Probiotics Market Size

Report on Industry Size & Market Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Probiotics Market Research Trends, Opportunities and is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, Dietary Supplements, and Animal Feed), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Probiotics Market Size

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Probiotics Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 78.91 Billion
Market Size (2029) USD 113.43 Billion
CAGR (2024 - 2029) 7.53 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific

Major Players

Probiotics Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Probiotics Market Analysis

The Probiotics Market size is estimated at USD 78.91 billion in 2024, and is expected to reach USD 113.43 billion by 2029, growing at a CAGR of 7.53% during the forecast period (2024-2029).

Probiotics have been available for decades, driven by strain-specific health benefits. According to the International Scientific Association for Probiotics and Prebiotics, scientific study on probiotic strains reveals health benefits in reducing necrotizing enterocolitis in preterm infants, reducing the occurrence of atopic issues such as eczema in infants and colic symptoms in breastfed babies, and reducing the risk or duration of upper respiratory tract infections or gut infections. Consumers have become more health conscious and familiar with the positive effects of probiotic supplements on health, which will propel market demand. Various studies state the positive impact of probiotic supplement consumption on the host drive market demand even further. According to the World Health Organization (WHO) 2022 report, one of the major risk factors for several noncommunicable diseases (NCDs) in Europe is obesity, and over 60% of adults and 29% of boys, and 27% of girls who are children are overweight. Probiotic foods like yogurt containing microbial strains aid digestion by breaking large food groups like carbohydrates into simple forms

The increasing consumer preference for natural products is a major factor influencing the market's growth. Consumers' growing requirements for preventive healthcare and the effectiveness of probiotic bacteria on health are driving the market expansion. The demand for probiotics has increased due to an increase in the consumption of functional foods, which, in addition to providing basic nutrition, can also improve health. The majority of people suffer from obesity, digestive issues, gastrointestinal infections, vaginal infections, and other ailments. Therefore, market players are developing probiotic products to aid in the treatment of such diseases. In the probiotics market, the impact of the surging health concerns is moderate, but it is expected to grow shortly. The probiotics market is driven by robust demand for health-based products among consumers, especially from the younger generation. Probiotics are a part of functional foods and beverages. They are known for improving gut functionality and other benefits, such as boosting immunity. There is no clear distinction between probiotics-based pharmaceuticals and food products, with variations across different countries. Thus, the complexity in the regulatory, legislative, and technological aspects is serving as a major hurdle for the market's growth.

Probiotics Market Trends

Rising Health Awareness Promoting Demand

The rising consumer awareness regarding gut health is anticipated to propel probiotic demand. In recent years, key players have actively offered probiotic food, drinks, and supplements, as maintaining a healthy gut is increasingly important among consumers. An increased number of consumers are accepting the role of gut health in physical health, weight management, and maintaining energy levels, which is likely to boost probiotic demand in the coming years. The growing awareness about nutrition's impact on health and rising proclivity toward healthier diets triggers the production and commercialization of food with certain health claims by manufacturers. Probiotic consumption is rising in western markets, where consumers adopt a holistic approach to healthy living. Also, consumers seek new ways to manage their health and prevent future health conditions through probiotic foods, beverages, and supplements. Probiotics are a driving force within the booming gut health product category. Manufacturers are experimenting with the formulation and production of probiotics with the added benefits of immunity to offer high-quality probiotic products to the consumer. Multi-strain formulation, strain-specific formations, etc., are being worked on. For instance, in August 2022, GoodBellyProbiotics, a probiotic beverage and supplement company, introduced a new Immune Support product line, including quart beverages and shots. The GoodBellyImmune Support Shots, which come in flavors like pineapple passionfruit and lemon ginger turmeric, contain the same scientifically supported probiotic strains as the quarts.

Probiotics Market - Probiotic Market: Consumer Insights on Gut Health and Probiotics, In %, United States, 2021

Asia-Pacific Emerging as the Market Leader

Probiotics are beneficial in treating digestive, gastrointestinal, and bowel problems related to the gut. Probiotic supplements that improve health while providing essential nutrition are becoming more popular as people become more aware of the connection between diet and health. Probiotic capsules remain the dominant segment in the market. The other segments, which include gummies, oral sticks, and melts, are anticipated to expand during the forecast period despite capsules' dominance. The Asia-Pacific probiotics market is driven by increasing awareness and interest in new technology, media coverage, and consumer demand. The growing awareness about probiotics in China and India is expected to further boost the market's growth in the region. In China, the inclusion of probiotics in the infant formula segment has been experiencing huge demand, which is likely to increase further in the coming years. The market has witnessed significant growth due to a rise in the aging population and a growing understanding of the importance of preventive health, along with several studies showing the benefits of these products on immunity, cognitive health, and skincare. The innovations in retail chains with new formulations help differentiate the brands and their corresponding products. These factors, along with a high proportion of health-conscious consumers in the region, are anticipated to drive the market's growth in Asia-Pacific.

