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Europe Bottled Water Market is segmented by Type (Still, Sparkling, and Functional), Distribution Channel (Supermarkets/Hypermarkets, Home and Office Delivery, Convenience Stores, On-trade, and Other Distribution Channels), and Geography.
Europe Bottled Water Market is projected to register a CAGR of 3.71% during the forecast period 2020-2025.
Europe bottled water market report includes the study on segmentation by type, distribution channel, and geography. On the basis of type, the market is segmented into still water and sparkling water. On the basis of the distribution channels, the market is segmented into supermarkets/hypermarkets, home and office delivery, convenience stores, on-trade, and other distribution channels. On the basis of geography, the report provides an analysis of major countries which include Germany, United Kingdom, Italy, France, Spain, Russia, Belgium, and Rest of Europe.
|By Distribution Channel|
|Home and Office Delivery|
|Other Distribution Channels|
|Rest of Europe|
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Premium bottled water is showing strong value growth across Europe, especially in Western Europe, wherein premium bottled waters have distinctly established themselves from the mainstream by setting up a unique selling point, attracting a target group of high-income consumers and commanding a higher value than the mainstream market. The purity of the water is often highlighted as a unique selling proposition by the market players, while some brands add functionality, which boosts the value. The value of the functional water market in Europe grew by 5.40% in 2019, compared to that in 2018, thereby reflecting a sharp rise in the market demand. Additionally, the branding, positioning, and packaging of the product, such as glass packaging, are also helping manufacturers to create a more premium image. Thus, with the rapid premiumization and growth of fortified and flavored water, the bottled water market is expected to grow.
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Sparkled water dominates the Germany bottled water market. The growth rates of the segments are quite low, as the markets are well-established. The market for plastic bottle and cans is increasing, however glass bottles dominate the packaging segment. A trend toward healthier living habits is also been seen in Germany, accounting for the growth of the functional water segment. Gerolsteiner Brunnen continued to lead the competitive and fragmented bottled water market in Germany.
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Europe bottled water market is fragmented and highly competitive. Danone, Coca-Cola, Nestle, and PepsiCo are the major players leading the market. Major players and small players are trying to capture the market share by introducing new variants of products, as well as new differentiations in the existing products. Different countries are captured by different players, mainly the local players respective to the country. Players have their own strong distribution channels to improve their product availability, and to maintain the merchant relationship.
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 On-trade Channels
5.2.4 Home and Office Delivery
5.2.5 Other Distribution Channels
5.3 By Geography
5.3.2 United Kingdom
5.3.8 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 The Coca-Cola Company
6.4.2 Danone SA
6.4.3 PepsiCo Inc.
6.4.4 Nestle SA
6.4.5 RheinfelsQuellen H. Hovelmann GmbH & Co. KG
6.4.6 Gerolsteiner Brunnen
6.4.7 Ferrarelle SpA
6.4.8 Fonti di Vinadio SpA
6.4.9 Agua Mineral San Benedetto SA
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability