Active & Intelligent Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Intelligent Packaging Companies and the market is segmented by Active Packaging Market (Type (Gas Scavengers/Emitters, Moisture Scavengers, Microwave Susceptors), End-User Industry (Food, Beverages)), Intelligent Packaging Market (Type (Coding and Markings, Antenna (RFID & NFC), Sensors & Output Devices), End-User Industry (Food, Beverages, Pharmaceuticals, Industrial, Logistics)), and Geography.

Active and Intelligent Packaging Market Size

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Active and Intelligent Packaging Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 14.48 Billion
Market Size (2029) USD 19.89 Billion
CAGR (2024 - 2029) 6.55 %
Fastest Growing Market Middle East and Africa
Largest Market North America

Major Players

Active and Intelligent Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Active and Intelligent Packaging Market Analysis

The Active and Intelligent Packaging Market size is estimated at USD 14.48 billion in 2024, and is expected to reach USD 19.89 billion by 2029, growing at a CAGR of 6.55% during the forecast period (2024-2029).

  • Active packaging systems are being developed to extend the shelf life of foods and increase the period that the food is of high quality. Active packaging allows packages to interact with food and the environment and plays an important role in food preservation. Food processing companies drive active packaging demand to keep food fresh for extended periods and throughout the supply chain to reduce food waste and promote more convenient packaging for consumers.
  • According to the UN environment program, approximately 1.3 billion metric tons (1.43 billion tons) of all food produced globally is lost or wasted every year. In the United States, an estimated 133 billion pounds of food are wasted yearly, valued at USD 161 billion. Innovative active packaging solutions can be implemented to reduce food wastage. In the future, the demand for active packaging may grow as they are intended to reduce food waste and improve food safety.
  • Increasing demand for security and tracking solutions drives growth in the active and intelligent packaging market. For instance, RFID tags provide the ability to identify, control, and manage the food supply chain. These are more advanced, reliable, and efficient than conventional barcode tags for food traceability. RFID tags for monitoring the products' temperature, relative humidity, pressure, pH, and light exposure are already available on the market, aiding in enhancing food quality and safety.
  • The primary advantage of active and intelligent packaging lies in its ability to interact with the enclosed product, playing a dynamic role in its preservation. The process keeps track of tagged information throughout the supply chain. Active packaging may change food composition and organoleptic characteristics, provided the changes are consistent with the food provisions. However, it also raises contamination issues, as plastic seepage into foods may lead to health complications.
  • Furthermore, the emergence of the COVID-19 pandemic has led to an increase in visible behavioral changes due to a higher inclination toward safe and traceable food on e-commerce platforms and raised public consciousness of health and safety in general. According to an IBM study, approximately 71% of consumers were willing to pay an additional average premium of around 37% for companies providing full transparency and traceability of their products.

Active and Intelligent Packaging Market Trends

This section covers the major market trends shaping the Active & Intelligent Packaging Market according to our research experts:

Increasing Demand For Longer-lasting And Sustainable Packaging Products

  • Traditional packaging protects food from environmental hazards as it travels through the supply chain to the final customer. Nevertheless, it is inert because it does not enhance the value of the contents. However, science is altering this by allowing packaging to communicate with food. As the supply chain becomes digitalized, technology is becoming more important as it offers operational advantages that enable businesses to respond to changing market conditions. Additionally, digitizing makes it easier to comply with regulations and satisfies the market's demand for transparency. This trend is driven by shifting customer expectations for environmentally friendly packaging products.
  • For example, the 2021 Global Buying Green Report found that 54% of customers considered sustainable packaging when selecting a product. Within that demography, consumers under the age of 44 are driving this movement. 83% of the consumers said they would be prepared to pay more for goods made with sustainable practices.
  • In July 2021, in an effort for further sustainability, Flipkart and Myntra teamed up with the non-profit canopy to acquire sustainable packaging. The Flipkart group joined Canopy's Pack4Good and CanopyStyle programs to strengthen their commitment to sustainability and advance sustainable material sourcing and packaging.
  • In July 2022, after four years of investigation to develop a more effective and long-lasting storage option, the NEMOSINE Project, led by AIMPLAS, ended. The project successfully produced innovative, long-lasting packaging that aids in lowering the energy usage and expenses of conventional storage methods for film, cinematographic, and photographic archives.
  • In January 2022, a Department of Food Science professor at Rutgers University teamed with ProAmpac, a flexible packaging, and material science player. A new partnership with ProAmpac's Material Science and Innovation team has been formed to help the company fulfill its promise of producing active and intelligent food packaging. Such collaborations may drive innovations toward sustainable and long-lasting packaging products
Active and Intelligent Packaging Market - Packaging components that make consumers want to shop from brands online in the United States in 2021, in percentage

