Europe Energy Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Energy Bar Market is segmented by Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retail Stores, and Other Distribution Channels) and By Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.8 %
CAGR%(2020-2025): 4.8%
Fastest Growing Segment: Online Stores
Largest Segment: Supermarkets/Hypermarkets

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

Europe Energy Bar Market is projected to grow at a CAGR of 4.8% during the forecast period (2020-2025). 

  • Growing demand for organic snacking, indulgence, meal replacement, on-the-go snacking are various factors that fueled the energy bar market growth. Consumers are increasingly going health conscious when it comes to bite in between meals.
  • Featuring health benefit with convenience and nutritional component while on-the-go snacking fueled the nutrition bar market. Consumers are looking for clean label and free-from products with the number of companies releasing new products keeping consumer growing interest towards Clean-label products. 


Scope of the Report

The  Europe Energy Bar Market is segmented by distribution channels that includes supermarkets/hypermarkets,  convenience stores, specialist stores, online retail stores, and other distribution channels. The study also involves the analysis of regions such as Spain, United Kingdom, Germany, France, Italy, Russia and rest of Europe.

By Distribution Channel
Convenience Stores
Specialist stores
Online Retail Stores
Other Distribution Channels
United Kingdom
Rest of Europe

Report scope can be customized per your requirements. Click here.

Key Market Trends

United Kingdom Dominating the Market

There is an increase in demand for energy bars in the United Kingdom with people becoming more health conscious and hitting the fitness centers and gyms. Bodybuilders and athletes are the primary consumers of sports nutrition products. The demand for the market is fuelled by the growing usage of sports nutrition products by sports enthusiasts, which are likely to create new market opportunities for snack bar manufacturers.

trend 1

Growing Trend for Clean-Label Bars

Clean label and free-from products are leading the way in Europe, which is growing at a faster pace in the energy bar market. To meet the consumer demand for transparency, healthy-positioned products, and labels, many companies in Europe are reconstructing their bars with clean label requirements putting many of the go-to ingredients out of reach. Further companies are coming with innovative products by using alternative protein sources, changing flavor profiles and relying on forward-thinking ingredient suppliers to meet the trend. Keeping in line with this clean label trend, Mule bar, a UK based company describes its nutrition bars as "real, identifiable and natural", while Natural Balance Foods company highlights that its energy bar contains five ingredients compared to typical 30 of conventional bars.

trend 2

Competitive Landscape

 Europe energy bar market is fragmented with the presence of numerous players. The major players are General Mills Inc, The Kellogg Company, QuestNutrition LLC, Probar LLC, Clif Bar and Company and others. Companies are launching new products to meet the demand of consumers. For Instance, In 2016, MioBio Company launched Superheraw Energy bar in the European market which is a high quality ecological product with no artificial flavor, added sugar or additives. The product has performed well across Europe with increased demand. The innovative packaging design of the product received prestigious design award Red Dot Communication Design in 2017.


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Specialist stores

      4. 5.1.4 Online Retail Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 Geography

      1. 5.2.1 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills Inc

      2. 6.4.2 The Kellogg Company

      3. 6.4.3 QuestNutrition LLC

      4. 6.4.4 Probar LLC

      5. 6.4.5 Oatein

      6. 6.4.6 Clif Bar & Company

      7. 6.4.7 Pepsico Inc

      8. 6.4.8 PowerBar, Inc.

    5. *List Not Exhaustive

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Europe Energy Bar Market market is studied from 2016 - 2026.

The Europe Energy Bar Market is growing at a CAGR of 4.8% over the next 5 years.

The Europe Energy Bar Market is valued at 4.8% in 2026.

General Mills Inc, The Kellogg Company, QuestNutrition LLC, Probar LLC, Clif Bar & Company are the major companies operating in Europe Energy Bar Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!