Increasing consumption of cold brew coffee is a growing trend in the Europe coffee market. Costa, Starbucks, and Brew lab are some of the players expanding their cold brew product segment in the continent. This has led to the growth of artisanal/specialist RTD cold coffee in both retail and on-trade markets. The increasing demand for this particular coffee segment has been driving the market, which resulted in the proliferation of numerous coffee bars and cafes. As of 2018, the United Kingdom coffee market has the highest number of new coffee shops, while the highest growth rates were seen in Romania, followed by Denmark. Industry leaders in the region are recognizing the evolving consumer trends, such as convenience, healthier eating, and the expectation of internet availability at coffee shops.

Europe has minimal coffee production and Germany is one of the coffee producing countries in the region. However, this market scenario has not affected the per-capita consumption, with increasing imports from countries like Brazil, Vietnam, and Colombia among others, and it has saturated the European coffee market. However, smaller players are increasingly finding opportunities in the specialty market, leading to a rise in per-capita coffee consumption. The green coffee trade within the consumer level is also increasing gradually in Europe. However, this new trend is gradually gaining pace, with many consumers doing home-roasting/on-site roasting.