User Experience (UX) Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 11.57 Billion |
| Market Size (2030) | USD 26.05 Billion |
| CAGR (2025 - 2030) | 17.62% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
User Experience (UX) Market Analysis
The User Experience Market size is estimated at USD 11.57 billion in 2025, and is expected to reach USD 26.05 billion by 2030, at a CAGR of 17.62% during the forecast period (2025-2030).
- The User Experience (UX) market is witnessing robust growth, fueled by evolving trends and rising consumer expectations. As industries undergo digital transformation, businesses are increasingly prioritizing user experience to boost customer retention and satisfaction.
- There's a pronounced focus on personalized user experiences. A striking 90% of marketing professionals assert that personalization plays a pivotal role in enhancing profitability. Moreover, a personalized UX can drive sales up by 20% (source: Anais).
- With mobile devices accounting for over half of the world's web traffic, businesses are prioritizing mobile-centric designs. Notably, around 74% of mobile users are inclined to revisit sites that offer a commendable mobile UX, underscoring its significance. Furthermore, the infusion of artificial intelligence (AI) into UX design is revolutionizing user interactions, facilitating more customized experiences and boosting engagement by as much as 30% (source: Anais).
- Businesses are increasingly acknowledging the direct correlation between quality UX and customer retention. Research indicates that companies emphasizing UX enhancements can witness a customer retention boost of up to 42%. Conversely, about 88% of online shoppers are unlikely to revisit a site after a subpar user experience, underscoring the criticality of effective UX design (source: Maze).
- However, financial constraints pose challenges. Limited budgets can hinder thorough user research and the execution of impactful UX strategies. Many organizations find it challenging to allocate adequate funds for user testing, design revisions, and technological upgrades.
- The COVID-19 pandemic has catalyzed a heightened demand for UX professionals. For example, the UX Design Institute noted a staggering 257% surge in student enrollments between December 2019 and December 2021. This uptick mirrors a wider industry trend, with companies actively seeking adept UX designers to bolster their digital initiatives. As remote work cements its place in the corporate landscape, there's a pressing need for innovative collaboration tools and methodologies within UX teams, transitioning from conventional meetings to agile, on-demand collaboration approaches.
User Experience (UX) Market Trends
E-Commerce to Hold Significant Market Demand
- In today's ever-evolving market, e-commerce emerges as a game-changer, reshaping how consumers shop and engage with brands. At the heart of this transformation lies UX design, a crucial element that not only enhances the shopping experience but also dictates the success of e-commerce platforms.
- According to ITA, B2C e-commerce sales, which stood at USD 3,322.6 billion in 2022, are set to climb to an estimated USD 5,178.3 billion by 2026. In this cutthroat environment, e-commerce brands are actively seeking skilled UX designers.
- Data from UXCAM reveals that around 60% of online shoppers rely solely on mobile devices for their purchasing decisions, accounting for 50% of eCommerce revenue. A notable 85% of users assert that a company's mobile site should match or surpass its desktop counterpart. Additionally, 88% of mobile users are prone to abandoning a task if the site isn't mobile-optimized.
- Moreover, 74% of visitors are inclined to revisit a site with a commendable mobile UX, and 90% of smartphone users are more inclined to continue shopping after a positive user experience (source: UXCAM). Furthermore, eCommerce is increasingly leveraging AR technology, enabling customers to visualize products in their own settings prior to purchase. This immersive approach not only boosts engagement but also curtails return rates.
- Surveys from industry experts reveal that companies witness a 2% uptick in conversions for every second improvement in loading time. On the flip side, sluggish websites are estimated to cause a staggering annual revenue loss of USD 2.6 billion. Highlighting the significance of accessibility, about 75% of consumers prioritize self-service customer care options on mobile platforms.
- Clearly, investing in user experience is not just advantageous but vital for e-commerce triumph. The statistics presented emphasize the paramount importance of stellar UX design in boosting conversion rates, elevating customer satisfaction, and driving revenue growth.
North America is Expected to Hold a Major Share of the Market
- User experience (UX) has emerged as a cornerstone of digital strategy in North America. As businesses strive to boost customer satisfaction and loyalty, grasping the trends and statistics surrounding UX becomes paramount.
