Europe Luxury Car Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Europe luxury car market is segmented by Vehicle Type (Hatchback, Sedan, SUV), Drive Type (IC Engine, Electric), and by country.

Market Snapshot

Study Period: 2018 - 2026
Base Year: 2020
CAGR: >5 %

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Market Overview

The Europe market is poised to register a CAGR of over 5% over the forecast period (2020-2025).

· Increasing disposable income, changing customer preferences has become one of the most important aspect for the growth of luxury car market. These cars offer outstanding comfort, indulging and silky-smooth ride, extensive levels of technology used, ample performance, excellent drivability, refinement and above all it serve as a better status symbols than most things on four wheels.

· Other trend which is hitting the Europe luxury car market is the luxury car rental market. There are various startups which are providing high end luxury and sports car for hours to weeks depending upon the need of customers. For instance, in 2019, Virtuo a Paris-based car rental startup raised €20 million in Series B funding, it has operations in France, Belgium and the UK. Till date Virtuo has raised almost €30 million to date to digitise the car rental industry across Europe.

· The SUV segment is expected to record high CAGR, on account of the rising sales of this segment over other luxury cars segment. passenger-vehicle sales declined at roughly the same rate as SUV sales have risen. Some of the reasons for the rise of SUVs are flexibility, payload-carrying ability, driveability, commanding view from driver’s seat and ease of cabin access. Most of the latest SUVs comes under crossover category which are larger, more bulbous cars rather than the pickup truck-based sports utilities in US.

· According to ACEA, EU car OEMs have manufactured 16.5 million passenger cars which represent 21% of global passenger car production in 2018. EU is also one of the largest exporter of cars in the world for instance, total €138.4 billion of export value has been achieved in 2018. US is the biggest market for the EU vehicle as it holds around 19.3% of total EU exports.

· Some of the major players in the market are Mercedes-Benz, BMW, Audi, Volvo. In 2019, Mercedes-Benz and BMW have dominated the luxury car market. The other players in the market include Ferrari, Lamborghini, and Porsche amongst others.

Scope of the Report

The Europe luxury car market covers the latest trends and technological development in the luxury car market, demand by the vehicle type, drive type, country and market share of major luxury car producer companies in the Europe.

Vehicle Type
Drive Type
IC Engine
United Kingdom
Rest Of Europe

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Key Market Trends

Rise In Electrification

Factor which is likely to fuel the demand of the automotive luxury car market in Europe is the growing production of electric vehicles. During the fourth quarter of 2019, demand for all alternate powertrain cars grew significantly across the EU. battery‐electric segment (BEV) and plug‐in hybrids (PHEV) were the main drivers of this growth. Hybrid electric vehicles hold major share in alternate‐powertrain cars sold in the EU.

Top automotive OEMs have their plan for launching various electric vehicle models. For instance BMW has confirmed that its next-generation of BMW 7 Series will include a all-electric version, previously this full-size luxury sedan comes with a petrol engine, in addition to that the company also have models such as pure-electric BMW iX3, the 4 Series Coupe, the 5/6 Series LCI/ and M3/M4 scheduled to be launched in 2020 and 2021.

Governments are also backing the industry players and customers to opt for electric vehicles by increasing the subsidies and introducing new supportive laws. For instance, in 2019 German government have made changes in the subsidies of electric vehicles, new subsidies for electric cars costing less than €40,000 will increase to about €6,000 from €4,000, and in case of plug-in hybrids same price range cars would be given a subsidy of €4,500, from €3,000 previously.

Also, German government is planning to invest around €3.5 billion to expand charging stations in the country. The target is to reach 50,000 public charging stations by 2022.


SUVs are anticipated to witness higher growth in the European Luxury Car Market

The European luxury car market is expected to be driven by SUV, traditional passenger cars are losing their hold the market. It's a global trend that started in the U.S, after that spread to Europe and Asia. Some of the brands whose best-seller SUV in Europe are Nissan, Hyundai, Kia, Mazda, Mitsubishi, Jaguar, Lexus, Porsche, Maserati and Volvo.

One of the reason for the sudden spike in production of SUVs are the emission norms in EU, where cars are responsible for around 12% of total emissions of carbon dioxide (CO2) gas.

The emission targets for cars manufacturers are set according to the average mass of their vehicles. This means that OEM of heavier cars are allowed higher emissions than manufacturers of lighter cars.


Competitive Landscape

The Europe Luxury Car market is consolidated and majorly dominated by few players, such as BMW Group, Mercedes Benz, and Audi amongst others. The market is highly driven by factors like advanced technology, more comfort, growing investment in R&D projects and a growing market of electric and autonomous vehicles around the region. To provide more luxurious experience to the customers, the major automotive luxury car manufacturer is investing a huge amount on R&D and making joint ventures with other industry players.

· In March 2020, BMW Group has announced that it will invest more than 30 billion euros in research and development on future-oriented technologies up to 2025.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters 5 Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Vehicle Type

      1. 5.1.1 Hatchback

      2. 5.1.2 Sedan

      3. 5.1.3 SUV

    2. 5.2 Drive Type

      1. 5.2.1 IC Engine

      2. 5.2.2 Electric

    3. 5.3 Geography

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 France

      4. 5.3.4 Spain

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Netherlands

      8. 5.3.8 Denmark

      9. 5.3.9 Sweden

      10. 5.3.10 Belgium

      11. 5.3.11 Switzerland

      12. 5.3.12 Rest Of Europe


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles*

      1. 6.2.1 Tesla Inc.

      2. 6.2.2 Volvo Group

      3. 6.2.3 Volkswagen AG

      4. 6.2.4 BMW AG

      5. 6.2.5 Ford Motor Company

      6. 6.2.6 Fiat Chrysler Automobiles

      7. 6.2.7 Skoda Auto

      8. 6.2.8 Daimler AG


**Subject to Availability

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Frequently Asked Questions

The undefined market is studied from 2018 - 2026.

The undefined is growing at a CAGR of >5% over the next 5 years.

BMW AG, Tesla Inc., Volvo Group, Volkswagen AG, Ford Motor Company are the major companies operating in undefined.

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