Gasoline Genset Market Size and Share

Gasoline Genset Market (2025 - 2030)
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Gasoline Genset Market Analysis by Mordor Intelligence

The Gasoline Genset Market size is estimated at USD 2.55 billion in 2025, and is expected to reach USD 3.14 billion by 2030, at a CAGR of 4.23% during the forecast period (2025-2030).

Ongoing power-grid vulnerabilities, expanding construction activity in emerging economies, and consumers’ growing need for reliable, low-cost backup power continue to anchor demand. Portable units remain the first purchase choice for most households because they cost less than standby systems and batteries, while commercial users raise spending on automatic sets that safeguard business continuity during outages. Asia-Pacific’s urban build-out, North America’s aging T&D infrastructure, and a worldwide uptick in severe weather all support a predictable, mid-single-digit growth path. Competition focuses on emission-compliant product upgrades, IoT-enabled monitoring, and strategic acquisitions to deepen regional reach and extend service offerings.

Key Report Takeaways

  • By type, portable units led with 54.8% gasoline generator set market share in 2024; inverter models are projected to grow at a 7.1% CAGR through 2030.
  • By capacity, below 50 kVA gensets accounted for the largest share of 74.2% in 2024, while above 330 kVA gensets are projected to drive the market growth with a CAGR of 6.5% through 2030.
  • By application, standby installations accounted for 73.5% of the gasoline generator set market size in 2024; prime/continuous duty units are projected to expand at a 6.8% CAGR to 2030.
  • By end-user, residential customers held 59.0% of the gasoline generator set market size in 2024, whereas commercial settings are forecast to rise at a 6.0% CAGR between 2025 and 2030.
  • By geography, Asia-Pacific commanded 45.9% of the gasoline generator set market share in 2024, while the region is advancing at a 5.8% CAGR through 2030.

Segment Analysis

By Type: Portable Dominance Faces Inverter Innovation

Portable models captured 54.8 of % gasoline generator set market share in 2024, thanks to affordable pricing and simple pull-start designs that suit occasional household use. Unit volumes remain high, yet average selling prices lag because of intense competition from regional brands. In contrast, inverter generators’ 7.1% CAGR underscores a pivot toward clean sine-wave output, lighter frames, and whisper-quiet operation that match RV, camping, and electronics-heavy tasks. As more consumers migrate online or work remotely from non-grid locations, inverter uptake lifts revenue mix despite smaller kilowatt ratings per set. Standby equipment retains a lucrative niche among homeowners seeking fully automatic changeover and among businesses requiring code-compliant emergency systems, but elevated installation costs slow unit turnover.

Market leaders respond by bundling energy storage, exemplified by Generac’s early-2025 launch of the PowerCell 2 platform that pairs lithium-ion packs with gasoline sets to cover short- and long-duration outages. Over the forecast period, portable gensets will still dominate unit shipments, yet inverters will account for most incremental value growth in the gasoline generator set market.

Gasoline Genset Market: Market Share by Type
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By Application: Standby Installations Anchor Commercial Growth

Standby units formed 73.5% of the gasoline generator set market size in 2024, a share reinforced by building-code mandates in healthcare, telecom, and data center facilities. Their automatic start capability and hard-wired transfer switches protect sensitive loads within seconds, a performance level that cost-conscious portable sets cannot match. Commercial buyers upgrade aging fleets to comply with new emission rules, embedding telemetry to validate runtime and maintenance records for insurance purposes. Meanwhile, prime or continuous-duty sets post the fastest 6.8% CAGR because remote construction sites, mines, and mobile telecom towers demand engines that can run 24/7 for weeks before service. This shift supports higher displacement engines and rugged alternators, enlarging aftermarket parts turnover and service contracts.

Though niche in volume, industrial users procure large-frame gasoline sets for test benches and specialty applications where diesel carries strict indoor ventilation or storage limitations. Across all applications, value migrates from upfront equipment price to total energy assurance, fueling multi-product contracts that bundle generators, batteries, and remote diagnostics into subscription models.

By End-User: Residential Stability Versus Commercial Expansion

Homeowners continue representing 59.0% of the gasoline generator set market size as of 2024. Purchase triggers include hurricanes in the Gulf Coast, ice storms in Canada, and typhoons across Japan, each driving surges that replenish dealer stock more than once a year. The segment favors 3 kW-8 kW portables priced under USD 900, yet a rising cohort opts for 14 kW-24 kW home standby systems that support entire residences. Commercial premises—from grocery outlets to data closets—deliver the fastest 6.0% CAGR because downtime equates to lost revenue or spoilage. Facilities managers value integrated solutions that combine generators with load management, enabling selective circuit shedding to extend fuel autonomy during multi-day outages.