North America Accounts for a Significant Share

  • The US active and intelligent packaging market has been witnessing significant growth over the past few years, owing to the favorable regulatory landscape, growing emphasis on sustainability, and increasing demand for active and intelligent packaging across various end-user segments, especially the food and healthcare industry.
  • According to the Food and Agriculture Organization of the United States, in the United States, an estimated 133 billion pounds of food, at a value of USD 161 billion, is wasted yearly. Efforts to reduce food waste are multifaceted and include increased diversion of food to food banks, education and outreach, and efforts to standardize date markings on food labels. Furthermore, reducing food waste through active and intelligent (A&I) packaging is gaining significant traction in the United States.
  • Moreover, the growth of intelligent packaging in the food industry is significantly attributed to government efforts, as beyond reducing food waste or helping to ensure food safety, intelligent packaging also can track the location and condition of food. For instance, the US Department of Defense (DOD) and the Food and Drugs Association (FDA) encouraged using RFID technology for supply chain management and tracking and tracing products requiring active and intelligent packaging.
  • Canada occupies the second largest market share in the North American region, with the majority of trends similar to the United States. The move toward healthier, less processed food, which has been packaged efficiently to ensure safety from contamination and increase the longevity of the shelf-life, is indicative of consumer preferences in the country.
  • In addition, the Canadian Printable Electronics Industry Association has formed the IntelliPACK Leadership Council, in partnership with PAC, Packaging Consortium, to speed up the adoption of new intelligent packaging products and applications. The joint IntelliPACK program was launched in 2017 to drive the development and adoption of intelligent packaging enabled with printable, flexible, or organic electronics (PE).
Active and Intelligent Packaging Market - Growth Rate by Region (2022 - 2027)

Active and Intelligent Packaging Industry Overview

The active and intelligent packaging market is fragmented, with many players competing in the same space. Brand identity plays a major role in shaping consumer decisions in the market, as strong brands are synonymous with high performance and quality. Overall, the intensity of competitive rivalry is moderately high. Companies try to enter into long-term supply contracts to create a win-win situation by utilizing cost benefits and passing on the supply chain.

  • May 2022- Avery Dennison announced its strategic partnership with Wiliot, a developer and provider of digital ID technologies to scale the IoT through the integration of and the development, design, and manufacturing of Wiliot tags, which will help to create an intelligent and fully connected IoT.
  • April 2022 - Amcor PLC invested in establishing new thermoforming capabilities for medical packaging in its Sligo, Ireland, healthcare packaging facility. The multi-million-dollar investment would strengthen Amcor's growth industry for sterile packaging, offering customers in Europe and North America another site with comprehensive healthcare solutions.
  • March 2022 - Graphic Packaging extended a range of sustainable packaging solutions for the beverage industry. In line with its commitment to ongoing product innovation in support of a more circular economy, the business launched EnviroClip, a minimal material, paperboard alternative to plastic rings and shrink film for standard beverage cans.

Active and Intelligent Packaging Market Leaders

  1. WestRock Company

  2. Ball Corporation

  3. Amcor Ltd

  4. Avery Dennison

  5. Crown Holdings Inc.

*Disclaimer: Major Players sorted in no particular order

Active and Intelligent Packaging Market Concentration
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Active and Intelligent Packaging Market News

  • July 2022 - Timestrip Uk Ltd introduced Timestrip Neo, a platform for a series of single-use electronic indicators suitable for pack level monitoring with both time and multiple temperature settings. The platform could be suitable for protecting goods such as perishable foodstuffs that deteriorate faster at higher temperatures.
  • May 2022 - Coveris innovative MonoFlexBE pouches could use 1g less plastic per pack to deliver an easy-to-recycle solution, with a significant plastic weight saving, for Iceland's grated cheese, supporting the retailer's commitment to becoming the UK's first plastic-neutral supermarket.
  • April 2022 - Sealed Air introduced PRISTIQ, a digital packaging brand with a portfolio of solutions for design services, digital printing, and smart packaging, eliminating waste and excess packaging while enhancing products and customer engagement.

