Extended Reality (XR) Market Share

Market Share of Extended Reality (XR) Industry

The extended reality (XR) market is highly fragmented with the presence of major players like Qualcomm Technologies Inc., Accenture PLC, SoftServe Inc., SphereGen Technologies LLC, and Northern Digital Inc. Players in the market are adopting strategies such as partnerships, innovations, investments, mergers, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In January 2023, Sphere, previously known as holo|one, announced the introduction of its newest software, which includes features expected to transform the game into extended reality (XR). This announcement puts the firm as the first to fully realize the possibilities of immersive cooperation by merging the power of XR with cutting-edge translation technology.

In December 2022, Accenture invested through Accenture Ventures in BehaVR, one of the leading innovators in virtual reality (VR) digital therapeutics experiences and digital wellness, and d. The merger with Oxford and the spin-out of OXFORD University, a VR leader in science-based Virtual Reality treatments for severe mental illness, have also been announced by BehaVR.

Extended Reality (XR) Market Leaders

1. Qualcomm Technologies Inc.

2. Accenture PLC

3. Northern Digital Inc.

4. SoftServe Inc.

5. SphereGen Technologies LLC

*Disclaimer: Major Players sorted in no particular order