Facial Make-up Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Facial Make-up market is segmented By Type (Face Powder, Facial Foundation, Facial Concealer, Face Bronzer, Blush and Other), By Distribution Channel (Supermarket/ hypermarket, Convenience Stores, Health and Beauty Retailer, Online Retail Stores, and Others); and By Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.8 %

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Market Overview

The global facial make-up market is projected to grow at a CAGR of 5.8% during the forecast period 2020-2025.

  • The increasing number of working women and rising consciousness about physical appearance among millennial women across the globe is a key growth driver of the global facial makeup market. 
  • Growing demand for natural cosmetics is resulting in a growing demand for cosmetic products, which in turn is leading to increased sales of facial makeup products. The growing e-commerce industry and increasing penetration of social media is further propelling the growth of this market. 
  • However, stringent regulations imposed on the usage of cosmetics ingredients by government agencies such as FDA, EU is a major constraint for market development. Usage of harmful chemicals in facial makeup may lead to allergic reaction hamper the growth of the global facial makeup market.

Scope of the Report

The facial make-up market is segmented by type that includes face powder, facial foundation, facial concealer, face bronzer, blush and other. Based on distribution channel, the market is fragmented into supermarket/ hypermarket, pharmacies, health and beauty retailer and e-commerce. The study also involves the global level analysis of the main regions such as North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

By Product Type
Face Powder
Facial Foundation
Facial Concealer
Face Bronzer
By Distribution Channel
Convenience Stores
Health and Beauty Retailers
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Surge in Demand for Organic & Natural Ingredients Drives Sales of Facial Makeup

Many manufacturers in the market are concentrating on natural & organic ingredients in Facial makeup, instead of synthetic-based ingredients due to raising consciousness among consumer and also harmful chemicals linked to cancer, tumor development and skin diseases. The market for organic cosmetic products is booming due to wellness trends and greater availability of natural ingredients. The consumer is more focused on natural environment-friendly cosmetic products in Facial Makeup which is available in the forms of gels, powder and liquid.  The increasing preference of halal cosmetics such as facial, face & lip care products is a growth opportunity for facial makeup manufacturers. Companies like Amara Cosmetics positions itself as the first US halal-certified makeup brand, helping Muslim women with cosmetics and beauty.

Facial Make-up Market1

North America Dominates the Market

North America accounted for the largest market share and is anticipated to maintain its dominance in the forecasted period. The changing lifestyle of consumers in the U.S. and increasing demand for cosmetic products is projected to propel the usage of Facial Makeup.  Factors, such as consumer knowledge and increase in awareness of products about the benefits of organics products and services, through digital media and other sources, coupled with the advent of social media are adding to the growth in the region. This, in turn, is driving the demand for these products.  Consumers in the United States are increasing their consumption of herbal beauty products, particularly skin care and hair care products, due to their ‘vegan’, ‘natural’, ‘organic’, ‘botanical’, and ‘free from’ labels.

Facial Make-up Market2

Competitive Landscape

Global facial make-up market is fragmented and is driven by various active players. The major players have used several strategies such as new product launches, expansions, joint ventures, partnerships, acquisitions, and others to increase the market growth. There are numerous prominent players in the market such as L’Oreal, Clarins, Shiseido Company, Revlon, Esteelauder Companies Inc among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Face Powder

      2. 5.1.2 Facial Foundation

      3. 5.1.3 Facial Concealer

      4. 5.1.4 Face Bronzer

      5. 5.1.5 Blush

      6. 5.1.6 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Health and Beauty Retailers

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oréal S.A.

      2. 6.4.2 Esteelauder Companies Inc.

      3. 6.4.3 Groupe Clarins SA

      4. 6.4.4 Revlon, Inc

      5. 6.4.5 Shiseido Company

      6. 6.4.6 Avon Products, Inc.

      7. 6.4.7 LVMH Moët Hennessy – Louis Vuitton SE

      8. 6.4.8 Coty Inc

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Facial Make-up Market market is studied from 2016 - 2026.

The Facial Make-up Market is growing at a CAGR of 5.8% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

L’Oreal, Esteelauder Companies Inc., Shiseido Company, Revlon are the major companies operating in Facial Make-up Market.

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