Europe Chocolate Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Europe Chocolate Market is Segmented by Product Type (Softlines/Selflines, Boxed Assortments, Countlines, Seasonal Chocolates, Molded Chocolates, and Other Chocolates), Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail, and Other Distribution Channels), and Country (France, Germany, United Kingdom, Spain, Italy, Russia, and Rest of Europe). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

Europe Chocolate Market Overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.15 %

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Market Overview

The Europe chocolate market was valued at USD 53,762.65 million in 2020, and it is projected to register a CAGR of 2.15% during the forecast period (2021 - 2026).​

The Europe chocolate market was impacted by low sales volumes due to the COVID-19 pandemic, including supply-side issues linked to quality and certification. The public sector is providing support to strengthen partnerships and relationships between fine cocoa producers and chocolate companies to enhance the resilience of marketing infrastructure. This is expected to provide an important means of assistance to the recovery of this sub-sector. For instance, Barry Callebaut, a Switzerland-based manufacturer of premium chocolates and cocoa products, reported a slowdown for the first six months of the year, with the volume declining in the third quarter (ended May 31, 2020) by 143%. The company registered improvement in the sales of its chocolates in June 2020, as lockdowns were easing, thereby increasing its mid-term outlook.

The European chocolate market is highly competitive, with the presence of numerous leading players accounting for the majority of the market share. The increasing demand and growing popularity of dark and organic chocolates are fueling the market growth. Furthermore, seasonal demand plays an important role in chocolate sales. Various companies are launching a wide range of chocolate varieties during occasions, like Easter. Factors such as the shape and packaging of chocolates are the key strategies adopted by companies to attain maximum sales during a festive season.

Health concerns related to high sugar content are restraining the market growth. However, it is providing an opportunity for companies to come up with low-sugar and organic chocolates.

Scope of the Report

Chocolate is a preparation of roasted and ground cacao seeds that are made in the form of a liquid, paste, or in a block, which may also be used as a flavoring ingredient in other foods. The market is segmented by product type into softlines/selflines, boxed assortments, countlines, seasonal chocolate, molded chocolate, and other chocolate confectionery. By distribution channel, the market is segmented as supermarkets/hypermarkets, specialist retailers, convenience stores, online channels, and other distribution channels. By country, the market studied is segmented into France, Germany, United Kingdom, Spain, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Boxed Assortments
Seasonal Chocolates
Molded Chocolates
Other Product Types
By Distribution Channel
Specialist Retailers
Convenience Stores
Online Retail
Other Distribution Channels
United Kingdom
Rest of Europe

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Key Market Trends

Complying with "Better-for-you" and "Free-from" Products​

The rise in health consciousness among European consumers and the resulting increase in awareness about the disadvantages of consuming artificial ingredients are fueling the sales of organic chocolate and sugar-free chocolate in the global market.​Also, a shift in the food consumption pattern of consumers and increasing demand for premium chocolates are supporting the growth of organic chocolate across the region.​ In 2019, the annual turnover of organic chocolates in retail shops in Denmark amounted to approximately DKK 165 million, compared to only DKK 105.29 million in 2015.​

Pertaining to the rising demand for vegan and organic chocolates, leading players are launching innovative organic chocolates to sustain themselves in the long run. ​For instance, in October 2017, the luxury chocolate brand, Love Cocoa, introduced its first-ever vegan chocolate with avocado in Europe. It is made from 100% natural freeze-dried avocado powder.​

Europe Chocolate Market Latest Trends

Domination of Germany in the Europe Chocolate Market

Germany remains one of the leading chocolate markets in Europe, as Germans are most likely to purchase chocolate on impulse. The trend of textured chocolate added with grains or cereals is growing among chocolate eaters in Germany. The introduction of vegan Easter eggs and bunnies reflects the growing popularity of the trend. Local players such as Bremer Hachez Chocolade GmbH & Co. KG are continuously selecting unique ingredients, such as fine cocoa, cocoa butter, genuine bourbon vanilla, and other exquisite raw materials, such as nuts and almonds, to offer an authentic taste, coupled with additional nutritional value, to their premium and ultra-premium ranges of chocolates.

The gifting tradition, especially pertaining to chocolates, is significantly driving the market in Germany due to the large presence of the high-income group and the group’s lavish lifestyle. Nonetheless, the boxed assortment of artisanal chocolates is also widely retailed in the German market due to the demand for variants in one box. Therefore, players like Chocolissimo, Lauenstein Confiserie, and Leonidas Pralines are offering a broad range of assorted premium chocolates in the German market.

Europe Chocolate Market Size

Competitive Landscape

The Europe chocolate market is consolidated, with the significant presence of top players, namely, Chocoladefabriken Lindt & Sprungli AG, The Hershey Co., Ferrero Group, Mondelez International, and Nestle SA. The leading players in the market enjoy a dominant presence in both Europe and worldwide operations. Brand loyalty among the consumers gives these companies an upper edge over competitors operating in the market. Major players in the market studied have been building an appetite for higher-priced chocolates among young consumers by increasing accessibility and innovative products. Tourists and travelers are considered to be major consumers of premium chocolates across the region. Hence, players in the market studied have been expanding their presence and offerings in the travel retail sector.

Recent Developments

In May 2020, Lindt & Sprüngli launched salted caramel truffle in Europe and other parts of the world. The salted caramel chocolate truffle has a smooth milk chocolate case and contains a silky caramel-flavored filling.

In April 2019, Nestlé launched Aero Bliss, a new premium version of Aero, which comes as indulgent boxed Aero chocolates in three variants, including Milk Chocolate, Salted Caramel, and a Mixed Selection containing milk chocolate, salted caramel, and praline flavors.

In May 2019, Lindt & Sprüngli opened a new Lindt Chocolate Boutique at Zurich airport, the new counter where Lindt Master Chocolatiers prepare fresh chocolate creations daily.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Softlines/Selflines

      2. 5.1.2 Boxed Assortments

      3. 5.1.3 Countlines

      4. 5.1.4 Seasonal Chocolates

      5. 5.1.5 Molded Chocolates

      6. 5.1.6 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 France

      2. 5.3.2 Germany

      3. 5.3.3 United Kingdom

      4. 5.3.4 Spain

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mondelez International Inc.

      2. 6.3.2 Ferrero International SA

      3. 6.3.3 Mars Incorporated

      4. 6.3.4 Chocoladefabriken Lindt & Sprungli AG

      5. 6.3.5 Hershey Co.

      6. 6.3.6 Arcor

      7. 6.3.7 Pladis

      8. 6.3.8 Yildiz Holding

      9. 6.3.9 Nestle SA

      10. 6.3.10 Valrhona Inc.

    4. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Europe Chocolate Market market is studied from 2016 - 2026.

The Europe Chocolate Market is growing at a CAGR of 2.15% over the next 5 years.

Nestlé S.A., Mondelez International, Inc., Mars Incorporated, Ferrero International SA , Chocoladefabriken Lindt & Sprungli AG are the major companies operating in Europe Chocolate Market.

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