Europe Dietary Supplements Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 21.60 Billion |
| Market Size (2029) | USD 33.40 Billion |
| CAGR (2024 - 2029) | 9.10 % |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
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Europe Dietary Supplements Market Analysis
The Europe Dietary Supplements Market size is estimated at USD 21.60 billion in 2024, and is expected to reach USD 33.40 billion by 2029, growing at a CAGR of 9.10% during the forecast period (2024-2029).
The demand for dietary supplements is increasing across Europe due to the benefits offered by supplements, which include macro- and micro-nutrients. According to the Proprietary Association of Great Britain, in 2022, the sales value of over-the-counter vitamins and minerals in Great Britain increased by 1.6 % to GBP 461.5 million. The demand is further boosted by rising consumer awareness regarding preventive healthcare measures and practices. Moreover, European consumers are more inclined toward vegan and natural products aiding gut health. With the rapid change in the needs and preferences of consumers, market players are exploring different delivery formats, such as direct-dose powders, chews, and gummies. For instance, in February 2023, the UK gummy vitamin brand Nutrigums launched two new dietary supplements with different health benefits in gum formats. The launch included Nutrigums Happy Fibre, which is claimed to help with constipation and digestive health, and Nutrigums Magnesium Citrate, designed to support normal muscle function, the nervous system, and bone and tooth health. Thus, all the factors mentioned above support the demand and growth of the European dietary supplements market.
Europe Dietary Supplements Market Statistics
European Dietary Supplements Market growth is not evenly distributed across Countries. Italy and Germany are the largest country markets for Europe Dietary Supplements; however, many smaller countries’ market segments are expected to register much higher growth compared to these giants. For example, Italy is one of the Top three Dietary Supplements Markets but lags behind emerging economies such as the United Kingdom, and Spain in terms of future growth.
Italy Dietary Supplements Market Size
The Dietary Supplements Market revenue in Italy was valued at USD 3.98 billion in 2023. It is expected to reach USD 5.22 billion by 2028, growing at a CAGR of 5.54 % during the forecast period (2023-2028). Italian consumers believe that functional foods have significant health benefits. Thus, they are demanding products that are affordable and have functional properties. The market witnessed significant growth with the growing awareness regarding the relationship between diet and health, enhancing the demand for dietary supplements that improve health while providing essential nutrition.
| 2023 Market Size | 2028 Market Size | CAGR (2023-2028) | |
| Italy Dietary Supplements Market Size | USD 3.98 billion | USD 5.22 billion | 5.54% |
Germany Dietary Supplements Market Size
The Dietary supplements market size in Germany was valued at USD 2.57 billion in 2023. It is expected to reach USD 3.32 billion by 2028, growing at a CAGR of 5.25% during the forecast period (2023-2028). The German dietary supplement market is driven by the rise in awareness regarding the health benefits of supplements and health consciousness. Thus, supplements for urogenital health, vitamins and minerals, and probiotics are in high demand in the market.
| 2022 Market Size | 2028 Market Size | CAGR (2023-2028) | |
| Germany Dietary Supplements Market Size | USD 2.57 billion | USD 3.32 billion | 5.25% |
United Kingdom Dietary Supplements Market Size
The Dietary supplements market in the United Kingdom was valued at USD 2.28 billion in 2023, and it is anticipated to reach a value of USD 3.32 billion by 2028, registering a CAGR of 7.75% during the forecasted period (2023-2028). The overall dietary supplements market in the United Kingdom is witnessing growth due to the recent trend of personalized nutrition and technology. In addition, consumers in the country have better access to knowledge about health and nutrition due to active media telecasts, lifestyle blogs, and social media.
| 2023 Market Size | 2028 Market Size | CAGR (2023-2028) | |
| United Kingdom Dietary Supplements Market Size | USD 2.28 billion | USD 3.32 billion | 7.75% |
Spain Dietary Supplements Market Size
The Dietary supplements market in Spain was valued at USD 0.72 billion in 2023, and it is anticipated to reach a value of USD 1.05 billion by 2028, registering a CAGR of 7.46 % during the forecasted period (2023-2028). Spain is one of the most rapidly developing markets for dietary supplements in Europe and is expected to offer a high potential for growth during the forecast period. The growing importance of beauty and wellness, which includes being slim and young, as a social value among Spanish consumers and a proactive attitude are set to be the key factors driving the sales of dietary supplements over the forecast period.
| 2023 Market Size | 2028 Market Size | CAGR (2023-2028) | |
| Spain Dietary Supplements Market Size | USD 0.72 billion | USD 1.05 billion | 7.46% |
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Europe Dietary Supplements Market Trends
Vitamins And Minerals Are In Great Demand
Vitamin supplements are a steadily growing segment among European consumers, driven by the growing discretionary spending and greater emphasis on improving their quality of life. Moreover, preventive healthcare practices and multivitamin deficiency due to inadequate food intake are projected to drive the demand for vitamin and mineral supplements during the forecast period. Additionally, according to the NHS Business Services Authority reports, more than 25.706 million products of cholecalciferol were dispensed in England in 2022, followed by thiamine hydrochloride (3.276 million), vitamin B compound (1.167 million), and other multivitamin preparations (0.970 million). The market is characterized by new product launches, different flavors, and innovative formats like gummies and chewables, enhancing competition among players. For instance, in June 2022, Bayer launched Berocca Immuno Effervescent Tablets, a nutritional supplement designed to support immunity. The product is claimed to contain ten essential vitamins and minerals that help boost the immune system, including zinc, copper, iron, and selenium, as well as vitamins D, C, A, B6, B9, and B12.
