The European active and intelligent packaging market is estimated to grow from USD 17.28 billion in 2016 to USD 19.68 billion by the end of 2021 at a CAGR of 2.19%. Germany has the market share followed by the United Kingdom and Spain.
The key drivers for the growth of active packaging is the convergence of global factors like changing eating habits, health awareness, stress factors due to an overnight work culture and stricter regulations on food safety.
Active packaging in frozen foods takes the highest share followed by the packaged foods and dairy products sectors. This is because of the sensitive nature of frozen food and the need for preservation over long periods of time. Gains will also be propelled by the growing importance of food safety issues among consumers and retailer interest in reducing losses from unsaleable products caused by oxidation and temperature abuse in the supply chain.
There have been changes in the active and intelligent packaging market in Europe in the last few years. This has been caused by more retail companies increasing their product lines. Due to larger vertical integration, the retailers have enjoyed more efficient distribution and logistics. This enables the active and intelligent packaging market to grow at a steady pace to help the retail industry in the region.
Increasing population is directly burdening the food industry. To meet the requirements, different countries and enterprises are exporting their food products across the world. This has given rise to packaging companies who are providing solutions that expands the shelf life of the food products being exported. Traditional packaging products cannot meet the requirements of food products like meat and frozen foods. These constraints have given rise to new technologies like active and intelligent packaging which provide longevity and freshness to the food products being exported.
Europe active and intelligent packaging market is witnessing a remarkable growth. Increasing demand for these packaging products because of changing lifestyles and demand from manufacturers for longer shelf life is driving this market growth. Government’s strict regulations regarding food packaging and safety standards are other such factors which are contributing to the market growth.
The major challenges in this region are the consequences of the financial crisis on the consumer’s purchasing power, rising prices of the commodities and the ageing problem of European population. Although the financial crisis hit the European Union pretty badly but with the help of the ECB and other financial institutions the economy is looking to come out of the economic slump.
The report provides a comprehensive analysis of the market segmented on the basis of packaging material used and the end-user industry. Detailed estimates for the next five years are included along with the analysis of the major players and their strategies. Some of the vendors mentioned in the report are BASF, Amcor Limited, Landec Corporation, Bemis, Rexam Plc and Sonoco.
Changing life style of people, demand for packaging solutions with longer sustainability, demand for fresh and quality food are the major drivers for the growth of this market. Further, increase in counterfeit products in developing countries has also compelled companies to use technologies like RFID during packaging.
Issues regarding the effect of packaging materials on the human body, security and privacy issues in case of intelligent packaging systems are expected to be major challenges for the market’s growth over the next five years.
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