Europe Active And Intelligent Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Europe Active and Intelligent Packaging Market Report is Segmented by Type (Active Packaging [Gas Scavengers/Emitters, Moisture Scavenger, Microwave Susceptors, and Other Active Packaging Technologies], Intelligent Packaging [Coding and Markings, Antenna {RFID and NFC}, Sensors and Output Devices, and Other Intelligent Packaging Technologies]), End-User Vertical (Food, Beverage, Healthcare, Personal Care, and Other End-User Verticals), and Country (United Kingdom, Germany, France, and Rest of Europe). The Report Offers Market Sizes and Forecasts in Value (USD) for all the Above Segments.

Europe Active And Intelligent Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Active And Intelligent Packaging Market Size

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Europe Active and Intelligent Packaging Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 4.63 Billion
Market Size (2030) USD 5.92 Billion
CAGR (2025 - 2030) 5.04 %
Market Concentration Medium

Major Players

Europe Active and Intelligent Packaging Major players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Active And Intelligent Packaging Market with other markets in Packaging Industry

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Europe Active And Intelligent Packaging Market Analysis

The Europe Active And Intelligent Packaging Market size is estimated at USD 4.63 billion in 2025, and is expected to reach USD 5.92 billion by 2030, at a CAGR of 5.04% during the forecast period (2025-2030).

  • Manufacturers are adopting a comprehensive approach to packaging in response to changing consumer preferences. Intelligent packaging market participants integrate technologies such as NFC chips, LEDs, and screens to provide additional functionalities that benefit consumers, healthcare professionals, manufacturers, and medical facilities.
  • Intelligent packaging systems incorporate small, cost-effective smart devices, labels, or tags that acquire, store, and transfer information about the food's parameters, functions, and properties within the package.
  • Government initiatives in Germany are significantly driving the intelligent packaging market. The Federal Ministry of Food and Agriculture's focus on reducing food waste has led to several initiatives promoting innovative packaging trends. According to the ministry, Germany generates approximately 12 million tonnes of food waste annually.
  • Various programs have been implemented, including the National Strategy for Food Waste Reduction. This strategy aims to reduce food losses along production and supply chains, including post-harvest losses, and decrease per-capita food waste in Germany at retail and consumer levels by 2030.
  • The European Commission and the German government are committed to the United Nations Sustainable Development Goal (SDG) target 12.3, which aims to reduce food waste along production chains and halve it at retail and consumer levels by 2030. These initiatives are expected to increase the deployment of active and intelligent packaging solutions in retail and other end-user industries, supporting the growth of the intelligent packaging market.
  • The primary advantage of active and intelligent packaging is its ability to interact with the enclosed product, playing a dynamic role in preservation. The process tracks tagged information throughout the supply chain. Active packaging may alter food composition and organoleptic characteristics, provided the changes comply with food regulations.
  • However, this packaging also raises contamination concerns, as plastic seepage into foods may lead to health complications. Due to limited awareness of its advantages, conventional customers are often uncomfortable with such packaging solutions. There have been genuine contamination cases, as plastics contain aromatic amines and other substances, including residual monomers and polymerization by-products, which can affect the food quality they contain.

Europe Active And Intelligent Packaging Industry Overview

The European active and intelligent packaging market is semi-consolidated and consists of a few significant companies like Amcor Group GmbH, Honeywell International Inc., Crown Holdings Inc., and Ball Corporation. The companies continuously invest in strategic partnerships and product developments to gain market share. 

  • May 2024: Amcor launched its European Innovation Center in Belgium. This facility will collaborate with regional brands and retailers to develop packaging solutions that enhance consumer experience and environmental sustainability. The center aims to pioneer new material technologies, creating more sustainable and high-performing packaging designs. These innovations will strive to improve product visibility in retail environments and increase consumer user-friendliness.
  • April 2024: Avery Dennison, a global materials science and digital identification solutions company, formed a partnership with Controlant, a specialist in pharmaceutical supply chain digital transformation. This collaboration aims to improve real-time, end-to-end visibility and support sustainability efforts in the pharmaceutical industry.

Europe Active And Intelligent Packaging Market Leaders

  1. Crown Holdings Inc.

  2. Amcor Group GmbH

  3. Ball Corporation

  4. Avery Dennison Corporation

  5. Honeywell International Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Europe Active And Intelligent Packaging Market Concentration
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Europe Active And Intelligent Packaging Market News

  • February 2024: Aptar CSP Technologies and ProAmpac collaborated to develop a patent-pending, moisture-adsorbing flexible packaging solution. This innovation combines Aptar CSP Technologies' active material science solution with ProAmpac's flexible blown film technology. The new packaging protects sensitive medical products and improves their performance by controlling moisture levels.
  • January 2024: ProAmpac, a prominent player in flexible packaging and material science, introduced ProActive Intelligence Moisture Protect (MP-1000), an innovative moisture-adsorbing technology under patent-pending status, obviating the necessity for desiccant packets.

Europe Active And Intelligent Packaging Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Longer Shelf Life and Changing Consumer Lifestyle
    • 5.1.2 Growing Demand for Fresh and Quality Food Products
  • 5.2 Market Restraints
    • 5.2.1 Security and Privacy Issues in the Case of Intelligent Packaging

6. MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Active Packaging
    • 6.1.1.1 Gas Scavengers/Emitters
    • 6.1.1.2 Moisture Scavenger
    • 6.1.1.3 Microwave Susceptors
    • 6.1.1.4 Other Active Packaging Technologies
    • 6.1.2 Intelligent Packaging
    • 6.1.2.1 Coding and Markings
    • 6.1.2.2 Antenna (RFID and NFC)​
    • 6.1.2.3 Sensors and Output Devices​
    • 6.1.2.4 Other Intelligent Packaging Technologies​
  • 6.2 By End-user Vertical
    • 6.2.1 Food
    • 6.2.2 Beverage
    • 6.2.3 Healthcare
    • 6.2.4 Personal Care
    • 6.2.5 Other End-user Verticals
  • 6.3 By Country***
    • 6.3.1 United Kingdom
    • 6.3.2 Germany
    • 6.3.3 France

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amcor Group GmbH
    • 7.1.2 Honeywell International Inc.
    • 7.1.3 Crown Holdings Inc.
    • 7.1.4 Ball Corporation
    • 7.1.5 Sonoco Products Company
    • 7.1.6 Avery Dennison Corporation
    • 7.1.7 Timestrip UK Ltd
    • 7.1.8 Coveris Holdings SA
    • 7.1.9 Sealed Air Corporation
    • 7.1.10 Dessicare Inc.
    • 7.1.11 WestRock Company
  • *List Not Exhaustive

8. INVESTMENT ANLAYSIS

9. FUTURE OUTLOOK OF THE MARKET

**Subject to Availability
*** In the final report Rest of Europe will be considered as a separate segment.
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Europe Active And Intelligent Packaging Industry Segmentation

Active packaging refers to packaging technologies and materials that actively interact with the products they contain to extend shelf life, maintain product quality, or enhance safety. These technologies release or absorb substances such as oxygen, moisture, or antimicrobial agents to protect the product inside. Intelligent packaging, often called innovative packaging, involves incorporating technologies into packaging materials to provide information, interact with consumers, or enhance the user experience. It includes features like QR codes, RFID tags, temperature and time indicators, and digital displays that offer information, authentication, and interactivity with the packaged product or brand.

The European active and intelligent packaging market is segmented by type (active packaging [gas scavengers/emitters, moisture scavenger, microwave susceptors, and other active packaging technologies], intelligent packaging [coding and markings, antenna {RFID and NFC}, sensors and output devices, and other intelligent packaging technologies]), end-user vertical (food, beverage, healthcare, personal care, and other end-user verticals), and country (United Kingdom, Germany, France, and Rest of Europe). The report offers market forecast value (USD) for all the above segments.

By Type Active Packaging Gas Scavengers/Emitters
Moisture Scavenger
Microwave Susceptors
Other Active Packaging Technologies
Intelligent Packaging Coding and Markings
Antenna (RFID and NFC)​
Sensors and Output Devices​
Other Intelligent Packaging Technologies​
By End-user Vertical Food
Beverage
Healthcare
Personal Care
Other End-user Verticals
By Country*** United Kingdom
Germany
France
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Europe Active And Intelligent Packaging Market Research Faqs

How big is the Europe Active And Intelligent Packaging Market?

The Europe Active And Intelligent Packaging Market size is expected to reach USD 4.63 billion in 2025 and grow at a CAGR of 5.04% to reach USD 5.92 billion by 2030.

What is the current Europe Active And Intelligent Packaging Market size?

In 2025, the Europe Active And Intelligent Packaging Market size is expected to reach USD 4.63 billion.

Who are the key players in Europe Active And Intelligent Packaging Market?

Crown Holdings Inc., Amcor Group GmbH, Ball Corporation, Avery Dennison Corporation and Honeywell International Inc. are the major companies operating in the Europe Active And Intelligent Packaging Market.

What years does this Europe Active And Intelligent Packaging Market cover, and what was the market size in 2024?

In 2024, the Europe Active And Intelligent Packaging Market size was estimated at USD 4.40 billion. The report covers the Europe Active And Intelligent Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Active And Intelligent Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Active And Intelligent Packaging Industry Report

Statistics for the 2025 Europe Active And Intelligent Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Active And Intelligent Packaging analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.