India Herbal Shampoo Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 10.39 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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India Herbal Shampoo Market Analysis
The India herbal shampoo market size is valued at USD 396.5 million in the current year and is expected to register a CAGR of 10.39% over the next five years.
- The herbal shampoo market in India is mainly driven by increased consumer spending on personal grooming and hygiene products. The Indian personal care industry has matured significantly in the last few years due to e-commerce penetration, a significant rise in disposable incomes, and last-mile access to consumers, especially in tier 2 and 3 cities. Synthetic shampoo is generally made with surfactants, and its prolonged use can lead to severe effects, such as scalp irritation, loss of hair, drying of hair, and eye irritation. Therefore, the growing awareness among consumers about the health impacts of chemicals in standard shampoo products is boosting the demand for herbal shampoos prepared from natural ingredients.
- Due to the country's tropical climate and high pollution levels, along with the stressful lifestyle of individuals, hair-related issues, such as hair fall, dandruff, and dryness, have become more prevalent among Indians. This, in turn, drives the demand for herbal shampoos on account of their insignificant side effects and inexpensive nature. Leading players are focusing on innovating products to retain their customer base and gain a stronghold in the market. For instance, in April 2023, Tamil Nadu Medical Plant Farms and Herbal Medicine Corporation (TAMPCOL) launched cost-effective herbal beauty products, including anti-dandruff shampoo made with traditional herbs. Therefore, the factors mentioned above are anticipated to provide a positive thrust to the market during the study period.
India Herbal Shampoo Market Trends
Inclination Towards Personal Care Products with Natural Ingredients
- The rising beauty and hygiene consciousness among individuals is complementing the growth of the Indian personal care industry. E-commerce penetration is another significant factor behind the escalating demand for personal care products, such as herbal shampoo. A survey by Nykaa, an Indian leading e-commerce company, shows that in the financial year 2022, about 27 million orders were placed via its website for beauty and personal care products. The increase in orders was almost ten times as compared to the previous year.
- Exposure to certain chemical ingredients, including antimicrobial agents, surfactants, and preservatives, generally found in synthetic shampoos, can impair different aspects of hair health. Therefore, consumers are shifting to herbal formulations as a safer alternative. In line with this, brands are making constant efforts through advertisements, promotions, and product demonstrations to spread awareness among consumers about the benefits of herbal extracts in shampoos.
- For instance, in January 2022, WOW Skin Science, a prominent personal care brand, urged people to shift to natural products with their latest campaign featuring Disha Patani - #AbNatureKiSuno. The campaign aims to educate and encourage consumers to give up harsh chemical-based products for herbal products.
Convenience Stores Segment Dominates the Market
- The convenience stores segment is the most preferred distribution channel for herbal shampoo in India. Independent small groceries and convenience stores dominate the Indian retail industry. Additionally, convenience stores have higher penetration compared to modern retail stores. The penetration rate of convenience store shoppers provides a platform for companies manufacturing herbal shampoos to reach a broader consumer base through attractive promotional strategies for retailers. Such factors have increased the sales of herbal shampoos across the country.
- Moreover, convenience stores have become essential retail outlets in semi-urban and rural areas where supermarkets and hypermarkets are less prevalent. As these stores are operational for longer hours than traditional stores, it is convenient for customers to procure the product quickly.
- Furthermore, the penetration rate of convenience stores provides a platform for manufacturing companies to reach a broader customer base with an extensive product portfolio. For instance, in 2021, 7-India Convenience Retail Limited, a wholly owned subsidiary of Reliance Retail Ventures Limited (RRVL), inked an agreement with US-headquartered 7-Eleven, Inc (SEI) for the launch of 7-Eleven convenience stores in India. These convenience stores offer various products, including beverages, snacks, and personal care goods.
India Herbal Shampoo Industry Overview
As per analysis, the Indian herbal shampoo market is concentrated and dominated by domestic brands and players. Some of the major players in the Indian herbal shampoo market include Dabur, CavinKare, Patanjali Ayurved, Himalaya Wellness, and Procter & Gamble Co., among others. With partnerships and a focus on distribution expansion strategies, players are consolidating their positions in the market. They are also emphasizing the launch of novel and innovative products, such as a professional and premium range of herbal shampoos, to retain their customer base and maintain a strong foothold in the market.
India Herbal Shampoo Market Leaders
Dabur India Ltd
The Procter & Gamble Company
The Himalaya Drug Company
CavinKare Pvt. Ltd
Patanjali Ayurved Limited
*Disclaimer: Major Players sorted in no particular order
India Herbal Shampoo Market News
- June 2023: The Himalaya Wellness Company introduced two new shampoos, namely Dandruff Control Aloe Vera Shampoo and Hair Fall Control Bhringaraja Shampoo, in INR 2 sachet form. The company claims these shampoos are infused with natural ingredients carefully selected to provide effective hair care solutions. This new launch is a part of the brand's effort to reach a larger audience and increase its penetration in the market.
- May 2022: Medimix, the renowned AVA group's flagship brand, announced its new hair care product, Total Care Shampoo, enriched with natural ingredients and suitable for all hair types.
- February 2022: HonasaConsumer, the parent company of D2C unicorn Mama Earth, acquired BBLUNT, a premium hair care, hair color, and styling products brand from Godrej Consumer Products Limited. The brand's product portfolio includes hair colors, dry shampoos, conditioners, styling products, serums, and temporary hair colors.
India Herbal Shampoo Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definitions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Inclination Towards Personal Care Products with Natural Ingredients
4.1.2 Innovations in Product Development by Manufacturers
4.2 Market Restraints
4.2.1 Presence of Counterfeit Products And Regulatory Loopholes
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Distribution Channel
5.1.1 Supermarkets/Hypermarkets
5.1.2 Convenience Stores
5.1.3 Specialty Stores
5.1.4 Online Stores
5.1.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Dabur India Ltd.
6.3.2 Himalaya Global Holdings Ltd
6.3.3 Unilever PLC
6.3.4 Fit & Glow Healthcare Pvt. Ltd.
6.3.5 The Procter & Gamble Company
6.3.6 Khadi Natural
6.3.7 Patanjali Ayurved Limited
6.3.8 Cavinkare Pvt. Ltd.
6.3.9 Lotus Herbals Pvt. Ltd.
6.3.10 Bio Veda Action Research Co.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
India Herbal Shampoo Industry Segmentation
A herbal shampoo is infused with extracts of herbs and plant ingredients. It is generally free of harsh chemicals and offers long-lasting effects.
The Indian herbal shampoo market is segmented by distribution channel into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels |
India Herbal Shampoo Market Research FAQs
What is the current India Herbal Shampoo Market size?
The India Herbal Shampoo Market is projected to register a CAGR of 10.39% during the forecast period (2024-2029)
Who are the key players in India Herbal Shampoo Market?
Dabur India Ltd, The Procter & Gamble Company, The Himalaya Drug Company, CavinKare Pvt. Ltd and Patanjali Ayurved Limited are the major companies operating in the India Herbal Shampoo Market.
What years does this India Herbal Shampoo Market cover?
The report covers the India Herbal Shampoo Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the India Herbal Shampoo Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Herbal Shampoo in India Industry Report
Statistics for the 2024 Herbal Shampoo in India market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Herbal Shampoo in India analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