Active and Intelligent Packaging Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness- Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Market Drivers

      1. 4.4.1 Longer Shelf Life and Changing Consumer Lifestyle

      2. 4.4.2 Demand For Longer-lasting and Sustainable Packaging Products

      3. 4.4.3 Increasing Demand For Security and Tracking Solutions

    5. 4.5 Market Challenges/restraints

      1. 4.5.1 Issues With the Effects of Packaging Materials on the Human Body

      2. 4.5.2 High Initial Capital Investment and Installation Costs



    1. 6.1 Supply Chain Management

    2. 6.2 Product Freshness

    3. 6.3 Consumer Convenience

    4. 6.4 Brand Protection

    5. 6.5 Product Information


    1. 7.1 Active Packaging

    2. 7.2 Intelligent Packaging

    3. 7.3 Modified Atmosphere Packaging


    1. 8.1 Active Packaging Market

      1. 8.1.1 By Type

        1. Gas Scavengers/emitters

        2. Moisture Scavengers

        3. Microwave Susceptors

        4. Other Active Packaging Technologies

      2. 8.1.2 By End-user Industry

        1. Food

        2. Beverages

        3. Other End-user Industries

    2. 8.2 Intelligent Packaging

      1. 8.2.1 By Type

        1. Coding And Markings

        2. Antenna (RFID & NFC)

        3. Sensors and Output Devices

        4. Other Intelligent Packaging Technologies

      2. 8.2.2 By End-user Industry

        1. Food

        2. Beverages

        3. Pharmaceuticals

        4. Industrial

        5. Logistics

        6. Other End-user Industries

    3. 8.3 By Geography (Active and Intelligent Packaging)

      1. 8.3.1 North America

        1. United States

        2. Canada

      2. 8.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Italy

        5. Rest of Europe

      3. 8.3.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Rest of Asia-Pacific

      4. 8.3.4 Latin America

      5. 8.3.5 Middle-East and Africa


    1. 9.1 Company Profiles

      1. 9.1.1 Amcor PLC

      2. 9.1.2 Avery Dennison

      3. 9.1.3 Ball Corporation

      4. 9.1.4 Coveris Holding SA

      5. 9.1.5 Crown Holdings, Inc.

      6. 9.1.6 Desiccare Inc

      7. 9.1.7 Graphic Packaging International LLC

      8. 9.1.8 Honeywell International Inc.

      9. 9.1.9 Sealed Air Corp.

      10. 9.1.10 Timestrip UK Ltd

      11. 9.1.11 WestRock Company

    2. *List Not Exhaustive

**Subject to Availability
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Active and Intelligent Packaging Industry Segmentation

Active and intelligent packaging refers to a package that may detect environmental changes and notify users of those changes. Advanced packaging systems perform tasks such as detecting, sensing, recording, tracing, communicating, extending shelf life, improving safety and quality, providing information, and alerting users to potential issues. The study considers the revenue generated from selling various types of active and intelligent packaging products/solutions provided by vendors operating in the market.

The active and intelligent packaging market is segmented by active packaging market (type (gas scavengers/emitters, moisture scavengers, microwave susceptors), end-user industry (food, beverages)), intelligent packaging market (type (coding and markings, antenna (RFID & NFC), sensors and output devices), end-user industry (food, beverages, pharmaceuticals, industrial, logistics)), and geography.

Active Packaging Market
By Type
Gas Scavengers/emitters
Moisture Scavengers
Microwave Susceptors
Other Active Packaging Technologies
By End-user Industry
Other End-user Industries
Intelligent Packaging
By Type
Coding And Markings
Antenna (RFID & NFC)
Sensors and Output Devices
Other Intelligent Packaging Technologies
By End-user Industry
Other End-user Industries
By Geography (Active and Intelligent Packaging)
North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Latin America
Middle-East and Africa
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Active and Intelligent Packaging Market Research FAQs

The Active and Intelligent Packaging Market size is expected to reach USD 14.48 billion in 2024 and grow at a CAGR of 6.55% to reach USD 19.89 billion by 2029.

In 2024, the Active and Intelligent Packaging Market size is expected to reach USD 14.48 billion.

WestRock Company, Ball Corporation, Amcor Ltd, Avery Dennison and Crown Holdings Inc. are the major companies operating in the Active and Intelligent Packaging Market.

Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Active and Intelligent Packaging Market.

In 2023, the Active and Intelligent Packaging Market size was estimated at USD 13.59 billion. The report covers the Active and Intelligent Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Active and Intelligent Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Active Packaging Industry Report

Statistics for the 2024 Active Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Active Packaging analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Active & Intelligent Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)