Europe Dietary Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The European Dietary Supplements Market is segmented by Type (Vitamins, Minerals, Herbal Supplements, Proteins and Amino Acids, Fatty Acids, Probiotics, and Other Types), Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online Channels, and Other Distribution Channels), and Country (United Kingdom, Italy, Spain, Germany, France, Russia, and Rest of Europe). The report offers market size and forecasts in value (USD million) for all the above segments.

Market Snapshot

 European dietary supplements market
Study Period: 2016 -2027
Base Year: 2021
CAGR: 5.49 %
food supplement market

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Market Overview

The European dietary supplements market is projected to reach a CAGR of 5.49% during the forecast period (2022-2027).

Due to the COVID-19 pandemic, the dietary supplement industry in Europe has registered growth among the multiple pockets of consumers in the region, with a growing number showing more interest in overall health and wellness. For instance, the outbreak of the coronavirus pandemic in Poland in the early months of 2020 had a significant impact on the purchase patterns of the consumers in the country, which, in turn, translated to an increase in the volume of product sales. From February to March 2020, the highest sales increase was recorded for products from the health category, such as dietary supplements or OTC drugs in Poland.

Europeans perceive dietary supplements as products that improve health and wellness. The purchase of such products has thereby increased over the study period due to their reputation as a preventive measure for health disorders. Health professionals across the region have increasingly started recommending the consumption of dietary supplements to their patients to combat health challenges.

The region has been witnessing a higher demand for food supplement products containing vitamins and minerals over the past few years, and as a result, the regulations and laws concerning dietary supplements have given due preference to these products.

Scope of the Report

Dietary supplements are majorly consumed with the prime intention of enhancing the intake of essential nutritional components in the human body. The European dietary supplement market is segmented by type, distribution channel, and country. By type, the market has been segmented into vitamin, mineral, herbal supplements, proteins and amino acids, fatty acids, probiotics, and other types. By distribution channel, the market is segmented into pharmacies and drug stores, supermarkets and hypermarkets, online channels, and other distribution channels. By country, the market is segmented into the emerged and emerging countries in the region, including Spain, the United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe. The report offers market size and forecasts in value (USD million) for all the above segments.

By Type
Herbal Supplements
Proteins and Amino Acids
Fatty Acids
Other Types
By Distribution Channel
Pharmacies and Drug Stores
Supermarkets and Hypermarkets
Online Channels
Other Distribution Channels
United Kingdom
Rest of Europe

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Key Market Trends

Weight Loss Dietary Supplements are Capturing the Market

The term “obesity” was traditionally recognized as an alarm to eat healthily and live actively. However, this has gradually taken the shape of malignancy across countries such as Malta, Hungary, the United Kingdom, and Germany, where the rate of obesity in the population has been escalating over the study period. The graveness of this issue can be understood by analyzing the countries with the lowest obesity rates in Europe and yet surpass the global average of obesity prevalence as laid out by the World Health Organization. As a result, obesity has become one of the greatest burdens on the healthcare sectors in a number of European countries. According to the Organisation for Economic Co-operation and Development (OECD), six places among the top ten economies with the greatest health expenditure on obesity are occupied by European countries. Rising awareness regarding the adverse impacts of obesity on health has been leading consumers to pivot their requirements toward natural ingredients and health products, wherein alternative medicines, particularly “supplements,” have witnessed a steep growth over the past few years.

food supplement market europe

Italy Holds the Largest Market Share

The awareness regarding dietary supplements in Italy is high as 52% of Italian adults use supplements either as vitamins or minerals. Further, the growing aging population has been fueling the demand for dietary supplements, as they are perceived to help prevent or overcome health conditions. Furthermore, according to FederSalus, consumers in the country have been turning their attention toward supplements as a preventative measure and to maintain their health since the onset of the COVID-19 pandemic. Thus, the sales of dietary supplements such as vitamin C witnessed a growth of 237.8% in the first quarter of 2020 compared to 2019. Additionally, the sales of supplements for sleep and relaxation increased by 26.6% in the first quarter of 2020 compared to the previous year.

europe nutrition and supplements market

Competitive Landscape

The major players in the European Dietary Supplements market include Amway, Glaxosmithkline PLC, Reckitt Benckiser Group PLC, and NutraHealth PLC. The major players in the market have been focusing on product innovations to expand their presence in the market, enhance their brand portfolio, and cater to the various preferences of consumers. These companies have also been increasing their investments in research and development (R&D) to gain a competitive edge.

Major Players

  1. Amway

  2. GlaxoSmithKline plc

  3. Bayer AG

  4. NutraHealth Plc

  5. Reckitt Benckiser Group PLC

 Amway Corp., Glanbia PLC, Glaxosmithkline PLC,  Abbott, Reckitt Benckiser Group PLC, Gnc Holdings Inc., Bayer AG

Recent Developments

In May 2021, Nature’s Bounty launched a new marketing campaign for the United Kingdom and Ireland. The new market campaign was launched to redefine Nature’s Bounty’s positioning to align with the company’s founding purpose of accessible nutrition from nature.

In July 2020, Nestle SA, one of the prominent players in the Europe food industry, introduced a new pea protein bar under their YES! Brand, with an aim to satiate the rising demand from consumers seeking natural protein sources with no additives. Presently, the product is distributed in European countries, including the United Kingdom, Germany, the Netherlands, and the Czech Republic.

In November 2020, Israel-based gummy supplement manufacturer, TopGum Industries Ltd, secured investment from AP Partners Fund, Tel Aviv, to accelerate growth and expand production and marketing activities to Europe and North America in 2021.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Vitamins

      2. 5.1.2 Minerals

      3. 5.1.3 Herbal Supplements

      4. 5.1.4 Proteins and Amino Acids

      5. 5.1.5 Fatty Acids

      6. 5.1.6 Probiotics

      7. 5.1.7 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Pharmacies and Drug Stores

      2. 5.2.2 Supermarkets and Hypermarkets

      3. 5.2.3 Online Channels

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Country

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amway Corp.

      2. 6.4.2 Glanbia PLC

      3. 6.4.3 Glaxosmithkline PLC

      4. 6.4.4 Abbott

      5. 6.4.5 Reckitt Benckiser Group PLC

      6. 6.4.6 Gnc Holdings Inc.

      7. 6.4.7 Bayer AG

      8. 6.4.8 Procter & Gamble

      9. 6.4.9 Nature's Bounty

      10. 6.4.10 NutraHealth PLC

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Europe Dietary Supplements Market market is studied from 2016 - 2027.

The Europe Dietary Supplements Market is growing at a CAGR of 5.49% over the next 5 years.

Amway, GlaxoSmithKline plc, Bayer AG, NutraHealth Plc, Reckitt Benckiser Group PLC are the major companies operating in Europe Dietary Supplements Market.

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