Europe Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Europe Bottled Water Market is segmented by Product Type (Carbonated Bottled Water, Still Bottled Water, and Flavored/Functional Bottled Water); by Distribution Channel (On-trade, and Off-trade); and by Geography (United Kingdom, Germany, Spain, France, Italy, Russia, and Rest of Europe). The report offers market size and forecasts for Europe bottled water (in USD million) for the above segments.

Europe Bottled Water Industry Overview

europe bottled water market size
Study Period: 2018 - 2028
CAGR: 3.22 %

Major Players

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*Disclaimer: Major Players sorted in no particular order

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Europe Bottled Water Market Analysis

The Europe Bottled Water Market was valued at USD 66,527.7 million in 2021 and is projected to register a CAGR of 3.22%during the forecast period (2022-2027).

As a response to the COVID-19 crisis, on March 17, 2020, the European Commission closed the European Union borders of 27 member states to all non-essential travels for a minimum of 30 days, which severely impacted travel and tourism that translated to spending on bottled water, thus, impacting the sales of bottled water in Europe. Sales of bottled water have been facing hindrances in Europe as some of the major markets for bottled water are under lockdown and social distancing. As a result, many companies started to shift to online channels to gain traction in the market. Almost all the companies have adopted adequate measures to return to their everyday operations.

Over the period, the Europe bottled water market is growing with increasing sales in the sparkling and still water categories through both off-trade and on-trade channels. Sales of bottled water are rising from online retail stores in areas where home deliveries are a prominent sales channel. Increasing consumer concerns regarding the consumption of contaminated tap water is also one of the prime factors contributing to the market growth. Alongside, quality regulations play a pivotal role in boosting consumer confidence in the bottled water market in Europe.

Increased awareness, with the help of industry groups and the government, can help address some of the challenges while creating new opportunities for bottled water manufacturers by enhancing consumer perception of packaging sustainability. Thus, key players can tap such opportunities by introducing recyclable and eco-friendly packaging materials. The convenience of handling and mobility of the bottles are other factors driving the market. The rising concerns about the pollution caused by plastic are forcing the players to shift toward environment-friendly packaging.

Europe Bottled Water Industry Segments

Bottled water refers to drinking water packaged in glass or plastic bottles. Some bottled waters are carbonated, while others are not. The Europe bottled water market report includes the study on segmentation by product type, by distribution channel, and by geography. On the basis of product type, the market is segmented into carbonated bottled water, still bottled water, and flavored/functional bottled water. On the basis of distribution channels, the market is segmented into on-trade, and off-trade channels. The off-trade channel is further segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. On the basis of geography, the report provides an analysis of major countries in Europe, which include the United Kingdom, France, Germany, Russia, Italy, Spain, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Carbonated Bottled Water
Still Bottled Water
Flavored/Functional Bottled Water
By Distribution Channel
On-trade
Off-trade
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe

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Europe Bottled Water Market Trends

This section covers the major market trends shaping the Europe Bottled Water Market according to our research experts:

Premiumization with the Growth of Fortified and Flavored Water

Premium bottled water is showing strong value growth across Europe, especially in Western Europe, wherein premium bottled waters have distinctly established themselves from the mainstream by setting up a unique selling point, attracting a target group of high-income consumers, and commanding a higher value than the mainstream market. The purity of the water is often highlighted as a unique selling proposition by the market players, while some brands add functionality, which boosts the value. Additionally, the branding, positioning, and packaging of the product, such as glass packaging, are also helping manufacturers to create a more premium image. Thus, with the rapid premiumization and growth of fortified and flavored water, the bottled water market is expected to grow. Meanwhile, premium water brands are moving beyond plain bottled water and into flavored water bottles too. San Pellegrino, Evian, Volvic, and Perrier expanded their ranges from pure water to flavors and infusions. Furthermore, due to consumers' growing preference for health and wellness trends, many companies are entering the market with new products. For instance, in May 2021, Pepsi Co., launched Soulboost, a functional sparkling water brand infused with ingredients L-theanine and Panax ginseng while targeting wellness-conscious consumers across the globe, including the European region.

