Probiotics Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Report Covers Global Probiotics Market Research Trends, Opportunities and is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, Dietary Supplements, and Animal Feed), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Probiotics Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

Probiotics Market Size

Probiotics Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 84.85 Billion
Market Size (2030) USD 121.99 Billion
CAGR (2025 - 2030) 7.53 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific
Market Concentration Low

Major Players

Probiotics Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Probiotics Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Probiotics Market Analysis

The Probiotics Market size is estimated at USD 84.85 billion in 2025, and is expected to reach USD 121.99 billion by 2030, at a CAGR of 7.53% during the forecast period (2025-2030).

The probiotics industry is experiencing significant transformation driven by changing consumer preferences and regulatory developments. A notable regulatory shift occurred in January 2023 when the French Ministry of Economics permitted "probiotic" labeling on food products, marking a crucial step in market transparency and consumer communication. This regulatory evolution is particularly significant in Europe, where, according to the World Health Organization's 2022 report, over 60% of adults and approximately 28% of children are overweight, highlighting the growing importance of digestive health solutions.


The market landscape is witnessing substantial expansion through strategic facility developments and technological advancements. In February 2023, Yakult Honsha demonstrated this trend by initiating production of Yakult 50 Billion Light at its Wuxi Plant, while Amway established its Singapore Business Innovation Hub in January 2023, focusing on gut health research and product development. These developments reflect the industry's commitment to expanding production capabilities while maintaining a focus on research and innovation.


Regional market dynamics are increasingly influenced by demographic-specific needs and dietary preferences. In Canada, where, according to the ProCon Organization in 2022, approximately 59% of the population experiences lactose intolerance, manufacturers are responding with dairy-free and plant-based probiotic alternatives. This trend is particularly evident in South Korea, where the Ministry of Food and Drug Safety reported a 59.6% increase in probiotic market size, indicating strong regional market development and consumer acceptance.


The industry is witnessing a shift toward personalized nutrition and condition-specific formulations. Manufacturers are developing targeted probiotic solutions for different age groups, lifestyle needs, and health conditions, moving beyond traditional digestive health applications. This evolution is supported by advanced research in strain-specific benefits and the emergence of new delivery formats, enabling producers to address diverse consumer needs while maintaining product efficacy and stability. The market is also seeing increased integration of probiotics into everyday food and beverage products, expanding beyond traditional yogurt and supplements. The probiotics market growth is further propelled by these innovations, contributing to the overall probiotic market growth.

Segment Analysis: TYPE

Probiotic Drinks Segment in Global Probiotics Market

The probiotic drinks segment continues to dominate the global probiotics market research, holding approximately 55% market share in 2024. This substantial market position is driven by increasing consumer preference for functional beverages that offer both refreshment and health benefits. The segment's growth is particularly strong in Asia-Pacific markets, where fermented dairy drinks and kombucha have gained significant popularity. Major manufacturers are focusing on innovative formulations and flavor combinations to attract health-conscious consumers, while also emphasizing the convenience factor of ready-to-drink probiotic beverages. The segment's success is further bolstered by extensive distribution networks through supermarkets and convenience stores, making these products easily accessible to consumers worldwide.

Market Analysis of Probiotics Market: Chart for TYPE

Dietary Supplements Segment in Global Probiotics Market

The probiotic dietary supplements market is emerging as the fastest-growing category in the global probiotics market, with an expected growth rate of approximately 10% during 2024-2029. This remarkable growth is attributed to increasing consumer awareness about gut health and immunity benefits, coupled with the convenience of supplement consumption. Manufacturers are introducing innovative delivery formats such as gummies, powder sachets, and liquid shots to cater to different consumer preferences. The segment is witnessing significant product innovation with the introduction of condition-specific formulations targeting various health concerns such as women's health, sports nutrition, and cognitive function. The rise in preventive healthcare approaches and the growing acceptance of dietary supplements as part of daily wellness routines are further propelling this segment's growth.