- Companies in North America that prioritize UX design are reaping substantial financial rewards. For every USD 1 invested in UX, businesses see an impressive average return of USD 100, culminating in an astonishing ROI of 9,900%. Furthermore, a meticulously crafted UX strategy can amplify profits by 25% with just a 5% uptick in customer retention, highlighting the critical nature of user-centric design (source: Windmill Microlending).
- In 2023, the average annual salary for a UX designer in the U.S. hovers around USD 100,000, shaped by variables such as experience, geographical location, and niche skills. On the other hand, veteran UX designers can command salaries exceeding USD 130,000 annually.
- With mobile usage dominating online interactions, there's a clear pivot towards mobile-first design strategies. Designers are prioritizing responsive designs to ensure seamless experiences across diverse devices.
- In Canada, The Information and Communications Technology Council (ICTC) forecasts around 10,000 job openings in UX design, positioning these roles among the top 10 most sought-after digital professions. The labor market for UX designers in Canada is anticipated to maintain a balance between supply and demand over the coming decade. This means that as new job openings arise, they will closely match the number of available job seekers, indicating stable prospects for budding UX professionals.
- In conclusion, the UX landscape in North America is dynamic and rapidly evolving, propelled by technological innovations and shifting consumer demands. As businesses increasingly acknowledge the pivotal role of user experience in their success, the appetite for adept UX professionals is set to surge.
User Experience (UX) Industry Overview
The User Experience (UX) market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key player include Accenture plc, Ipsos Group S.A., UX Studio, and others.
UX focuses on the overall journey and experience of the user, including functionality and satisfaction throughout the interaction process. User Experience is an essential discipline in modern design that aims to create meaningful interactions between users and products. By focusing on usability, accessibility, and emotional engagement, designers can significantly enhance user satisfaction and drive business success.
User Experience (UX) Market Leaders
-
Accenture plc
-
Ipsos Group S.A.
-
UX Studio
-
Appnovation Technologies
-
Answer Lab, Inc.
- *Disclaimer: Major Players sorted in no particular order
User Experience (UX) Market News
- August 2024: Moxo has been recognized for the Best UX/UI Design in a SaaS Product, at the 2024 SaaS Awards. This esteemed recognition underscores Moxo's commitment to streamlining onboarding and account management workflows, enabling seamless service orchestration processes across customer, vendor, and partner interactions.
- March 2024: Pixso, the innovative online collaborative platform for UI/UX design, has announced the introduction of a Lifetime Subscription. This new option allows creative professionals and teams to access Pixso's robust toolset with a single investment, eliminating the need for ongoing subscription fees.
User Experience (UX) Industry Segmentation
User experience (UX) is made of all the interactions a user has with a product or service. It is the personal, internal experience customers go through when using a product's interface. It encompasses all aspects of the end-user's interaction with the company, its services, and its products.
The user experience (ux) market is segmented by type (UX research, UX design, UX audit, UX training, UX strategy and consulting), by deployment (cloud, on-premises), by enterprise (SMEs, large enterprises), by geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Service Type | UX Research |
| UX Design | |
| UX Audit | |
| UX Training | |
| UX Strategy and Consulting | |
| By Deployment | Cloud |
| On-Premises | |
| By Enterprise | SMEs |
| Large Enterprises | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
User Experience (UX) Market Research FAQs
How big is the User Experience Market?
The User Experience Market size is expected to reach USD 11.57 billion in 2025 and grow at a CAGR of 17.62% to reach USD 26.05 billion by 2030.
What is the current User Experience Market size?
In 2025, the User Experience Market size is expected to reach USD 11.57 billion.
Who are the key players in User Experience Market?
Accenture plc, Ipsos Group S.A., UX Studio, Appnovation Technologies and Answer Lab, Inc. are the major companies operating in the User Experience Market.
Which is the fastest growing region in User Experience Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in User Experience Market?
In 2025, the North America accounts for the largest market share in User Experience Market.
What years does this User Experience Market cover, and what was the market size in 2024?
In 2024, the User Experience Market size was estimated at USD 9.53 billion. The report covers the User Experience Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the User Experience Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
User Experience (UX) Industry Report
Statistics for the 2025 User Experience (UX) market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. User Experience (UX) analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
