Mexico Home Appliances Market - Growth, Trends, and Forecasts (2020 - 2025)

The Mexico Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, and Hair Dryers), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, E-commerce, and Other Distribution Channels).

Market Snapshot

Study Period:


Base Year:



12 %

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Market Overview

Mexico is one of the world’s main exporting countries of household appliances. The other countries include China, Germany, and Italy. Manufacturers and distributors of major and small appliances saw an improvement in both volume and value terms in 2015 as compared to the previous year. This was mainly driven by the positive performance of the construction industry, a recovery in consumer confidence, and an increase in promotional activities in retail outlets. Sophisticated and attractive designs in the mid to premium segments faced a strong demand from consumers who are seeing an improvement in their standard of living and want highly efficient and well-designed appliances. A new segment in the market offering huge potential has been explored, and hence, there is scope for growth in the home appliances market in the country.

Mexico’s proximity to the United States, Canada, and Latin America allow the reduction in logistical costs for products, due to their weight and volume, which are more costly to transport and store. Also, Mexico’s access to the Atlantic and Pacific Oceans distinguishes it as a strategic location to do business and exchange goods with Europe and Asia.

Scope of the Report

A complete background analysis of the Mexican home appliances market, which includes an assessment of the parental market, emerging trends by segments and regional markets, significant changes in market dynamics, and market overview, is covered in the report. The report also features the qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

Major Appliances
Dishwashing Machines
Washing Machines
Cookers and Ovens
Small Appliances
Vacuum Cleaners
Small Kitchen Appliances
Hair Clippers
Grills and Roasters
Hair Dryers
Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Other Distribution Channels

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Key Market Trends

Housing Development Drives the Home Appliances Market in Mexico

A growing and fluctuating oil and gas industry stimulated New Mexico’s housing market in recent years, causing shifts in home sales and valuation, particularly in areas known for the extraction of oil and gas. In 2018, sales throughout the state took a dip, but the value of homes grew. The total sales in 2018 were reported at 32,006, topping the previous year’s sales of 22,221 by almost 10,000 units.

Nearly every New Mexico county showed an increase in total sales in 2018, as compared to 2017. The biggest increases occurred in counties with larger metropolitan areas and those prospering due to the oil and gas industry. The housing development investments increased from 2.8 in 2017 to 3.2 in 2018.

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Major Appliances are Dominating the Market

Major appliances are dominating the market by taking more share in the home appliances market in Mexico. The recovery in the housing market will be an opportunity for appliance manufacturers. As new homeowners comprise a significant portion of appliance sales, the anticipated rise in housing starts may bring increased demand to the industry. Appliance manufacturers are likely to continue facing rising input costs, particularly plastic. With financial assistance from federal tax credits expiring, many operators may cope by moving their production to lower labor-cost countries, such as Mexico.

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Competitive Landscape

The report covers the major international players operating in the Mexican home appliances market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping into new markets.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Drivers

    3. 4.3 Restraints

    4. 4.4 Opportunities

    5. 4.5 Value Chain Analysis of the Mexico Home Appliances Market

    6. 4.6 Porter's Five Forces Analysis

    7. 4.7 Technological Innovations


    1. 5.1 Major Appliances

      1. 5.1.1 Refrigerators

      2. 5.1.2 Freezers

      3. 5.1.3 Dishwashing Machines

      4. 5.1.4 Washing Machines

      5. 5.1.5 Cookers and Ovens

    2. 5.2 Small Appliances

      1. 5.2.1 Vacuum Cleaners

      2. 5.2.2 Small Kitchen Appliances

      3. 5.2.3 Hair Clippers

      4. 5.2.4 Irons

      5. 5.2.5 Toasters

      6. 5.2.6 Grills and Roasters

      7. 5.2.7 Hair Dryers

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets and Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 E-commerce

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Market Concentration Analysis

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool

      2. 6.2.2 Electrolux AB

      3. 6.2.3 LG Electronics

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Panasonic Corporation

      6. 6.2.6 BSH Hausgerate GmbH

      7. 6.2.7 Black and Decker

      8. 6.2.8 Mabe

      9. 6.2.9 Daewoo Electronics Mexico

      10. 6.2.10 Fischer E Paykel Appliances Inc.

  7. *List Not Exhaustive

  9. 8. APPENDIX

** Subject to Availability

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