Remaining Segments in Probiotics Market Type Segmentation

The food grade probiotics market and animal feeds/foods segments complete the market segmentation, each serving distinct consumer needs and applications. The probiotic foods segment, encompassing products like yogurt, bakery items, and infant formula, maintains a strong presence in the market through traditional dairy-based products and innovative non-dairy alternatives. Meanwhile, the animal feeds/foods segment is gaining importance due to increasing focus on livestock health and the growing trend of antibiotic replacement in animal nutrition. Both segments are witnessing continuous innovation in terms of product formulation, with manufacturers focusing on enhanced stability, efficacy, and application-specific solutions to meet evolving market demands.

Segment Analysis: DISTRIBUTION CHANNEL

Supermarkets/Hypermarkets Segment in Global Probiotics Market

Supermarkets and hypermarkets continue to dominate the global probiotics market distribution landscape, commanding approximately 39% of the market share in 2024. This significant market position is attributed to several key factors, including the segment's vast retail space that caters to a wide variety of consumer preferences across the globe. These retail formats provide an ideal platform for different probiotic brands and companies to showcase their products, offering competitive pricing and strong brand visibility. The availability of numerous brands under one roof, coupled with the convenience of one-stop shopping, has made supermarkets and hypermarkets the preferred choice for consumers purchasing probiotic products. Additionally, these retail formats allow different brands to be noticed by a vast number of individuals, while the increase in private-label brands has further contributed to higher sales through this channel.

Online Retail Stores Segment in Global Probiotics Market

The online retail stores segment is experiencing remarkable growth and is projected to expand at approximately 10% CAGR during 2024-2029. This accelerated growth is driven by the increasing scale of e-commerce and the convenience offered by online platforms. Online vendors have significantly improved their purchase processes in terms of security and reliability, which has boosted consumer confidence in digital shopping. The channel offers extensive product ranges compared to physical retailers, who are often constrained by space limitations. The segment's growth is further propelled by attractive features such as personalized promotions, discounts, coupons, and one-day delivery options. Online platforms also provide detailed product information and customer reviews, helping consumers make informed decisions about probiotic products. The direct-to-consumer approach eliminates intermediaries, potentially offering better pricing options for consumers.

Remaining Segments in Distribution Channel

The other significant distribution channels in the probiotics market include pharmacies and health stores, convenience stores, and other specialized retail formats. Pharmacies and health stores hold particular importance as they are considered highly reliable sources for probiotic products, with pharmacists playing a crucial role in guiding consumers toward appropriate probiotic choices. Convenience stores contribute to market growth through their extended operating hours and strategic locations, making probiotic products easily accessible to consumers. Other distribution channels, including specialty retailers, direct selling, wholesale, and warehouse stores, each serve specific consumer segments with unique preferences and buying patterns. These channels collectively create a comprehensive distribution network that ensures widespread availability of probiotic products across different consumer segments and geographical locations.

Probiotics Market Geography Segment Analysis

Probiotics Market in North America

The North American probiotics market demonstrates robust growth driven by increasing consumer awareness regarding digestive health and immunity benefits. The United States leads the regional market, followed by Canada and Mexico. The region's growth is supported by strong research and development activities, innovative product launches, and expanding distribution networks. Consumer preferences in North America are shifting towards natural and preventive healthcare solutions, with probiotics being increasingly incorporated into various food, beverage, and supplement products.

Market Analysis of Probiotics Market: Forecasted Growth Rate by Region

Probiotics Market in United States

The United States dominates the North American probiotics market with approximately 72% probiotics market share in the region. The market growth is primarily driven by the rising prevalence of digestive disorders and increasing health consciousness among American consumers. The country has witnessed significant product innovations, particularly in probiotic supplements and functional beverages. Americans are increasingly prioritizing their digestive health as key to overall wellness, with a growing preference for probiotic-enriched products. The market is further strengthened by robust distribution channels, including both traditional retail and e-commerce platforms, making probiotic products widely accessible to consumers.

