Facial Makeup Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Facial Makeup Industry Trends and it is Segmented by Type (Face Powder, Facial Foundation, Facial Concealer, Face Bronzer, Blush, and Other Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The market size and forecasts are provided in terms of value (USD million) for the above segments.

Facial Makeup Market Size

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Facial Make-up Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 5.90 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Facial Make-up Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Facial Makeup Market Analysis

The facial make-up market is projected to register a CAGR of 5.9% during the forecast period, 2022-2027.

The COVID-19 pandemic has influenced consumers' spending habits, leading to a decline in the market growth in 2020, owing to various government restrictions and multiple measures intended to decrease the spread of COVID-19. This reduced the sales of facial make-up products as they do not come under necessary goods and services. Due to the stay-at-home or work-from-home trends, customers were not engaging in social gatherings, which led to a decrease in or no usage of facial make-up products. However, with the availability of products over various e-commerce shopping websites with an easy home delivery option in developing countries, sales have been steadily increasing.

The increasing number of working women and rising consciousness about physical appearance among millennial women across the world are key growth drivers of the facial make-up market. The increasing demand for natural and organic cosmetics is resulting in a growing demand for cosmetic products with natural plant-based ingredients and clean-label packaging, which is boosting the sales of facial make-up products globally.

However, stringent regulations imposed on the usage of cosmetic ingredients by government agencies such as the Food Drug Administration (FDA) and the European Union are major constraints for market development. Usage of harmful chemicals in facial make-up products may lead to allergic reactions, thereby hampering the growth of the market.

Facial Makeup Market Trends

This section covers the major market trends shaping the Facial Make-up Market according to our research experts:

Surge in Demand for Organic and Natural Ingredients

The facial make-up market globally has witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds present in skincare products, including facial care. Many manufacturers in the market are concentrating on natural and organic ingredients in facial make-up instead of synthetic-based ingredients due to the rising consciousness among consumers about harmful chemicals linked to cancer, tumor development, and skin diseases. The market for organic cosmetic products is booming due to wellness trends and the greater availability of natural ingredients. Consumers are more focused on natural, environment-friendly cosmetic products in facial make-up, which are available in gel, powder, and liquid forms.

Facial Make-up Market: Consumer Preference for Organic Cosmetics (%), India , 2019-2021

North America Dominates the Market

North America accounts for the largest market share, and it is anticipated to maintain its dominance during the forecast period. The changing lifestyles of consumers in the United States and increasing demand for cosmetic products are projected to propel the further usage of facial make-up. Factors such as consumer knowledge, an increase in awareness about the benefits of organic products and services through digital media and other sources, and the advent of social media are adding to the growth in the region. This, in turn, is driving the demand for these products. Consumers in the United States are increasing their consumption of herbal beauty products, particularly facial care, due to their 'vegan', 'natural', 'organic', 'botanical', and 'free from' labels.

Facial Make-up Market: Market Size (%), By Region, Global, 2021

Facial Makeup Industry Overview

The facial make-up market is competitive and driven by various active players. There are numerous prominent players in the market, such as L'Oreal SA, Revlon, The Estée Lauder Companies Inc., Shiseido Co. Ltd, and Clarins Group. The major strategies adopted by the companies operating in the market are product innovations, expansions, and mergers and acquisitions. An advanced distribution network gives an upper edge to the manufacturers to expand their range of products across the world. It is crucial for players to continuously innovate, operate, and grow in the market due to the rapidly changing consumer demands and preferences. Moreover, companies are using digital and social media advertisements to make consumers aware of their new product launches in the market.

Facial Makeup Market Leaders

  1. L’Oreal S.A.

  2. Revlon

  3. The Estée Lauder Companies Inc.

  4. Shiseido Co., Ltd.

  5. Clarins Group

*Disclaimer: Major Players sorted in no particular order

Facial Make-up Market Concentration
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Facial Makeup Market News

  • In 2021, Coty Inc. relaunched Kyle Cosmetics with new, improved formulas that are clean-label and vegan, along with attractive packaging. This innovation was done as per consumer preferences and due to the high demand for vegan and clean-label products. Consumers can now shop the brand globally through select brick-and-mortar retailers.
  • In 2021, Coty Inc. expanded the Gucci beauty make-up line with new products for the face, lips, and eyes. The extended Gucci Poudre De Beauté Mat Naturel face powder line was launched in Asia-Pacific and European travel retail stores. Coty Inc. targeted to expand its business operation over Asia-Pacific and Europen consumers as they prefer using organic and natural products.
  • In 2020, Shiseido Co. Ltd released a new cosmetic and skincare brand BAUM, with a total of 27 products and 45 items with tree-derived natural fragrances. The consumer demand for natural skin care products is rising, which increases the product demand and accelerates the growth of the market.

Facial Makeup Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Face Powder

      2. 5.1.2 Facial Foundation

      3. 5.1.3 Facial Concealer

      4. 5.1.4 Face Bronzer

      5. 5.1.5 Blush

      6. 5.1.6 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal SA

      2. 6.4.2 Revlon

      3. 6.4.3 The Estee lauder Companies Inc.

      4. 6.4.4 Shiseido Co. Ltd

      5. 6.4.5 Clarins Group

      6. 6.4.6 The Avon Company

      7. 6.4.7 LVMH Moet Hennessy Louis Vuitton

      8. 6.4.8 Coty Inc.

      9. 6.4.9 Oriflame Holding AG

      10. 6.4.10 Kao Corporation

    5. *List Not Exhaustive


**Subject to Availability
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Facial Makeup Industry Segmentation

Facial make-up products are products used to color and highlight facial features. The facial make-up market is segmented by type (face powder, facial foundation, facial concealer, face bronzer, blush, and other types), distribution channel (supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market size and forecasts in value (USD million) for the above segments.

Face Powder
Facial Foundation
Facial Concealer
Face Bronzer
Other Types
Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa
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Facial Makeup Market Research FAQs

The Facial Make-up Market is projected to register a CAGR of 5.90% during the forecast period (2024-2029)

L’Oreal S.A., Revlon, The Estée Lauder Companies Inc., Shiseido Co., Ltd. and Clarins Group are the major companies operating in the Facial Make-up Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Facial Make-up Market.

The report covers the Facial Make-up Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Facial Make-up Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Facial Makeup Industry Report

Statistics for the 2024 Facial Makeup market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Facial Makeup analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Facial Makeup Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)