Facial Makeup Market Insight
The global facial makeup market is projected to grow at the rate of 5.8% during the forecast period 2018 to 2023. Increasing number of working women and rising consiousness about physical appearance among millennial women across the globe is a key growth driver of the global facial makeup market. Growing demand for natural cosmetics is resulting in growing demand for cosmetic products, which in turn is leading to increased sales of facial makeup products. Growing e-commerce industry and increasing penetration of social media is further propelling the growth of this market. The introduction of new and innovative facial makeup products that are suitable for modern lifestyle women. This is creating demand for waterproof facial makeup products, especially during summers. Makeup products that can withstand hot and humid weather conditions is gaining popularity among women. Besides, several facial makeup manufacturers are coming up with sweat-proof makeup. Increased demand for beauty balm and color correcting creams is one of the innovative products in personal and cosmetic care which in turn creates the need for facial make up products. These products contain multifunctional ingredients in a single product gaining popularity among consumer. The facial makeup products act as a multifunctional role which not just protect from harmful ultraviolet radiation but also include pollution protection factor, aging effects and maintaining skin moisture level. Recently this market is witnessing growing preference for natural & organic facial makeup products. The overall facial makeup market will witness significant growth during the forecast period. However, stringent regulations imposed on the usage of cosmetics ingredients by government agencies such as FDA, EU is a major constraint for the market development. Usage of harmful chemicals in facial makeup may lead to allergic reaction hamper the growth of the global facial makeup market.
North America was the dominant region, in terms of revenue share, in the global facial makeup market followed by Europe. The Asia Pacific is projected to be the fastest growing region in the worldwide market over the forecast period.
Surge in Demand for Organic & Natural Ingredients Drives Sales of Facial Makeup
Many manufacturers in the market are concentrating on natural & organic ingredients in Facial makeup, instead of synthetic-based ingredients due to raising consciousness among consumer and also harmful chemicals linked to cancer, tumor development and skin diseases. The market for organic cosmetic products is booming due to wellness trends and greater availability of natural ingredients. The consumer is more focused on natural environment-friendly cosmetic products in Facial Makeup which is available in the forms of gels, powder and liquid. The increasing preference of halal cosmetics such as facial, face & lip care products is a growth opportunity for facial makeup manufacturers. Companies like Amara Cosmetics positions itself as the first US halal-certified makeup brand, helping Muslim women with cosmetics and beauty. The facial care products act as a multifunctional role which not just protect from harmful Ultraviolet radiation but also include Pollution Protection Factor, aging effects and maintaining skin moisture level. Women are using these makeup to reduce wrinkles, as these products also contain Vitamin A and E.
Facial Concealer and Facial Powder Products to Witness Significant Growth Rate during the Forecast Period
Increasing popularity of mineral facial makeup which can be practiced by women with a higher concentration of SPF is playing an important role to push the market growth of facial makeup products. Key players are more focusing on the launch of facial makeup which helps them to capture a huge consumer base across the globe. Concealer is one of the makeup products is gaining popularity in the market due to different kinds of shades to highlight the features of the face. Foundation is available in the form of cream, liquid, powder, which helps to give the skin a uniform finish. This segment is also gaining popularity owing to the easy availability of cheap face powders in the global facial makeup market.
However, ill side effects such as facial irritation associated with extensive use of mascara may hamper the growth of the segment.
Increasing Popularity of Facial Makeup in North America Region
North America accounted for the largest market share and is anticipated to maintain its dominance in the forecasted period. The changing lifestyle of consumers in the U.S. and increasing demand for cosmetic products is projected to propel the usage of Facial Makeup.
Rising interest from consumers in the Asia Pacific region is also expected to drive global Facial makeup sales upwards owing to demand from personal care industry and availability of beauty and grooming products online. Rise in per capita income among consumer and growing awareness will drive the facial products market in the region.
Key Developments in the Facial Makeup Market
- June 2018: Clarins has opened its first standalone store in Mumbai. The store has hardworking face masks, creams and body scrubs under one roof, along with its extensive makeup line.
- June 2018: Revlon, launched a product flesh include highlighters, lipstick, and blush with wide range of skin tones which will be available online at Ulta.com
Competitive Landscape of Facial Makeup Market
Major Key Players are L’Oreal, Avon Products, Inc., Clarins, P&G, Shiseido Company, Revlon, Esteelauder Companies Inc., Lakmé, Chanel and LVMH.
Reasons to Purchase Facial Makeup Market Research Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
- 3-month analyst supports, along with the Market Estimates sheet in excel
Customization of the Facial Makeup Market Research Report
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1.1 Scope of Study
1.2 Study Deliverables
1.3 Study Assumptions
1.4 Research Phases
2. Facial Makeup Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porter’s Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.4.5 Degree of Competition
3. Facial Makeup Market Dynamics
4. Facial Makeup Market Segmentation
4.1 Product type
4.1.1 Face Powder
4.1.2 Facial Foundation
4.1.3 Facial Concealer
4.1.4 Face Bronzer
4.2 Distribution Channel
4.2.1 Supermarket/ hypermarket
4.2.3 Health & Beauty Retailer
5. Facial Makeup Market by Geography
5.1 North America Facial Makeup Market Size (2018-2023)
5.1.1 US Facial Makeup Market Size (2018-2023)
5.1.2 Canada Facial Makeup Market Size (2018-2023)
5.1.3 Mexico Facial Makeup Market Size (2018-2023)
5.1.4 Rest of North America Facial Makeup Market Size (2018-2023)
5.2 Europe Facial Makeup Market Size (2018-2023)
5.2.1 Spain Facial Makeup Market Size (2018-2023)
5.2.2 UK Facial Makeup Market Size (2018-2023)
5.2.3 Germany Facial Makeup Market Size (2018-2023)
5.2.4 France Facial Makeup Market Size (2018-2023)
5.2.5 Italy Facial Makeup Market Size (2018-2023)
5.2.6 Russia Facial Makeup Market Size (2018-2023)
5.2.7 Rest of Europe Facial Makeup Market Size (2018-2023)
5.3 Asia-Pacific Facial Makeup Market Size (2018-2023)
5.3.1 China Facial Makeup Market Size (2018-2023)
5.3.2 Japan Facial Makeup Market Size (2018-2023)
5.3.3 India Facial Makeup Market Size (2018-2023)
5.3.4 Australia Facial Makeup Market Size (2018-2023)
5.3.5 Rest of Asia-Pacific Facial Makeup Market Size (2018-2023)
5.4 South America Facial Makeup Market Size (2018-2023)
5.4.1 Brazil Facial Makeup Market Size (2018-2023)
5.4.2 Argentina Facial Makeup Market Size (2018-2023)
5.4.3 Rest of South America Facial Makeup Market Size (2018-2023)
5.5 Middle East & South Africa Facial Makeup Market Size (2018-2023)
5.5.1 South Africa Facial Makeup Market Size (2018-2023)
5.5.2 Saudi Arabia Facial Makeup Market Size (2018-2023)
5.5.3 Rest of Middle East & Africa Facial Makeup Market Size (2018-2023)
6. Facial Makeup Market Competitive Landscape
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Strategies Adopted by Leading Players
7.1 Company Profiles
7.2 Avon Products, Inc.
7.5 Shiseido Company
7.7 Esteelauder Companies Inc.