Probiotics Market in Mexico

Mexico represents the fastest-growing market in North America, with an expected growth rate of approximately 7% during 2024-2029. The growth is driven by increasing health consciousness among Mexican consumers and their growing interest in digestive health products. Traditional fermented beverages rich in probiotics are gaining popularity in the country. The market is witnessing increased penetration of international brands while also seeing growth in local probiotic product offerings. Mexican consumers are showing increased willingness to pay premium prices for dietary supplements that support digestive and overall health, particularly among the urban population.

Probiotics Market in Europe

The European probiotics market showcases a mature and sophisticated landscape with a strong presence across multiple countries including the United Kingdom, Germany, France, Italy, Spain, and Russia. The region benefits from advanced research infrastructure and stringent quality standards for probiotic products. European consumers demonstrate high awareness of probiotic benefits and show a strong preference for scientifically-backed products. The market is characterized by continuous innovation in product formulations and delivery formats, particularly in dairy-based probiotics and supplements.

Probiotics Market in United Kingdom

The United Kingdom leads the European probiotics market with approximately 14% market share in the region. The market is characterized by strong consumer awareness and acceptance of probiotic products, particularly in the supplement and functional food categories. British consumers are increasingly seeking probiotic-infused products that offer specific health benefits beyond basic nutrition. The country has witnessed significant growth in plant-based and innovative probiotic formats, catering to the evolving consumer preferences for natural and sustainable products.

Probiotics Market in France

France exhibits the highest growth potential in the European region, with an expected growth rate of approximately 5% during 2024-2029. The French market is experiencing significant transformation with recent regulatory changes allowing "probiotic" labeling on food products. This regulatory shift has opened new opportunities for market expansion and product innovation. French consumers are increasingly embracing probiotic products, particularly those that align with the country's strong food culture and wellness traditions.

Probiotics Market in Asia-Pacific

The Asia-Pacific region represents a dynamic and rapidly evolving global probiotic market, encompassing diverse countries including China, Japan, India, and Australia. The region benefits from a long-standing tradition of fermented food consumption and increasing health consciousness among consumers. Each country in the region presents unique market characteristics, influenced by local dietary habits, regulatory frameworks, and consumer preferences. The market is witnessing significant innovation in product formulations and delivery formats, particularly in probiotic beverages and supplements.

Probiotics Market in China

China leads the Asia-Pacific probiotics market, demonstrating strong growth driven by increasing health awareness and rising disposable income. The Chinese market is characterized by robust domestic production capabilities and strong distribution networks. Consumer awareness about preventive health and the importance of gut health is driving market growth. The country has witnessed significant developments in probiotic research and product innovation, particularly in dairy-based probiotics and dietary supplements.

Probiotics Market in India

India emerges as the fastest-growing market in the Asia-Pacific region, driven by increasing health consciousness and rising adoption of preventive healthcare approaches. The Indian market shows significant potential in both probiotic supplements and functional foods segments. The country's large young population and growing middle class are key drivers of market growth. Indian consumers are increasingly seeking probiotic products that align with local dietary preferences and offer specific health benefits.

Probiotics Market in South America

The South American probiotics market, primarily led by Brazil and Argentina, shows promising growth potential driven by increasing health awareness and growing demand for functional food products. Brazil emerges as both the largest and fastest-growing market in the region, supported by strong distribution networks and increasing consumer awareness about digestive health. The market is characterized by a growing preference for probiotic-enriched dairy products and supplements, with consumers increasingly seeking products that offer specific health benefits. Local manufacturers are expanding their presence while international brands are strengthening their foothold through innovative product offerings and strategic partnerships.

Probiotics Market in Middle East & Africa

The Middle East & Africa probiotics market, with key countries including Saudi Arabia and South Africa, demonstrates significant growth potential driven by increasing health consciousness and rising disposable income. Saudi Arabia leads the regional market in terms of both size and growth rate, while South Africa shows promising development in the probiotics sector. The region's market is characterized by growing awareness about digestive health and increasing adoption of preventive healthcare approaches. Consumer preferences are evolving with a growing inclination towards probiotic-enriched products, particularly in dairy and supplement categories. The market witnesses active participation from both international and local players, contributing to product diversity and market expansion.