Probiotics Market Size (%), By Region, Global, 2022

Probiotics Industry Overview

The market is highly competitive, with the presence of key players such as Nestle SA, Danone SA, PepsiCo Inc., Lifeway Foods Inc., and Yakult Honsha Co. Ltd. The sustainable competitive advantage through product differentiation is high, and manufacturers are increasingly introducing product innovations in terms of ingredients, price, and functionalities, leading to a high degree of competition in the market. These companies are also increasing their investments in R&D. Companies are also focusing on developing products with enhanced functionalities according to consumer preferences to expand their presence and maintain their market positions.

Probiotics Market Leaders

  1. Nestle S.A.

  2. Groupe Danone

  3. PepsiCo Inc. (Kevita)

  4. Yakult Honsha Co. Ltd

  5. Lifeway Foods Inc.

*Disclaimer: Major Players sorted in no particular order

Probiotics Market Concentration
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Probiotics Market News

  • In January 2023, KeVita, a Tropicana-owned brand, expanded its line of Sparkling Probiotic Lemonade with the addition of mango flavor to the existing range of classic and peach probiotic lemonade. The products are available in US retail chains such as Kroger and Walmart.
  • In September 2022, Nestle Garden of Life launched its first probiotic product in China, which can be used in infant foods. Under the baby food category, baby cereal accounts for a major share of the segment, led by growing innovations in the segment.
  • In July 2022, BioGaia launched a new product BioGaia Pharax, a probiotic product to support children's respiratory health, in the UK market.

Probiotics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Probiotic Foods

        1. Yogurt

        2. Bakery/Breakfast Cereals

        3. Baby Food and Infant Formula

        4. Other Probiotic Foods

      2. 5.1.2 Probiotic Drinks

        1. Fruit-based Probiotic Drinks

        2. Dairy-based Probiotic Drinks

      3. 5.1.3 Dietary Supplements

      4. 5.1.4 Animal Feeds/Foods

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Pharmacies and Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 PepsiCo Inc.

      2. 6.3.2 Nestle SA

      3. 6.3.3 Danone SA

      4. 6.3.4 Yakult Honsha Co. Ltd

      5. 6.3.5 Now Foods

      6. 6.3.6 BioGaia

      7. 6.3.7 Reckitt Benckiser LLC

      8. 6.3.8 Morinaga Milk Industry Co. Ltd

      9. 6.3.9 Amway Corp.

      10. 6.3.10 Lifeway Foods Inc.

    4. *List Not Exhaustive

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Probiotics Industry Segmentation

Probiotics are a combination of beneficial bacteria and yeasts that help humans and animals maintain intestinal microbial balance. The probiotics market is segmented by type into probiotic foods, probiotic drinks, dietary supplements, and animal feeds. Probiotic food is further sub-segmented into yogurt, bakery/breakfast cereals, baby food and infant formula, and other probiotic foods. Probiotic drinks have been further classified into fruit-based probiotic drinks and dairy-based probiotic drinks. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and health stores, convenience stores, online retail stores, and other distribution channels. The study also involves an analysis of the main regions, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Probiotic Foods
Bakery/Breakfast Cereals
Baby Food and Infant Formula
Other Probiotic Foods
Probiotic Drinks
Fruit-based Probiotic Drinks
Dairy-based Probiotic Drinks
Dietary Supplements
Animal Feeds/Foods
Distribution Channel
Pharmacies and Health Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Probiotics Market Research FAQs

The Probiotics Market size is expected to reach USD 78.91 billion in 2024 and grow at a CAGR of 7.53% to reach USD 113.43 billion by 2029.

In 2024, the Probiotics Market size is expected to reach USD 78.91 billion.

Nestle S.A., Groupe Danone, PepsiCo Inc. (Kevita), Yakult Honsha Co. Ltd and Lifeway Foods Inc. are the major companies operating in the Probiotics Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia-Pacific accounts for the largest market share in Probiotics Market.

In 2023, the Probiotics Market size was estimated at USD 72.97 billion. The report covers the Probiotics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Probiotics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The key factors driving the growth of the Global Probiotics Market are a) Increasing focus on children's health and growing awareness of childhood gut health b) Growing body of research supporting the potential health benefits of probiotics

Probiotics Industry Report

The probiotics market is experiencing robust growth, fueled by heightened consumer awareness of the health benefits, such as enhanced gut health and digestive function, and a growing preference for natural, non-pharmaceutical solutions for gut microbiome support. Particularly, the dietary supplements segment is anticipated to witness the highest growth due to its convenience and effective nutrient supplementation. Ingredients like Lactobacillus and Bifidobacterium are preferred for their proven health benefits. With evolving distribution channels, online sales are set to rise, offering easy access to a wide product range. The Asia Pacific region is leading the growth, supported by increased health awareness and higher disposable incomes, while North America and Europe also show significant market presence. Despite challenges like high R&D costs and the complexity of integrating probiotics into functional foods, opportunities such as the ban on antibiotic growth promoters and a surge in health consciousness are driving the market forward. The competitive landscape is marked by continuous innovation, with a focus on delivering specific health benefits, promising a bright future for the probiotics market. Statistics for the Probiotics Market share, size, and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Probiotics analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Probiotics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)