Europe Energy Drink Market - Growth, Trends, and Forecasts (2023 - 2028)

The Europe Energy Drinks Market is segmented by packaging type (bottles and cans), by distribution channel (supermarkets/hypermarkets, specialist stores, convenience stores, online retail stores, and other distribution channels), and by geography (United Kingdom, Germany, France, Spain, Italy, Russia, and rest of Europe). The report offers market size and values in (USD million) during the forecast period for the segments mentioned above.

Europe Energy Drink Industry Overview

Europe Energy Drink Market Summary
Study Period: 2018 - 2028
CAGR: 3.8 %

Major Players

Europe Energy Drink Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Energy Drink Market Analysis

The European energy drink market is projected to register a CAGR of 3.8% over the next five years.

With a change in consumption habits due to the onset of the COVID pandemic, consumers are now ready to experiment with exceptionally healthy and safer new products. It prompted companies to look at exciting and affordable products. Keeping this in view and the growth in demand during the pandemic, energy drink manufacturers in the region have started diversifying their product portfolio with new ranges that include reduced sugar, plant-based, clean-label ingredients, and functional benefits.

Over the medium term, the energy drink market is one of the fastest-growing beverage markets in Europe, as consumers are looking for healthier beverage options. The higher inclination of the younger population toward energy drinks consumption and the improving living standards of the people in the region are some factors driving the energy drinks market.

Additionally, a rise in the number of health-conscious consumers, a rise in consumer knowledge of active lifestyles, and an increase in the prevalence of diseases linked to a sedentary lifestyle have encouraged customers to choose healthy and sugar-free beverages. Additionally, anticipated growth in the energy drink market is a rise in promotional and advertising tactics. Additionally, many of the large energy drink producers invest a lot of money in advertising, increasing the popularity of their brands and goods.

Europe Energy Drink Industry Segments

An energy drink contains stimulant compounds, usually caffeine, marketed as providing mental and physical stimulation. It may or may not be carbonated and include sugar, other sweeteners, herbal extracts, taurine, and amino acids. The European energy drink market is segmented by packaging type, distribution channel, and geography.​ By packaging type, the market is segmented into cans and bottles. ​By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores​, online retail stores, specialist stores​, and other distribution channels. By geography, the market is segmented into the United Kingdom, Germany, France, Spain, Italy, Russia, and the rest of Europe. The report offers market size and values in (USD million) over the next five years for the segments mentioned above.

Packaging Type
Distribution Channel
Specialist Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
United Kingdom
Rest of Europe

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Europe Energy Drink Market Trends

This section covers the major market trends shaping the Europe Energy Drink Market according to our research experts:

The United Kingdom Dominates the Market

An increase in energy drinks consumption in the region can be attributed to the growing consumer demand for energy-enhancing products and the consumers' changing lifestyles and improving living standards. Initiatives taken by the leading players in the market studied to improve their distribution infrastructure, the popularity of their energy drinks, and harness the increased consumer spending potential on food and beverages are projected to promulgate the energy drinks demand during the forecast period. Due to diabetes and obesity rising concern, consumers have started to prefer sugar-free beverages with high nutritional value and taste. According to British Soft Drink Association (BSDA), the United Kingdom witnessed energy drink consumption of 906 million l in 2021.

Europe Energy Drink Market :Retail sales revenue of the leading energy drink brands in convenience stores in the United Kingdom in 2022(in million GBP)

Growing Influence of Endorsements and Social Media Marketing

Product offerings, technologies, marketing expenditures (including advertising and endorsements), pricing, production costs, customer service, digital commerce platforms, digital services and experiences, and social media presence are intense competition areas as far as the European energy drinks market is concerned. With the growing importance of social media in a shopper's purchase journey, companies are evolving and stepping up their advertising, marketing, and endorsement game across different distribution channels. It includes supermarkets/hypermarkets, specialty stores, and online retail stores, using television, radio, social media, magazines, and other print media to garner consumer attention. Furthermore, these companies have been collaborating with sports clubs and tournaments and strengthening their presence on social media platforms, like Twitter, Facebook, and Instagram, among others. It garners consumer attention, promotes its offerings portfolio, and increases brand visibility. For instance, as a part of their promotional strategy, key players, like Red Bull, own football teams, with clubs in Austria, Germany, the United States, and Brazil featuring the Red Bull trademark in their names. The company seeks to promote public image and raise brand power by associating the drink's appearance with these activities.

Europe Energy Drink Market : Share of Europe in Global Advertising spending, in percentage, by Region, 2021

Europe Energy Drink Market Competitor Analysis

The European energy drinks market is a highly competitive market with the presence of various small and large regional and global players. Major players involved in the region's production and distribution of energy drinks are making strategic innovations to attract consumers with new flavour formulations. They also focused on product innovations with vitamin-loaded drinks, gaining immense interest among consumers. Major players in the market are Red Bull, Monster, Lucozade, PepsiCo, and Dr Pepper Snapple.

Europe Energy Drink Market Top Players

  1. Red Bull

  2. PepsiCo, Inc.

  3. Monster Beverage Corporation

  4. The Coco-Cola Company

  5. Suntory Beverage & Food Limited

*Disclaimer: Major Players sorted in no particular order

Red Bull, PepsiCo, Inc., Suntory Group, Monster Beverage Corporation, Keurig Dr Pepper

Europe Energy Drink Market Recent Developments

  • August 2022: Coca-Cola Hellenic Bottling Company agreed to acquire ESM Effervescent Sodas Management (ESM) from SICC Holding, a wholly-owned subsidiary of Ideal Holdings, a publicly-listed company in Greece.
  • March 2022: Coca-cola launched Fanta Zero Strawberry and Kiwi in the UK market.
  • January 2022: Monster drinks launched its new flavor to its core energy drinks lineup with Monster Energy Ultra Watermelon. The products were retailed in supermarkets and convenience stores across the United Kingdom and different parts of Europe.

Europe Energy Drink Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Packaging Type

      1. 5.1.1 Bottles

      2. 5.1.2 Cans

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialist Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United Kingdom

      2. 5.3.2 Germany

      3. 5.3.3 France

      4. 5.3.4 Spain

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Red Bull GmbH

      2. 6.3.2 Monster Beverage Corporation

      3. 6.3.3 Emerge

      4. 6.3.4 PepsiCo Inc.

      5. 6.3.5 Britvic PLC

      6. 6.3.6 AtomicDrinks bv

      7. 6.3.7 S. Spitz GmbH (Power House)

      8. 6.3.8 Suntory Group

      9. 6.3.9 The Coco-Cola Company

      10. 6.3.10 Bullit

      11. 6.3.11 National Beverage Corp. 

    4. *List Not Exhaustive


**Subject to Availability
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Europe Energy Drink Market Research FAQs

The Europe Energy Drink Market market is studied from 2017 - 2027.

The Europe Energy Drink Market is growing at a CAGR of 3.8% over the next 5 years.

Red Bull, PepsiCo, Inc., Monster Beverage Corporation, The Coco-Cola Company, Suntory Beverage & Food Limited are the major companies operating in Europe Energy Drink Market.

Europe Energy Drink Industry Reports

In-depth industry statistics and market share insights of the Europe Energy Drink sector for 2020, 2021, and 2022. The Europe Energy Drink research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Europe Energy Drink report PDF.

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