Europe Energy Drink Market Forecasted for (2018 - 2023)


DEC 2017

Europe Energy Drink Market Forecasted for (2018 - 2023)

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The European energy drinks market was USD 15 billion in 2014 and is projected to grow at a CAGR of 3.8% in the forecasted period of 2018-2023.

Europe Energy Drink Market Dynamics

Europe is the major market for energy drinks. The maximum consumption is between the age group of 18-35 years. The major consumers of energy drink are adolescents with nearly 68% share of the total consumption. Changing lifestyle, rising demand for convenience beverages, innovations with regard to the health and safety ingredients, and an inclination towards healthier options are driving the energy drink market in Europe.

Consumers are now looking for variations in daily drinks which include hydration with performance and preventive measures taken for specific health conditions. Energy drinks with caffeine presence are high in demand as it helps the consumers to regain energy and increase their stamina. However, policies made to measure the labeling, distribution and sales are constricting the growth of the energy drink market.

Europe Energy Drink Market Segmentation

Energy drinks with caffeine hold the major market share in Europe. The packaging of energy drinks play a vital role in the market and from the past few years cans have been the major market share holder. With regard to the availability to customer, sales and distribution channels such as convenience stores (with 50% share), supermarkets and mass merchandisers play a critical role.

Consumption of energy drink in Europe varied from 48% in Greece to 82% in the Czech Republic for adolescents. Among children, consumption varied from 6% in Hungary to 40% in the Czech Republic. 

Key Players in the European Energy Drink Market

Europe is an emerging market poised to grow at a healthy rate due to growing consumer adoption rate as a result of increased marketing efforts by key players. The energy drink market is saturated, making it hard for small and new companies to compete with the leaders like Red Bull, or Monster and Rock Star. 

Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  • 3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

  • Value chain analysis
  • Volume of the Europe energy drink market 
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.


1. Introduction

                1.1 Key Deliverables of the Study

                1.2 Study Assumptions

                1.3 Market Definitions

2. Research Approach and Methodology

                2.1 Introduction

                2.2 Research Design

                2.3 Study Timelines

                2.4 Study Phases

                                2.4.1 Secondary Research

                                2.4.2 Discussion Guide

                                2.4.3 Market Engineering & Econometric Modeling

                                2.4.4 Expert Validation

3. Key Findings of the Study

4. Market Overview

                4.1 Introduction

5. Market Dynamics

                5.1 Drivers

                                5.1.1 Growing Demand for Convenience Beverage Segment

                                5.1.2 Rising Consumer Demand for Energy Drink

                                5.1.3 Demand Coming From Millennial Population

                                5.1.4 Alternatives to Traditional Supplements

                5.2 Constraints

                                5.2.1 Allegations on Potential Health Hazards

                                5.2.2 New Beverage Categories Creating Slump for Energy Drinks

                                5.2.3 Demand for Consumption Limit to be Specified on Labels

                5.3 Opportunities

                                5.3.1 Condition Specific Product Offerings

                                5.3.2 Innovations to Address Health and Safety Concerns

                5.4 Porter's Five Forces Analysis

                                5.4.1 Bargaining Power of Suppliers

                                5.4.2 Bargaining Power of Buyers

                                5.4.3 Threat of New Entrants

                                5.4.4 Threat of Substitute Products and Services

                                5.4.5 Degree of Competition

6. Market Segmentation

                6.1 By Segment Types

                                6.1.1 Drinks

                                6.1.2 Shots

                                6.1.3 Mixers

                6.3 By Packaging

                                6.3.1 Bottles (Pet)

                                6.3.2 Cans

                                6.3.3 Glass Bottles

                                6.3.4 Others

                6.4 By Sales Channel

                                6.4.1 Convenience Stores

                                6.4.2 Supermarkets/Hypermarkets

                                6.4.3 Mass Merchandisers

                                6.4.4 Food Services/ Sports Nutrition Chain

                                6.4.5 Vending

                                6.4.6 Others

7. Competitive Landscape

                7.1 Mergers & Acquisitions

                7.2 Joint Ventures

                7.3 New Product Launches

                7.4 Most Active Companies in the Past Five Years

                7.5 Market Share Analysis

8. Company Profiles

                8.1 Red Bull

                8.2 Monster Beverage Corporation

                8.3 Rock Star Inc

                8.4 Coca-Cola

                8.5 PepsiCo

                8.6 TNT Energy Drink

                8.7 National Beverage Corp

                8.8 Dr. Pepper Snapple Group

                8.9 Living Essentials

                8.10 Vital Beverages Pvt. Ltd.

                8.11 Cloud 9

                8.12 Extreme Drinks Co

                8.13 Mountain Fuel Co

                8.14 Otsuka Holdings

                8.15 TC Pharmaceutical Industries

9. Appendix

                9.1 Abbreviations

                9.2 Sources

                9.3 Bibliography

                9.4 Disclaimer


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