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Germany is the Largest Market

Germany forms one of the largest bottled water markets in the world. Plastic packaging is preferred over the glass in almost every country. Even in Germany, where glass has a strong presence, PET is the most dynamic and rapidly growing segment. Consequently, brands like Volvic Germany completed their switch to 100% rPET for its full range of water bottles as of 2021. In Germany, sparkling water is often served with meals, and thus, it holds a prominent share in the market. However, Germans are trying to live healthier lifestyles and have replaced sweetened drinks with water, especially functional water. The growing demand for functional water is boosting the market growth. As to the Beverage Marketing Corporation, Germany consumed more bottled water in 2019 than it had in the last five years, with about 168 liters of bottled water consumed per person in the year 2019. Thus, the increasing usage of bottled water in the country is expected to strengthen the market growth in the forecast period. Gerolsteiner Brunnen continued to lead the competitive and fragmented bottled water category in Germany. It remained the leading player in off-trade sales through foodservice channels. However, the sales are mainly driven by its sparkling mineral bottled water.

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Europe Bottled Water Market Competitor Analysis

The Europe bottled water market is highly competitive with international and local players. Some of the globally renowned companies in the market include Danone SA, Gerolsteiner Brunnen Gmbh & Co. KG, The Coca-Cola Company, PepsiCo Inc., Nestle SA., Ferrarelle Spa, RheinfelsQuellen H. Hovelmann GmbH & Co. KG, and Highland Spring Limited, among others. These along with other domestic players are trying to capture the market share by introducing new variants of products with significant differentiations from the existing products. Different regional markets are captured by independent players which are local players in their native market. These players have access to prominent distribution channels to maintain and improve the availability of their products. Many brands are also focusing on innovative packaging like label-free bottles, which are environment-friendly and sustainable, thereby attracting the attention of such customers.

Europe Bottled Water Market Top Players

  1. Nestle SA

  2. The Coca-Cola Company

  3. Danone SA

  4. PepsiCo, Inc.

  5. Gerolsteiner Brunnen Gmbh & Co. Kg

*Disclaimer: Major Players sorted in no particular order

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Europe Bottled Water Market Recent Developments

  • In May 2022, Clearly Drinks Ltd. invested about GBP 6 million in the United Kingdom which involved expanding to triple the production capacity. This investment is supported by the Sustainable Advanced Manufacturing(SAM) Project.
  • In October 2021, Britvic NI signed a sponsorship contract with Ulster Rugby. The drinks company will be the club's official hydration and sports drink partner and the soft drinks partner at Kingspan Stadium. The hydration arm of the collaboration is expected to be handled by Ballygowan, while the squad will utilize Energies Sport as their official sports drink.
  • In September 2021, Evian unveiled a new prototype container made of recycled plastic (rPET, or recycled polyethylene terephthalate) that uses cutting-edge technology from Loop Industries. This is a big step forward in Evian's circularity journey, which will see the company speed up the move to 100% recycled plastic in all of its plastic bottles by 2025.

Europe Bottled Water Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Carbonated Bottled Water

      2. 5.1.2 Still Bottled Water

      3. 5.1.3 Flavored/Functional Bottled Water

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-trade

      2. 5.2.2 Off-trade

        1. 5.2.2.1 Supermarkets/Hypermarkets

        2. 5.2.2.2 Convenience Stores

        3. 5.2.2.3 Online Retail Stores

        4. 5.2.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United Kingdom

      2. 5.3.2 Germany

      3. 5.3.3 Spain

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Strategies Adopted By Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Coca-Cola Company

      2. 6.3.2 Danone SA

      3. 6.3.3 PepsiCo Inc.

      4. 6.3.4 Nestle SA

      5. 6.3.5 Ferrarelle SpA

      6. 6.3.6 RheinfelsQuellen H. Hovelmann GmbH & Co. KG

      7. 6.3.7 Gerolsteiner Brunnen Gmbh & Co. Kg

      8. 6.3.8 Fonti di Vinadio SpA

      9. 6.3.9 Sanpellegrino Group

      10. 6.3.10 Highland Spring Limited

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability
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Europe Bottled Water Market Research FAQs

The Europe Bottled Water Market is studied from 2018 - 2028.

The Europe Bottled Water Market is growing at a CAGR of 3.22% over the next 5 years.

Nestle SA, The Coca-Cola Company, Danone SA, PepsiCo, Inc., Gerolsteiner Brunnen Gmbh & Co. Kg are the major companies operating in Europe Bottled Water Market.

Europe Bottled Water Industry Reports

In-depth industry statistics and market share insights of the Europe Bottled Water sector for 2020, 2021, and 2022. The Europe Bottled Water research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Europe Bottled Water report PDF.

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