Construction crews, telecom operators, and healthcare facilities layer additional demand, each characterized by strict uptime requirements and predictable refurbishment cycles. Collectively, these professional segments raise the average revenue per unit in the gasoline generator set market, offsetting slower growth in the saturated residential base.

Gasoline Genset Market: Market Share by End-user
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Geography Analysis

Asia-Pacific accounted for 45.9% of the gasoline generator set market share in 2024 and remains the fastest-growing territory at 5.8% CAGR through 2030. Massive public investment in roads, metros, and industrial parks across India, Indonesia, and the Philippines creates multiyear demand for temporary power. Generac’s 2025 acquisition of India-based Captiva Energy Solutions indicates how international brands seek local production and service footprints to capture this pipeline. Equally, rising middle incomes raise residential penetration as households install portables to ride through brownouts linked to network congestion.

North America’s mature grid nevertheless ranks second in absolute value. Aging infrastructure and a 16% increase in outage frequency since 2013 sustain large-scale generator fleets, while hurricane seasons spur recurring replacement waves. Dealers there push higher-margin inverters and standby systems, driving stable mid-single-digit revenue despite lower unit growth. Stricter EPA rules encourage innovation in catalyst systems and electronic fuel injection that may later trickle to global models, reinforcing North America’s role as a technology bellwether.

Europe balances reliability concerns with environmental policy. Countries such as Germany and the Netherlands restrict high-emission small engines, prompting vendors to certify Stage V-compliant models or offer hybrid modules with battery packs. Demand clusters around construction, telecom, and land-based fish farming, where quiet, portable power is mandatory. Residential uptake lagging s North America because urban density limits fuel storage and favors solar-plus-storage kits subsidized by government incentives. Nonetheless, extreme winter storms and grid congestion in southern Europe keep baseline requirement for compact portables alive.

Gasoline Genset Market CAGR (%), Growth Rate by Region
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Competitive Landscape

Competitive intensity is moderate. The top five suppliers—Generac, Cummins, Honda, Briggs & Stratton, and Caterpillar—collectively control 62% of global revenue, leveraging brand equity, multi-channel distribution, and diversified portfolios to protect share. Generac reported USD 4.0 billion total net sales in 2023, with 51% drawn from residential products, while expanding its dealer network to roughly 9,100 locations worldwide. Cummins grew power-generation sales 19% in Q1 2025, driven by hyperscale data center wins and new X10 and B7.2 engines introducing higher efficiency at lower emissions.

Smaller brands such as Champion, Atlas Copco, and Wacker Neuson carve niche positions through price competitiveness or geographic focus. Emission rules and raw-material volatility strain these players disproportionately, opening acquisition opportunities for larger rivals seeking scale benefits. Product differentiation now gravitates toward IoT features, sound attenuation, and hybrid pairings with lithium storage. Manufacturers racing to comply with August 2024 NESHAP reporting requirements gain early adopter credibility among institutional buyers that favor transparent emission data.

Suppliers also chase aftermarket value: subscription monitoring, extended warranties, and original-parts contracts smooth revenue and deepen customer lock-in. These service layers and regional assembly partnerships help protect margins in a price-sensitive market that still views portables as commodities.

Gasoline Genset Industry Leaders

  1. Honda Motor Co., Ltd.

  2. Generac Holdings Inc.

  3. Briggs & Stratton Corporation

  4. Yamaha Motor Co., Ltd.

  5. Kohler Co.

  6. *Disclaimer: Major Players sorted in no particular order
Gasoline Genset Market
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Recent Industry Developments

  • May 2025: Cummins reported Q1 2025 revenue of USD 8.2 billion, with Power Systems up 19% to USD 1.6 billion on data center demand.
  • January 2025: Pramac, a Generac subsidiary, purchased a majority interest in India’s Captiva Energy Solutions to expand local generator manufacturing.
  • November 2024: Cummins highlighted a 24% year-over-year rise in power generation revenues during Q3 2024, reinforcing its Destination Zero strategy.
  • October 2024: Generac lifted its 2024 guidance after residential product sales climbed 28% following intense hurricane activity.

Table of Contents for Gasoline Genset Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Aging grid infrastructure causing frequent outages
    • 4.2.2 Residential backup-power demand from extreme weather events
    • 4.2.3 RV & outdoor-leisure boom boosting portable inverter sales
    • 4.2.4 Urban construction surge in emerging economies
    • 4.2.5 IoT-enabled remote monitoring improving OPEX economics
  • 4.3 Market Restraints
    • 4.3.1 Stricter emission norms for small spark-ignition engines
    • 4.3.2 Rising uptake of solar-plus-storage home systems
    • 4.3.3 Volatile copper & steel prices inflating production costs
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry

