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Global Probiotics Market is segmented by Type (Probiotic Foods, Probiotic Drinks, Dietary Supplements, and Animal Feeds); by Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Convenience Stores, Online Channels, and Other Distribution Channels); and by Geography.
2016 - 2026
Fastest Growing Market:
The global probiotics market is projected to register a CAGR of 8.08% during the forecast period, (2020-2025).
The global probiotics market is segmented by type into probiotic foods, probiotic drinks, dietary supplements, and animal feeds. Probiotic food is further sub-segmented into yogurt, bakery/breakfast cereals, baby food and infant formula, other probiotic foods. Also, probiotic drinks have been further classified into fruit-based probiotic drinks and dairy-based probiotic drinks. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and drug stores, convenience stores, online channels, and other distribution channels. The study also involves an analysis of the main regions, such as North America, Europe, Asia-Pacific, South America, and Middle-East & Africa.
|By Distribution Channel|
|Pharmacies and Health Stores|
|Online Retail Stores|
|Other Distribution Channels|
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Probiotics are a driving force within the booming digestive health supplement category, and people of all age groups are consuming them. However, the major consumption is observed among millennials due to their growing awareness regarding health and wellness through multi-channel publicity, which influences their consumption pattern to a large extent. Probiotic supplements represent the largest condition-specific category for mass-market retail sales in the United States, and it is the second-fastest-growing condition-specific supplement category. This shows the awareness among people regarding the benefits of probiotic supplements. The millennials, being technologically advanced, update themselves with the facts related to health and, thereby, try to amend their routines and food habits accordingly. This is inflating the demand for probiotic supplements, and it is therefore expected to drive the market for probiotics in the near future, not just in the United States, but across the world.
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The Asia-Pacific probiotics market is driven by the increasing awareness about and interest in new technology, media coverage, and consumer demand. The rising awareness about probiotics in China and India is expected to further boost the market growth in the region. In China, the inclusion of probiotics in the infant formula segment has been experiencing huge demand, which is likely to increase in the upcoming years. The market has witnessed significant growth, owing to the rise in the aging population and a growing understanding of the importance of preventive health, along with a wealth of studies showing benefits around immunity, cognitive health, and skincare. The innovations in retail chains with new formulations help differentiate the brands and the corresponding products.
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The market is highly competitive, with the presence of key players, such as Nestle SA, Danone SA, PepsiCo Inc., and Yakult Honsha Co. Ltd. The sustainable competitive advantage through differentiation is high and manufacturers are increasingly introducing product innovations, in terms of ingredients, price, and functionalities. This has led to a high degree of competition in the market. Additionally, these companies are increasing their investments in research and development. Companies are also focusing on developing products with enhanced functionalities, in line with consumer needs, in order to expand their presence and maintain their positions in the market.
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Probiotic Foods
220.127.116.11 Bakery/Breakfast Cereals
18.104.22.168 Baby Food and Infant Formula
22.214.171.124 Other Probiotic Foods
5.1.2 Probiotic Drinks
126.96.36.199 Fruit-based Probiotic Drinks
188.8.131.52 Dairy-based Probiotic Drinks
5.1.3 Dietary Supplements
5.1.4 Animal Feeds/Foods
5.2 By Distribution Channel
5.2.2 Pharmacies and Health Stores
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 By Geography
5.3.1 North America
184.108.40.206 United States
220.127.116.11 Rest of North America
18.104.22.168 United Kingdom
22.214.171.124 Rest of Europe
126.96.36.199 Rest of Asia-Pacific
5.3.4 South America
188.8.131.52 Rest of South America
5.3.5 Middle-East and Africa
184.108.40.206 South Africa
220.127.116.11 Saudi Arabia
18.104.22.168 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 Danone SA
6.4.3 PepsiCo Inc.
6.4.4 Yakult Honsha Co. Ltd
6.4.5 Now Foods
6.4.7 Morinaga Milk Industry Co. Ltd
6.4.8 Lifeway Foods Inc.
6.4.9 Reckitt Benckiser LLC
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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