported by the large turnover for this industry in the country. The country is one of the largest exporters of agricultural machinery in the world, as well as the largest manufacturer and the second-largest consumer of agri-machinery in Europe. German agricultural machinery is preferred worldwide because of superior, precision, and innovative engineering. Germany is one of the top destinations for FDIs in agricultural, construction, and mining machinery in Europe. These factors adequately drive the market in the country.
Scope of the Report
Agricultural machinery is broadly defined as machinery used in farming and other agricultural activity. The German agricultural machinery market is segmented by Type (Tractors, Plowing and Cultivating Machinery, Planting Machinery, Harvesting Machinery, Haying and Forage Machinery, Sprayers, Irrigation Machinery, and Other Types).
|Less than 40 HP|
|40 to 100 HP|
|101 to 150 HP|
|Above 150 HP|
|Rotovators & Cultivators|
|Seed & Fertilizer Drills|
|Field Crop Sprayers|
|Other Harvesting Machinery|
|Haying & Forage Machinery|
|Mowers & Conditioners|
|Tedders & Rakes|
|Other Haying and Forage Machinery|
Key Market Trends
Increasing Farm Mechanization driving the Market
Germany, the country known for its engineering expertise, is also incorporating its technical ingenuity to develop its agricultural sector. Backed by the massive technological progress of the country, Germany has also developed a very well-trained and skilled workforce to use its state-of-the-art agricultural machinery, which enables the utilization of top technology in crop fields. The harvested area for primary crops in the country has seen an increasing trend in the past few years, from 8.86 million hectare in 2015 to 8.91 hectare in 2018. It is further estimated to rise during the forecast period by a CAGR of about 2%. According to a United Nations Statistics Division report, Germany was one of the top five importers of agricultural machinery from the United States in 2018. German farmers also receive a subsidy from the European Union annually for the investment in their farms. This enables them to invest in modern machinery that is otherwise expensive. The above factors are substantially driving the market for agricultural machinery in the country.
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Tractors dominate the Market
Tractors are the leading segment in agricultural machinery in terms of revenue and quantities sold in Germany in the past five years, and the trend is projected to continue during the forecast period. Tractors are further sub-segmented into five segments, namely less than 25 HP, 25-50 HP, 51-100HP, 100- 175 HP, and greater than 175 HP. Tractors with high horsepower account for a relatively higher market share when compared to small- and medium-sized tractors, owing to their prices and requirements in the fields. Germany was also one of the major exporters of tractors, globally, in 2019. AGCO Corporation is one of the leading companies in the tractors market in Germany which sells brands like Massey Ferguson and Valtra Inc.
The market studied is highly consolidated with a few major players occupying a key share of the market. This can be attributed to the crop growers’ preference for big brands when it comes to machinery for assurance of quality and after-sales services offered by the major companies. New product launches, partnerships, and acquisitions are the major strategies adopted by the leading companies in the market in Germany.
In July 2020, Massey Ferguson launched the MF 8S series of tractors. These tractors are featured with a protect-u installation engine and a neo-retro design. These tractors are designed to enhance smart farming technologies.
In 2017, Deere and Company completed the biggest acquisition in its history by purchasing the Wirtgen Group to expand its business in Germany in both agriculture and construction.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 Less than 40 HP
5.1.2 40 to 100 HP
5.1.3 101 to 150 HP
5.1.4 Above 150 HP
5.2.3 Rotovators & Cultivators
5.2.4 Seed & Fertilizer Drills
5.2.5 Fertilizer Spreaders
5.2.6 Land Levelers
5.2.7 Other Equipment
5.3.1 Field Crop Sprayers
5.3.2 Orchard Sprayers
5.4 Harvesting Machinery
5.4.1 Combine Harvesters
5.4.2 Forage Harvesters
5.4.3 Other Harvesting Machinery
5.5 Haying & Forage Machinery
5.5.1 Mowers & Conditioners
5.5.3 Tedders & Rakes
5.5.4 Other Haying and Forage Machinery
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Agrale S.A
6.3.2 AGCO Corporation
6.3.3 CLAAS KGaA mbH
6.3.4 Deere & Company
6.3.5 CNH Industrial N.V.
6.3.6 Kubota Corporation
6.3.7 Mahindra & Mahindra Ltd.
6.3.8 Yanmar Co.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. AN ASSESSMENT OF COVID-19 IMPACT ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Germany Agricultural Machinery Market market is studied from 2016 - 2026.
What is the growth rate of Germany Agricultural Machinery Market?
The Germany Agricultural Machinery Market is growing at a CAGR of 3.8% over the next 5 years.
Who are the key players in Germany Agricultural Machinery Market?
Are the major companies operating in Germany Agricultural Machinery Market.