Probiotics Industry Overview

Top Companies in Probiotics Market

The global probiotics market is led by established players like Yakult Honsha, Danone SA, Nestle SA, and BioGaia, who have built strong market positions through continuous innovation and extensive distribution networks. Companies are increasingly focusing on product launches and innovations, particularly in developing specialized probiotic strains for targeted health benefits and expanding into new delivery formats like gummies and beverages. Operational agility is demonstrated through strategic manufacturing facility expansions and the adoption of advanced production technologies to meet growing demand. Market leaders, including some of the largest probiotic manufacturers, are strengthening their positions through geographic expansion, particularly in emerging markets, while simultaneously investing in research and development to create differentiated offerings. Strategic partnerships and collaborations with research institutions and technology providers have become crucial for maintaining a competitive advantage and accessing new market segments.

Consolidated Market with Strong Regional Players

The probiotics market exhibits a mix of global conglomerates and specialized regional players, with multinational companies dominating the overall market share through their established brands and extensive distribution networks. These major players leverage their research capabilities and financial strength to maintain market leadership, while regional players compete effectively in local markets through targeted product offerings and a deep understanding of consumer preferences. The market structure is characterized by a moderate level of consolidation, with the top players holding significant market share while numerous smaller players operate in specific geographic regions or product niches.


The industry has witnessed increased merger and acquisition activity, particularly focused on acquiring innovative startups and regional players to expand product portfolios and geographical presence. Major companies are actively pursuing vertical integration strategies, from strain development to end-product manufacturing, to maintain quality control and optimize costs. The competitive landscape is further shaped by strategic alliances between probiotics manufacturers and food & beverage companies, creating new opportunities for market expansion and product innovation. These partnerships have become increasingly important for accessing new distribution channels and developing novel applications for probiotic ingredients, enhancing the probiotic manufacturing market.

Innovation and Distribution Drive Market Success

Success in the probiotics market increasingly depends on companies' ability to develop proprietary strains with proven health benefits while ensuring product stability and efficacy. Market leaders are investing heavily in clinical research to validate health claims and differentiate their products from competitors. Companies must also focus on building strong relationships with healthcare professionals and opinion leaders to enhance product credibility and market acceptance. The development of advanced delivery systems and packaging solutions that preserve probiotic viability has become a crucial factor for market success, along with the ability to navigate complex regulatory requirements across different regions.


For new entrants and smaller players, success lies in identifying and serving underserved market segments or geographical regions while developing innovative formulations that address specific health concerns. Companies must invest in building robust supply chain networks and establishing strategic partnerships with local distributors to ensure product availability and market penetration. The increasing consumer awareness about gut health and immunity has created opportunities for companies to educate consumers and build brand loyalty through targeted marketing campaigns. However, players must carefully navigate the regulatory landscape, which varies significantly across regions and can impact product claims and market access. The threat of substitution from alternative health products necessitates continuous innovation and clear communication of product benefits to maintain market position. Probiotic manufacturing services are becoming integral to this process, allowing companies to focus on core competencies while ensuring high-quality production standards.

Probiotics Market Leaders

  1. Nestle S.A.

  2. Groupe Danone

  3. PepsiCo Inc. (Kevita)

  4. Yakult Honsha Co. Ltd

  5. Lifeway Foods Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Probiotics Market Concentration
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Probiotics Market News

  • In January 2023, KeVita, a Tropicana-owned brand, expanded its line of Sparkling Probiotic Lemonade with the addition of mango flavor to the existing range of classic and peach probiotic lemonade. The products are available in US retail chains such as Kroger and Walmart.
  • In September 2022, Nestle Garden of Life launched its first probiotic product in China, which can be used in infant foods. Under the baby food category, baby cereal accounts for a major share of the segment, led by growing innovations in the segment.
  • In July 2022, BioGaia launched a new product BioGaia Pharax, a probiotic product to support children's respiratory health, in the UK market.

