Global Probiotics Market - Growth, Trends, and Forecast (2020 - 2025)

The global probiotics market is segmented by Type Food and Beverage (Dairy Products, Fermented Products, Non-Alcoholic Beverages, Dietary Supplements and others), Dietary Supplement, and Animal Feed; Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Convenience Stores, and Other Distribution Channels), and Geography.

Market Snapshot

Study Period:

2016-2024

Base Year:

2019

Fastest Growing Market:

Asia Pacific

Largest Market:

Asia Pacific

CAGR:

7.5 %

Major Players:

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Market Overview

Global probiotics market is projected to grow at a CAGR of 7.5% during the forecast period.

  • The probiotic market is driven by the robust demand for health-based products, among consumers, especially by the younger generations. Probiotics are a part of functional foods and beverages, and are known for improving gut functionality, along with other benefits, including immunity boost and so on.
  • There is no clear demarcation for probiotics-based pharmaceuticals and food products, with variations across different countries. Thus, the complexity in the regulatory, legislative, and technological aspects is serving as a major hurdle for the market growth.

Scope of the Report

The scope of the market includes probiotics, such as functional food and beverage (Dairy Products, Fermented Products, Non-Alcoholic Beverages, Dietary Supplements, and others), dietary supplement and animal feed by type. Probiotic dietary supplements are not used for the treatment or cure of any specific disorders, significantly. However, they serve as a mode of delivering certain ingredients in the body to complement the diet. By distribution channel, the market is categorized as supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, and others. 

By Product Type
Food and Beverage
Dairy Products
Fermented Froducts
Non-Alcoholic Beverages
Others
Dietary Supplement
Animal Feed
Distribution Channel
Supermarkets/ Hypermarkets
Pharmacies/Health Stores
Convenience Stores
Others
Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Italy
Spain
Rest of Europe
Asia Pacific
India
Australia
China
Japan
Rest of Asia Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
UAE
South Africa
Rest of Middle East & Africa

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Key Market Trends

Functional Food and Beverage Serve the Largest Probiotic Market

The functional food and beverage segment accounted for the highest revenue share in 2018, as it has various applications in the food industry, led by the increasing awareness among consumers and the on-going convenience trend. Functional foods and beverages containing probiotics have gained popularity in the market, recently, as they contain biologically active ingredients that have more metabolic and physiological health benefits than nutritional benefits. There is an increase in the consumer demand for non-dairy probiotic products as they have low lactose and cholesterol content, and they do not have to be refrigerated. Some of the popular innovations include - juices, non-dairy beverages, including Kombucha, vegetables, cereal-based products, chocolate-based products, processed meat, etc.

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Asia-Pacific Emerges as the Market Leader

The Asia-Pacific probiotics market is driven by increasing awareness and interest in new technology, media coverage, and consumer demand. The rising awareness of probiotics in China and India is expected to further boost the probiotics market growth in the region. In China, the inclusion of probiotics in the infant formula segment has been experiencing huge demand and is likely to increase in the upcoming years. The innovations in the retail chain with new formulations help differentiate the brands and corresponding products.

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Competitive Landscape

The probiotics market witnessed dominance from the giants, Nestle, Danone, and Yakult. Actimel, Activia, and Yakult are the world’s top brands in probiotics. Other prominent players are Lifeway Foods Inc., Bright Dairy (Bright Foods), Biogaia, among others and the most active companies in the probiotics market are Yakult, Lifeway Foods, Biogaia, and CHR Hansen. Yakult is notably the most active company in the industry. Yakult and Lifeway Foods are expanding their presence over the globe, so as to cater to a larger audience. Thus, expansion is the most preferred strategy among the probiotic market players to strengthen their position in the market.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters 5 Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Food and Beverage

        1. 5.1.1.1 Dairy Products

        2. 5.1.1.2 Fermented Froducts

        3. 5.1.1.3 Non-Alcoholic Beverages

        4. 5.1.1.4 Others

      2. 5.1.2 Dietary Supplement

      3. 5.1.3 Animal Feed

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Pharmacies/Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 US

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 UK

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Spain

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 Australia

        3. 5.3.3.3 China

        4. 5.3.3.4 Japan

        5. 5.3.3.5 Rest of Asia Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 UAE

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Groupe Danone

      3. 6.4.3 PepsiCo Inc. - Kevita Inc.

      4. 6.4.4 Chr. Hansen

      5. 6.4.5 BioGaia

      6. 6.4.6 Moringa Milk

      7. 6.4.7 Yakult Honsha Co. Ltd

      8. 6.4.8 Lifeway Foods Inc.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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