5. Market Size & Growth Forecasts

  • 5.1 By Type
    • 5.1.1 Portable Gasoline Gensets
    • 5.1.2 Standby Gasoline Gensets
    • 5.1.3 Inverter Gasoline Gensets
  • 5.2 By Capacity
    • 5.2.1 Below 50 kVA
    • 5.2.2 50 to 330 kVA
    • 5.2.3 Above 330 kVA
  • 5.3 By Application
    • 5.3.1 Standby
    • 5.3.2 Peak Shaving
    • 5.3.3 Prime/Continuous
  • 5.4 By End-user
    • 5.4.1 Residential
    • 5.4.2 Commercial
    • 5.4.3 Industrial
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 France
    • 5.5.2.4 Italy
    • 5.5.2.5 NORDIC Countries
    • 5.5.2.6 Russia
    • 5.5.2.7 Rest of Europe
    • 5.5.3 Asia Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 South Korea
    • 5.5.3.5 ASEAN Countries
    • 5.5.3.6 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 South Africa
    • 5.5.5.4 Egypt
    • 5.5.5.5 Rest of Middle East and Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves (M&A, Partnerships, PPAs)
  • 6.3 Market Share Analysis (Market Rank/Share for key companies)
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Products & Services, and Recent Developments)
    • 6.4.1 Honda Motor Co., Ltd.
    • 6.4.2 Yamaha Motor Co., Ltd.
    • 6.4.3 Generac Holdings Inc.
    • 6.4.4 Briggs & Stratton Corp.
    • 6.4.5 Kohler Co.
    • 6.4.6 Cummins Inc.
    • 6.4.7 Caterpillar Inc.
    • 6.4.8 Champion Power Equipment
    • 6.4.9 Atlas Copco AB
    • 6.4.10 Hyundai Power Equipment
    • 6.4.11 Wacker Neuson SE
    • 6.4.12 Multiquip Inc.
    • 6.4.13 Westinghouse Electric Corp.
    • 6.4.14 Denyo Co., Ltd.
    • 6.4.15 Perkins Engines Co. Ltd.
    • 6.4.16 Himoinsa SL
    • 6.4.17 Pramac S.p.A.
    • 6.4.18 Stanley Black & Decker (DeWalt)
    • 6.4.19 MTD Holdings (Generac brand)
    • 6.4.20 Atlas Copco (Portable Energy)

7. Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-Need Assessment
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Global Gasoline Genset Market Report Scope

By Type
Portable Gasoline Gensets
Standby Gasoline Gensets
Inverter Gasoline Gensets
By Capacity
Below 50 kVA
50 to 330 kVA
Above 330 kVA
By Application
Standby
Peak Shaving
Prime/Continuous
By End-user
Residential
Commercial
Industrial
By Geography
North AmericaUnited States
Canada
Mexico
EuropeGermany
United Kingdom
France
Italy
NORDIC Countries
Russia
Rest of Europe
Asia PacificChina
India
Japan
South Korea
ASEAN Countries
Rest of Asia-Pacific
South AmericaBrazil
Argentina
Middle East and AfricaSaudi Arabia
United Arab Emirates
South Africa
Egypt
Rest of Middle East and Africa
By TypePortable Gasoline Gensets
Standby Gasoline Gensets
Inverter Gasoline Gensets
By CapacityBelow 50 kVA
50 to 330 kVA
Above 330 kVA
By ApplicationStandby
Peak Shaving
Prime/Continuous
By End-userResidential
Commercial
Industrial
By GeographyNorth AmericaUnited States
Canada
Mexico
EuropeGermany
United Kingdom
France
Italy
NORDIC Countries
Russia
Rest of Europe
Asia PacificChina
India
Japan
South Korea
ASEAN Countries
Rest of Asia-Pacific
South AmericaBrazil
Argentina
Middle East and AfricaSaudi Arabia
United Arab Emirates
South Africa
Egypt
Rest of Middle East and Africa
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Key Questions Answered in the Report

How large will the gasoline generator set market be by 2030?

It is projected to reach USD 3.14 billion by 2030, growing at a 4.23% CAGR from its 2024 base of USD 2.44 billion.

Which region contributes the most revenue?

Asia-Pacific generated 45.9% of global revenue in 2024 and is set to advance at the highest 5.8% CAGR.

What segment shows the fastest unit growth?

Inverter generators deliver the quickest 7.1% CAGR because camping and RV owners value low noise and clean power.

How are emission regulations shaping product design?

EPA and similar EU rules are pushing manufacturers to adopt catalytic converters, electronic fuel injection and telematics-based compliance reporting.

Why are commercial buyers increasing orders?

Businesses recognize that outage costs exceed generator investment, driving a 6.0% CAGR in commercial deployments through 2030.

What is triggering industry consolidation?

Rising compliance costs, volatile raw-material prices and the need for IoT-enabled upgrades favor larger players with engineering scale, encouraging mergers and acquisitions.

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