Europe Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Europe Bottled Water Market is Segmented by Type (Still and Sparkling), Distribution Channel (Supermarkets/Hypermarkets, Home and Office Delivery, Convenience Stores, On-trade Channels, and Other Distribution Channels), and Geography (United Kingdom, France, Germany, Russia, Italy, Spain, and Rest of Europe). The report offers market size and forecasts for Europe bottled water (in USD billion) for the above segments.

Market Snapshot

Europe Bottled Water Market Overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.39 %

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Market Overview

The Europe bottled water market is projected to register a CAGR of 3.39% during the forecast period, 2021-2026.

As a response to the COVID-19 crisis, on March 17, 2020, the European Commission closed EU borders of 27 member states to all non-essential travels for a minimum of 30 days, which severely impacted travel and tourism spending on bottled water, thus impacting the sales of bottled water in Europe. Sales of bottled water have been facing hindrances in Europe as some of the major markets for bottled water are under a lockdown, like France (until April 15), Switzerland (until April 19), and the United Kingdom (until April 13 and then extended until further review).​

Sales of bottled water are rising from online retail stores in areas where home deliveries are still operational. Lastly, as consumers are becoming more aware of the importance of social distancing to control the outbreak, sales from online retail stores are expected to grow continually.​

The Europe bottled water market is growing with the increasing sales in the sparkling and still water categories through both off-trade and on-trade channels. Increasing consumer concerns regarding the consumption of contaminated tap water is also one of the prime factors contributing to the market growth.

The convenience of handling and mobility of the bottles are other factors driving the market. PET bottles are the most used type of packaging in the bottled water industry.

Germany, Italy, and Spain are the major bottled water markets in Europe. The rising concerns about the pollution caused by plastic are forcing the players to shift toward environment-friendly packaging.

Scope of the Report

The Europe bottled water market report includes the study on segmentation by type, distribution channel, and geography. On the basis of type, the market is segmented into still water and sparkling water. On the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, home and office delivery, convenience stores, on-trade channels, and other distribution channels. On the basis of geography, the report provides an analysis of major countries in Europe, which include the United Kingdom, France, Germany, Russia, Italy, Spain, and Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

By Type
By Distribution Channel
Convenience Stores
On-trade Channels
Home and Office Delivery
Other Distribution Channels
By Geography
United Kingdom
Rest of Europe

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Key Market Trends

Health Concerns and Changes in Water Consumption Habits

Clean water is a necessity, and the quality of drinking water is critical for public health. Bottled water provides a safer alternative to tap water and has tapped into the escalating health and well-being consciousness of European consumers.

A few European countries have safe drinking tap water; however, drinking unsafe water can lead to anything, from diarrhea and hepatitis A to typhoid and cholera. Approximately 18% of the investigated outbreaks in the WHO European region may be associated with water.

European consumers have the additional consideration of a sparkling element, and finding the right level of carbonation is important to ensure that water offers the right lightness. Natural mineral and spring water offer a high-quality product and provide the consumers a safe, naturally pure beverage with a unique taste and composition.

Consumers can trace the water back to its naturally occurring source that is governed by strict regulations regarding abstraction, testing procedures, bottling, labeling, and marketing. Other bottled water, such as table water, also provide the guarantee that it can be traced to the bottler. The requirement to name the source, the producer, and the lot number means that a bottle of water is fully traceable to its origins. Even the day and time of bottling can be identified. There these factors are driving the sales of bottled water in Europe.

Europe Bottled Water Market Latest Trends

Germany is the Largest Market

Germany forms one of the largest bottled water markets in the world. Plastic packaging is preferred over glass in almost every country. Even in Germany, where glass has a strong presence, PET is the most dynamic and rapidly growing segment.

In Germany, sparkling water is often served with meals, and thus, it holds a prominent share in the market. However, Germans are trying to live healthier lifestyles and have replaced sweetened drinks with water, especially functional water. As per the Beverage Marketing Corporation, Germany consumed more bottled water per person in 2017 than it had in the last five years.

Gerolsteiner Brunnen continued to lead the competitive and fragmented bottled water category in Germany. It remained the leading player in off-trade sales through foodservice channels. However, the sales are mainly driven by its sparkling mineral bottled water.

Europe Bottled Water Market Geography Trends

Competitive Landscape

The Europe bottled water market is highly competitive. Danone SA, The Coca-Cola Company, Nestle SA, and PepsiCo Inc. are the major players leading in the market. Major players and small players are trying to capture the market share by introducing new variants of products and new differentiations in the existing products. Different countries are captured by different players, mainly the local players respective to the country. Players have their own strong distribution channels to improve their product availability and maintain the merchant relationship.

Recent Developments

In September 2019, Coca-Cola HBC entered an agreement to acquire Acque Minerali Srl - Lurisia, an Italian premium natural mineral water and adult sparkling beverages company. Lurisia will enter the Coca-Cola HBC Italia Srl’s bottled water portfolio with Sveva and Lilia brands.

In April 2019, The Coca-Cola Company introduced its Aquarius water brand in the United Kingdom. Coke added both a lemon and lime version of Aquarius, each infused with minerals.

In 2018, Nestlé® Pure Life® Purified Water introduced a 700ml bottle made from 100% food-grade recycled plastic, known as rPET.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Still

      2. 5.1.2 Sparkling

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 On-trade Channels

      4. 5.2.4 Home and Office Delivery

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 Italy

      4. 5.3.4 Russia

      5. 5.3.5 Spain

      6. 5.3.6 France

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Coca-Cola Company

      2. 6.4.2 Danone SA

      3. 6.4.3 PepsiCo Inc.

      4. 6.4.4 Nestle SA

      5. 6.4.5 Ferrarelle SpA

      6. 6.4.6 RheinfelsQuellen H. Hovelmann GmbH & Co. KG

      7. 6.4.7 Gerolsteiner Brunnen Gmbh & Co. Kg

      8. 6.4.8 Fonti di Vinadio SpA

      9. 6.4.9 Agua Mineral San Benedetto SAU

      10. 6.4.10 Highland Spring Limited

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Europe Bottled Water Market market is studied from 2016 - 2026.

The Europe Bottled Water Market is growing at a CAGR of 3.39% over the next 5 years.

Ferrarelle, Danone, Nestle SA, The Coca-Cola Company, PepsiCo, Inc. are the major companies operating in Europe Bottled Water Market.

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