Probiotics Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Probiotic Foods
    • 5.1.1.1 Yogurt
    • 5.1.1.2 Bakery/Breakfast Cereals
    • 5.1.1.3 Baby Food and Infant Formula
    • 5.1.1.4 Other Probiotic Foods
    • 5.1.2 Probiotic Drinks
    • 5.1.2.1 Fruit-based Probiotic Drinks
    • 5.1.2.2 Dairy-based Probiotic Drinks
    • 5.1.3 Dietary Supplements
    • 5.1.4 Animal Feeds/Foods
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Pharmacies and Health Stores
    • 5.2.3 Convenience Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 PepsiCo Inc.
    • 6.3.2 Nestle SA
    • 6.3.3 Danone SA
    • 6.3.4 Yakult Honsha Co. Ltd
    • 6.3.5 Now Foods
    • 6.3.6 BioGaia
    • 6.3.7 Reckitt Benckiser LLC
    • 6.3.8 Morinaga Milk Industry Co. Ltd
    • 6.3.9 Amway Corp.
    • 6.3.10 Lifeway Foods Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Probiotics Industry Segmentation

Probiotics are a combination of beneficial bacteria and yeasts that help humans and animals maintain intestinal microbial balance. The probiotics market is segmented by type into probiotic foods, probiotic drinks, dietary supplements, and animal feeds. Probiotic food is further sub-segmented into yogurt, bakery/breakfast cereals, baby food and infant formula, and other probiotic foods. Probiotic drinks have been further classified into fruit-based probiotic drinks and dairy-based probiotic drinks. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and health stores, convenience stores, online retail stores, and other distribution channels. The study also involves an analysis of the main regions, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Type Probiotic Foods Yogurt
Bakery/Breakfast Cereals
Baby Food and Infant Formula
Other Probiotic Foods
Probiotic Drinks Fruit-based Probiotic Drinks
Dairy-based Probiotic Drinks
Dietary Supplements
Animal Feeds/Foods
Distribution Channel Supermarkets/Hypermarkets
Pharmacies and Health Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle-East and Africa South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Probiotics Market Research FAQs

How big is the Probiotics Market?

The Probiotics Market size is expected to reach USD 84.85 billion in 2025 and grow at a CAGR of 7.53% to reach USD 121.99 billion by 2030.

What is the current Probiotics Market size?

In 2025, the Probiotics Market size is expected to reach USD 84.85 billion.

Who are the key players in Probiotics Market?

Nestle S.A., Groupe Danone, PepsiCo Inc. (Kevita), Yakult Honsha Co. Ltd and Lifeway Foods Inc. are the major companies operating in the Probiotics Market.

Which is the fastest growing region in Probiotics Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Probiotics Market?

In 2025, the Asia-Pacific accounts for the largest market share in Probiotics Market.

What years does this Probiotics Market cover, and what was the market size in 2024?

In 2024, the Probiotics Market size was estimated at USD 78.46 billion. The report covers the Probiotics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Probiotics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Probiotics Market Research

Mordor Intelligence delivers comprehensive insights into the global probiotics market. We leverage our extensive experience in probiotic industry analysis and consulting. Our latest report provides a detailed examination of the probiotic market size and probiotic market growth. It incorporates data from leading probiotic manufacturing services providers and tracks emerging trends across probiotic dietary supplements segments. The analysis encompasses both established and emerging markets, with particular attention to probiotic products development and innovation. This information is available as an easy-to-download report PDF.

Our research benefits stakeholders across the value chain, from the largest probiotic manufacturer to emerging market entrants. It provides actionable insights into probiotics market growth patterns and opportunities. The report examines key manufacturing processes, regulatory frameworks, and competitive landscapes. It also offers detailed probiotics market size projections. Through our probiotics market analysis, industry participants gain valuable perspectives on market dynamics, technological advancements, and strategic positioning opportunities. This is supported by comprehensive data visualization and expert analysis.

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