Italy Holds the Largest Market Share
The market witnessed considerable growth with the growing awareness regarding the relationship between diet and health, enhancing the demand for dietary supplements that improve health while providing essential nutrition. Additionally, events and conferences held in the country are crucial for spreading awareness regarding the consumption of dietary supplements, which could, in turn, drive the market studied. For instance, the Global Conference for Nutrition and Biosciences will be held in Milan, Italy, 2024. The event was announced to discuss various topics like dietary supplements, child nutrition, and nutrigenomics. Moreover, the country has been witnessing a rise in incidences of metabolic or gastrointestinal disorders. Thus, the sales of medicines/drugs to address such concerns have increased over the years. According to the Agenzia Italiana del Farmaco (Italian Medicines Agency), in 2022, almost 317 DDD (daily defined dose) per 1,000 inhabitants per day were consumed. So, consumers across the country have shown an inclination toward dietary supplements that support gut health and prevent gastrointestinal/metabolic disorders.
Europe Dietary Supplements Industry Overview
The Europe dietary supplements market is highly fragmented, with global and regional players competing for market share. Among the prominent players in the market are Herbalife Nutrition Ltd, Bayer AG, Haleon PLC, Procter & Gamble Co, and Perrigo Co Plc. These companies continually seek to expand their product portfolios and market reach through mergers and acquisitions. They are also increasing their market share based on product launches/innovation and portfolio expansion. They are further taking necessary measures to expand their business in terms of product development and innovation to boost sales and enhance brand presence.
Europe Dietary Supplements Market Leaders
Bayer AG
Haleon PLC
Procter & Gamble Co
Perrigo Co Plc
Herbalife Nutrition Ltd
*Disclaimer: Major Players sorted in no particular order
Europe Dietary Supplements Market News
- October 2023: Nestlé introduced its proprietary blend, “Sinergity.” It combines probiotics with six human milk oligosaccharides (HMOs) to support age-adapted infant development and unlock specific health benefits.
- September 2023: In Sweden, BioGaia launched Prodentis for kids, an apple-flavored lozenge with probiotics and xylitol for oral health. The company claims the product is available via BioGaia's Swedish webshop and MEDS and Apotea online pharmacies.
- June 2023: Nestlé Romania integrated 150 new products into its Nestlé Health Science portfolio. This portfolio has eight products categorized under the Consumer Care, Medical Nutrition, and Resource range. The Malnutrition segment includes the Nutren range, featuring Nutren Junior and NutrenOptimum, which provide a nutrient-rich diet for children (including year-old infants) and adults. The allergy products category includes ALTHERA, ALFARÉ, and ALFAMINO, which are extensively hydrolyzed formulas.
Europe Dietary Supplements Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Consumer Spending on Preventive Healthcare Products
4.1.2 Weight-loss Dietary Supplements Capturing the Market
4.2 Market Restraints
4.2.1 Escalating Functional Food Consumption
4.2.2 An Environment of Austere Regulations
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Vitamins and Minerals
5.1.2 Enzymes
5.1.3 Herbal Supplements
5.1.4 Proteins and Amino Acids
5.1.5 Fatty Acids
5.1.6 Probiotics
5.1.7 Other Types
5.2 Distribution Channel
5.2.1 Pharmacies and Drug Stores
5.2.2 Supermarkets and Hypermarkets
5.2.3 Online Channels
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 Spain
5.3.2 United Kingdom
5.3.3 Germany
5.3.4 France
5.3.5 Italy
5.3.6 Russia
5.3.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Amway Corporation
6.3.2 Glaxosmithkline PLC
6.3.3 Bayer AG
6.3.4 Procter & Gamble Company
6.3.5 Perrigo Plc
6.3.6 Nestle SA
6.3.7 Herbalife Nutrition Ltd.
6.3.8 Sanofi
6.3.9 Pileje SAS
6.3.10 Biogaia AB
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Europe Dietary Supplements Industry Segmentation
Dietary supplements are mainly consumed to enhance the intake of essential nutritional components in the human body.
The European dietary supplement market is segmented by type, distribution channel, and country. By type, the market has been segmented into vitamin, mineral, herbal supplements, proteins and amino acids, fatty acids, probiotics, and other types. By distribution channel, the market is segmented into pharmacies and drug stores, supermarkets and hypermarkets, online channels, and other distribution channels. By geography, the market is segmented by Spain, the United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Type | |
| Vitamins and Minerals | |
| Enzymes | |
| Herbal Supplements | |
| Proteins and Amino Acids | |
| Fatty Acids | |
| Probiotics | |
| Other Types |
| Distribution Channel | |
| Pharmacies and Drug Stores | |
| Supermarkets and Hypermarkets | |
| Online Channels | |
| Other Distribution Channels |
| Geography | |
| Spain | |
| United Kingdom | |
| Germany | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe |
Europe Dietary Supplements Market Research FAQs
How big is the Europe Dietary Supplements Market?
The Europe Dietary Supplements Market size is expected to reach USD 21.60 billion in 2024 and grow at a CAGR of 9.10% to reach USD 33.40 billion by 2029.
What is the current Europe Dietary Supplements Market size?
In 2024, the Europe Dietary Supplements Market size is expected to reach USD 21.60 billion.
Who are the key players in Europe Dietary Supplements Market?
Bayer AG, Haleon PLC, Procter & Gamble Co, Perrigo Co Plc and Herbalife Nutrition Ltd are the major companies operating in the Europe Dietary Supplements Market.
What years does this Europe Dietary Supplements Market cover, and what was the market size in 2023?
In 2023, the Europe Dietary Supplements Market size was estimated at USD 19.63 billion. The report covers the Europe Dietary Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Dietary Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Dietary Supplements Industry Report
Statistics for the 2024 Europe Dietary Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Dietary Supplements analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
