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The Probiotics Market is segmented by Type into Probiotic Foods, Probiotic Drinks, Dietary Supplements, and Animal Feeds, by Distribution Channel, into Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Convenience Stores, Online Channels, and Other Distribution Channels, and by Geography.
Fastest Growing Market:
The probiotics market is projected to register a CAGR of 8.15% during the forecast period (2020-2025).
The probiotics market is segmented by type into probiotic foods, probiotic drinks, dietary supplements, and animal feeds. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and drug stores, convenience stores, online channels, and other distribution channels. The study also involves an analysis of the main regions, such as North America, Europe, Asia-Pacific, South America, and Middle-East & Africa.
|Pharmacies and Health Stores|
|Online Retail Stores|
|Other Distribution Channels|
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The yogurt segment accounted for the highest revenue share, as yogurt has various applications in the food industry, led by the increasing awareness among consumers and the ongoing convenience trend. Yogurts containing probiotics recently gained popularity in the market, as they contain biologically active ingredients with more metabolic and physiological health benefits than nutritional benefits. Moreover, probiotics are linked to a host of health benefits, from improving the skin to weight loss. In addition, yogurt is the first food which comes to consumers' mind as a food product that is rich in probiotics. Protein-rich Greek yogurt boosted with probiotics also contributes to the market studied. Therefore, manufacturers, such as Fage, are producing high-quality products to offer additional benefits to consumers.
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The Asia-Pacific probiotics market is driven by the increasing awareness about and interest in new technology, media coverage, and consumer demand. The rising awareness about probiotics in China and India is expected to further boost the market growth in the region. In China, the inclusion of probiotics in the infant formula segment has been experiencing huge demand, which is likely to increase in the upcoming years. The market has witnessed a significant growth, owing to the rise in the aging population and a growing understanding of the importance of preventive health, along with a wealth of studies showing benefits around immunity, cognitive health, and skincare. The innovations in retail chains with new formulations help differentiate the brands and the corresponding products.
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The market is highly competitive, with the presence of key players, such as Nestle SA, Danone SA, PepsiCo Inc., and Yakult Honsha Co. Ltd. The sustainable competitive advantage through differentiation is high and manufacturers are increasingly introducing product innovations, in terms of ingredients, price, and functionalities. This has led to a high degree of competition in the market. Additionally, these companies are increasing their investments in research and development. Companies are also focusing on developing products with enhanced functionalities, in line with consumer needs, in order to expand their presence and maintain their positions in the market.
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 Probiotic Foods
18.104.22.168 Bakery/Breakfast Cereals
22.214.171.124 Infant Formula
126.96.36.199 Other Probiotic Foods
5.1.2 Probiotic Drinks
188.8.131.52 Fruit-based Probiotic Drinks
184.108.40.206 Dairy-based Probiotic Drinks
220.127.116.11 Other Probiotic Drinks
5.1.3 Dietary Supplements
5.1.4 Animal Feeds/Foods
5.2 Distribution Channel
5.2.2 Pharmacies and Health Stores
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3.1 North America
18.104.22.168 United States
22.214.171.124 Rest of North America
126.96.36.199 United Kingdom
188.8.131.52 Rest of Europe
184.108.40.206 Rest of Asia-Pacific
5.3.4 South America
220.127.116.11 Rest of South America
5.3.5 Middle-East and Africa
18.104.22.168 South Africa
22.214.171.124 Saudi Arabia
126.96.36.199 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 Danone SA
6.4.3 PepsiCo Inc.
6.4.4 Yakult Honsha Co. Ltd
6.4.5 Now Foods
6.4.7 Morinaga Milk Industry Co. Ltd
6.4.8 Lifeway Foods Inc.
6.4.9 Reckitt Benckiser LLC
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability