Europe Energy Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Energy Drinks Market is segmented by Product Type (Drinks, Shots, and Mixers); Distribution Channel (Supermarkets/ Hypermarkets, Food Services, Online Retail, Specialist Store, Others) & by Geography

Market Snapshot

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Study Period:

2016 - 2026

Base Year:

2020

CAGR:

3.8 %

Fastest Growing Segment:

Shots

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Market Overview

Europe energy drink market is projected to grow at a CAGR of 3.8% during the forecast period (2020-2025).

  • The energy drink market is one of the fastest growing beverages markets in Europe. Consumers in Europe are looking for healthier beverage options, which is the major factor for the growth of energy drink market in the region.
  • The larger inclination of the younger population towards the consumption of energy drinks and the improving living standards of the people in the region are also factors driving the energy drinks market. 
  • Many major manufacturers of energy drinks are spending capitals on advertising, thus making their brand and the product more popular.

 

Scope of the Report

Europe Energy Drinks Market is segmented by Product Type (Drinks, Shots, and Mixers); Distribution Channel (Supermarkets/ Hypermarkets, Food Services, Online Retail, Specialist Store, Others) & by Geography

By Product Type
Drinks
Shots
Mixers
By Distribution Channel
Supermarkets/Hypermarkets
Food Services
Online Retail
Specialist Store
Others
Europe
United Kingdom
Germany
France
Spain
Italy
Russia
Rest of Europe

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Key Market Trends

United Kingdom Remains a Prominent Market in the Region

Consumers in the United Kingdom are health conscious and prefer natural ingredients in their energy drinks, leading to the introduction of new products and innovations in ingredients, thus augmenting the market growth. Major brands like Monster, Red Bull, PepsiCo, and Coca-Cola are inclined toward launching new flavors, such as Lucozade Sports Mango and Passionfruit, Relentless Mango Ultra etc., which were launched in 2015 and are strongly driving the market. Consumers are now looking for variants in daily drinks that offer hydration with performance and preventive measures that are taken for specific health conditions.

 

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Red Bull Dominates the Regional Market

Energy drinks market in the region is majorly dominated by thge key player Red Bull followed by other prominent brands in the region such as Lucozade Energy, Monster, Relentless, Rockstar, Boost, and Emerge. Moreover, the Red Bull has experienced a significant hike in the revenue sales in Eastern and Northern Europe accounting a y-o-y growth rate of 22% and 12% respectively. Further, Germany remains another prominent market for energy drink with a rise of 12% revenue sales of Red Bull in the country.

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Competitive Landscape

Europe energy drinks market is a highly fragmented market with the presence of various small and large regional and global players. Major players involved in the production and distribution of energy drinks in the region are making strategic innovation to attract consumers with new flavor formulations. Major players in the market are Red Bull, Monster, Burn, RockStar Inc., PepsiCo, etc.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Drinks

      2. 5.1.2 Shots

      3. 5.1.3 Mixers

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Food Services

      3. 5.2.3 Online Retail

      4. 5.2.4 Specialist Store

      5. 5.2.5 Others

    3. 5.3 Europe

      1. 5.3.1 United Kingdom

      2. 5.3.2 Germany

      3. 5.3.3 France

      4. 5.3.4 Spain

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Red Bull

      2. 6.4.2 Monster Beverage Corporation

      3. 6.4.3 Rock Star Inc.

      4. 6.4.4 PepsiCo

      5. 6.4.5 National Beverage Corp

      6. 6.4.6 Dr. Pepper Snapple Group

      7. 6.4.7 Living Essentials

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Europe Energy Drink Market market is studied from 2016 - 2026.

The Europe Energy Drink Market is growing at a CAGR of 3.8% over the next 5 years.

The Europe Energy Drink Market is valued at Shots in 2026.

  • Red Bull
  • Monster Beverage Corporation
  • Rock Star Inc.
  • Pepsico
  • Dr. Pepper Snapple Group

Are the major companies operating in Europe Energy Drink Market.

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