Europe Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Bottled Water Market is Segmented by Type (Still and Sparkling); by Distribution Channel (Supermarkets/Hypermarkets, Home and Office Delivery, Convenience Stores, On-trade Channels, and Others); and by Geography (United Kingdom, France, Germany, Russia, Italy, Spain, and Rest of Europe). The report offers market size and forecasts for Europe bottled water (in USD billion) for the above segments.

Market Snapshot

Study Period:

2016 - 2026

Base Year:



3.39 %

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Market Overview

The Europe bottled water market is projected to register a CAGR of 3.39% during the forecast period 2021-2026.

As a response to the COVID-19 crisis, on March 17, 2020, the European Commission closed EU borders of 27 member states to all non-essential travels for a minimum of 30 days, which severely impacted travel and tourism spending on bottled water.​ Thus, impacting the sales of bottled water in Europe. Sales of bottled water have been facing hindrances in Europe as some of the major markets for bottled water are under a lockdown- France (until April 15), Switzerland (until April 19), UK (until April 13 and then extended until further review).​ 

Sales of bottled water are rising from online retail stores in areas where home deliveries are still operational. Lastly, as consumers are becoming more aware of the importance of social distancing to control the outbreak, sales from online retail stores are expected to continually grow through 2020.​

Europe bottled water market is escalated by increasing sales in sparkling and still water category in both off-trade and on-trade channels. Increasing consumer concerns, regarding the consumption of contaminated tap water, is also one of the prime factor contributing to the market for bottled water in Europe.

The convenience of handling and mobility of the bottles are other factors driving the market. PET bottles are the most used type of packaging in the bottled water industry.

Germany, Italy, and Spain are the major bottled water markets in Europe. The growing concerns toward the pollution caused by plastic are forcing the players to shift toward environment-friendly packaging.

Scope of the Report

Europe bottled water market report includes the study on segmentation by type, distribution channel, and geography. On the basis of type, the market is segmented into still water and sparkling water. On the basis of the distribution channels, the market is segmented into supermarkets/hypermarkets, home and office delivery, convenience stores, on-trade channels, and other distribution channels. On the basis of geography, the report provides an analysis of major countries which include United Kingdom, France, Germany, Russia, Italy, Spain, and Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

By Type
By Distribution Channel
Convenience Stores
On-trade Channels
Home and Office Delivery
Other Distribution Channels
By Geography
United Kingdom
Rest of Europe

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Key Market Trends

Health Concerns and Change in Water Consumption Habits

Clean water is a necessity and the quality of drinking water is critical for public health. Bottled water provides a safer alternative to tap water, and has tapped into the escalating health and well-being consciousness on the part of European consumers.

A few of the European countries have safe drinking tap water; however, drinking unsafe water can lead to anything, from diarrhoea and hepatitis A to typhoid and cholera. Approximately 18% of the investigated outbreaks in the WHO European Region may be associated with water.

European consumers have the additional consideration of a sparkling element, and finding the right level of carbonation is important to ensure water offers the right lightness. Natural mineral and spring waters offer a high-quality product and provide the consumer with a safe, naturally pure beverage with a unique taste and composition.

Consumers are able to trace the water back to their naturally occurring source that is governed by strict regulations regarding abstraction, testing procedures, bottling, labelling, and marketing. Other bottled waters, such as table water, also provide the guarantee that they can be traced to the bottler. The requirement to name the source, the producer, and the lot number means that a bottle of water is fully traceable to its origins. Even the day and time of bottling can be identified. There these factors are driving there sales of bottled water in Europe.


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Germany is the Largest Market in Europe Bottled Water Market

Germany forms one of the largest bottled water market in the world. Plastic packaging is preferred over the glass in almost every country. Even in Germany, where glass has a strong presence, PET is the most dynamic and rapidly growing segment.

In Germany, sparkling water is often served with meals, thus, holds a prominent share in the market. However, the Germans are trying to live healthier lifestyles, and have replaced the sweetened drinks with water, especially functional water. As per the Beverage Marketing Corporation, Germany consumed more bottled water per person in 2017 than it had in the last five years.

Gerolsteiner Brunnen continued to lead the competitive and fragmented bottled water category in Germany. It remained the leading player in off-trade sales through foodservice channels. However, the sales are mainly driven by its sparkling mineral bottled water.


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Competitive Landscape

Europe bottled water market is a highly competitive market. Danone SA, The Coca-Cola Company, Nestle SA, and PepsiCo, Inc, are the major players leading the market. Major players and small players are trying to capture the market share by introducing new variants of products, as well as new differentiations in the existing products. Different countries are captured by different players, mainly the local players respective to the country. Players have their own strong distribution channels to improve their product availability, and to maintain the merchant relationship.

Recent Developments

In September 2019, Coca-Cola HBC entered into an agreement for the acquisition of Acque Minerali Srl - Lurisia, an Italian premium natural mineral water and adult sparkling beverages company. Lurisia will enter the Coca-Cola HBC Italia Srl’s bottled water portfolio, with Sveva and Lilia brands.

In April 2019, the Coca-Cola Company introduced its Aquarius water brand to the United Kingdom. Coke added both a lemon and lime version of Aquarius, each infused with minerals.

In 2018, Nestlé® Pure Life® Purified Water introduced a 700ml bottle made from 100% food grade recycled plastic, known as rPET.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Still

      2. 5.1.2 Sparkling

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 On-trade Channels

      4. 5.2.4 Home and Office Delivery

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 Italy

      4. 5.3.4 Russia

      5. 5.3.5 Spain

      6. 5.3.6 France

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Coca-Cola Company

      2. 6.4.2 Danone SA

      3. 6.4.3 PepsiCo Inc.

      4. 6.4.4 Nestle SA

      5. 6.4.5 Ferrarelle SpA

      6. 6.4.6 RheinfelsQuellen H. Hovelmann GmbH & Co. KG

      7. 6.4.7 Gerolsteiner Brunnen Gmbh & Co. Kg

      8. 6.4.8 Fonti di Vinadio SpA

      9. 6.4.9 Agua Mineral San Benedetto SAU

      10. 6.4.10 Highland Spring Limited

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Europe Bottled Water Market market is studied from 2016 - 2026.

The Europe Bottled Water Market is growing at a CAGR of 3.39% over the next 5 years.

  • Ferrarelle
  • Danone
  • Nestle SA
  • The Coca-Cola Company
  • PepsiCo, Inc.

Are the major companies operating in Europe Bottled Water Market.

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