Europe Hair Colorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe's Hair Colorants market is segmented by Product Type (Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Others); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Others); and by Geography (United Kingdom, Germany, France, Spain, Italy, Russia, and the Rest of Europe). For each segment, the market sizing and forecasts have been done based on value (in USD million).

Market Snapshot

Europe Hair Colorants Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 5.1 %

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Market Overview

The European hair colorants market is expected to record a CAGR of 5.1% during the forecast period (2022 - 2027).

The COVID-19 pandemic has influenced consumers' spending habits and purchase decisions, leading to a slight decline in the European hair colorant market by approximately 7.05% from 2019 to 2020, owing to various governments imposing multiple measures intended to slow down the spread of COVID-19. Some basic European initiatives include social isolation directives, limitations on business opening hours, travel restrictions, and lockdown measures. However, salon closures have led to in-home salon experiences with hair colorants benefitting from this. The category boomed in the initial months of 2020,

The market is driven by the increasing number of fashionable trends, changing lifestyles in emerging economies, and rising urbanization is boosting the adoption rate of hair colors across the region. Moreover, the rising penetration rate of professional salon and spa services is expected to fuel the growth of the European hair color market. Furthermore, extensive research and development in the field to meet the customer's need for a chemical-free coloring product have further fueled the market growth. Thus, new product launches focused on herbal and natural ingredients, promoting hair growth. Also, other players, such as Kao Corporation, launched a new hair coloring product - @Pure Pigments, which uses the "HD3 Dye Technology" based on new nonreactive hair dye developed through joint research with FUJIFILM Corporation and the Dresden University of Technology in Germany.

Scope of the report

The European hair colorants market is segmented by product type and distribution channel. The market is segmented by product type: bleachers, highlighters, permanent colorants, semi-permanent colorants, and others. The market is segmented by distribution channel into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and others. Also, the study analyzes the hair colorants market in the emerging and established markets across Europe, including the United Kingdom, Germany, France, Spain, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Product Type
Permanent Colorants
Semi-Permanent Colorants
By Distribution Channel
Convenience Stores
Specialist Retailers
Online Stores
By Country
United Kingdom
Rest of Europe

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Key Market Trends

Rising Demand for Permanent Hair Colorants in the Region

Permanent hair colorants account for the most significant share of the hair colorant market. This market is driven by an aging population that prefers to use a dye that has a long-lasting effect. These permanent hair colorants are mostly achieved through the use of oxidation dyes. However, for several years, concerns have been about the safety of oxidative hair dyes, or “permanent hair dyes.” Therefore, companies are launching hair colorants constituting permitted ingredients, such as PPD (paraphenylenediamine or p-phenylenediamine), eventually resulting in the purity of the hair colorants. Rising disposable income coupled with the increasing popularity of the product segment and growing awareness about personal grooming among both men and women. With this, people prefer to return to their natural appearance with permanent hair dyes.

Europe Hair Colorants Market Share

Innovation in Hair Color Formulation

Many companies are making innovations in hair color formulation as consumers focus on factors such as the ingredients used for hair colors, dye stability, color wearability on hair, and light fading. In January 2020, Schwarzkopf launched its new herbal hair care range under 100%vegetal in Germany. The new herbal hair color is entirely made from vegan ingredients like ayurvedic plants and herbs, which provide nourishment to hair and better color reflection. Consumers are shifting towards semi-permanent hair colors that are ammonia-free and last longer than permanent hair colors. Companies are making innovations in hair color by carefully opting for an ingredient that is gentle on hair and provides results in lesser periods.

Europe Hair Colorants Market Growth

Competitive Landscape

The European hair colorants market is competitive and fragmented, with many domestic and multinational players competing for market share. Emphasis is given to the companies' mergers, expansions, acquisitions, partnerships, and new product developments as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, in December 2017, L'Oréal Paris launched its first plant-based hair color as customers are becoming increasingly wary of chemical ingredients in hair coloring products. Key players dominating the regional market include Henkel AG & Co. KG aA, Revlon, L'Oréal, Coty Inc., Kao Corporation, and Garnier LLC, among others.

Major Players

  1. Coty Inc.

  2. Kao Corporation

  3. L’Oréal SA

  4. Revlon Inc

  5. Henkel

 Henkel AG & Co. KG aA, Revlon, L’Oréal, Coty Inc., Kao Corporation, and Garnier LLC

Recent Developments

· In December 2020, Garnier announced that it would be launching 25 products in 2021, ranging from new product shades and scents to shampoos and conditioners. Collectively they represent a major advancement in the brand's sustainable and clean credentials. The hair color launches include Olia midnight in Black sapphire, ultra color nourishing cream in deep intense teal, and ultra-nourishing cream in deep intense Auburn.

· In August 2020, Loreal launched a collection of new services, a hair color range for the consumers coloring their hair. It is accessible, helps those used to having their color done at a salon, and provides desirable results at home. Hair color concierge service includes a live chat option with the Loreal Paris consumer care center by appointment video consultation with colorists.

· In November 2020, Revlon launched Nutri color filters, providing customized and personalized color services to customers and hairstylists. It is available in customization with a range of 23 inter-mixable shades.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 By Country

      1. 5.3.1 United Kingdom

      2. 5.3.2 Germany

      3. 5.3.3 France

      4. 5.3.4 Spain

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Henkel AG & Co. KG aA

      2. 6.3.2 Revlon Inc

      3. 6.3.3 L'Oreal SA

      4. 6.3.4 Coty Inc.

      5. 6.3.5 Kao Corporation

      6. 6.3.6 Frank provost Paris

      7. 6.3.7 Organic Natural Colors LLC

      8. 6.3.8 Marion Kosmetyki

      9. 6.3.9 Gentle Beauty Co Ltd

      10. 6.3.10 The Gypsy shine

    4. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Europe Hair Colorants Market market is studied from 2016 - 2027.

The Europe Hair Colorants Market is growing at a CAGR of 5.1% over the next 5 years.

Coty Inc., Kao Corporation, L’Oréal SA, Revlon Inc, Henkel are the major companies operating in Europe Hair Colorants Market .

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